• The Journal of the Korea Contents Association
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• v.22 no.10
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• pp.103-113
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• 2022

As globalization progresses and localization takes place, interest in local culture is increasing. In line with this trend, the Cultural Heritage Administration has been promoting the Cultural Heritage Night Tour Project as a night-type cultural property tourism content since 2016. Cultural property nightlife, part of the regional regeneration project, creates new added value by converging and combining various historical and cultural-related contents centered on local cultural heritage. Although the "cultural nightlife" has been greatly activated, it is judged that changes are needed to continue. This is because fixed nightlife programs are positive in terms of establishing a nationwide network, but there is a limitation in that they cannot be standardized and expanded to various forms. Therefore, in this study, the meaning and limitations of nightlife programs were identified, and cognitive theory applicable to nightlife programs was considered. Through this process, it was confirmed that cognitive poetry's 'circular for dynamic semantic composition', 'surreal foreground', and 'adventures in time and space' can be applied to nightlife programs. As a result of combining cognitive poetry with nightlife programs, it was possible to present a strategy for implementing nightlife programs differentiated from existing nightlife programs.