• 한국의류학회지
• /
• 제30권8호
• /
• pp.1301-1311
• /
• 2006

This study rearranged a concept of Friday wear considered as casual wear by searching social background through analysis of literature study and photo materials and classifying by characteristics of casual wear. It investigated growing changes of casual wear and the progress of changes casual brands through a market survey based on departments in Seoul. And then, it examined characteristics of a design and the critical point of easy casual selecting GIORDANO, TBJ and NII of three easy casual brands. Conclusions of the study are as follows: Firstly, present casual wear showed subdivision of casual wear as abundant grouping vocabularies appeared contrary to the past. Secondly, easy casual wear has continuously increased by results of investigating departments in Seoul on the progress of changing easy casual wear brand including the concept of Friday wear. Thirdly, if a main target sets the early 20s, women workers in their 20's and 30's are likely to be reluctant to wear it according to results of investigating designs and characteristics based on GIORDANO, TBJ and NII of existing three easy casual brands through the market survey. Also, it was verified that most of these brands have no a luxurious image because they adhere to middle-low price. Fourthly, it improved problems of easy casual through developing designs of easy casual wear. Easy casual wear supplementing weak these points of easy casual wear was evaluated as suitable clothes for workers to wear in on and off their own time in Friday.

• 한국데이터정보과학회:학술대회논문집
• /
• 한국데이터정보과학회 2006년도 PROCEEDINGS OF JOINT CONFERENCEOF KDISS AND KDAS
• /
• pp.267-278
• /
• 2006

소득 수준과 삶의 질 향상을 위한 사회의식의 강화는 보다 쾌적한 라이프스타일의 추구와 여가문화에 대한 인식의 변화 및 웰빙 문화확산에 따른 레저 인구의 증가로 나타나고 있다. 특히 등산에만 국한되던 아웃도어 이미지가 점차 다양한 레저활동으로 확대되고 등산복과 캐주얼웨어의 경계가 모호해지면서 아웃도어 브랜드 업체들도 캐주얼 의류보다 화사하고 편안한 등산복을 출시하고 있다. 이에 따라 본 연구에서는 등산복 소비자의 일반적인 구매행동 특성 및 인구통계적 특성과 브랜드 선호도에 환하여 살펴보고자 한다. 본 연구의 결과를 요약하면 등산복의 구매 목적은 '등산만을 위해서'와 '등산복과 일상복으로' 구매하는 경우도 비슷하게 나타나 등산복을 일상적인 캐주얼웨어로도 겸하여 입는 소비자가 많다. 그리고 여자는 '등산만을 위해서'가, 남자는 '등산과 일상복으로'가 가장 높게 나타났고, 여성 소비자들에 비해 남성 소비자들이 등산복 한 벌 당 가격대가 더 높은 것을 알 수 있었다. 또 모든 연령대에서 구매 정보원으로서 '친구 소 소속집단'이 가장 높게 나타났으며, 등산복 브랜드의 선호도와 보유현황은 전체 선호도는 코오롱 스포츠가 1위, 노스페이스가 2위, 케이투가 3위로 나타났나.

• 한국의상디자인학회지
• /
• 제26권2호
• /
• pp.15-32
• /
• 2024

Modern fashion manifests in forms that mirror the diverse lifestyles and personalities of consumers. It transcends mere aesthetic designs and embodyies practicality. There is a preference for comfortable, highly functional attire, leaning towards easy wear. Casual wear, in particular, embraces a sense of freedom not found in standard business attire. It seeks a comfortable, natural silhouette through tactile fabrics rather than sportswear. Loose, drop shoulder sleeves enhance comfort and mobility and often become key elements in casual wear designs. Given that clothing must balance aesthetics with functionality, especially across various activities, it is natural to prioritize functional design. Research on patterns suited for dynamic conditions is imperative. The rise of drop shoulder styles necessitates the development of corresponding sleeve patterns. It is crucial to differentiate pattern drafting methods due to the resulting silhouette variations. This study aims to categorize drop shoulder pattern drafting techniques based on shoulder extension and angle dimensions. Each method will be examined, and drop shoulder sleeve patterns and wear forms will be studied using a 3D virtual system. This research holds significance in providing valuable insights and foundational data for designing diverse drop shoulder sleeve patterns, contributing to their practical development and advancement.