• Title/Summary/Keyword: 이용자 세분화 방법론

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Q Analyses of the Structure of Internet Bookstore Users' Subjectivity (인터넷 서점 이용자의 주관성에 관한 Q분석)

  • Jung Huyn-Wook;Kang Hye-Young;Kim Sun-nam
    • Journal of Korean Library and Information Science Society
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    • v.36 no.2
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    • pp.197-220
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    • 2005
  • This paper examined the structure of internet bookstore users' subjectivity by focusing on their beliefs, values and attitudes.0 methodology was utilized for the study. After constituting 36 Q sample and 28 P sample, data were collect from April 15, 2005 to April 22 2005. The analyses showed 3 types of subjectivity structures. The first one was 'the economic benefit-seeking type.' Those in this type were motivated to use internet bookstores to achieve economic benefits. They paid more attention to the Prices discounted than the web site contents provided by internet bookstores. This type was conspicuously found among college students. The second one was the 'information-seeking type.' People in this category made visits to internet bookstores in order to obtain new information or professional materials. This type was dominantly found among women. The third one was the 'convenience-seeking type.' Those in this type were concerned not only with the accessibility and convenience, but also with such practical issues as delivery, price, applicability, payment, and bonus. This type was conspicuously observed among white collar workers. These findings suggests that in order to make internet bookstores more attractive to users, it is demanded to understand various needs held by users and map out sophisticated marketing strategies on the basis of such a knowledge.

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A Contextual Study of Public Transport Information Service Use Behavior in Daily Activity (일상 활동에서의 상황변수를 고려한 대중교통 정보서비스 이용 유형 연구)

  • Jo, Chang-Hyeon;Lee, Baek-Jin;Bin, Mi-Yeong
    • Journal of Korean Society of Transportation
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    • v.28 no.4
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    • pp.19-30
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    • 2010
  • It has become important to have some proper guidelines of how to provide public transport information services in response to the rapid IT developments and the wide spread of public information services. The current study takes a contextual approach to the analysis of public transportation information use under a dynamic decision situation, complementing the conventional cross-sectional approaches. Using the CHAID of decision tree induction based on decision table formalism applied to the survey data of activity travel and information use, the study found that the information type and medium choices are strongly affected by the decision contexts in addition to the individuals' socio-demographic characteristics. The results suggest an important implication to the market segmentation of information services for public transportation.

A Study on Innovation Plan of Archives' Recording Service using Social Media: Focused on Gyeongnam Archives and Seoul Metropolitan Archives (소셜미디어를 이용한 기록관리기관의 기록서비스 혁신 방안 연구: 경남기록원과 서울기록원을 중심으로)

  • Kim, Ye-ji;Kim, Ik-han
    • Journal of Korean Society of Archives and Records Management
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    • v.22 no.2
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    • pp.1-25
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    • 2022
  • Today, most archives provide recording services through social media; however, their effectiveness is very low. This study aimed to analyze the causes of insufficient social media recording service, focusing on Gyeongnam Archives and Seoul Metropolitan Archives, which are permanent records management institutions and local government archives, and design ways to create synergy by mutual growth with classical recording service. Through literature research, the characteristics and mechanisms of each social medium were identified, and the institutions' current status of social media operations and internal documents were reviewed to analyze the common problems. An in-depth analysis was conducted by interviewing the person in charge of recording services at each institution. In addition, a plan that can be applied to archives was proposed by reviewing the cases of social media operations of domestic-related institutions and overseas archives. Based on this, a new recording service process was established, strategic operation plans for each social medium were proposed, and a plan to mutually grow with the existing recording service was designed.

Reviews of Bus Transit Route Network Design Problem (버스 노선망 설계 문제(BTRNDP)의 고찰)

  • Han, Jong-Hak;Lee, Seung-Jae;Lim, Seong-Su;Kim, Jong-Hyung
    • Journal of Korean Society of Transportation
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    • v.23 no.3 s.81
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    • pp.35-47
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    • 2005
  • This paper is to review a literature concerning Bus Transit Route Network Design(BTRNDP), to describe a future study direction for a systematic application for the BTRNDP. Since a bus transit uses a fixed route, schedule, stop, therefore an approach methodology is different from that of auto network design problem. An approach methodology for BTRNDP is classified by 8 categories: manual & guideline, market analysis, system analytic model. heuristic model. hybrid model. experienced-based model. simulation-based model. mathematical optimization model. In most previous BTRNDP, objective function is to minimize user and operator costs, and constraints on the total operator cost, fleet size and service frequency are common to several previous approach. Transit trip assignment mostly use multi-path trip assignment. Since the search for optimal solution from a large search space of BTRNDP made up by all possible solutions, the mixed combinatorial problem are usually NP-hard. Therefore, previous researches for the BTRNDP use a sequential design process, which is composed of several design steps as follows: the generation of a candidate route set, the route analysis and evaluation process, the selection process of a optimal route set Future study will focus on a development of detailed OD trip table based on bus stop, systematic transit route network evaluation model. updated transit trip assignment technique and advanced solution search algorithm for BTRNDP.