• Journal of Digital Convergence
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• v.18 no.5
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• pp.187-195
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• 2020

Although multimedia messaging services (MMS) are becoming increasingly popular, and companies are maximizing the use of their content, few systematic studies on MMSs exist. This study examined technology acceptance factors for MMS in 398 young people aged 10 to 39 to identify MMS users' continuous intention to use (CITU) via a questionnaire and SPSS21 and PLS-Graph 3.0. The results showed that perceived media richness (PMR) had a positive effect on perceived usefulness, perceived ease of use, and most importantly, CITU. Furthermore, PMR had a positive effect on perceived ease of use as a moderating effect on experience. To increase use efficiency in MMSs based on these results, media richness, perceived ease of use, perceived usefulness, and user experience may serve as important variables affecting users' CITU and provide a basic reference and development direction for MMS users. Future studies should include more variables and examine additional factors when analyzing the structural model.

• Journal of Digital Convergence
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• v.14 no.1
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• pp.379-386
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• 2016

This study explored Korean college students' smartphone game behavior for the pastime. Smartphone games have weakness that is not appropriate for playing the game because of small screen and non-sophisticated interface for operation. To defeat the disadvantage, the games employed minimalism like conciseness or simplicity. The study explored how conciseness influences perceived ease of use, perceived enjoyment, flow, and intent to use the game through PLS path modeling. We found that every hypothesis except a path, perceived ease of use to flow, proved significant. This result means that smartphone game design should consider the interface of users' convenience and user experience practically. Finally, based on the findings, suggestions for future studies were discussed.

• Journal of Broadcast Engineering
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• v.10 no.4 s.29
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• pp.610-620
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• 2005

The current study investigates factors affecting intent to use of T-Commerce in enhanced TV programs. from the perspective of e-commerce users who have experienced terrestrial data broadcasting services. The research model hypothesizes the relationship among independent variables such as perceived usefulness, perceived ease of use, and the dependent variable, intent to use of T-Commerce. In addition, the moderating effect of user innovativeness is also analyzed. The results reveal the significant and positive relationship between perceived usefulness of e-commerce and intent to use of T-Commerce. Besides, the moderating role of user innovativeness is confined to the effect of the perceived usefulness on intent of use of T-Commerce. The findings of this study provide an implication that customer attracting strategies for potential T-Commerce users have to be differentiated based on the status in the T-Commerce development process.

• 한국정보교육학회:학술대회논문집
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• 2008.01a
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• pp.223-227
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• 2008

본 연구는 초등학생들의 사이버 가정학습의 활용 요인들을 살펴봄으로써 학생들을 위한 공교육 서비스로서의 발전 방향을 탐색하고자 하였다. 이를 위해 자료 수집 시스템을 구축하였고, 정보기술수용모형과 관련연구들을 바탕으로 사이버 가정학습의 활용에 미칠 것으로 예상되는 변인들을 추출하였다. 연구 대상은 부산지역의 초등학생 201명이었고, 온라인 설문 시스템을 활용하여 응답결과를 요인분석과 회귀분석 방법을 이용하여 분석하였다. 분석결과 (a) 에듀넷 사용에는 유용성, 미래사용의도 (b) 용이성에는 유용성, 인터넷 효능감, (c) 유용성에는 용이성, 주관적 판단, 재미가 유의미한 영향을 끼치는 것으로 나타났다.

• Journal of Digital Convergence
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• v.19 no.12
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• pp.413-425
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• 2021

This study examines the motivation for using YouTube 'mukbang' content by integrating the use and satisfaction approach and the technology acceptance model, and identified the determinants that affect the continuous use intention. A survey was conducted on 358 YouTube 'mukbang' content users, and major results were derived through exploratory/confirmatory factor analysis and path analysis using the SPSS 21.0 program and the AMOS 21.0 program. The main results are presented as follows. First, information seeking motive, stress relief motive, and time spending motive had a positive effect on perceived usefulness, and information seeking motive and time spending motive had a positive effect on perceived ease of use. Second, information seeking motivation, stress relief motivation, and time spending motivate had a positive effect on perceived enjoyment and perceived novelty. Third, perceived enjoyment did not have a significant effect on perceived usefulness. Fourth, both perceived enjoyment and perceived novelty had a positive effect on continuous use intention. Fifth, perceived ease of use had a positive effect on perceived usefulness, and perceived ease of use and perceived usefulness had a positive effect on continuous use intention. This study will have academic significance in that it elaborates a model that can identify the continuous use of YouTube 'mukbang' content by integrating the uses and gratifications approach, and technology acceptance model. Future follow-up studies should contribute to the refinement of models related to the determinants of the intention to continue using YouTube's 'mukbang' content through an attempt to integrate various models.

• Journal of Digital Convergence
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• v.19 no.4
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• pp.373-381
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• 2021

This study attempted to present a strategic direction that helps in vitalizing the domestic fashion and beauty magazine industry by examining the factors that influence the intention to use the fashion beauty magazine curation service. A survey was conducted on 314 college students in Korea, and the results were derived through a series of analysis processes using the SPSS 21.0 and AMOS 21.0 programs. Technology self-efficacy had a positive effect on perceived ease of use and perceived usefulness, perceived value had a positive effect on perceived usefulness. Technology self-efficacy and perceived value had a positive effect on intention to use, perceived ease of use had a positive effect on perceived usefulness. Perceived ease of use did not have a significant effect on intention to use, but perceived usefulness had a positive effect on intention to use. In order to increase the intention of using the mobile-based fashion beauty magazine curation service for college students, it is necessary to clearly understand the value and usefulness of the curation service.

• The Journal of the Korea institute of electronic communication sciences
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• v.7 no.3
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• pp.507-513
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• 2012

This Paper focused on use intention at affect variable of broadcasting digital switchover. The author assumed that the perceived usability and perceived availability, social influence of technology acceptance model(TAM) are likely to affect the technological acceptance of broadcasting digital switchover. The results of this paper significant affect on the use intention of Social Influence, Personal Characteristics, Digital switchover perceive.

• Proceedings of the Korean Information Science Society Conference
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• 2012.06c
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• pp.456-458
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• 2012

운전 중 휴대전화의 사용은 교통사고 유발의 주요한 원인이며 운전자들은 운전 중 안전한 휴대전화 이용을 위해 핸즈프리, 블루투스 등의 다양한 방법을 이용해왔다. 하지만 이 방법들은 직접적인 접촉을 한번 이상 요구하기 때문에 이 과정에서 운전자의 주의 집중이 흐트러질 소지가 있다. 본 연구에서는 운전 중 안전한 스마트폰 사용을 위하여 전자기기에서 광범위하게 적용이 증가하고 있는 모션인식에 기반한 모션 디자인을 제안한다. 먼저 대상 모션을 선정하기 위하여 운전 중 발생할 가능성이 많은 모션을 정의하여 설문 조사를 시행하고, 설문 결과를 바탕으로 5 가지의 모션을 선정하였다. 다음으로, 선정된 모션에 대하여 모션과 그 모션의 동작 수행이 연관성을 가지도록 디자인하고, 이를 위한 기술적 고려 사항을 제시하였으며, 마지막으로 이들 모션에 대하여 사용자의 편의성과 기억의 용이성을 실험적으로 검증하였다. 실험 결과, 제시한 모션 디자인은 기억의 용이성 부분에서 적절한 결과를 보였으며 모션과 행위의 연계성과 편의성에 대하여도 긍정적인 평가를 이끌어냈다. 이러한 결과는 향후 구현되는 모션 디자인의 방향을 제시할 수 있으리라 기대된다.

• The Journal of the Korea Contents Association
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• v.12 no.11
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• pp.174-182
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• 2012

The purpose of the study is to establish a successful the national tax service electronic document system and suggest an application method by investigating relationships among perceived availability, perceived usefulness and system acceptance suggested by Technology Acceptance Model(TAM). As a result, perceived availability and perceived usefulness were playing roles as mediums on the process of accepting an tax electronic document system, and information quality of the electronic document system turned out to influence on perceived availability and perceived usefulness. And perceived availability turned out to influence on perceived usefulness. This suggests that the more tax officials feel comfortable in using an tax electronic document system, the more useful they perceive it is.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.27 no.2
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• pp.5-27
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• 2016

To be able to present authenticity, or to cope with patent related cases or any possible law suite for intellectual. The purpose of this study was to investigate factors affecting the satisfaction of records and information management system on the construction industry. Data was collected through a survey of 129 employees who work for A engineering company. Independent variables in this study included system quality, information quality, and service quality. Latent variable was selected as easy of use and usefulness. Dependent variable was user's satisfaction for the system. The results of analysis of structural equation modeling showed that system quality was found to have both direct and indirect impacts on user's satisfaction. On the other hand, information quality was significant only in direct impact on ease of use. Service quality was not statistically significant in the effect on user's satisfaction.