• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.13 no.5
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• pp.103-118
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• 2018

This study would provide the basic data informative for establishing a VMD strategy, covering design and marketing for business owners and prospective entrepreneurs, including the persons concerned with the food and beverage industries by investigating the relationships of the impacts of several factors in the cognitive dimension factors of VMD in food and beverage stores on consumers' emotional response and behavior intention and the mediating effect of emotional responses, applying the concept of VMD to the food and beverage industries. To check this research purpose, data were collected through a survey, conducted with various consumers in their 20s through 60s who have experienced the use of food and beverage stores. The period of the survey was from September 20 through October 10, 2017, 202 copies of questionnaires were collected without missing values and used as data for the final analysis. As for the analysis of the data, using SPSS statistical software, frequency analysis and descriptive statistics, analysis of reliability and validity, correlation analysis, single and multiple regression analysis were conducted. According to the results of this study, first, the relationship of the impact between the VMD cognitive dimension of food and beverage stores and customers' emotional responses was statistically significant. In concrete, all factors of VMD cognitive dimension, including the factors of suitability and daily escape had positive (+) impacts on positive emotions. Second, as a result of an analysis of the impact of emotional responses felt in the process of visiting the food and beverage stores on customers' behavior intention, it turned out that positive emotions had a positive (+) impacts on visit intention and recommendation intention while negative emotions did not have any impacts on visit intention and recommendation intention. Third, as a result of an analysis of the impact of VMD cognitive dimension on behavior intention, the suitability and balance of the VMD cognitive dimension had positive (+) impacts on visit intention while daily escape and functionality had positive (+) impacts on recommendation intention. Fourth, as a result of checking if emotional responses had a mediating effect in the relationship between the VMD cognitive dimension and behavior intention, positive emotions had a full mediating effect while there was no mediating effect of negative emotions between the VMD cognitive dimension and behavior intention. In conclusion, this study found that the VMD cognitive dimension of food and beverage stores affected consumers' emotional responses and that emotional responses were a factor affecting behavior intention and proved that consumers' emotional responses differed depending on the factors in the cognitive dimension. Thus, in food and beverage stores, it would be necessary to make effective designs of the stores and differentiate the presentation of them through utilizing detailed factors of the cognitive dimension of VMD. Also, the results of this study could be utilized as the appropriate marketing tools for customers in food and beverage stores and as the basic data for establishing the strategy.

• Management & Information Systems Review
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• v.31 no.2
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• pp.21-39
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• 2012

To examine how usage of social network services(SNS) can affect users' satisfaction through their involvement to SNS. This study first explored the usage motives on the SNS by reviewing previous studies which are from the perspectives of usage and gratification theory. The structural equation modeling(SEM) approach was used to validate the model and Lisrel was used to analyze 306 data which were collected from college students who have SNS using experiences. The results showed that the motives of information seeking and self-expression have no significant influence on affective involvement to SNS and other hypotheses were all accepted. In order to investigate the relationship of usage motives-involvement-satisfaction between different genders, path analysis in male group and female group were done respectively. The results showed that in the case of male group, the motivation of information seeking, entertainment, and self-expression have positive effect on affective involvement, while only the entertainment motive can increase the cognitive involvement. In the case of female group, socializing motive and entertainment motive have positive effect on both affective involvement and cognitive involvement, but the information seeking motive and self-expression motive can not influence the formulation of emotion in SNS.

• Science of Emotion and Sensibility
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• v.17 no.4
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• pp.41-50
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• 2014

This study examined the characteristics of brain's reaction pattern concerning the preference for product images and compared them with the result of subjects' intuitive evaluation of their preference for the same materials. Two tests were conducted; the first one that calculated comfort properties based on brainwave measurements in order to examine the impression given by the images of products presented separately, one-by-one, and the second one that had subjects evaluate the preference directly by comparing the images of all products simultaneously. The first test was titled 'Independent Cognitive Response' and the second test, 'Relative Cognitive Response', and their characteristics were as follows. In the 'Independent Cognitive Response', the state of emotion was expressed in absolute values based on the comparison with the information accumulated through the subject's own experience and the feeling expressed as 'pleasant' or 'unpleasant' persisted as absolute values. In the 'Relative Cognitive Response', the state of emotion relative to the information of other images compared in the stage of perceiving the images was expressed, and in this case, the state of emotion described as 'calm' or 'excited' acted as relative values.

• Proceedings of the KAIS Fall Conference
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• 2012.05a
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• pp.141-144
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• 2012

본 연구는 일반학부모의 장애아에 대한 태도가 통합보육태도에 미치는 영향을 알아보는데 목적을 갖고, 2012년 3월 2일부터 10일까지 J지역 소재 통합보육시설에 다니고 있는 일반 자녀를 둔 학부모 150명을 대상으로 설문조사하였는데 그 결과를 요약하면 다음과 같다. 첫째, 장애아에 대한 태도가 통합보육 일반 태도에 미치는 영향을 검증한 결과 인지적, 감정적 요소가 일반 태도에 통계적으로 유의한 정(+)의 영향을 미치는 것으로 나타났다. 둘째, 장애아에 대한 태도가 통합보육 유아활동 및 교사관심에 미치는 영향을 검증한 결과 인지적, 행동적 요소가 유아활동 및 교사관심에 통계적으로 유의한 정(+)의 영향을 미치는 것으로 나타났다. 셋째, 장애아에 대한 태도가 통합보육 행동문제에 미치는 영향을 검증한 결과 인지적, 감정적, 행동적 요소가 행동문제에 통계적으로 유의한 정(+)의 영향을 미치는 것으로 나타났다. 이상의 연구결과를 종합해 보면 일반학부모의 장애아에 대한 태도에 따라 통합보육 태도에 차이가 있음을 알 수 있다. 이는 일반학부모의 장애아에 대한 인지적, 감정적 요소에서 차이를 보여 이들 요인의 인식 개선시 통합보육태도를 높이는 긍정적인 요소로 작용할 수 있음을 시사한 것으로 볼 수 있다. 이 같은 결과는 통합보육이 장애유아와 일반유아 모두가 서로의 다양성을 인정하며, 이질적인 상대의 존재를 받아들이고, 존중하며 함께 배우려는 학부모의 인식전환이 선행되어져야 할 것을 시사한 것으로 해석할 수 있다.

• Proceedings of the Korea Information Processing Society Conference
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• 2012.11a
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• pp.1215-1217
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• 2012

기계가 인간의 감정을 인식하기 위해서는 인간의 감정을 정량적으로 측정할 수 있는 모델이 있어야 한다. 하지만, 인간의 감정은 그 사람이 살아온 환경과 그 사람의 기질에 따라서 같은 자극에 노출되어도 사람마다 느끼는 것이 다르다. 따라서 기계가 인간의 감정을 사람의 기질을 포함하는 개인성향 기반의 감정 모델이 필요하다. 본 논문에서는 감정 모델링을 위해 BAS/BIS 가 제안한 개인 성향을 EEG 기반으로 측정 해보고 각 감정 유발 자극 별로 전두엽에서 발생하는 전위를 분석한 결과 각 성향 별로 대뇌 반응이 다르게 나왔다. 이는 인지적 감정이 전이될 때, 성향별로 대뇌에서 다르게 반응 한다는 것을 의미한다.

• The Journal of the Korea Contents Association
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• v.12 no.1
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• pp.103-111
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• 2012

This paper is a basic study for making a system that can predict the success and failure of entertainment contents at the initial stage of production. It proposes the user's emotion modeling of dynamic narrative on entertainment contents. To make this possible, 1) dynamic narrative emotion model is proposed based on theoretical research of narrative structure and cognitive emotion model. 2) configuring the emotion types and emotion value, proposed model of three emotion parameter(desire, expectation, emotion type) are derived. 3)To measure user's emotion in each story event of dynamic narrative, cognitive behavior and description of user(film, game) is established. The earlier studies on the user research of conceptual, analytic approach is aimed of predicting on review of the media and user's attitude, and consequently these results is delineated purely descriptive. In contrast, this paper is proposed the method of user's emotion modeling on dynamic narrative. It would be able to contributed to the emotional evaluation of entertainment contents using specific information.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2009.05a
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• pp.75-78
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• 2009

본 연구에서는 세 가지의 각성상태(긴장, 중립, 이완감정)가 3-back 과제 수행능력에 어떠한 영향을 미치는지 관찰하고자 한다. 10명의 남자 (평균 $25.7{\pm}1.5$ 세) 대학생과 10명의 여자 (평균 $24.5{\pm}1.8$ 세) 대학생이 본 실험에 참여하였다. 집단 검사를 통해 추출된 사진을 이용하여 긴장, 중립, 이완의 세 종류의 각성상태를 유발하여 3-back 과제 수행 능력 측정 실험을 수행하였다. Rest 1 (2분), 감성유발사진제시 1 (2분), 3-back Task 1 (2분), 감성유발사진제시 2 (2분), 3-back Task2 (2분), Rest2 (2분)의 5단계로 실험이 진행되었다. 또한 제시된 감정 사진으로 적절한 arousal level 이 유발되었는지를 확인하기 위해 GSR 신호를 측정하였고, 실험 종료 후 주관적 평가를 실시하였다. 3-back 과제의 정답률은 중립감정일 때 가장 컸고, 이완, 긴장 감정 순서였다. 또한 통계적으로 유의하지는 않았지만 중립감정일 때 반응시간이 가장 빠른 경향을 보였다. 본 연구결과로부터 인지 처리와 무관하게 유발된 각성의 증가나 감소는 과제 수행능력을 감소시킬 수 있다는 사실을 유추할 수 있다.

• Journal of the Korea Society of Computer and Information
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• v.25 no.4
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• pp.79-86
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• 2020

In this paper, we propose an efficient emotional relaxation framework using Dijkstra algorithm based on anisotropic features. Emotional relaxation is as important as emotional analysis. This is a framework that can automatically alleviate the person's depression or loneliness. This is very important for HCI (Human-Computer Interaction). In this paper, 1) Emotion value changing from facial expression is calculated using Microsoft's Emotion API, 2) Using these differences in emotion values, we recognize abnormal feelings such as depression or loneliness. 3) Finally, emotional mesh based matching process considering the emotional histogram and anisotropic characteristics is proposed, which suggests emotional relaxation to the user. In this paper, we propose a system which can recognize the change of emotion easily by using face image and train personal emotion by emotion relaxation.

• Korean Journal of Cognitive Science
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• v.21 no.1
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• pp.157-175
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• 2010

Understanding dialogue participant's emotion is important as well as decoding the explicit message in human communication. It is well known that non-verbal elements are more suitable for conveying speaker's emotions than verbal elements. Written texts, however, contain a variety of linguistic units that express emotions. This study aims at analyzing components for constructing an emotion ontology, that provides us with numerous applications in Human Language Technology. A majority of the previous work in text-based emotion processing focused on the classification of emotions, the construction of a dictionary describing emotion, and the retrieval of those lexica in texts through keyword spotting and/or syntactic parsing techniques. The retrieved or computed emotions based on that process did not show good results in terms of accuracy. Thus, more sophisticate components analysis is proposed and the linguistic factors are introduced in this study. (1) 5 linguistic types of emotion expressions are differentiated in terms of target (verbal/non-verbal) and the method (expressive/descriptive/iconic). The correlations among them as well as their correlation with the non-verbal expressive type are also determined. This characteristic is expected to guarantees more adaptability to our ontology in multi-modal environments. (2) As emotion-related components, this study proposes 24 emotion types, the 5-scale intensity (-2~+2), and the 3-scale polarity (positive/negative/neutral) which can describe a variety of emotions in more detail and in standardized way. (3) We introduce verbal expression-related components, such as 'experiencer', 'description target', 'description method' and 'linguistic features', which can classify and tag appropriately verbal expressions of emotions. (4) Adopting the linguistic tag sets proposed by ISO and TEI and providing the mapping table between our classification of emotions and Plutchik's, our ontology can be easily employed for multilingual processing.

• The Journal of the Korea Contents Association
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• v.14 no.11
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• pp.411-421
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• 2014

This study investigated the effect of cognitive narrowing on the consumers' belief biases in the light of the escape theory. Current study researched the relationship between the cognitive narrowing and the consumers' belief biases. The result of this study is as below. The degree of the consumers' belief biases is higher when the degree of the cognitive narrowing is higher than lower. On the basis of this result, theoretical and practical implications were suggested and the limitations and future research were discussed.