• Title/Summary/Keyword: 인적 서비스

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Effects of Strategic Factors of Outsourcing on Marketing Performance (아웃소싱 전략요인이 마케팅 성과에 미치는 영향에 관한 연구)

  • Kim, Yong-Man;Kang, Seok-Jeong;Park, Man-Kyo
    • Journal of Global Scholars of Marketing Science
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    • v.12
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    • pp.1-27
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    • 2003
  • The purpose of this study is to verify what kind of influence do strategic factors (clarification of outsourcing goals, clarification of outsourcing scope, co-sourcing, management of supply businesses, and human resource participation) have on marketing performance factors (improvement of service quality, customer satisfaction, and improvement of employees' ability). Another purpose is to examine whether the influence of strategic factors of outsourcing on marketing performance differ depending on the outsourcing motives and the degree of human resources outsourcing. Hypothesis of influences of strategic factors of outsourcing on marketing performance is verified. The study shoes that co-sourcing has a significant influence on improvement of service quality, participation of human resources on improvement of service quality and employees' ability, and management of supply businesses on customer satisfaction and improvement of employees' ability. However, the study indicates that clarification of outsourcing goals and outsourcing scope do not affect variables in marketing performance.

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The Effect of an Internal Marketing Strategy on the Causes of Conflicts in the Foodservice Industry (외식업체 내부 마케팅 전략이 갈등 원인에 미치는 영향)

  • Lee, Jin-Ha
    • Culinary science and hospitality research
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    • v.16 no.3
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    • pp.161-173
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    • 2010
  • The foodservice industry should be customer-oriented and service-oriented because production and consumption occur simultaneously and sales depend on customers' participation in the foodservice industry. In this respect, it is faced with maintaining minimum human resources with efficient management systems and policies which employees can offer quality services. This study, therefore, aims to find out how internal marketing strategies affect conflict perception. The result of the study is as follows. Communication, service training, employee benefits and a reward system are generally important in the internal marketing. In particular, it is considered that employee benefits and a reward system based on finance are more important to employees than any other factor. Accordingly, companies should consider facilities offered to the employees, vacation and employee benefits. Also, it is shown that communication-obstacles take high proportion in the cause of conflicts and employee benefits in the internal marketing. This study showed the possibility of internal marketing used as a management method of human resources and a solution for resolving conflicts.

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A Study on the Relationship between Leadership Styles and Job Satisfaction in Library (도서관에서의 리더십 유형과 직무만족 간의 관계에 관한 연구)

  • 김수진
    • Proceedings of the Korean Society for Information Management Conference
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    • 1997.08a
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    • pp.147-150
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    • 1997
  • 도서관 경영은 일반기업의 경영과는 달리 도서관 자체의 특수성을 최대한으로 고려한 관리기술이 필요하다. 또한, 어느 조직이든 인적자원이 중요한 조직의 요소가 되지만, 도서관의 경우 지적인 정보서비스가 이루어지는 곳이므르 특히 인적자원의 중요성이 더 높다고 할 수 있다. 따라서 도서관 직원의 직무만족은 도서관 조직의 목표달성을 위해 매우 중요한 역할을 하며, 직원의 직무만족을 높일 수 있는 리더십인 필요하다. 그러므로 본 연구에서는 도서관 직원의 직무만족과 리더십 간의 관계를 규명하므로써, 도서관의 주 목표인 정보제공의 효율성을 달성하는데 기여하고자 한다.

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A Study on Developing a Policy Information Mentoring Management Model: Focusing on National Sejong Library (정책정보멘토링서비스 운영모형 개발에 관한 연구 - 국립세종도서관을 중심으로 -)

  • Noh, Younghee;Kwak, Seung-Jin;Kang, Jung-Ah
    • Journal of the Korean Society for Library and Information Science
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    • v.49 no.1
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    • pp.247-278
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    • 2015
  • The aim of this study was to develop a policy information mentoring management model through which professional information, knowledge, and ideas can be shared and consulted. To this end, we analyzed domestic and international related literature, case studies of domestic and international mentoring programs, and expert advice from the policy consumers and current policy mentors in the field of policy information. In this research, components of a policy information mentoring management model have been proposed by separating them into human and content components. Mentor-mentee coordination, and supervisors are proposed as human components. Policy mentoring subject areas, programs, and detailed activities are proposed as content components.

The Effect of Service quality on Customer satisfaction and Behavior intention of Screen Golf (스크린골프의 서비스품질이 고객만족 및 행동의도에 미치는 영향)

  • Lim, Young-Sam
    • Journal of the Korean Applied Science and Technology
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    • v.37 no.4
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    • pp.936-943
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    • 2020
  • The purpose of this study was to examine the effect of service quality on customer satisfaction and behavior intention of screen golf. Also emphasized the importance of service quality and tried to identify the mediating role between customer satisfaction and behavior intention. The 485 person who experienced purchasing behavior of screen golf were analyzed and chosen from located in Korea. For the purpose of this study, frequency analysis, exploratory factor analysis, reliability analysis, correlation analysis, simple regression and multiple regression analysis of SPSS Statistics ver. 20 were performed. The research results of this study indicate that First, service quality had a significant influence on customer satisfaction in order of facilities, services, human resources and prices. Second, customer satisfaction had a significant influence on behavior intention. Third, service quality had a significant influence on behavior intention in order of facilities, price, service and human resources.

Expert Recommendation Scheme by Fields Using User's interesting, Human Relations and Response Quality in Social Networks (소셜 네트워크에서 사용자의 관심 분야, 인적 관계 및 응답 품질을 고려한 분야별 전문가 추천 기법)

  • Song, Heesub;Yoo, Seunghun;Jeong, Jaeyun;Park, Jaeyeol;Ahn, Jihwan;Lim, Jongtae;Bok, Kyoungsoo;Yoo, Jaesoo
    • The Journal of the Korea Contents Association
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    • v.17 no.11
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    • pp.60-69
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    • 2017
  • Recently, with the rapid development of internet and smart phones, social network services that can create and share various information through relationships among users have been actively used. Especially as the amount of information becomes enormous and unreliable information increases, expert recommendation that can offer necessary information to users have been studied. In this paper, we propose an expert recommendation scheme considering users' interests, human relations, and response quality. The users' interests are evaluated by analyzing their past activities in social network. The human relations are evaluated by extracting the users who have the same interesting fields. The response quality is evaluated by considering the user's response speed and response contents. The proposed scheme determines the user's expert score by combining the users' interests, the human relations, and the response quality. Finally, we recommend proper experts by matching queries and expert groups. It is shown through various performance evaluations that the proposed scheme outperforms the existing schemes.

An Exploratory Study on ERP Performance and Level of Total Resource in Small & Medium Manufacture (중소제조기업에서의 ERP 도입성과와 전사적 자원의 수준에 관한 연구)

  • Kim, Yong-Sik;Joh, Hyung-Rea
    • 한국IT서비스학회:학술대회논문집
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    • 2003.05a
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    • pp.411-419
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    • 2003
  • ERP 도입 및 운영과정에 전사적 자원 즉 인적자원과 물적자원이 투입되고 활용되었다. 기업경영에 있어서 제 자원의 관리가 중요하고, 특히 인적자원이 성과에 중요한 영향을 미치고 있다. 그 동안 ERP 도입요인과 도입성과에 대한 기존의 연구는 중소기업을 포함한 전체 기업을 대상으로 한 연구가 대부분이었으며, 그러한 연구의 대부분은 먼저 ERP을 도입한 대기업 위주의 연구였다고 볼 수 있다. 중소제조기업의 ERP 도입요인으로서 열악한 전사적 자원의 수준이 ERP 도입성과 즉 생산효율성에 영향을 미친다는 전제하에 이들 간의 인과관계를 위한 연구모형을 제시하였다.

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e-Government and The Innovation Portal of MoE (전자정부와 교육인적자원부 업무혁신 사례)

  • Han, Young-Taek;Kim, Doo-Yeon
    • 한국IT서비스학회:학술대회논문집
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    • 2005.11a
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    • pp.570-574
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    • 2005
  • 전자정부 로드맵에 발맞추어 교육인적자원부의 정보화 추진전략을 가시화하고, 지식 기반 업무혁신 포탈을 구축하여 업무 효율성을 제고한 사례를 소개한다. 조직 특유의 전문성을 강화하고, 개인의 업무수행능력 제고를 통한 조직역량 강화를 위해 최적의 지식관리 체계를 구축하고, 정보화 전략체계 추진의 1단계로 행정 업무의 편의를 높일 뿐 아니라 대외 업무와의 효율적인 연계를 이끌어내고자 업무혁신을 위한 포탈 시스템을 구축하였다. 이에 시스템 도입 후 부내 혁신 마인드 제고를 위한 노력과 국민의 참여 반영 현황을 서술하고, 향후 기간 정보시스템 통합 방안과 추진 애로사항을 결론으로 제시한다.

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A Study on the Effects of Servant Service Factors in Hotel Service on the Relationship Quality and Revisit Intention (호텔서비스의 인적 서비스요인이 관계의 질 및 재이용의도에 미치는 영향에 관한 연구)

  • Kim, Jong-Ho;Kim, Bong;Shin, Yong-Seop
    • Journal of Global Scholars of Marketing Science
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    • v.12
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    • pp.77-97
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    • 2003
  • The purpose of this study is to analyze how servant service factor of service marketing factors affects to customer's satisfaction, relationship quality, and commitment and consequently to see how these factors affect to revisit intention which is the hotel performance. The empirical results showed that technical factor and customer orientational factor had a significant influence on customer satisfaction and relationship quality, and functional factor affected to only relationship quality. Also customer and relationship quality had a significant influence, and commitment had a significant influence on revisit intention which is a performance factor. Specifically relationship quality built by the interrelationship between the purchasers and the suppliers showed higher influence than customer satisfaction's influence on the commitment. That is, when there is an interaction between trust on the employees and customer satisfaction, there is a greater synergy effect on the commitment. Although the degree of customer satisfaction is low, the commitment can be high with high effort of service providers. This implies that the attitude of service providers is the critical factor on the degree of commitment of service users.

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Effects of Service Orientation on Pro-social behavior in the Care Facility for the Elderly (노인요양시설의 서비스지향성이 친사회적 행동에 미치는 영향)

  • Kwak, Eui-Soo;Kim, Gwan-Yong;Kim, Je-Sun
    • The Journal of the Korea Contents Association
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    • v.14 no.5
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    • pp.166-178
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    • 2014
  • In this study, to know the influence of pro-social behavior by service orientation of care facility for the elderly, made a research from 80 care facility for the elderly of about 400 professor employees with visiting them and by the mail. survey was from 302 senior citizens by 61 facilities, and the final analysis was helped by 297 professor employees. First, as analysis from the standard of prime variable, it showed 3.84 of relatively high marked from the who have had aware of the level of pro-social behavior. overall, standard of service orientation shown 3.69 out of 5 which is also relatively high. Looking at the sub- dimensions of service-oriented leadership performance has shown 4.13 points out of 5, 3.78 points out of 5 on buildup the systems, management of human resource orientation shown 3.5 points out of 5 and attitude of services shown 3.36 points out of 5. In general, the service has showed up higher points on the overall. Second, by the analysis from the regression analysis, fulfillment of leadership (B=.004, P=.938), attitude of service (B=.031, P=.476), management of human resource (B=.147, P=.003), system build up (B=.175, P=.001) were made meaningfully influenced on pro-social behavior. Especially, the sub- dimensions of human resource management and the system buildup had a importantly major role for influencing on pro-social behavior. Based on this, in this study, care facility for the elderly professionals the ability to manage human resources programs and services to improve the efficiency of the system was proposed for building plans.