• Title/Summary/Keyword: 이용자 중요도-만족도 분석

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A Study on Primary Factors of Station Building Convenient Facilities for Railroad Station Area Development Using AHP (AHP를 이용한 철도역세권개발사업의 역사편의시설 중요요인에 관한 연구)

  • Ko, Young-Sun;Chung, Jae-Ho
    • Proceedings of the KSR Conference
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    • 2010.06a
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    • pp.730-738
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    • 2010
  • In the development of railroad station area, there are many factors about business management, but the interest of railroad users is an important factor as customer satisfaction. It is necessary to have the quality estimation of railroad service, and important factors of service as customer satisfaction aspects can be supply, reliability, convenience, and safety. In this study, primary factors are deduced in the efficiency aspects of railroad station facilities from analyzing relative importance index using AHP(Analytic Hierarchy Process) methods. The most high rank important factor is railroad station user facilities, and the AHP importance index of passenger facilities and elevator facilities for KORAIL personnel and facility users is index. The third of KORAIL personnel is movement facilities, but facility users index is sanitation. And the low important factors of KORAIL personnel and facility users are shown as the platform in passenger facilities, the rest facilities in waiting room, the escalator in going up and coming down facilities, the escalator in movement facilities, the raised letters block in guide facilities, and the parking lot in subsidiary facilities.

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The Effect on Use Satisfaction and Revisit Intention of Spatial Storytelling Components in Historical Theme Park - Focused on Samgukyusa Theme Park in Gunwi-Gun - (역사테마파크 공간스토리텔링 구성인자가 이용만족도 및 재방문의사에 미치는 영향 - 군위 삼국유사테마파크를 중심으로 -)

  • Kim, Oh-yeon;An, Seung-Hong
    • Journal of the Korean Institute of Landscape Architecture
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    • v.52 no.2
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    • pp.64-78
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    • 2024
  • Storytelling is a communication technique to express and convey the story using various media, where the audience accepts the story, reinterprets the topic and interacts with the storyteller. It was assumed that the user's significance and awareness about the storytelling technique applied to historical theme parks would have an impact on the satisfaction of using the theme park and intention to revisit. In this study, it was purposed to derive the structural factors of spatial storytelling in historical theme parks, and to understand the impact of user's awareness and constituent factors on user responses. Based on previous researches, the structural factors of spatial storytelling in historical theme parks were derived related to theme, experientiality, unusualness, educationalness, unity, expressiveness, interactivity, and interest, and for which the users' awareness was surveyed. The survey was conducted targeting the users of Samguk Yusa Theme Park located in Gunwi-gun, Gyeongsangbuk-do, where the collected data was analyzed using EXCEL2020 and SPSS 21.0 statistical programs, and the results are as follows: First, the spatial storytelling technique applied as a conveying method of the theme of Samguk Yusa Theme Park affects users' satisfaction and intention to revisit, and most respondents responded that the storytelling was significant. Second, it showed that the significance of unusualness and educationalness among the awareness of significance of the spatial storytelling constituent factors of Samguk Yusa Theme Park has a significant impact on user's satisfaction, and the significance of unusualness, interactivity, educationalness, and interest has a significant impact on intention to revisit. Third, it showed that the awareness of interest, theme, and unity has a significant impact on user's satisfaction depending on the user's awareness of spatial storytelling constituent factors of Samguk Yusa Theme Park, and the awareness of interactivity and experientiality has a significant impact on intention to revisit. This study is meaningful in quantitative analysis and interpretation of the influence of storytelling on user's response to historical theme parks by the exploratory analysis of characteristic factors and spatial storytelling constituent factors on historical theme parks and deriving the structural factors of spatial storytelling in historical theme parks.

Meta Analysis of the Websites of University Archives in Korea (국내 대학기록관 웹사이트에 관한 메타분석)

  • Seo, Eun-Gyoung;Son, Ju-Young
    • Journal of the Korean Society for information Management
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    • v.29 no.1
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    • pp.351-374
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    • 2012
  • Recently, the website of university archives is becoming greatly significant to users who retrieve and utilize university archives and records. This study aims to meta-analyze university archives in Korea in terms of usefulness, usability, information quality, and web accessibility in order to improve the functionality and usefulness of university archives websites. The result of the study suggests that university archives should increase the number of the digital records and to develop communication chanels, such as blog, chatting room, digital reference services for activating use of university records. Secondly, university archives make efforts to develop systematic collecting and managing procedures and to build relevant digital collections. Thirdly, the websites of university archives develops more user-friendly interfaces and web design to improve user satisfaction. Finally, the websties of university archives should follow the standards on web accessibility.

Importance and Satisfaction Rating Assessment of users Regarding BRT Facility and Operation : The Case of Busan (BRT 시설 및 운영에 관한 이용자의 중요도 만족도 평가 : 부산광역시를 중심으로)

  • Kim, Seong Eun;Jung, Hun Young
    • KSCE Journal of Civil and Environmental Engineering Research
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    • v.39 no.5
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    • pp.595-603
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    • 2019
  • To alleviate the demand on private car that is constantly increasing, Busan Metropolitan City (BMC) has established Bus Rapid Transit (BRT) to revitalize public transportation. But there are no unified lane system between BRT and general bus stations, which makes off-lane turning general bus to contribute to congestion. And as the bottleneck phenomenon at entrance/exit accelerates the congestion, there has been huge dissatisfaction among commuting drivers. Therefore, this study identifies efficient methods to operate better through measuring civilian awareness. We evaluate both satisfaction and drawbacks on BRT service with Importance-Performance Analysis (IPA). We first distinguish the groups by the awareness on BRT and their main transit usage, and then clarify the difference between the groups. And as a result, the group who is positive to BRT and uses buses often demands improvement in bus indoor comfort and curbing jaywalking. On the other hand, group who is negative to BRT and uses private cars often demands improvement in lane changing and the moving speed of private cars. We next examines the groups with MDPREF, one method of Multidimensional Scaling (MDS). And we have clarified that the evaluating criteria and the individual attributes of the groups corresponds very well.

Comprehensive Diagnosis and Improvement Plans on Agricultural Production Cost Survey Statistics (농축산물생산비조사 통계의 종합적 품질 진단 및 개선 방안)

  • Koo, Seung-Mo;Kim, Sounghun;Lee, Kay-O;Sohn, Chang-Soo;Han, Suk-Ho
    • Journal of agriculture & life science
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    • v.45 no.6
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    • pp.291-301
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    • 2011
  • This study is based on the diagnosis process on agricultural production cost survey, which is one of the most representative public statistics of agricultural sector in Korea. The diagnosis were performed by employing the quantitative and qualitative approaches with the official guideline provided by the Ministry of Statistics. The various results were produced from the aspects of exactness, relevance, timeliness, accessibility, and comparability, which were based on the qualitative approaches including focus group interview (FGI) with professional users. The results from statistical portfolio analysis implies that the first priority to improve the statistics is given to 'satisfaction level corresponding to user cost' and 'offering sufficient explanation'. The comprehensive results, discussed with the administrative office, are summarized into the following two major points. First, classification of the detailed items should be improved to avoid users' confusion. However, the re-classification need to be professionally reviewed with the relevant administrative office such as Rural Development Administration, producing similar statistics. Second, the KOSIS system is found to be constantly upgraded to improve the users' convenience.

The Effect of Electronic Trade's Web Site Usability on the User Satisfaction and Customer Royalty (전자무역 사이트의 웹사용성 요인이 고객만족과 고객충성도에 미치는 영향)

  • Jung, Lee-Sang
    • Management & Information Systems Review
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    • v.31 no.3
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    • pp.75-95
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    • 2012
  • The purpose of this study is to examine the effect of electronic trade's web site usability on the user satisfaction and customer royalty. In order to accomplish the purpose of this study, a research model was established and obtained the results as follows, First, navigation, information structure characteristic, communication has statistically significant effect on user satisfaction. It means users think more important the convenience, approachableness than web site design, visually menu to the information. Also, it represent communication with user is important factor to use web site. Second, user satisfaction has significant influence on customer royalty. This result signifies the user satisfaction of e-trade site is enhanced by support for convenience, reliability, smoothly communication and eventually affect thr revisiting intention of web site

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User-oriented Evaluation of NDSL Information Service (국가과학기술전자도서관 이용자 정보요구와 이용 행태 분석)

  • Yoo, Sa-Rah
    • Journal of the Korean Society for Library and Information Science
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    • v.36 no.1
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    • pp.25-40
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    • 2002
  • With the perspective of information management, on-going monitoring of the specified service function is one of the major activities and even critical process. The research consisted of three empirical research questions such as, the current usage and overall user-satisfaction, the quality of the R&D information content and the service, and the problems which have been observed by the actual user group of National Digital Science Library (NDSL). The results of the investigation provided several guidelines that can be utilized for the improvements of the R&D information user service as well as some recommendations for overall optimal administration.

A Case Study on Applying QFD to Improve Library Service Quality (도서관 서비스 품질 향상을 위한 QFD 적용에 관한 사례 연구)

  • Jung, Youngmi
    • Journal of Korean Library and Information Science Society
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    • v.45 no.1
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    • pp.319-338
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    • 2014
  • This study aims to apply QFD model to improve and evaluate library service quality using user needs priorities. The library of the D University is presented as a case study. QFD is a powerful quality management method in which customer needs are translated into appropriate technical requirements for each stage of product/service development. To apply QFD in the field of library services, first library user needs and their AHP, satisfaction and importance degrees were examined via focus group interview. Second, the service improvement engineering characteristics for satisfying the user needs and their relationship/correlations matrices were defined by interviewing library practitioners and experts. Finally, the data collected was entered using CUPID solution, and then HOQ to improve library service quality of the D University was constructed. This study focused on QFD method and its application as a tool for improving the quality of library service.

A Study on the Importance and Satisfaction of the Waterpark Quality Evaluation Factors (워터파크 품질평가요인의 중요도와 만족도에 관한 연구)

  • Kim, Shin-Joong
    • Journal of the Korea Society of Computer and Information
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    • v.16 no.3
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    • pp.237-249
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    • 2011
  • Due to the economic development and the social structure and holiday structure change, we have more time for leisure and entertainment activities. For coping with this trend the waterpark has already become the one of major entertainment facilities for many countries. The purpose of this study is to construct Waterpark service quality evaluation factors and find out the importance and satisfaction degree of these factors. The result of this study are as follows; First, the safety field had considered as most important. Second, the importance of service quality evaluation fields and factors are different according to social characteristics. Third, the safety field is evaluated as the first satisfactory field and the cost/price field is evaluated as the lowest.

Internet and offline shopping mall research on customer trust strategies (인터넷쇼핑몰과 오프라인쇼핑몰의 신뢰에 미치는 영향에 관한 연구)

  • Kwon, Soon-Hong
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2011.06a
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    • pp.377-379
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    • 2011
  • 기존의 오프라인보다 인터넷 쇼핑몰의 고객유지가(retention)가 중요해지는 상황에서, 기존의 백화점에서 쇼핑하는 쇼핑객들이 중요하게 생각하는 개념과 인터넷 쇼핑을 이용하는 인터넷 이용자들이 중요하게 생각하는 개념을 비교하면서 지각된 가치(perceived value)가 고객만족(customer satisfaction), 신뢰(trust)에 미치는 영향에 관한 구조적 관계를 설정하고 온라인과 오프라인쇼핑몰에 대해 비교 분석한 결과는 다음과 같다. 인터넷쇼핑몰의 경우에는 고객이 만족하면 신뢰감이 생긴다. 오프라인쇼핑몰에서는 고객만족하면 신뢰의 중요성이 낮게 나타난다. 인터넷 기업과 오프라인쇼핑몰 기업 측면에서 고객만족과 신뢰를 확보할 수 있는 전략적 가이드를 제공한다.

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