• Proceedings of the Korean Operations and Management Science Society Conference
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• 2000.04a
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• pp.754-757
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• 2000

인터넷을 이용한 사이버 거래가 빠른 속도로 증가함으로써 기업에게 있어 인터넷 쇼핑몰 구축은 더 이상 선택사항이 아닌 필수 사항이 되었다. 하지만 현재 사이버 거래 수준은 전통적 상거래 수준에 못 미칠뿐더러 거래 항목에 있어서도 매우 제한적인 것이 사실이다. 앞으로 사이버 거래는 계속적으로 증가하리라 전망되지만 제품의 특성 혹은 고객의 기호에 따라 전통적 상거래도 그 영역을 차지하며 함께 양립하여 발전할 것이다. 이에 본 연구에서는 기존의 상거래 시스템에 사이버 거래기능을 추가하는 모델을 제시한다. 먼저 지리적으로 멀리 떨어져 있는 유통망의 정보화를 위하여 인터넷 기술을 이용하고 공급체인(Supply Chain) 전체에 걸친 동기화를 위해 TOC(Theory of Constraint)의 DBR(Drum-Buffer-Rope) 스케줄링을 응용한다. 모든 생산 및 유통의 흐름 속도가 최종 분배 센타에 접수되는 고객의 요구에 따라 이루어지게 함으로써 공급체인 전체에 걸친 동기화를 이룰 수 있고 지속적인 버퍼 관리를 통하여서 재고의 절감은 물론 미출고의 발생도 최소화할 수 있다. 만약 분배 센타에 재고부족 현상이 일어날 경우에는 공급체인 상의 능력제약자원(Capacity Constraint Resource . CCR)을 찾아 개선 활동을 수행하며 공급체인의 흐름 속도를 능력제약자원에 맞추어 조절한다. 분배 센타에서 대리점 혹은 사이버 고객으로의 배송은 부분적 분할납품 Partial Transshipment : PT) 전략을 적용한다. 즉 각 분배 센타가 관리하는 수요지 중 인접한 지역을 부분적 분할납품 전략 적용 수요지로 선택하고 사이버 거래를 통해 생성된 물류가 부분적 분할납품 전략 적용 수요지에 분배되게 함으로써 각 분배 센타의 재고 완충역할을 수행하게 한다. 이에 따라 안전 재고 및 역 배송을 최소화 할 수 있을 뿐 아니라 미 출고로 인한 손실을 최소화하며 고객의 서비스를 일정하게 유지시킬 수 있을 것으로 기대된다.

• Journal of the Korea Institute of Information Security & Cryptology
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• v.20 no.3
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• pp.9-21
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• 2010

Recently, famous online shopping websites were hit by hacking attack, and many users' personal information such as ID, password, account number, personal number, credit card number etc. were compromised. Hackers are continuing to attack online shopping websites, and the number of victims of these hacking is increasing. Especially, the exposure of credit card numbers is dangerous, because hackers maliciously use disclosed card numbers to gain money. In 2007 Financial Cryptography Conference, Ian Molly et al. firstly proposed dynamic card number generator, but it doesn't meet reuse resistant. In this paper, we analyzed security weaknesses of Ian Molly's scheme, and we proposed a new one-time virtual card number generator using a mobile device which meets security requirements of one-time virtual card numbers. Then, we propose one-time credit card number generation and transaction protocol using Integrated Authentication Center for user convenience and security enhancement.

• Fashion & Textile Research Journal
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• v.9 no.6
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• pp.626-636
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• 2007

The purpose of this study is to find out the important factors and efficient strategies concerning internet marketing. The areas of study interest are, the characteristics of on-line shopping mall and the consumer shopping propensity. To do this, a 24-item Internet shopping mall characteristics and a 13-item consumer shopping propensity variables were developed to collect data from the 230 samples. The sample population composed mainly of, the college students and business man who had recent on-line shopping experiences on apparel goods. The 4-item satisfaction measure was used as the dependent variable. Also, a 11-item perceived shopping value measure was developed and measured to explore the mediating effect in the path between the endogenous and exogenous variables. Findings indicate that the characteristics of Internet shopping mall significantly contribute to the utilitarian shopping values, while the consumer shopping propensity contributes to the utilitarian and hedonic shopping values. In addition, the characteristics of internet shopping mall, the consumer shopping propensity, and shopping values are the good indicators for the consumer satisfaction.

• Asia pacific journal of information systems
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• v.14 no.3
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• pp.1-22
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• 2004

Technology acceptance model(TAM) has been widely used to predict the end-user's acceptance of a new IT/IS. We used TAM as a theoretical foundation to explain user's intention to use an Internet shopping mall. The theoretical model is tested with the questionnaires from 308 users of an Internet shopping mall. Results show that several individual characteristics such as Internet skills and self-efficacy have a significant impact on user's perception of usefulness and ease of use. Results also show that both perceived enjoyment and perceived usefulness of Internet shopping mall strongly predict intention to use the Internet shopping mall. However, perceived ease of use has no direct influence on intention to use the Internet shopping mall. Personal innovativeness and Internet skills also have a positive effect on perceived enjoyment. Therefore, Internet shopping mall managers have to consider intrinsic motivational factor(enjoyment) as well as extrinsic motivational factor(usefulness). In addition, individual characteristics should be emphasized to form the positive beliefs about using the Internet shopping mall.

• Journal of the Korean Operations Research and Management Science Society
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• v.27 no.4
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• pp.149-165
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• 2002

This study establishes key factors on ISM (Internet Shopping Mall) performance in Korea. The four factors are derived from the relevant literature and clarified the concept of ISM characteristics, customer characteristics, ISM evaluation level. and perceived risks by distinguishing between its components and determinants. ISM performance indicators were derived from the previous studios classifying by ISM attitude and ISM usage. We examine on the impact of ISM characteristics and customer characteristics on the ISM evaluation level, then its level and perceived risks on the ISM performance. Hypotheses on four factors of ISM performance were tested for 172 respondents. Results indicate that four factors may partially serve as key predictors on ISM performance. ISM characteristics and customer characteristics was found to be positively influenced on ISM evaluation level, and its level also positively affected on ISM performance while perceived risks negatively affected on ISM performance.

• Asia pacific journal of information systems
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• v.11 no.2
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• pp.23-55
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• 2001

It is generally agreed that realizing the full potential of the internet shopping mall(ISM) requires careful identification of customer needs and expectations. However, a quantitative framework to explain and predict users' behavior toward ISM has not been well established because the research on the user acceptance of ISM is still in its infancy. This study proposes a model which uses factor analysis to identify factors of ISM characteristics and individual characteristics affecting user acceptance of ISM. Predictive models based on the multiple regression analyses select the factors and their interactions with individual characteristics that significantly influence user acceptance. Results show that five factors including economy, convenience, credibility, reliability, information risks, and performance risks affects user acceptance. In addition, individual differences in terms of innovativeness, playfulness, and recreational shopping traits have both direct and interaction effects on user acceptance. The implication of this study is that, although user attitudes towards ISM characteristics in general are important to their acceptance behavior, the level of importance depends upon different user groups.

• Asia pacific journal of information systems
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• v.13 no.3
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• pp.195-211
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• 2003

The technology acceptance model(TAM) has been widely studied in IS research in order to gain a better understanding of the adoption and use of information systems. Based on the TAM, we explored acceptance of internet shopping mall. 261 questionaries were collected and analyzed. The results of this study showed that the internet shopping mall characteristics such as information quality, system design quality, and communication are important factors in affecting user's visiting and buying frequency at the internet shopping mall. Therefore, the internet shopping mall providers should make the product's information more informative and design shopping mall sites more effectively and interactively.

• Management & Information Systems Review
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• v.15
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• pp.37-50
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• 2004

Internet commerce has the potential to propel a company to 'break out' of existing strategic constraints and radically alter business processes, strengthen customer and supplier ties, and open up new markets. Therefore, many firms have rushed into internet commerce to conduct business more efficiently, create new business opportunities, and generate business value. The purpose of this study is to examine the relationship between the sales promotional functionality of internet shopping mall and its performance considering the characteristics of internet shopping mall's operational form as moderating variables. The results showed that the price functionality affects positive effects on the performance of shopping mall, and the characteristics of operational form can be considered as a significant moderating variables between the sales promotional functionality of shopping mall and the performance.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.28 no.3
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• pp.87-97
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• 2005

This study deals with the analysis on the consciousness and image character of the internet shopping mall. As consciousness analysis result of internet shopping mall consumer, 'cheap price' and 'convenience' are evaluated high by reason that buy goods/service. 'Delivery delay' shows that deficiency of swiftness is indicated preferentially by shortcoming when the goods/service are purchased at the internet shopping mall. Consumer is prferring most 'deferred payment' with consumer's protection system of internet shopping mall. In image character of internet shopping mall, computer system speed and swiftness of reaction time, intimacy of shopping mall site design, delivery system trustability, goods/service contiguity, trustability of billing system, recognition shopping mall company, consistency about good service etc., showed high assessment, but comparative satisfaction is not high in solution at authoritativeness of personal information leakage prevention, problem occurrence.

• IE interfaces
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• v.14 no.1
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• pp.84-94
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• 2001

Through the use of internet, a new trend of business which is now known as electronic commerce has emerged. Although the importance of shopping mall design has been mentioned frequently, empirical study towards the design factors has been scarcely carried. The purpose of this study is to identify the relationship between the design factors of a shopping mall and the user characteristics. Result showed that there is a significant relationship between the some design factors of shopping mall and user characteristics. Especially the users of internet shopping mall those who have used the web frequently tend to dislike the diverse use of complex fonts, bold, or italics. The result of this paper can give some ideas to the people who are designing a shopping mall and company who tries to construct a shopping mall.