• The Journal of Society for e-Business Studies
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• v.13 no.2
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• pp.56-82
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• 2008

The topic on Flow is generating increased interests in e-commerce studies. Flow has been identified as a key component in e-commerce. Studies on Flow have so far focused on internet shopping mall, but scarcely looked at the Flow of Internet auction. The purpose of study is to find out which factors play a major role in building Flow on internet auction and how the built-up Flow affect Brand Equity. Therefore, the research model investigates what factors influence Flow. Furthermore, the research is designed to understand how the Flow influences Brand Equity. The antecedents of Flow classifies into three types such as personal (Challenge, Skill), IT characteristic, Internet Auction characteristic. The results of this empirical study shows that three characteristics significantly affected the flow：personal (Challenge), IT (information quality, system quality), and Internet Auction (interactivity). And also Flow has significant effect on the brand equity. This result indicates that customer's optimal experience is important to increase brand equity. That is, the flow is influenced by multi-dimensional factors and plays an important role in increasing brand equity. Finally, the finding of this study suggests that personal challenge, information quality, system quality, and interactivity should be enhanced preferentially.

• Journal of Korea Game Society
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• v.12 no.3
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• pp.11-24
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• 2012

Primarily working on SNS(Social Network Service) platform, the SNG(Social Network Game) utilizes friends and neighbors for invitation and play. Based on the value model of HCI, this paper purports to discover how functional, hedonic, social and personal values predict the continuous usage intention and satisfaction of SNG in a smartphone. Hypothesis testing through structural equation modeling shows that hedonic and functional values affect satisfaction and intention to use of SNG while social and personal values do not. This result implies that fun and easy interface are more important to the success of SNG service than social networking motivation.

• Proceedings of the Korea Society for Industrial Systems Conference
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• 2008.10b
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• pp.530-536
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• 2008

User Generated Content(이하 UGC)는 웹사이트 이용자에 의해 생산된 콘텐츠를 일컫는 말로, 미디어 조직에 속하지 않은 일반인들의 비직업적 활동의 산물로서 웹 공간에 공표한 콘텐츠를 의미한다. 본 연구는 UGC가 활성화되기 위해서 풀어야 할 과제를 도출하고, 도출된 요인을 바탕으로 개선된 형태의 UGC 웹 서비스 품질(Web Service Quality)의 최적화된 모형을 제시하고자 한다. UGC 웹서비스 품질은 정보성, 디자인, 통신환경, 커뮤니티, 실재감, 보안성 등의 6가지 요인으로 나누어 고객 만족도와 고객 충성도에 미치는 영향을 조사하였고, 고객 만족도와 고객 충성도 간에 매개 변수로서 관여도를 두어 고객 만족도와 고객 충성도간의 영향 요인을 온라인상 UGC 사용 및 이용 경험이 있는 사용자 총 355명을 대상으로 설문조사를 통해 연구하였다. 연구 결과, UGC 웹서비스 품질 요인으로 정보성, 디자인, 통신환경, 커뮤니티, 실재감, 보안성은 모두 고객 만족도에 직접적인 영향을 미치는 것으로 밝혀졌다. 고객 만족도는 고객 충성도에 유의한 영향을 미치고 있었으며, 고객 만족도 또한 관여도에 영향을 미친다. 매개 변수로서 관여도는 고객 충성도에 유의한 영향을 미치고 있는 것으로 나타났다.

• The Journal of the Korea Contents Association
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• v.15 no.5
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• pp.498-506
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• 2015

As smart phone market has been rapidly saturated, wearable devices have been emerging as a new growth power in the post smart phone era. This study aims to comprehend the influential factors of purchasing intention of product features(perceived usefulness, perceived ease of use) and individual characteristics(innovation, fashion leadership, self-efficacy, concern for health) of wrist wearable device. The result shows that fashion leadership and health concern among consumers' individuality, and perceived usefulness and perceived usability among product features are proved to be significant factors. This means that both usefulness and usability have significant impacts on purchase intention of wearable device and product development should be made to enhance user experience.

• The Journal of the Korea Contents Association
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• v.14 no.7
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• pp.518-528
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• 2014

The purpose of this study is to observe the effects of road facilities that have adopted digital media such as total road facility called L.E.D media pole installed on U-street, Gangnam-gu on the pedestrians' satisfaction. Through the study, we would like to improve the brand competitiveness, increase the revisiting decision factors and suggest the fundamental development direction for the digital media road facilities on the typical pedestrian road, Gangnam street. The three factors from the studies came out to be spatial component, design component, and functional component. In order to analyze the factors, the pedestrians' behaviors were observed through a direct survey which provided 35 reserved factors. Also, the preliminary factors derived through survey questionnaires were revised by experts which compressed the result into 20 factors. The result of the regression analisis states that the 'Factor of the spatial component' is the statistically significant factor among the five elicited factors of the effect of the media pole on the pedestrian satisfaction. U-street's media pole provides the comfortable and various contents and application methods and will provide the new perspective on the purpose of pedestrians by new experience that is based on digital technology.

• Journal of Korean Library and Information Science Society
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• v.41 no.4
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• pp.99-126
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• 2010

Using a qualitative multimethod approach, this study was to discover integrated factors to construct a substantive theory about occupational socialization of librarians. Through theoretical sampling, 42 participants were in-deathly interviewed at three studies, i. e phenomenological, ethnographic, and grounded theory approach. These data were analyzed and finally integrated using grounded theory approach. Emerged integrated factors were: Sharing values of the profession in education, Striving to overcome the peripheral perception, Lack of understanding about the profession, Inadequate conditions, Shared work values, Social changes, Perception about users, Organizational culture of library, Human relations in organization, Continuing education and exchange, Seeking the professional, Strategies for work, Strategies for human relations, Strategies for surviving slump and crisis, Strategies for enhancing oneself, Coping strategies for lack of understanding, Self congruence with the profession, Non-self congruence with the profession.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.26 no.4
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• pp.31-63
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• 2015

This research was based on the investigation of the awarenesses of librarians of issues regarding the privacy of the users of school libraries. It sought to determine if, by raising the issue of the importance of the need for the protection of the personal information of the users of the school libraries, and the implications of not paying attention to the rules in effect, the awareness regarding the privacy of the users of school libraries would be improved. For this, previous research related to the privacy of the students, the legal basis for the protection of the privacy of the domestic and foreign students, and the types of the infringements upon the protection of their personal information were investigated. A survey was conducted to measure the awareness of issues related to the privacy of the users of the library. The research showed the results as follows: First, the awarenesses regarding the privacy of the users of the school libraries appeared low, and low recognition was also found regarding the awareness of the cases of the infringements upon the privacy of the users of the school libraries; regarding the awareness in relation to the protection of privacy; regarding the seriousness of the privacy problems of the users; and regarding the factors that can encroach upon the privacy of the users. Second, regarding the seriousness felt when the library records of the users of the school libraries are leaked to the outside, 41.6% of the respondents responded by saying "It is serious", and 18.4% responded by saying "It is not serious". Third, as a result of investigating the awareness regarding whether the consent of the person concerned is needed in case a third party requests access to reading the records in the library, 68.5% of the respondent responded "It is needed", and only 10.4% responded "It is not needed". Last, in the investigation into whether the respondents had the experience of being educated as to the rules related to the privacy of the users at a school or an external organization, over 80% of the respondents answered that they did not receive it.

• The Journal of the Korea Contents Association
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• v.17 no.11
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• pp.252-263
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• 2017

The study empirically explored factors influencing photo sharing behavior on Instagram based on the uses and gratification theory. An online survey was conducted 356 respondents those who have used Instagram and have shared photos within the last three months. Frequency analysis, descriptive statistics, confirmatory factor analysis, and structural model analysis were conducted using SPSS 19.0 and AMOS 21.0. The results of this study are as follows: first, communication has the greatest effect on photo-sharing behavior; second, entertainment has a positive effect on photo-sharing behavior; third, self-expression has a positive effect on photo-sharing behavior; fourth, service users' trust has a positive effect on photo-sharing behavior. This study adds to the current literature and contributes to understanding consumers' photo-sharing behavior.

• The Journal of the Korea Contents Association
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• v.16 no.11
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• pp.456-463
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• 2016

This study investigates the relationship between the digital music service acceptance factors on the Perceived value, and Customer Satisfaction. Remarkable points of this study are as follows. First, according to the result of the analysis of relationship between digital music service acceptance factors and perceived value, diversity of digital music products and quality of digital music system affects significantly on the perceived value. but, usability of digital music service use does not have an effect on the perceived value. Second, as the result of analysis of the relationship between digital music service acceptance factors and customer satisfaction, diversity of digital music products, usability of digital music service and quality of digital music system affects significantly on the perceived value. These finding should assist digital music marketers and academics in their understanding of building loyalty on digital music service.

• 한국HCI학회:학술대회논문집
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• 2007.02b
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• pp.206-212
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• 2007

웹을 기반으로 하는 e-러닝에 대한 교육적 수요는 증가하고 있다. 이와 동시에, 학습 공간으로서의 사이버 공간의 활용에 대한 고민도 증가하였다. 전통적인 학습활동을 사이버 공간에 복제하려 했던 고전적 방식이 e-러닝 또는 사이버 학습이 아니라는 사실을 확인하기 시작했기 때문이다. e-러닝의 가치가 강조됨에도 불구하고, 실제 사이버 공간에서 일어나는 학습자의 특성과 학습활동이 구체적으로 어떻게 일어나는 지에 대한 탐색은 미흡하다. 산재한 정보를 스스로 가공한 지식, '학습하는 방법을 학습'하는 것이라는 개념들이 제시됨에도 불구하고, 사이버 공간에 산재한 정보, 학습하는 방법의 학습, 그리고 사이버 공간의 학습특성에 대한 논란은 여전하다. 본 연구에서는 실제 사이버 학습 사이트를 이용하고 있는 학습자들의 행동을 중심으로, 학습자의 특성을 탐색하였다. 사이버 공간에서 보이는 스스로 학습하는 방법이 무엇인지 확인하고 이것이 다양한 학습자 유형으로 구분되는 지를 확인하고자 하였다. 연구대상이 된 사이버 학습 사이트는 서울, 부산, 대구, 광주 교육청에서 운영하는 사이버 가정 학습관이었다. 총 1535명의 사이버 가정 학습관 이용자들의 특성이 분석되었다. 사이버 가정학습관 이용자들의 행동특성은 9개의 요인-놀이 활동, 공동 경험, 현실 정체, 공동 성취, 개인주의, 경쟁 지향, 성취감, 편리성(조작 용이), 생생함-으로 구분되었다. 9개의 활동 요인을 기준으로 하여 확인된 학습자 유형은 4가지로 나타났다. 4가지 학습자 유형은 각각 독야청청형, 동고동락형, 의무방어형, 희희낙낙형으로 명명되었다. 이들 유형은 학습 활동 정도 및 사이트 이용 행동, 학습 스타일(사이버 학습 활동 양식)에서 서로 차이가 있었다. 본 연구는 기존의 이론적인 모델에 기초하여 임의적으로 구분된 사이버 학습자 유형 구분이 아닌, 실제 학습 활동을 탐색하였다는 측면에서 의미가 있다. 특히, 기존의 오프라인 학습 이론 및 학습자 특성 연구를 사이버 학습에 그대로 적용할 것이 아니라 사이버 공간의 특성이 실제 학습 활동에서 어떻게 나타났는지를 밝히려고 했다는데 그 의의가 있다. 향후, 사이버 학습자 유형에 따른, 사이버 학습활동의 촉진방안이나 학습 효과의 차이를 높일 수 있는 구체적인 학습 시스템의 설계 및 운영 모델에 대한 탐색이 필요할 것이다.