• Journal of the Korean Society of Food Science and Nutrition
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• v.42 no.1
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• pp.120-128
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• 2013

This study was conducted to investigate the effect of relational benefits on perceived value in order to enhance customer satisfaction and win customer loyalty in the specialty coffee shop business. Structural equation modeling was performed and the structural model estimated with AMOS (ver 5.0). A total of 329 valid responses were used for data analysis. The findings show that confidence benefits among the relational benefits have a direct effect on perceived value. In addition, confidence benefits also have an indirect effect on customer satisfaction and loyalty from this perceived value. However, social benefits and special treatment benefits of customers had no effect on functional and symbolic value. In conclusion, establishing confidence benefits with the customer at the specialty coffee shop significantly influenced their perceptions of value, customer satisfaction, and loyalty.

• Digital Contents
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• no.5 s.156
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• pp.98-101
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• 2006

우리나라는 지금 애니메이션에 대한 인식과 가치를 새롭게 하며 변화를 위한 적극적인 노력이 진행되고 있다. 외적으로는 문화산업으로서의 애니메이션을 활성화하기 위한 정부와 지자체의 정책변화와 지원확대. 그리고 미래자원육성을 위한 활발한 학교교육의 전개를 들 수 있다. 내적으로는 새로운 매체의 환경에 따른 다양한 애니메이션 제작과 구조의 변화가 일어나고 있다. 특히 중요한 것은 문화산업의 샘물이 될 수 있는 창작의 중요성을 인식하는 분위기가 생겨나고 있다는 것이다.

• Proceedings of the Korea Technology Innovation Society Conference
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• 2017.11a
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• pp.1281-1296
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• 2017

세계경제가 범국가적 경쟁에 접어면서 과거보다 지역R&D의 중요성이 강조되고 있다. 국내에서도 지역R&D의 경쟁력 향상을 통해 지역불균형 문제를 해소하고 지역경제발전을 이루고자 하는 노력이 지속되어 왔다. 이러한 문제인식을 바탕으로, 그동안 지역R&D의 효율성을 분석하고 개선점을 도출하기 위한 여러 정책적 학술적 노력이 있어왔다. 본 연구는 지역R&D 효율성을 지식창출과 가치창출의 두 가지 측면에서 진단하고 정책적 시사점을 도출하려는 목적에서 15개 국내 지역의 통계자료를 대상으로 자료포락분석(DEA)을 실시하였다. 본 연구에서 효율성 분석을 위해 사용한 R&D투입과 산출요소의 분포를 살펴본 결과 대부분 수도권과 대전에 양적으로 편중되어 있었다. DEA모형을 분석한 결과, 지식창출 부문의 효율성 점수는 평균 0.869 수준으로 나타났으며, 서울, 대구, 광주, 대전, 강원, 전남, 경북 지역이 효율적이었다. 반면 경남 지역은 0.630으로 지식창출에 있어 가장 비효율이 큰 지역이었다. 가치창출 부문의 효율성 점수는 평균 0.677 수준이며 지식창출보다 지역 간 점수 편차가 컸다. 광주, 대전, 울산, 강원 지역이 효율적인 것으로 나타난 반면 경기 지역은 0.198으로 가장 비효율적이었다. 종합하여 비교하면 광주, 대전, 강원 지역만 지식창출과 가치창출이 모두 1.000점으로 효율적이었고 이를 제외한 지역들은 효율성 개선이 필요하였다. 본 연구는 지역R&D 효율성의 개선방향에 대한 시사점을 제시함으로써 지역발전 정책수립에 도움이 될 것으로 기대된다. 그러나 특정 시점에 한정되어 효율성을 분석하였으므로 생산성 변화에 대한 추가적인 분석과 분석자료에 대한 보완이 필요하다.

• Journal of Korean Home Economics Education Association
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• v.26 no.4
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• pp.115-128
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• 2014

The purpose of this study was to investigate home economics teachers' perception of cultural diversity education, to provide an efficient educational material for the multicultural education in teacher education and teacher retraining. 160 Home economics teachers answered the survey questionnaires. To analyze the data, SPSS 19.0 for Windows was used to conduct frequency analysis, factorial analysis, credibility analysis, t-test, one-way ANOVA, and Duncan's multiple comparison. The results of this study were as follows. Four dimensions of cultural diversity education were derived by factor analysis: cultural equality, diversity implementation, diversity value, comfort with diversity. As for their awareness about cultural diversity education, it was in the order of cultural equality, followed by diversity implementation, diversity value, and comfort with diversity. The groups were significantly different according to demographic variables. As for the whole awareness about cultural diversity education and the diversity implementation, group of age 40 teachers recognized more highly than other groups. Furthermore, teachers outside Jeonbuk area recognized more highly the cultural equality, diversity implementation, diversity value than those in Jeonbuk, which is the 3rd high area in the nation of multicultural family proportion. As for cultural equality and diversity implementation, teachers over 15 years of experience, recognized more highly than other groups. Those with the teacher certification in the college of education, recognized more highly the cultural equality, diversity value, comfort with diversity than teachers from the other colleges. Teachers who need multicultural education, recognized more highly cultural equality, diversity implementation, awareness of diversity than those who don't. These results imply that in home economics education, there must be more systematic studies on school field education and related educational programs in order to revitalize multicultural education. And for teachers with highly recognizing cultural diversity to conduct a systematic multicultural education more efficiently, there should be both systematic pre-service education programs at college level and in-service education programs for the teachers in terms of cultural diversity education.

• Proceedings of the Korea Contents Association Conference
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• 2012.05a
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• pp.243-244
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• 2012

본 연구는 교양무용교육에서 가장 중대한 과정으로 인식되고 있는 무용의 가치인식과 신체 움직임 의식변화에 초점을 두었다. 연구방법은 실제사례를 통한 연구자의 참여관찰과 참여자의 심층면담자료 검토, 자기보고서 분석을 제시하여 결과를 제시하였다. 첫째, 교양무용 수업참여를 통해 신체 움직임에 대한 인식변화가 나타났으며, 특히 내적요인으로 동기인식에서 뚜렷한 변화로 이어졌다. 둘째, 신체 움직임의 집중도가 높아질수록 자신감과 만족감에 영향을 미친다. 또한 학업에서 받는 스트레스를 해소할 수 있는 긍정적 효과를 느낀 것으로 나타났다.

• Proceedings of the KAIS Fall Conference
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• 2012.05a
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• pp.108-111
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• 2012

본 연구는 지방의 공동브랜드가 난립하고 있는 실정에서 보령머드의 차별성을 살리고, 원래 가지고 있던 고유성을 부각시켜서 시각적으로 이미지를 정립한 과정을 살펴보고자 한다. 공동브랜드의 가치를 높일 수 있도록 제품 이미지에 부합하고 소비자의 요구에 대응할 수 있는 디자인 방안이 제시되어야 한다. 그러나 현 시점에서 많은 공동브랜드가 유사성과 몰개성적인 난립으로 지역생산자에게 만족스러운 결과를 주지 못하는 부분이 크다. 보령머드는 이러한 점을 인식하고 보령머드의 현재 가치를 유지하면서 미래가치를 높일 수 있는 아이덴티티인 머드반지 개발과 적용을 브랜드 관리 차원에서 순차적으로 진행하고 있다. 세계인을 향한 보령머드의 약속을 상징하는 머드반지는 이미지 전달자인 보령과 이미지 수용자인 소비자 사이에 이러한 시각요소를 전달하고 있다.

• Convergence Security Journal
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• v.11 no.3
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• pp.55-66
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• 2011

This research focus on the value of smart phones for university students in Korea, considering on the correlations between the main causes influencing intrinsic value(price attributes, function attributes), network value(learning effects attributes, externalities attributes) user satisfaction, and intentions of repurchase of the smart phones market in Korea. Through the statistical analyses on the 8 hypotheses from a research model, we found that intrinsic value and network value gave an attentive influence on user satisfaction and repurchase intention. Call charge and Liquid crystal display and Design of smart phone have an influenced user satisfaction and repurchase intention.

• The Journal of the Korean Institute of Forest Recreation
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• v.22 no.4
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• pp.83-94
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• 2018

The present study applies the servicescape concept in the domain of Natural Parks to examine the impact of a natural park's servicescape on visitors' perceived value, overall satisfaction, and behavior intention. The study's findings suggest that the components of Natural Parks' servicescape can be evaluated based on three factors; including facilities, convenience, and comfort, accessibility to the park, and facilities inside the park, such as parking lots, bathrooms, and resting areas, in addition to other facilities. The results also revealed that if visitors had a favorable impression of the park facilities, they would have a favorable impression on the value of the intangible experiences, and general satisfaction and behavior intentions would be positive. Particularly, visitors perceive time in the course of a visit to be valuable, which in turn influences the comfort servicescape factor, which suggests the importance of continuous effort from Natural Park management to ensure a clean and pleasant environment. The present study is the first time the concept of servicescape has been applied in the domain of Natural Parks. Follow-up studies are required to improve the reliability and generalization of the research results.

• (The) Korean Journal of Advertising
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• v.27 no.3
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• pp.113-139
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• 2016

The purpose of this study was to investigate perception of media characteristics inorder to provide a theoretical background for the media mix strategy. Considering the qualitative-vale of each medium, this study conducted a survey consisting of 60 academic and advertising industry experts to examine how they perceive and evaluate the characteristics of TV, radio, newspaper, OOH, Internet, mobile, and digital signage in terms of media effectiveness. The results, first, show that 'media engagement', 'effective reach', and 'behavioral targeting' are three most important indices to assess the media effectiveness. Second, the Internet was best evaluated in its various aspects according to the MAIX model, which gauges the effectiveness of each advertising medium. The study also proved that each advertising medium has unique advantages so that each medium should adopt a strategic positioning to differentiate it from other media. As such, this study provides meaningful evidences to understand the various characteristics and competitive value of advertising media and useful guidelines for media planning.

• The Journal of the Convergence on Culture Technology
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• v.9 no.2
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• pp.319-325
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• 2023

This study investigates the impact of over-investment on the market value of cash holdings. In addition, this paper examines whether the effect of over-investment on the value of cash holdings differs depending on firms' ownership structure. The results show that increase in over-investment reduces the market value of cash holdings. This suggests that investors perceive that over-investment deteriorates future business performance and generates excessive burdens on future cash flows. As a result, they provide negative evaluation on the market value of cash holdings. In addition, the negative impact of over-investment on the market value of cash holdings is more significant for owner manager firms where managers hold a high level of equity. Such empirical results imply that owner manager firms are more likely to use their cash holdings for private interest, therefore, over-investment reduces the cash value to a greater extent. This study provides empirical evidence that the effect of over-investment on the market value of cash holdings varies depending on the characteristics of firms' ownership structure.