• Title/Summary/Keyword: 인지초점

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The Effect of PPL on the User's Visual Attention Using Eye-tracking (아이트래킹을 활용한 PPL이 수용자의 시각적 주의에 미치는 영향)

  • Wang, Wan-Nan;Park, Min-Hee;Hwang, Mi-Kyung;Kwon, Mahn-Woo
    • The Journal of the Korea Contents Association
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    • v.21 no.2
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    • pp.445-452
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    • 2021
  • This paper is an experimental study using eye-tracking on the visual attention of TV entertainment programs with PPL products being shoveled by the acceptor. As a result of analysis, first, there was no difference in the exposure time of the PPL product, which is deemed to have little effect on the subject's attention. Second, there was no difference in the PPL product's prominence, and we could see that the focus was on subtitles or the faces of the cast. Third, the concentration of attention on PPL products was higher when there were more famous cast members than there were when there were low-profile cast members, and the appearance of famous cast members was judged to be very effective in order to focus more attention on PPL products. In conclusion, when exposing PPL products in entertainment programs, it is believed that the more popular the cast members appear on entertainment shows, such as famous broadcasters, celebrities, and stars, the more effective the PPL products are, rather than the exposure time and prominence of PPL products, the more effective the companies will be in advertising the popular and likable celebrities.

A Study on the Revision Process of the National Basic Livelihood Security Act Focusing on Customized Benefits (국민기초생활보장법의 개정과정 연구: 맞춤형급여를 중심으로)

  • Nam, Eun-hee;Park, Yun-yung;Kim, Woo-hyun
    • The Journal of the Korea Contents Association
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    • v.21 no.2
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    • pp.631-640
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    • 2021
  • The purpose of this study focuses on and explain the policy-determining factors that emerged in the process of revising customized wages for the National Basic Livelihood Security Act on December 30, 2014. This is an analysis of the reasons why the rapid revision of the welfare system could have been made at a certain time in a situation that did not progress despite the specific demand for revision of the law surrounding the blind spot. To this end, using Kingdon's policy flow model, which emphasizes the contingency of policy decisions, the flow of problems, political flows, and policy alternatives were reviewed respectively. In the course of each of these flows, the suicide incident of mother and 2 daughters in Songpa served as a major medium that played a large role in the policy-making process and the window of policy could be opened. As a result, This incident triggered social and policy interest in the issue of the National Basic Livelihood Security Act. It was found that the law was revised quickly, causing a great wave of waves as a social issue.

Effect Measurement of Government and Public Service Advertising: Focused on Acceptance Process of Government and Public Service Advertising (정부광고와 공공광고의 효과 측정: 정부·공공광고의 수용과정을 중심으로)

  • Kim, Byoung Hee;Son, Yeong-Gon;Jo, Chang-Hwan;Lee, Hui-Jun
    • (The) Korean Journal of Advertising
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    • v.28 no.6
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    • pp.7-34
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    • 2017
  • The debate surrounding advertising effectiveness is not to be overstated as a major source of advertising research. However, there is still a lack of discussion on the model for measuring the effects of government and public service advertising. This study focuses on this point and develops an index model that can evaluate government advertising. For this purpose, we conducted a survey of 800 respondents in 7 major cities. Based on the creativity evaluation factors (originality, clarity, and appropriateness) of government advertising and the evaluation factors (interest, avoidance, and relevance) of policy contents, a causal model that affects the cognition, attitude, and behavioral responses of the audience was set up. As a result of analysis, originality, clarity, interest, and relevance except for appropriateness and avoidance were meaningful variables for creating government advertising effect such as policy understanding, audience attitude, word of mouth intention of policy. In addition, policy understanding and audience attitude were the main mediating variable influencing the word of mouth intention of policy. Based on research results, this paper discussed the direction for creating effective government and public service advertising in the future.

Vietnamese Students in Tokyo, 1906-1909 (동경의 베트남 학생들, 1906-1909)

  • Jeong, Yeonsik
    • The Southeast Asian review
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    • v.24 no.1
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    • pp.1-43
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    • 2014
  • 1905년에 시작된 베트남 동유운동의 목적은 베트남의 젊은이들을 일본에서 공부시켜 독립과 근대화를 이끌 인재를 양성하는 것이었다. 그러나 1908년 일본 정부의 강제 출국 조치로 인해 동유운동이 중단됨으로써 목표했던 바를 이루는 데 실패한 것으로 평가되고 있다. 하지만 다른 시각에서 본다면 200여 명의 베트남 학생들이 수년간 유학을 한 결과가 어떠한 형태로든 베트남 근대사에 족적을 남겼을 것이라고 추측하는 것도 가능하다. 그간의 연구는 동유운동을 주도했던 판보이쩌우(Phan Bội $Ch{\hat{a}}u$)에 집중함으로써 학생들의 면면에 대해서는 크게 알려진 바가 없다. 이 연구는 당시 일본으로 유학했던 학생들에게 초점을 두어 그들이 누구인지 무엇을 공부했는지, 또한 당시 사회주의 사상 전파의 중심이었으며 아시아 각국의 혁명가들이 집결해있던 동경에서 학생들은 어떤 영향을 받고 어떻게 연계되었는지에 대해서 살펴보았다. 학생들 대부분은 동아동문서원이라는 중국인 유학생 예비학교의 특별반에서 일본어와 기초적인 초등교육 과목을 이수하는 데 그쳤고 단 세 명의 학생만이 군사예비학교인 진무학교를 졸업할 수 있었다. 즉 고등교육을 받은 학생은 전무했던 것이다. 강제 출국되기까지 그 기간이 짧았던 것이 가장 큰 원인임에 분명하지만 한편으로는 동유운동 자체가 철저히 준비되고 계획되지 않았던 점도 실패의 주요 원인으로 꼽을 수 있다. 특히 학생 선발에 대한 규정 없이 기본적으로 누구든지 수용함으로써 학생들의 절대다수가 10대 초중반이 되는 결과를 낳았다. 이는 독립과 혁명을 위한 인재 양성이라는 취지와 관계없이 다수의 학부모들이 동유운동을 단순히 자녀교육의 수단으로 이용했기 때문이다. 또한 이들을 입학시킬 학교 섭외조차 되지 않았고, 그 결과 전적으로 일본 내 조력자들의 호의에 의지해 동아동문서원에 설치된 베트남 학생들만을 위한 특별반에 만족해야 했다. 따라서 대부분의 베트남 학생들은 일본에서 공부했지만 실제로는 고립된 상태에서 외부세계를 경험할 수 없었고, 그렇다 하더라도 당시의 혁명적 사상을 이해하거나 수용하기에는 부족한 나이였다. 요컨대 동유운동의 실패는 그 기간이 짧았기 때문만이 아니라 그 짧은 기간 내에서도 교육의 질적 수준이 낮았다는 데에서도 그 원인을 찾을 수 있다. 일본에 유학했던 베트남 학생들의 전체 명단은 현재 실종된 것으로 보이며 다만 산발적인 정보를 종합하여 약 20여 명에 관한 성명과 간단한 정보를 파악할 수 있었다. 이 정보와 더불어 추후 더 많은 기록이 발굴된다면 베트남 현대사에서 그들의 이름이 등장하는지 다시 한 번 확인하고 재평가할 수 있을 것이다.

New Approach in the Treatment of Intertrochanteric Fracture Using a Cephalomedullary Nail (골수정을 이용한 대퇴골 전자간 골절의 새로운 치료 경향)

  • Kim, Junyoung;Choi, Kihong;Yang, Kyu Hyun
    • Journal of the Korean Orthopaedic Association
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    • v.55 no.3
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    • pp.193-199
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    • 2020
  • A gamma nail has been used to treat intertrochanteric fractures since 1988. Although such cephalomedullary nails have mechanical advantages over extramedullary fixation devices, such as sliding hip screw, their beneficial effects on treating the Arbeitsgemeinschaft für Osteosynthesefragen/Orthopaedic Trauma Association (AO/OTA) 31-A1 and 31-A2 fractures are still controversial. During their 30-year history, many problems have been overcome, and new types of cephalomedullary nails have been introduced in clinical practice. New cephalomedullary nail systems facilitate nailing procedures and enhance the purchase capability of the femoral head by a lag screw. On the other hand, the failure rate still depends on the hands of the orthopedic surgeons. This review article focused on the basic principle of medial support and restoration of a medial buttress during the treatment of trochanteric fractures using a cephalomedullary nail.

Brain Correlates of Emotion for XR Auditory Content (XR 음향 콘텐츠 활용을 위한 감성-뇌연결성 분석 연구)

  • Park, Sangin;Kim, Jonghwa;Park, Soon Yong;Mun, Sungchul
    • Journal of Broadcast Engineering
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    • v.27 no.5
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    • pp.738-750
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    • 2022
  • In this study, we reviewed and discussed whether auditory stimuli with short length can evoke emotion-related neurological responses. The findings implicate that if personalized sound tracks are provided to XR users based on machine learning or probability network models, user experiences in XR environment can be enhanced. We also investigated that the arousal-relaxed factor evoked by short auditory sound can make distinct patterns in functional connectivity characterized from background EEG signals. We found that coherence in the right hemisphere increases in sound-evoked arousal state, and vice versa in relaxed state. Our findings can be practically utilized in developing XR sound bio-feedback system which can provide preference sound to users for highly immersive XR experiences.

The effects of motivation on the severity of non-suicidal self-injury in a community sample of adults (성인의 비자살적 자해의 심각도에 영향을 미치는 요인: 자해 동기를 중심으로)

  • Kwon, Ho-In;Choi, Sang-Eun;Kim, Cho-Won
    • Journal of the Korea Convergence Society
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    • v.13 no.2
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    • pp.273-280
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    • 2022
  • The purpose of this study is to investigate factors influencing the severity of non-suicidal self-injury in an adult community sample. Participants with recent and repeated NSSI(N=54) completed self-reported questionnaire assessing frequency, method, and motivation of self-injury and the emotional regulation of cognitive reappraisal. Results indicated that intrapersonal motivations were endorsed more than interpersonal motivations, and were significantly related with NSSI severity. Also earlier onset was significantly related to NSSI severity. These findings support the emotional regulation model of NSSI and highlight the importance of intervention focusing on emotional regulations.

Barriers to the practice of fall prevention by nurses and nurse assistants at geriatric hospitals (요양병원 간호사 및 간호조무사의 낙상예방활동 실천의 방해요인)

  • Park, Yunhee
    • 한국노년학
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    • v.40 no.2
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    • pp.311-323
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    • 2020
  • Older adults are at a high risk of falling, causing severe injuries and increased hospital stays and treatment costs. This can be a burden not only on the family but also on the national economy. Thus, fall prevention is very important in nurses' and nursing assistants' work. This study intended to grasp the real situation faced by nurses and nursing-assistants working at geriatric hospitals in J province, Korea. The researcher interviewed thirty-six nurses and nursing-assistants in four geriatric hospitals and performed four focus group interviews. Data were analyzed through an inductive content analysis based on Elo & Kyngäs's approach. Three categories and five subcategories were identified. Categories were patients, environmental, and personal factors. Patient factors included patients' impaired cognitive function. Environmental factors included lack of personnel support and assignment of inpatients without regard to fall risk. Personal factors included hopelessness regarding improvement and fear of being blamed. Promotion of fall prevention practice needs a gradual increase in nursing staff at geriatric hospitals, a system for assigning hospital room according to fall risk, and education and support system to reduce nursing burden.

Development on Korean Visualization Literacy Assessment Test(K-VLAT) and Research Trend Analysis (한국형 데이터 시각화 리터러시 평가 개발 및 연구 동향 분석)

  • Kim, Ha-Neul;Kim, Sung-Hee
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.25 no.11
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    • pp.1696-1707
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    • 2021
  • With the recent growth of information technology, various literacy such as digital literacy, data literacy, AI literacy is being studied. In this paper, we focus on data visualization literacy as visualization is an essential part of big data analysis and is used in several mobile apps. Visualization Literacy Assessment Test(VLAT) was developed in 2016 and we introduce how the test was developed and modified to a Korean version, K-VLAT. K-VLAT is consisted of 12 visualizations and 53 questions through a website. Additionally, to understand the research trend in visualization literacy we analyzed 81 papers that had cited the VLAT publication. We categorized the research into 4 categories with 11 sub-categories. The area of studies visualization literacy related to was understanding the relation with cognition, expanding the literacy measures, relation with education, utilization for developing user-centric dashboards or using the test to show effectiveness of visualizations. At last, we discuss about different ways to utilize K-VLAT for future research.

Effects of Married Women's Couple Equality on the Intent to Additional Childbirth (기혼 여성의 부부 평등성이 추가 출산 의향에 미치는 영향)

  • Lee, Dan-Bi;Nam, Jin-Young
    • The Journal of the Korea Contents Association
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    • v.22 no.2
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    • pp.379-389
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    • 2022
  • This study analyzed 10,352 married women to find the correlation between marital equality felt by married women and additional childbirth intentions. Frequency analysis and chi-square test analysis were performed to analyze the general characteristics of the investigator, and studies were conducted through binary logistic regression analysis and interaction analysis to analyze the relevance between each variable and additional childbirth. As a result, the 4-point group based on the 0-point group that lowest marital equality had 2.01 times higher willingness to additional birth. And, the 3-point group and the 2-point group were 1.46 times and 1.41 times higher than 0-point group with marital equality and additional childbirth intentions. In addition, intention of additional childbirth was increased when the higher the number of children, if they own a house, and if wives are non-regular or unemployed. This study analyzed the relationship between married women's intention to give birth additionally, focusing on marital equality. It is suggested that specific and reasonable policies at the macro level are required to improve the fertility rate.