• The Journal of Society for e-Business Studies
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• v.10 no.3
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• pp.135-157
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• 2005

Based on literature relating to the theory of planned behavior(TPB) and the TAM, this study extends the applicability of the TAM in a mobile banking context, by adding one trust-based construct('perceived credibility') and two resource-based constructs('perceived efficacy' and 'perceived cost') and technical suitability constructs to the model, while paying careful attention to the placing of these constructs in the TAM's existing nomological structure. Data collected from 182 users in Korea were tested against the extended TAM, using the structural equation modeling approach. The results strongly support the extended TAM in predicting users intentions to adopt mobile banking. Several implications for IT/IS acceptance research and mobile banking management practices are discussed.

• The Journal of the Korea Contents Association
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• v.21 no.9
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• pp.209-220
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• 2021

The purpose of this study is to examine the effect of donation campaigns ambassador model in non-profit organizations. To analyze the research hypothesis, the independent variables (high awareness-high expertise, high awareness-low expertise, low awareness-expertise, low awareness-low expertise) and the dependent variables (source credibility, message credibility, attitude toward the organization, and donation intention) were measured. Interaction effect was found on the source credibility, message credibility, and donation intention. The interaction effect showed that public perceived positively if the ambassador has high cognition level on the condition of low expertise. However, the attitude toward the organization according to the PR ambassador type was not significant. The study suggested that the non profit organization would better use the ambassador of high cognition rather than expertise.

• Journal of the Korea Society of Computer and Information
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• v.29 no.1
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• pp.251-261
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• 2024

In this study, based on S-O-R theory and social identity theory, we aim to explore how cause-related marketing influences consumer purchase intention. Analyzing 306 questionnaire responses, our findings indicate that cause-related marketing significantly impacts perceived value, cognitive identification, and purchasing behavior. Both perceived value and cognitive identification further facilitate purchasing. Acting as mediators between cause-related marketing and consumer purchase intention, perceived value and cognitive identification strengthen the connection between marketing behavior and purchase intention. Additionally, enhanced perceived value contributes to consumers' cognitive identification with marketing activities. These findings provide crucial theoretical insights and practical implications for business marketing.

• Journal of the Korean Society of Clothing and Textiles
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• v.24 no.2
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• pp.257-265
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• 2000

진기함추구성향 (novelty seeking)이란 새롭고 다양한 경험을 추구하는 소비자의 욕구로서, 혁신행동의 인지적 근본으로 간주되기도 한다. 본 연구는 소비자의 진기함추구성향, 패션혁신행동, 그리고 대인영향력간의 관계를 조사하고, 이러한 관계가 성별(gender)에 따라 차이가 있는지 조사하였다. 대학생집단을 표본으로 한 설문지조사를 통해 자료가 수집되었으며 , 539장의 응답자가 분석되었다. 여자대학생이 모든 변인(진기함추구, 패션혁신행동, 대인영향력, 의복흥미, 정보추구)에 있어 남자대학생보다 높은 경향을 나타냈으나, 변인들간의 관계에 있어서는 뚜렷한 성차가 보이지 않았다. 정보추구행동이 패션혁신행동에 영향을 주는 공통변인으로, 의복흥미, 정보추구활동, 패션혁신행동이 대인영향력에 영향을 주는 공통변인들로 나타났으나 진기함추구성향은 패션혁신 행동과 대인영향력에 직접적인 영향을 미치지 않는 것으로 나타났다. 즉, 새로움과 다양함을 시도하려는 성향/의도는 채택이라는 실질적인 행동을 수반하는 패션혁신행동을 예측하는데는 충분하지 않은 것으로 보인다.

• Electronics and Telecommunications Trends
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• v.32 no.1
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• pp.54-60
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• 2017

사물인터넷은 모든 사람과 사물이 인터넷을 통해 서로 소통하고 새로운 가치를 창출할 수 있는 기술이며, 정보의 확산, 연계, 활용을 가능하게 하는 중요한 연결고리이다. 인지 IoT는 이러한 사물인터넷 인프라와 함께 인공지능 기술을 활용하여, 사물이 스스로 생각하고 판단하며, 보다 잘 연결하고 더 똑똑해지도록 하는 사물지능 실현 기술이다. 본고는 인간 두뇌의 기능을 모방하여 인식, 행동, 인지 능력을 재현해내는 대표 인지 컴퓨팅 기술인 IBM 왓슨, 딥 러닝, 뉴로모픽칩 기술을 요약하며, 또한, 사물수준 지능 실현 사례인 IBM 쿼크, CISCO DMo와 D3의 개발 현황을 소개한다.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• 2023.05a
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• pp.166-166
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• 2023

본 연구는 인지과학을 통해 해기사의 행동을 분석하였다. 인지과학은 인간의 판단이 논리적이지 않으며 모든 의사결정이 기억에 의존한다는 사실을 밝혀냈다. 그래서 본 연구는 해기사의 의사 결정에 영향을 미치는 기억 유형을 확인했다. 본 연구는 해기사의 의사결정 과정을 분석하기 위한 과학적 접근과 MASS에 적용하기 위한 의사결정 모델 구축을 위한 공학적 접근을 취하였다.

• Proceedings of the KAIS Fall Conference
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• 2009.12a
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• pp.550-553
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• 2009

이 연구는 노인들의 혈액형이 인지 기능및 행동성향과 상관 관계가 있는지를 개인이 지닌 뇌신경 생리학적 지표인 뇌파 측정을 이용하여 비교 하여보았다.. 대상자는 2008년 9월에서 2009년6월까지 한국정신과학연구소에 뇌파측정 의뢰한 노인(60세 이상)을 기준으로 선정한 자료이다. 노인 여자 311명 노인 남자명451명 총762 명이다. 노인 혈액형 분포는 A형이 남 289명(64%), 여 111명(36%), B형이 남 78명 (17%), 여 64명(20%), O형이 남 57명(13%), 여 100명(32%), AB형이 남 27영(6%), 여 36명(12%)로 A>B>O>AB형 순이었다. 분석 결과 노인들의 혈액형과 행동성향과 상관관계에서 여자노인에서는 무관하였고 남자노인에서는 유의미한 차이가 있었다. B형과 O형의 남자노인에서 부정성향이 높다고 본다. 인지기능과의 상관관계에서는 정서지수(p=.001)와 활성지수(우)(p=.040)에서 유의미한 차이를 보였다.. 정서지수에서는 A형이 가장 높았고 활성지수에서는 AB형이 가장 높았다. 이 연구 결과 몇 개의 범주에서 혈액형과 의의있는 상관 관계를 보여 주었으며 미치는 영향이나 유전적인 역할이 어떻게 영향을 주는지의 작용기전을 규명하는 연구가 필요하다고 사료된다.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.13 no.2
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• pp.197-219
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• 2002

Education is an intentional change of human behaviors. This change is implemented through the learning process of humans. The principles in the learning process and its psychological mechanism are based on learning theories. The objective insight about how they are related with school libraries as a basic organization supporting school education, what they can contribute and what their research methodologies are is a base for educational and academic research of school libraries. This study at first is to investigate learning and teaching theories for school libraries based on behavioral learning theories, cognitive learning theories and constructive learning theories which are general trends for learning theories. Then it is to introduce new theory 'library-based education approach (LBEA)'as an educational base of school libraries.

• Journal of Digital Convergence
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• v.16 no.11
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• pp.633-638
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• 2018

The number of individuals with spinal cord injuries in the most countries is rising each year. However, it is reported that most of them have sexual problem, however lack of research on deal with the issues related to sex identity and maladjustment in rehabilitation counseling setting. The purpose of this article: (a) to possess an adequate knowledge of the sexual problems facing individuals with spinal cord injuries; (b) to review past research on sexuality counseling with people who have spinal cord injuries; and (c) to present for some strategies for people with spinal cord injuries in order to sexuality adjustment, through Cognitive Behavior Therapy. Some suggestions are presented.

• The Journal of Korean Association of Computer Education
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• v.16 no.1
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• pp.43-50
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• 2013

This study was conducted to examine the effects of Internet ethics education. To do so, I compared the knowledge, affectivity and behavior of students on the copyright infringement between before and after Internet ethics education. The subjects of study were 150 students who had taken Internet ethics course in university. Upon comparing their knowledge and affectivity on the copyright infringement between before and after Internet ethics education, they scored higher after education than before, which was statistically significant. The subjects' behavior on the copyright infringement had a tendency to increase after education, but there were not significantly increased. This result showed that the current Internet ethics education has some limitation in making the students practice what they know. To resolve this problem, it is important to do early-childhood Internet ethics education. And more research on diverse teaching and learning methods in Internet ethics education is needed to produce educative results.