• Journal of the Korea Academia-Industrial cooperation Society
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• v.19 no.12
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• pp.237-245
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• 2018

This study was conducted to identify the effects of baby care using dolls on nursing students' contraceptive attitude, sexual attitude, and recognition of unmarried mothers. A quasi-experimental nonequivalent control group, pretest-posttest design was used. The subjects of the study were 104 nursing college students who agreed to participate. The control group (n=52) received lecture sex education while the experimental group (n=52) received lecture sex education and baby care education using a doll. The contraceptive attitude, sexual attitude, and unmarried mother's recognition were then examined. Data were collected from September to December, 2017 and analyzed using descriptive statistics, ${\chi}^2$-tests, and t-tests with the SPSS/WIN 21.0 program. The scores of contraceptive attitude differed significantly between the experimental group and the control group (t=4.66, p=<0.001). Additionally, the sexual attitude score of the experimental group was lower than that of the control group (t=-2.23, p=0.028), with pleasure playfulness showing a significant decrease (F=3.96, p=<0.001). However, recognition of unmarried mothers did not differ significantly between groups (t=-0.08, p=0.937). Overall, the results showed that baby care using a doll has positive effects on contraceptive attitude and sexual attitude. In the future, effective sex education should include methods that complement lectures.

• Information Systems Review
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• v.21 no.3
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• pp.87-110
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• 2019

The Fintech services provide innovation to financial services users using various mobile devices and computers in wired and wireless communication environments. In this study, we develope a theoretical research framework to explain the psychology of Fintech services users based on a cognitive, affective, and conative framework. Using this framework, this study analyzes the relationships between the cognitive characteristics (i.e., innovation, relative advantage, ease of use, and usefulness), emotional characteristic (i.e., attitude), and behavioral characteristic (i.e., actual use) toward Fintech services users. This study conducted an online survey of people who have experienced using Fintech services. And the data of the collected Fintech services users was analyzed using structural equation model software (i.e., SMART PLS 2.0 M3). The results of the empirical analysis show the relationships between innovation, relative advantage, perceived usefulness, perceived ease of use, attitude, and actual use of Fintech service users. The results of this study provide useful information to improve the practical use of Fintech services users in the Internet of Things (IoT) environment.

• Journal of Radiation Protection and Research
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• v.31 no.4
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• pp.219-235
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• 2006

Based on the fact that studies on the use of radiations have not been largely conducted reflected on the importance of the use of radiations, the survey was performed to investigate the attitude on the use of radiations for some university students who have a high level of knowledges among average persons in order to extract certain directions for the education program to provide right information. The survey was performed for 517 university students from Oct. 10 to Oct. 15, 2005. The results of this survey can be summarized as follows. 1. Students who have experienced in the radiation related education presented statical differences in the results according to the majoring and monthly incomes. 2. Regarding the survey on the attitude of the use of radiations, the item of 'I agree to build a general hospital or university hospital where I lives in' was presented as the highest points of $3.73{\pm}1.004$, and the lowest point was recorded in the item of 'I agree to build an atomic wastes treatment facility where I live in' as the point of $2.63{\pm}1.091$. 3. The level of attitudes on 'I agree to build an atomic power plant or atomic wastes treatment facility where I live in' presented lower levels than that of the attitude on 'I agree to build an atomic power plant or atomic wastes treatment facility in my country'. 4. The lowest level recorded in the level of attitudes on 'I agree to build an atomic wastes treatment facility where I live in 'presented a significant difference according to the sex and grade.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.11 no.4
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• pp.127-138
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• 2016

Outsourcing enables firms to use external resources in efficient and effective manner by adopting the best practice of industry. It also helps firms improve their business process which may result in seizing or creating new business opportunity. Collaborating with outstanding BPO(business process outsourcing) providers offer a great deal of advantage that could access to new knowledge, technology, intellectual and material resources that firms do not own. This study was designed to provide in-dept understanding of key elements that may affect the attitude towards BPO of entrepreneurs using 99 samples comprised SME & Venture business owners. Specifically, this study aims to test and analyse the relationship between attitude towards BPO and 4 independent variables including cost reduction, core competence, specialized resources and quality improvement. The analysis results show that core competence, specialized resources and quality improvements have all positive relationships with the attitude towards BPO. However, exceptionally cost reduction is not associated positively with the attitude towards BPO which was against our expectation. Theoretical discussion and practical implication on the analysis results are provided.

• Informatization Policy
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• v.27 no.3
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• pp.39-55
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• 2020

This study was designed to analyze the relationship among the motivations for the use of digital devices, attitudes toward the use of digital devices and performance resulting from the use of digital devices in middle-aged and elderly groups by using a path analysis. For an empirical analysis, the 2018 Survey on the Digital Divide by the National Information Society Agency was referenced, analyzing the data of 1,664 people, selected through listwise deletion from total 2,303 people aged 55 or over. A close examination of how measuring variables reflect potential variables (motivations for, attitudes toward and performance resulting from the use of digital devices) showed a significance of 0.001, which suggests that each individual measuring variable does reflect the potential variables. Evaluation of the pathway factors of the structural model from the motivations for the use of digital devices to the attitudes toward the use of digital devices (β=0.847) and from the attitudes toward the use of digital devices to the performance resulting from the use of digital devices (β= 0.745) revealed significant statistical effects. The results of this study suggest that the motivations for the use of digital devices does not directly enhance the digital device use performance, but that it can improve the attitudes toward the use of digital devices, which can in turn increase the performance resulting from the use of digital devices. The analysis holds significance that it has presented practical and policy implications.

• Management & Information Systems Review
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• v.36 no.5
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• pp.195-222
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• 2017

Today's economy is becoming more and more convergence between different industries as the demarcation of the boundaries of all areas is leading to innovations such as mobile and social network services. So Fin-tech is a new technology that can combine the advantages of mobile and Internet with the technology revolution to easily handle financial and IT tasks. This Fin-tech is a compound word of finance and technology. The purpose of this study is to investigate the overall structural relationship between Fin-Tech use motivation (usefulness, enjoyment) on user attitude and word of mouth intention. In addition, we investigated how FinTech use motivation, user attitude, and word of mouth intention change according to innovation resistance tendency. And, we examined how the motivation, user attitude, and word of mouth intention of FinTech change according to the message type (rational and emotional). The main results of this study are as follows. First, the usefulness and enjoyment of motivation for using FinTech have a positive effect on user attitude, and user attitude also has a positive effect on word of mouse intention. Second, the relationship between FinTech use motivation, user attitude, and word of mouth intention was found to difference according to consumers' innovation resistance. Third, it was found that the relationship between FinTech use motivation, user attitude, and word of mouth intention differs according to type of message (rational, emotional). At the conclusion of the study, the summary of the research results, implications and limitations, and future research direction are described.

• The Journal of Society for e-Business Studies
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• v.21 no.4
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• pp.15-28
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• 2016

As the industry of Mobile Internet has been gradually developed, the major device for accessing the web is predicted to shift from PC to Mobile devices in the near future. This drastic increase of demand in Mobile devices has drawn a more convenient standard of living by transcending time and space in our lives, however, it triggered various side effects such as a digital divide. This study was conducted to analyze how people utilize the contents via Mobile devices and their active attitude toward Mobile Internet by dividing individual characteristics into generations, education level and income level, and also identify whether Mobile contents utilization has an effect on the active attitude. The research results could be used for establishing a policy to narrow the gap in Mobile contents use and active attitude by individual characteristics.

• The Journal of the Korea Contents Association
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• v.20 no.3
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• pp.506-514
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• 2020

The purpose of this paper is to examine the factors influencing usage intentions of Social Network Services (SNS) in MICE (Meeting, Incentive travel, Convention, and Exhibit and Event) and moderating effects of gender. This model tests various theoretical research hypotheses relating to MICE industry, SNS characteristics, and Technology Acceptance Model (TAM). The target population of this study is SNS users with MICE participation experience. The results of hypothesis testing are as follows. First, information provision, convenience, service quality and SNS usage experience positively influence attitudes toward SNS. Second, attitude positively influences usage intention of SNS. Finally, information provision and service quality to attitudes toward SNS for males are significantly large than those for females. Convenience and SNS usage experience to attitudes toward SNS for females are significantly large than those for males. And attitude to usage intention toward SNS for males are significantly large than those for females. The results of this study will provide various implications to improve usage intentions of SNS in MICE industry.

• The Journal of the Korea Contents Association
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• v.16 no.6
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• pp.374-386
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• 2016

This research has analyzed the influences of Service quality on Brand image, Brand attitude and Behavioral intentions. And it is also investigate how is brand image and attitude effects behaviors on customers to choose airline. This research have valuable data in order to establish the strategy how airlines can introduce themselves to customers. Based on the statistic results, We are able to find out the meaningful differences. Airline's Service Quality cause the positive influences on brand image, brand attitude and behavioral intentions. This research has several implications such as what kind of strategies airline needs focused on in order to improve passenger's satisfaction.

• International Area Studies Review
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• v.16 no.1
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• pp.175-195
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• 2012

Until now, many researches related to Korean Wave were focused on China and Japan. So, this study extend a scope of research about Korean Wave to Uzbekistan. Especially, we focused on relationship of perception on Korean Wave, self-congruity, attitude on Korean entertainment products and attitude on Korean consumer products. In conclusion, the 6 hypotheses were all supported. It was verified that self-congruity and attitude on Korean entertainment products is the very important factor. That is to say, we find that these two factors have a mediating role between perception on Korean Wave and attitude on Korean consumer products. This study's results are can use to raise Korean wave storm in Uzbekistan. Also, companies can use to improve its sale through a our study's results.