• Culinary science and hospitality research
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• v.22 no.7
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• pp.203-221
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• 2016

This study aims to analyze the impact of servicescape on the perceived values and brand attitude of coffee customers. In order to archive our research objects, current study employed SPSS 22.0 statistal program. The summary is as follows. First, it was revealed that the servicescape of coffee shops has a positive influence on perceived value. Second, the servicescape of coffee shop has a positive influence on brand attitude. And perceived value of the customer has a positive impact on customer brand attitude. Based on the results, this research has concluded some theoretical suggestions as follows. First, in case of brand coffee shop, it was analyzed that the attractions of interior design color, floor and wall interior, and structure has influenced on the differentiated values of customers. Also, the accessability shows that the brand coffee shops with parking facilities along with the convenience provided by the off-site facilities make customers highly recognize the brand values. In addition, the results found that the factor of service condition becomes a determining factor. Thus, current study will contribute to consider the various elements of service scape when new business develop as well as redesign the previous stores.

• Journal of the Korean Home Economics Association
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• v.41 no.5
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• pp.59-70
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• 2003

이 연구는 인터넷 소비자들의 행동에 관한 연구의 일부로, 인터넷 구매자들의 구매 빈도와 그들의 인터넷에 대한 태도, 구매 동기, 인터넷 사용, 인구통계적 특성과의 관계를 살펴보았다. Georgia Institute of Technology의 Graphic Visualization and Usability Center에서 실시된 설문조사를 통해 수집된 자료를 요인분석과 회귀분석을 이용하여 분석하였다. 분석 결과. 인터넷 쇼핑에 대한 소비자들의 태도(상대적 잇점. 안전성), 인터넷 판매자에 대한 소비자들의 태도(고객 서비스). 인터넷 브라우징 빈도, 소득, 교육이 인터넷 구매자들의 구매 빈도에 유의한 영향을 미치는 것으로 나타났다.

• 한국데이터정보과학회:학술대회논문집
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• 2001.10a
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• pp.2-6
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• 2001

본 발표에서는 환경과학 분야에서 많이 이용되고 있는 일반시민들의 태도를 측정하기 위한 설문지를 작성할 경우에 신뢰성과 타당성을 만족하는 설문문항을 구성하는 방법을 소개하고자 한다. 일반적인 설문지의 구성과 형식을 소개하고 설문지 작성과 문항 선정과정을 설명한다. 또한 핵에너지 태도 측정을 위한 설문지의 단계적 개발 과정을 예로 들어 설명한다.

• The Journal of the Korea Contents Association
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• v.9 no.11
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• pp.335-347
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• 2009

This research analyzes the use intention of the ubiquitous service based on the technology acceptance model (TAM). This study investigates the characteristics of the ubiquitous service like the ubiquity, personality, connectivity, and location. The major results of this study are as follows. The ubiquity, connectivity, and location had positive influences on the perceived usefulness and perceived ease of use. And, the personality had the positive influence of the perceived ease of use. The perceived usefulness and perceived ease of use had the positive effect to an attitude, and the attitude had the positive effect to an use intention. When it consider the market share or the growth potential of the wireless internet service industry, this research results will be able to tilize as the basic information of an industry.

• Journal of Gifted/Talented Education
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• v.23 no.3
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• pp.479-499
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• 2013

The purpose of this study is to examine the effects of Mother's Child-Rearing Attitudes on young children intelligence, multiple intelligences and emotional intelligence. In order to achieve the purpose of the study, 215 children and their mothers and teachers of children 15 were investigated. Data analysis, correlation analysis and regression analysis were conducted to analyze the mother's Child-Rearing Attitudes and the relationship between the young children's intelligence and multiple intelligences and emotional intelligence. The results of this study and the conclusions obtained through the discussion are as follows: First, the relationship between the mother's child-rearing attitudes and intelligence, multiple intelligences, on the other hand, showed a high correlation relationship between the mother's child-rearing attitudes and emotional intelligence and appeared to be correlated with low. Second, the rejective attitude and autonomous attitude variables that best explain the entire intelligence and multiple intelligence of young children, the affectionate attitude and autonomous attitude, the young children's the entire emotional intelligence best explain the factors. These results in the development of intelligence, multiple intelligence, emotional intelligence, affectionate attitude depending on the situation, autonomous attitude shows rejective attitude avoiding uniform, certain attitudes, rather than to show the mother's Child-Rearing Attitudes desirable that suggests.

• The Journal of the Korea Contents Association
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• v.20 no.1
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• pp.202-216
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• 2020

In this study, we studied the utility and value of the mileage program as a strategy to strengthen the relationship with customers in the surrogate operation industry. To this end, we conducted a survey of 1,000 customers who used the service more than once, mainly from D company, which has operated the agency operation business for more than 20 years, and analyzed 309 sincerely respondents. Five characteristics of mileage use (emotional benefits, ease of use, economic usefulness, effort to acquire, variety of benefits). Two parameters (brand attitude, brand loyalty) were set, and the dependent variable was set for reuse. As a result of hypothesis test, emotional benefit, convenience of use, and economic usefulness were significant in terms of brand attitude and brand loyalty, and acquisition effort and benefit diversity did not show significant results. The results of this study showed that the surrogate operation industry should strive to strengthen the emotional benefits, convenience of use, and economic usefulness to customers in order to strengthen the relationship with the customers.

• Journal of Internet of Things and Convergence
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• v.7 no.2
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• pp.55-63
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• 2021

The purpose of this study was to investigate the structural relationship between the use motives of the Internet of Things (IoT), which was presented as a technology strategy priority for university students, on usage attitudes, usability performance and life satisfaction. From April 1 to April 30, 2021, a non-face-to-face survey was conducted targeting university students living in Gwangju Metropolitan City and Jeollanam-do, and the study was conducted in a total of 213 copies. The collected questionnaires were analyzed using IBM's SPSS 21.0 and AMOS 21.0 programs. The research results are as follows. First, the motivation for using IoT was found to have an effect on usage attitude, and it was found to have an effect on life satisfaction and also on usage performance. Second, it was found that the attitude of using the Internet of Things had an effect on the usability performance. However, it was found that there was no effect on life satisfaction. Third, it was found that the use of IoT has an effect on the life satisfaction of college students. Fourth, it was found that the indirect effect on the attitude of use had an indirect effect on the relationship between the motivation for use and the performance of use. However, it was found that there was no indirect effect on the relationship between use motivation and life satisfaction. Fifth, the indirect effect on the usability performance was found to have an indirect effect on the relationship between use motivation and life satisfaction, Also, it was found that there was an indirect effect on the relationship between usage attitude and life satisfaction. Sixth, in the relationship between use motivation and life satisfaction, there was no double indirect effect via use attitude and utilization performance. Based on these results, the motivation for using the Internet of Things for college students and a solution to the information gap were proposed.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.17 no.6
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• pp.482-494
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• 2016

This study examines the longitudinal trends regarding awareness of informatization, Information Technology (IT) use, and attitudes towards IT among older adults aged 60 or over. Surveys were conducted in 2004 and 2014 at senior welfare centers in Seoul, Korea. The trends between 2004 and 2014 showed that the rate of Internet use increased among older adults who lived alone, were aged 70 or over, had middle education level, had low income, or were unemployed. Older adults had positive attitudes towards IT, and users were more positive than non-users. The levels of IT use were low among users, and their reasons for IT use were for psychological, emotional, and practical purposes. For non-users of IT, their passive tendencies toward IT use and informatization were amplified. As such, the state of IT use and attitudes toward it among older adults in Seoul were longitudinally different, and the differences in awareness and ability between users and non-users tended to increase.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.22 no.5
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• pp.443-452
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• 2021

College students face serious difficulties while seeking jobs, leading to a high degree of stress, which is thought to affect their attitude towards smoking. The purpose of this study was to identify the relationship between hardiness, job-seeking stress, and the attitude towards smoking among students, and to further identify the factors influencing smoking attitude. Data were collected using a structured questionnaire administered to 145 students. Data analysis was performed using the SPSS program, t-test, ANOVA, Kruskal Wallis test, Pearson's Correlation Coefficients, and hierarchical multiple regression analysis. Smokers constituted 22.1% of the sample. The study showed that smoking attitudes varied according to the smoking status (H=28.26, p<.001). The smoking attitude was seen to be desirable in the high group (t=-3.27, p=.001) and low job-seeking stress group (t=4.40, p<.001). There was a positive correlation between hardiness and smoking attitude (r=.18, p=.028). There was a negative correlation between job-seeking stress and smoking attitude (r=-.28, p=.001). Also, the factors affecting the smoking attitude were non-smoker respondent (β=.50, p<.001), job-seeking stress (β=-.23, p=.015), former smoker respondent (β=.22, p=.016) and the explanatory power was 24.3%. Therefore, school and health public center counseling and employment support programs need to help students manage and cope with stressful situations to change their attitude towards smoking in a desirable direction.

• Korean Journal of Childcare and Education
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• v.10 no.3
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• pp.69-84
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• 2014

The purpose of this study was to examine the influence of educare teachers' science education knowledge and attitudes towards science on science teaching anxiety. 259 teachers of young children were recruited from 19 daycare centers and the data were analyzed through frequency, percentage, Pearson's correlations using PASW 18.0 and structure equation modeling using AMOS 7.0. The findings are as follows. First, educare teachers showed more than median scores in all science education knowledge, attitude towards science and science teaching anxiety. Second, in total 57% of the variance in teachers' science teaching anxiety was accounted for by teachers' science education knowledge and attitude towards science. This result implied that teachers' science education knowledge and attitude towards science should be improved in order to reduce teachers' science teaching anxiety.