• Title/Summary/Keyword: 이용자 프로파일 정보

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Twitter and Retweet Context: User Characteristics and Message Attributes of Twitter for PR and Marketing (기업의 홍보 마케팅용 트위터의 리트윗 현황 분석: 이용자 특성과 콘텐츠 속성을 중심으로)

  • Cho, Tae-Jong;Yun, Hae-Jung;Lee, Choong-C.
    • Information Systems Review
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    • v.14 no.1
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    • pp.21-35
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    • 2012
  • The rapid growth and popularity of Twitter have been one of the most influential phenomena in the era of social network system and the mobile internet, which also opens up opportunities for new business strategies; in particular, PR and marketing area. This study analyzed use of Twitter in terms of user characteristics and message attributes. Actual field data from the Twitter for PR and Marketing of a representative Korean IT company (Company "K") was used for this analysis. Research findings show that overall corporate twitter users show passive attitude in retweet behavior. Also, users who have relatively small network size (less than 1,000) are more active in retweet than power twitterians that have big network size(over than 10,000). It is showed that the rate of retweet is higher in the order of recruiting, promotional event, IT information, and general PR message. In the conclusion section, practical implications based on the research finding are thoroughly discussed.

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Image recommendation algorithm based on profile using user preference and visual descriptor (사용자 선호도와 시각적 기술자를 이용한 사용자 프로파일 기반 이미지 추천 알고리즘)

  • Kim, Deok-Hwan;Yang, Jun-Sik;Cho, Won-Hee
    • The KIPS Transactions:PartD
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    • v.15D no.4
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    • pp.463-474
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    • 2008
  • The advancement of information technology and the popularization of Internet has explosively increased the amount of multimedia contents. Therefore, the requirement of multimedia recommendation to satisfy a user's needs increases fastly. Up to now, CF is used to recommend general items and multimedia contents. However, general CF doesn't reflect visual characteristics of image contents so that it can't be adaptable to image recommendation. Besides, it has limitations in new item recommendation, the sparsity problem, and dynamic change of user preference. In this paper, we present new image recommendation method FBCF (Feature Based Collaborative Filtering) to resolve such problems. FBCF builds new user profile by clustering visual features in terms of user preference, and reflects user's current preference to recommendation by using preference feedback. Experimental result using real mobile images demonstrate that FBCF outperforms conventional CF by 400% in terms of recommendation ratio.

A Study on the Design and Evaluation of the Model of MyCyberLibrary for a Customized Information Service (맞춤정보서비스를 위한 MyCyberLibrary 모형 설계와 평가에 관한 연구)

  • 김현희;구내영
    • Journal of the Korean Society for information Management
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    • v.19 no.2
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    • pp.131-158
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    • 2002
  • The purpose of this study is to suggest the basic data for providing library information services of high quality with clients, by designing the model of MyCyberLibrary and evaluating it. The model of MyCyberLibrary was constructed based on the survey results on the information-seeking behavior of users and on the review of the existing mylibraries'functions. The model is implemented into the prototype system which consists of nine modules. Finally, we evaluated the proposed system via mail questionnaires, and proposed three suggestions to make this system a much more comprehensive and effective one.

A Study on the Content Utilization of KISTI Science and Technology Information Service (KISTI 과학기술정보서비스의 콘텐츠 활용 분석)

  • Kang, Nam-Gyu;Hwang, Mi-Nyeong
    • Journal of Internet Computing and Services
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    • v.21 no.4
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    • pp.87-95
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    • 2020
  • The Science and Technology Information Service provided by the Korea Institute of Science and Technology Information (KISTI) is a service designed to allow users to easily and conveniently search and view content that is built similar to the general information service. NDSL is KISTI's core science, technology and information service, providing about 138 million content and having about 93 million page views in a year of 2019. In this paper, various insights were derived through the analysis of how science and technology information such as academic papers, reports and patents provided by NDSL is searched and utilized through web services (https://www.ndsl.kr) and search query words. In addition to general statistics such as the status of content construction, utilization status and utilization methods by type of content, monthly/weekly/time-of-day content usage, content view rate per one-time search by content type, the comparison of the use status of academic papers by year, the relationship between the utilization of domestic academic papers and the KCI index we analyzed the usability of each content type, such as academic papers and patents. We analyzed query words such as the language form of query words, the number of words of query words, and the relationship between query words and timeliness by content type. Based on the results of these analyses, we would like to propose ways to improve the service. We suggest that NDSL improvements include ways to dynamically reflect the results of content utilization behavior in the search results rankings, to extend query and to establish profile information through non-login user identification for targeted services.

Open API for Mobile PHR Store (Mobile PHR Store를 위한 open API)

  • Park, Set-Byeol;Song, Jun-Hyun;Kim, Il-Kon;Bae, Sung-Chul;Lim, Jong-Ho;Lee, Sung-Hyun;Lee, Do-Yoon;Jung, Dong-Il;Yi, Byoung-Kee;Kim, Jeong-Whun
    • Proceedings of the Korean Information Science Society Conference
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    • 2012.06b
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    • pp.519-521
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    • 2012
  • 보건의료서비스는 스마트 시대의 도래와 함께 의료와 복지, 안전 등이 복합화 되고 지능화된 스마트헬스(s-Health)의 단계로 진화되고 있으며, 향후 이용자 중심으로 다양한 서비스가 상호 연계되는 고도로 지능화되고 종합화되는 서비스로 지속적인 발전이 예상되고 있다. 따라서 PHR(Personal Health Record)서비스의 활성화를 위해서는 PHR 공동 활용 체계를 구축하기 위한 Open Platform이 필요하다. 본 논문에서는 IHE XDS 프로파일 기반의 진료정보교류 환경에서 PHR 공동 활용 체계 구축을 위하여 Mobile PHR Store를 개발하고 open API 기반 PHR Platform을 제시한다.

A Study on the Implementation of an SDI Profiler System for Enhancing the SDI Services in University Libraries (대학 도서관의 SDI 서비스 활성화를 위한 프로파일러(profiler) 체계 적용 연구)

  • Bae, Chang-Sub;Kim, Hyun-Hee
    • Journal of the Korean Society for Library and Information Science
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    • v.43 no.3
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    • pp.313-333
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    • 2009
  • Offering subject-oriented services by subject experts is an effective method of enhancing the quality of digital reference services in university libraries. However, it is not easy to implement due to the Korean librarian education system and a shortage of human resources. Thus, as an alternative, we proposed an SDI (selective dissemination of information) profiler system using the concept of a profiler which is used in crime psychology as a specialist who studies a person's behavior for clues to psychology to aid in capturing them, under the assumption that conducting SDI services is one of the subject experts' key roles. And we also mentioned the procedures and methods of how to apply it to the reference services of university libraries. The proposed SDI profiler system can change the roles of university librarians from passive to active. Furthermore, it also allows librarians to provide their clients with customized SDI services, thus improving reference services.

A Study on the Operation Plans for Seongnam Public Library Programs in the Post-COVID-19 Era (포스트 코로나 시대 성남시 도서관의 문화프로그램 운영 방안 연구)

  • Song, Min Sun
    • Journal of Convergence for Information Technology
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    • v.12 no.4
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    • pp.177-186
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    • 2022
  • The purpose of this study is to suggest operation plans for library programs in preparation for the post-COVID-19 by analyzing the current status of library programs before and after the outbreak of COVID-19 based on the data of the Seongnam public libraries on the Public Data Portal. So, based on 1,317 data collected through the data purification process for duplicates and errors in the files uploaded by Seongnam City, ①programs' subject & type, ②program target users, ③program operation types(online or offline), ④program operating time & number of days, ⑤characteristics of programs preferred by users etc. were analyzed. As results of the analysis, online programs were not operated at all before COVID-19, but online programs started to be operated in earnest after August 2020. Also, there were many experiential activity lectures for infants and elementary school students in 2019, but reading activity lectures for adults and elementary school students increased in 2020. There were many types of online lectures, such as real-time lectures using online video conferencing programs, YouTube video viewing & live broadcasting, and the use of Naver Band & Cafe.

Application and Evaluation of ITS Map Datum and Location Referencing System for ITS User Services (ITS서비스를 위한 Map Datum 및 위치참조체계 모델의 적용 및 평가)

  • 최기주;이광섭
    • Journal of Korean Society of Transportation
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    • v.17 no.2
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    • pp.55-68
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    • 1999
  • Many ITS services require map databases in digital form to meet desired needs. Due to the dynamic nature of ITS and the sheer diversity of applications, the design and development of spatial databases to meet those needs pose a major challenge to both the public and private sectors. This challenge is further complicated by the necessity to transfer locationally referenced information between different kinds of databases and spatial data handling systems so that ITS products will work seamlessly across the region and nation. The Purpose of this paper is to develop the framework-models commonly to reference locations in the various applications and systems-the ITS Map Datum and LRS(Location Referencing System). The ITS Map Datum consists of the around control points which are the prime intersections (nodes) of the nationwide road network In this study, the major points have been determined along wish link-node modeling procedure. LRS, defined as a system for determining the position (location) of an entity relative to other entities or to some external frame of reference, has also been set up using CSOM type method. The method has been implemented using ArcView GIS software over the Kangnam and Seocho districts in the city of Seoul, showing that the implemented LRS scheme can be used successfully elsewhere. With the proper advent of the K.ITS architecture and services, the procedure can be used to improve the data sharing and to inter operate among systems, enhancing the efficiency both in terms of money and time.

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A Study on the Advanced Electronic Book System Based in Web (웹기반의 전자원문 관리 시스템에 관한 연구)

  • Nam, Young-Joon;Jeong, Eui-Seob;Yoo, Jae-Young;Cho, Hyun-Yang
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.16 no.2
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    • pp.139-156
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    • 2005
  • In this paper, we design and implement electronic book system providing web-based interface for the ebook. The aim of this study is to optimize the effective reading and management of electronic text for its users(readers and librarians). Advanced functions of the electronic book system are the following: 1) Electronic book system is not dependent to specific software and tool. 2) Electronic book system is able to. minimize images(table, image, icon etc) to improve the meaning and readability of information. 3) Electronic book system is able to reduce the effort for indexing extraction and constructing the table of content. 4) The system is able to collect the user log files that are created during the process of reading ebook from various points of view. 5) When reading, the system uses the DRM through decoding and encoding the ebook.

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Service for Bicycle Use Information Based on Low Carbon Green Growth (저탄소 녹색성장 기반의 자전거 이용정보 서비스)

  • Kim, Eui-Myoung
    • Journal of Korean Society for Geospatial Information Science
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    • v.18 no.3
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    • pp.75-81
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    • 2010
  • Existing studies on the bicycle road were mostly for the promotion of bicycle road through the creation of bicycle road. However, as the gradually increase of bicycle users, it has been required service based on low carbon green growth in order to promote the use of bicycles which are green means of transportation. Analysis of existing bicycle use information is mainly based on calculating the amount of exercise, so the diverse needs of bicycle user does not accommodated. Therefore, in this study, it is proposed that methodology compute to reduce cost or amount of carbon dioxide, fuel, and processing costs of global warming by using bicycle. For this, a program is implemented to display bicycle use information provided in the form of GPX based on Google Earth in three-dimensional environment and to service based on low carbon, green growth. The developed program is compared with existing commercial software. Through this study, new services have been developed to carry out low carbon and green growth in terms of bicycle users, and it is considered that the services can be applied to devices such as smart phones.