• Science of Emotion and Sensibility
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• v.19 no.1
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• pp.71-82
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• 2016

Consumers tend to perceive the shoes as just their footwear to protect and comfort foot and fashion products to decorate and express their self-images. Even though online market research analysis indicated shoes consumption is important in daily life of consumers, there is limited research that was conducted specifically on shoes e-market. The research investigates the process of shoes' e-impulse buying focusing on the effects of shopping orientation, marketing stimulus and consumers' perceived risk in shoes market at Internet. A total of 408 self-administered questionnaires were obtained from universities students, who had experienced the e-impulse buying of shoes at least once for the last six months. Results confirmed that consumers who had higher hedonic shopping orientation or brand shopping orientation were more likely to consider the marketing stimuli (e.g., promotion stimuli and product stimuli), whereas consumers who had higher economic shopping orientation were consider the lower marketing stimuli and the more perceived functional risk in the e-shopping context of shoes. For shoes, marketing stimulus had directly positive effects on e-impulse buying, while consumers' perceived risk had no significant effects on e-impulse buying. The findings suggest that the market stimulus, which is affected by consumers' shopping orientation, is an important factor in triggering e-impulse buying of shoes.

• International Commerce and Information Review
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• v.17 no.2
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• pp.95-120
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• 2015

Under the stiff competition in the health care industry, the long run survival of medical institution depends on building up customer loyalty. The purpose of this study is to figure out the influencing factors on customer loyalty. This new model is based on Bettman(1979)'s customer purchasing decision making process(awareness-interest-final decision). The key characteristics of this model reflects the psychological change of customer purchasing decision The influencing factor at each purchasing stage must need to be identified because the inner decision making process is generally carried out by multistage. In this respect, this study shows the brand awareness of hospital plays an important role at the first stage. In a second stage, the servciescape and service quality of hospital must be considered. Finally, customer's perceived value is adopted. By using a sample of 116 Chinese tourists, this study empirically examines the influencing factors of customer loyalty. The results that the brand awareness and perceived value have a positive effect on customer loyalty.

• Archives of design research
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• v.20 no.3 s.71
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• pp.289-298
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• 2007

The EGI system is a new communication method in limelight for helping disabled users to input and handle information on the computer more easily. However, due to the EGI system's "JEM(Jittery Eye Movements)" generation, it actually increases heavy psychological and physiological stresses for the user to input or perceive the target information on a machine. This study illustrates how to resolve this "JEM" issue and suggests a method that is easy and simple to be controled by anyone. A demo tool was built and tested to find and prove the reasons for "JEM" This test shows that that the case with snap up is less stressful than without to input text as a final result of the test evaluation in both psychological snap up and physiological brain wave test. Postnatal or naturally acquired, it is found that the disabled can have opportunities for smoother communication, and a possible efficient system development for better communication.

• Journal of The Korean Association of Information Education
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• v.19 no.2
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• pp.225-232
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• 2015

The goal of this study is to assess the effects of Scratch programming classes on preservice teachers by using computational thinking and cognitive evaluations based on Bloom's taxonomy. To pursue this research goal we measured preservice teachers' programming skills using cognitive evaluation items based on Bloom's taxonomy after preservice teachers took one-semester Scratch programming course. In addition, a survey focused on computational thinking (CT) concepts, CT practices, and CT perspectives was conducted. We also conducted artifact-based interviews to unpack preservice teachers' experiences of working on team projects and analyzed their experiences qualitatively. The results of this study are meaningful because we assessed preservice teachers' experiences comprehensively with both quantitative and qualitative methods. In addition, this study provides us with implications for evaluation perspectives in designing programming courses for preservice teachers by adopting Bloom's taxonomy scheme.

• Korean Journal of Cognitive Science
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• v.15 no.1
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• pp.35-41
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• 2004

The letter delay task using monosyllabic words has been employed in order to investigate whether Korean word is processed by the phonological route, and to investigate which stage this phonological information affects word recognition. Two main conditions were delaying a sounding letter( $\rightarrow$향), and delaying a silent letter( $\rightarrow$양). Experiment 1 was the naming task with the SOAs of 150㎳ and 250㎳ in order to investigate whether the phonological information affects the early stages, or the later stages of word recognition. The results showed that the interaction between the phonological value condition and the presence/absence of the prime was significant under the 150㎳ SOA, but not under 250㎳ SOA. Experiment 2 was conducted in order to generalize the results of Experiment 1 in the lexical decision task. The results showed the similar pattern as the Experiment 1. These experiments indicate that Korean words are processed by the phonological route, and the phonological information plays roles in the early stages of word recognition.

• Korean Journal of Cognitive Science
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• v.11 no.1
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• pp.81-92
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• 2000

Elliptical fragments are common in natural language dialogues between humans. Since most elliptical fragments should be interpeted within the context. it is not easy for computers to recognize the speaker's intention from the elliptical fragments. In t this paper we propose a model to recognize speaker's intention from elliptical fragments 1 in Korean by expanding the tripartite plan-based model proposed by Lambert. We add new discourse recipes to define user's discourse actions through elliptical fragments. In order to use plan inference process. we must represent utterances as actions. e. g .. r e elliptical fragments are represented as surface speech acts. In surface speech act representation. we include the information of 'Josa' (case markers in Korean), because t the information of 'Josa' plays a very important role in analysing speakers' intention in Korean. Finally. by using an object and discourse focus theory, the system can recognize the intention that a user is trying to compare between two plans by uttering elliptical fragments

• Korean Journal of Cognitive Science
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• v.17 no.4
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• pp.287-301
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• 2006

Two experiments were performed to investigate effects of background depth information on the judgment of two-dimensional shapes, using the Posner et al.'s(1969) physical match task. In both experiments, the focus was on whether the background depth information affects the decisions of physical shape sameness of two letters or figures presented successively. In Experiment 1, artificially constructed rues of linear perspective and texture gradient were used, whereas cues contained in a real road situation were used in Experiment 2. The results of both experiments showed that the depth cues affect the perception of two-dimensional shapes. That is, when two stimuli of the same physical shape were likely to be perceived differently due to the given depth cues, response accuracies('yet' in this case) decreased and reaction tines of physical match increased. And when two stimuli of the different physical shape were likely to be perceived the same due to the given depth cues, response accuracies('no' in this case) decreased and reaction times of physical match increased likewise. These results wert discussed in terms of some conceptual methodological problems of the previous studies on the shape constancy and the directions of future research.

• The Journal of the Korea Contents Association
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• v.15 no.10
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• pp.92-104
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• 2015

Many publishing companies go to storytelling marketing through facebook in these days. Because storytelling marketing through facebook is thought for publishing company as useful marketing method in accordance with the increase of social media user. Thus, this study classified storytelling marketing type by episode, experience, anniversary, information and also analyzed the difference of cognitive reaction, emotional reaction and variables which effect to purchase intention according to each storytelling marketing type. As the results, anniversary type and information type got more positive reaction from responses rather than episode type and experience type with respect to likability, reliability, informativeness, engagement. Also engagement, likability, informativeness are revealed as major variables which effect to purchase intention of each storytelling type. Thus, storytelling marketing of publishing company through facebook need to focus on anniversary type and information type. And it is important to combine naturally the information regarding to book that publishing company want to sell with the fun, pleasure factors that story can give.

• Proceedings of the Korean Society of Community Living Science Conference
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• 2009.09a
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• pp.80-80
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• 2009

한국사회가 저출산 고령화와 고학력화의 추세, 전지구화, 지식정보화라는 세계적인 흐름을 고려할 때 앞으로도 향후 지속적인 이주인구의 유입은 불가피한 실정이다. 특히 결혼이민자들은 한국사회에서 적응하기 위한 언어와 문화적 적응을 극복하지 못한 상태에서 그들 자녀들을 교육해야 되는 열악한 환경적인 문제에 봉착하게 된다. 더구나 다문화가족 자녀는 2008년 5월을 기준으로 58,007명으로 전체 외국인 주민의 6.5%를 차지하며 다문화가족의 자녀 중 6세 이하가 57.1%로 상당히 높은 비율을 차지함을 고려해볼 때 현재 초 중등학생들을 대상으로 하는 연구는 시사점이 크다고 하겠다. 특히 전남지역의 다문화가족은 전국 최고의 비율을 차지하고 있으며 총 5,919 가족 중 영유아기와 학령기에 포함되어 있는 다문화가족 자녀 재학생수는 1,479명으로 집계되고 있다(행정안전부, 2008). 이렇게 교육대상자로서 점점 증가하고 있는 다문화가족의 학생들이 전남지역에 상당수 집중되어 있다. 이렇게 유입되는 이주자 중 결혼이민으로 인한 그 자녀의 자아존중감과 학교생활적응은 주요한 사회문제로 대두되고 있다. 그간의 연구들의 대부분은 이주여성의 생활실태와 일상에서 겪는 다양한 문제점에 초점을 맞추고 있을 뿐 그들 가정의 자녀들에 대한 연구는 미흡한 편이다. 이 연구는 2차 사회화 과정에 결정적인 영향을 미치는 학교생활에서 다문화가족 학생들의 자아존중감과 학교생활적응에 관하여 전남 동부지역 일부를 초 중등교사들을 대상으로 어떻게 인지하고 있는지를 연구하였다. 연구방법은 교사들을 대상으로 구조화된 설문지를 이용하여 인구학적 특성, 다문화가족 학생들의 자아존중감 및 학교생활적응 관련 인식들을 조사하였다. 자료분석은 SPSS Win 12.0을 사용하여 빈도분석, t-test 및 일원배치 분산분석을 실시하였다. 교사의 성별, 학교급 별, 농촌과 도시지역, 학교규모, 학년, 교육경력에 따라 유의미한 차이가 있는 것으로 나타났다.

• Korea journal of population studies
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• v.23 no.2
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• pp.189-207
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• 2000

Focusing on the factors related to the amount of contact between young married women and their noncoresident parents and their noncoresident parents-in-law, the study hypothesized two scenarios. (1) filial piety scenario which predicts that the contact with one set of parents is not affected by accessibility of other set of parents, and (2) competition scenario which predicts that ease of contact with one set of parents inhibits contact with other set of parents. These scenarios were tested against the data from National Fertility and Family Health Survey in 1994. The regression analysis of intergenerational visits appeared to support the competition scenario : The parents-in-law and the parents seem to bs in competition for visits by young married women - distance from the parents from one side has a parallel relationship to more frequent visits with the other set of parents. This is a much more equal footing for both sides of the family than attention to filial piety would predict. although the level of support from the young generation may keep declining.