• Title/Summary/Keyword: 이용자참여

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Study on Character Licensing in connection with Animation Gamification - Focus on (애니메이션의 게이미피케이션과 캐릭터 라이선싱 연계 연구 - <터닝메카드>를 중심으로)

  • Lee, Seon-Young;Lee, Seung-Jin
    • Cartoon and Animation Studies
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    • s.41
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    • pp.357-378
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    • 2015
  • The recent domestic toy market is filled with the fever of 'Turning Mecard' produced as a character product of units showing in . The toy market of the domestic character licensing industry has shown such rapidly changing trends during the period of broadcasting contents like animation or special films targeting children. Through these contents, the characters are cognized, and also the immersion and loyalty can be increased depending on the progress of the story, on top of marketing effect while the animation is broadcasted. This effect is called gamification meaning that consumers voluntarily participate in the contents after receiving fun. Through the purchase of character products, the immersion and loyalty participate in the animation. Thus, this study analyzed the gamification elements by examining the animation and toy products of currently gaining popularity in the toy market. In the results of the study, the story structure of has the sustainment just like game, which is connected to its character product. Therefore, the users who have watched build up the relationship with each other, and the competition and reward can be done through the game using the character products, which is connected to such high immersion and loyalty.

The Sociological Antecedents of Brand Attachment: A comparison of Broadcasting and Passive Consumption on Social Networking Sites (상표 애착의 사회적 선행변수에 대한 연구)

  • Shin, Jong-Kuk;Park, Min-Sook;Ross, Corey Allen
    • Journal of Digital Convergence
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    • v.14 no.9
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    • pp.159-170
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    • 2016
  • In this study, the authors examine the ways in which social media ultimately affects the attachment of individuals to their favorite brands. Through an analysis of data using multiple linear regression, this study finds that SNS (social networking site) users that post status updates for a wide audience have no bearing on the individual's use of socialization agents. Those who consume social news passively are, however, likely to depend on socialization agents for determining their final purchase decisions. Socialization agents, both personal and non-personal, also play a role in the formation of brand attachment among individuals who depend on these social sources. Based on these results, marketers are encouraged to establish an online footprint of a social nature to formulate brand awareness and to provide a means for users of social media to improve their brand attachments to their favored brands. As this research was conducted exclusively in the predominantly collective culture of South Korea, further studies could attempt to analyze social networking use and socialization agent use via a cross-culture study, particularly one including an individualistic culture.

An Application of PCSI Antecedent Model to Development of Library Organizational Performance Evaluation Method (PCSI 선행요인 모형에 기반한 도서관 조직성과 평가 방법론 개발에 관한 연구)

  • Kwon, Nahyun;Lee, Jungyeoun;Pyo, Soon Hee
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.29 no.1
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    • pp.369-391
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    • 2018
  • The purpose of this study was to develop a measurement scheme that assesses organizational performances in library department unit level by applying PCSI model, a Public-service Customer Satisfaction Index. Specifically, this study adopted the Antecedent Model, a component of the PCSI's three-part model, that consists of a total of 12 service quality indices. The study selected a large-scale library as a case to analyze and design a method. We analyzed the library's organizational missions and goals set by each of its six departments, and then mapped them with each of the 12 service quality indices. This mapping was further developed as a work analysis scheme of the library and as a measurement tool. A total of 341 library users participated in a survey that was designed to assess 12 service quality indices. As a result service quality was measured for each index, which in turn, calculated the library's service performance index for both entire and individual units of the library. The results reveled the measurement tool useful in assessing service performances for both individual unit and the entire library.

The Appropriation of Public Space and Logic of Exclusion: A Case of the Tap-Gol Park from late 1990's to early 2000's (공공 공간의 전유와 배제 논리: 1990년대 후반부터 2000년대 초반까지 탑골공원의 사례)

  • Lee, Kangwon
    • Journal of the Korean Geographical Society
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    • v.48 no.6
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    • pp.944-966
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    • 2013
  • This study attempts to highlight the cultural importance of urban public space by analyzing the changes Tap-Gol Park from late 1990's to early 2000's, a park located in the heart of Seoul, underwent in its meanings and uses. Public space, a product of modern urban planning, is characterized by its openness and accessibility and represents the vitality of modern city, serving as a meeting place for citizens with different social backgrounds at such occasions as gatherings and festivals. While the government or a few dominant groups try to control the public and their behavior in public space by giving a specific meaning to it and specifying its use, people constantly set their foot in it and view the space as a place differently for each individual's personal or social reasons. It is therefore not very surprising that the meaning of public space has never been successfully defined. Following the traces of attempts to define the meaning of public space and considering how public space can be efficiently used will shed light on what types of groups, especially ages and classes participated in the contest for the use of public space and expressed their own cultures in urban society through various negotiations.

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Visitors' Cognitions of Clean-up Time Movement for Waste Treatment and Use Begavior in Naejangsan National Park (국립공원 이용행태 및 쓰레기 처리를 위한 Clean-up Time 운영에 대한 이용자의 인식 - 내장산 국립공원을 중심으로 -)

  • 김용근;최성식;조중현
    • Korean Journal of Environment and Ecology
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    • v.10 no.1
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    • pp.14-23
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    • 1996
  • Visitors to Naejangsan National Park were surveyed from October 31 to November 3 in 1995, 151 visitors were participated. Of those individuals, 55% were males. 48% of respondests reported that they had gone beyond high school, and over one-half(52%) had gone as far as college. 61.3% were 20 years of age. The largest percentage of respondents were reported that they visited Naejangsan Nat'l Park to see the scarlet maple leaces there. Most respondents who witness other visitors' littering were not likely to intervene to stop their visitors' depreciative behavior(Bystander intervention Begavior). Most of visitors got information for use Naejangsan Nat'l Park from a guide sign(31.8%) or guide themselves(29.1%). They didn't know the Clean-up Time Movement Program. But they understood it after notice hanging placards(81.6%). Most of visitors responded that didn't hear the mass communication program in National. But they recognized necessity of the mass communication program in National Park. The results showed that most visitors believed that Clean-up Time Movement was in succession consequently it turned out to be effective in managing visitors' littering behavior. And it seemed to effective in managing depreciative behavior through the mass communication program in National Park.

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LIBRARY EDUCATION IN JAPAN, THE REPUBLIC OF KOREA AND TAIWAN A COMPARATIVE STUDY(I) (일본, 한국, 대만의 도서관학 교육 비교연구)

  • Um Young Ai
    • Journal of the Korean Society for Library and Information Science
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    • v.17
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    • pp.203-227
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    • 1989
  • 본 연구의 목적은 유사한 문화적 배경을 공유한 일본, 한국, 대만의 도서관학 교육을 비교하여 유사점과 상이점을 발견하고 그들의 배경이유를 찾아서 사회와 도서관학 교육의 관계를 밝히는 것이다. 비교의 대상이 된 교육기관은 4년제 대학(교)의 도서관학과로 일본의 다섯 대학교, 한국의 아홉 대학교, 대만의 네 대학교의 도서관학 교육을 비교하였다. 연구가 증명하려고 시도한 가설은, 1. 일본, 한국, 대만은 유사한 문화적 배경을 공유하는 한편, 미국의 도서관학 교육을 받아들였으므로, 세 나라의 도서관학 교육에는 유사점들이 있을 것이다. 2. 상이점들이 있다면, 그것들은 각 국의 특성을 반영할 것이다. 3. 세 나라의 도서관학 교육에 유사점들이 있다면 도서관학 교육의 경향, 문제점들 및 전망도 비슷할 것이다. 가설의 증명을 위하여 교육의 목적, 교수진, 남$\cdot$여학생의 비율, 입학시의 학생들의 학력수준, 교과과정, 과정수료에 요구되는 특수조건, 교과서, 연구, 학과 도서실 및 시설, 학과와 도서관과의 협력관계, 정보학 교과목, 사회가 요구하는 도서관 봉사 및 그에 대응하는 도서관학 교육의 청도, 교육의 경향, 문제점 및 장래 그리고 학과 졸업생들의 도서관 취업률 등을 비교하였다. 비교의 결과 가설을 타당한 것으로 받아들일 수 있었다. 결론에 대한 설명과 아울러 도서관학 교육의 방향을 제언하였다. 1. 미국의 도서관학 교육이 근거로 한 이론적인 배경 및 개념을 재검토하여 적합한 것은 받아들이고, 필요한 경우에는 변형하여 적용하도록 노력해야 한다. 미국과 다른 나라의 실제 도서관 업무 및 봉사에 대한 이해를 토대로 하여 사서와 교육자가 함께 자국의 상황에 적합한 고유한 도서관학을 정립하여야 한다. 2. 도서관 이용 및 봉사에 보다 관심을 기울이고 바람직한 개념을 홍보하고 그것에 호응하는 환경을 만들기 위하여 노력해야 한다. 미래의 사서인 학생들을 이용자에게 접근하여 그들을 가르칠 수 있고 도서관을 이용하도록 유도할 수 있게끔 교육을 시켜야 할 것이다. 3. 미국 이외의 나라에서 실시되는 교육제도에도 관심을 가져야 할 것이다. 4. 도서관 및 도서관학 교육에 정부의 적극적인 지원이 필요하다. 다른 전문직과 같은 대우를 받으려면, 국가고시제도가 도입되어야 할 것이다. 5. 도서관협회가 도서관학 교육에 보다 적극적으로 참여해야 한다. 사서 자격증을 관할하는 단체가 될 수도 있고 교육의 내용에도 관여할 수 있다. 6. 도서관학과와 도서관과의 협력관계가 보다 강화되어야 하며, 도서관현장을 토대로 한 연구활동이 필요하다. 진정한 의미의 문제 해결을 위한 연구활동이 없이 이론적, 실제적인 발전을 기대할 수 없다. 7. 대학(교) 도서관 및 특수도서관의 사서를 위한 전문교육은 대학원 수준에서 제공되고, 학부의 도서관학 교육은 학교도서관 및 공공도서관의 사서를 위한 교육으로 전문화되어야 한다. 8. 도서관학의 교육자들이 모여 문제를 토론하고 해결책을 모색할 수 있는 기회가 제공되어야 하며, 세 나라가 공동의 경험을 나누고 문제를 함께 해결할 수 있는 공식적인 회의나 학회의 구성이 필요하다.

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Study on the Science & Technology Information Service Needs Corresponding to the Scientists and Engineers Group Characteristics (사용자 그룹별 과학기술정보 서비스 수요 분석)

  • Jung, Hye-Ju;Yoon, Jungsun
    • Journal of Information Management
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    • v.43 no.4
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    • pp.143-167
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    • 2012
  • In this study, survey analysis was conducted to determine the demands of science & technology information service by the groups of users. The questionnaire was composed of the need for 20 services in the science & technology information, the need for personal information to people-to-people exchanges, and information that can be shared with others. KOSEN users 1,013 people participated in the survey, and the analysis of variance was conducted depending on institution, profession, final degree and the age of the respondents. Results of frequency analysis, there were in high demands for trend analysis, papers, research reports, patents, knowledge queries, project announcements, jobs, experimental methods, information society and study abroad/Post-doc information, and all services except mentoring, community and blog were appeared to have the significant differences depending on the groups of users. Also the personal information deemed to be necessary for interaction with others was resulted in specialization, thesis/research performances, career, organization, jobs, final degree and education in order, there were partially difference depending on the user's groups. In addition, 97% of respondents had their own scientific and technical information to be shared with other people in order of papers, presentations (ppt), reports, experimental methods and the images. The results of this study can be used as useful information for scientists and engineers to develop a user-centered personalized services and are expected to be helpful to set the direction of science information services in the future.

VR Contents Strategy for Advertising and PR Industries: Focused on In-depth Interviews (광고, PR 산업 분야의 VR 콘텐츠 활용 가능성에 대한 탐색 : 심층인터뷰를 중심으로)

  • Cha, Young-Ran
    • The Journal of the Korea Contents Association
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    • v.17 no.9
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    • pp.107-119
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    • 2017
  • Advertising and PR industries recently face a new challenge due to the growth of new digital content market and the change of paradigm. In the market of ICT (Information and Communication Technology) and digital contents, a stereographic content related to the technology such as VR (Virtual Reality) is one of the fast-growing fields. However, it is hard to find the clear answer for AD/PR strategies in the rapidly changing VR contents market. Therefore, this study analyzed VR industry at the macro level using in-depth interviews with eleven VR experts leading Korean VR contents industry by looking at P(Political), E(Economic), S(social), and T(Technological) of VR advertisement and PR industries. Moreover, the feasibility of VR contents in Advertising and PR industries was examined through S(Strengths), W(Weakness), O(Opportunities), and T(Threats) analysis in VR industry. Research result showed that it is necessary for vitalizing VR in AD/PR industries to promote killer contents, to solve problems of inconvenience according to users' needs, to improve awareness of customers and industries. Moreover, constant VR vitalizing policies in AD/PR should be processed as well as constructing medium-and long-term VR road-map. Thus, this study provides the direction of VR content strategy in Advertising and PR industries and the research foundation for further researches regarding future VR activation.

A Study on the Cost Allocation of the Container Terminal Operator Coalition through a Game-theoretic Approach: Focusing on Busan New Port (게임이론적 접근을 통한 컨테이너 터미널 운영사 연합의 비용배분 연구: 부산신항을 중심으로)

  • Choi, Sang-Gyun;Kim, Sung-Ki;Kim, Chan-Ho
    • Journal of Navigation and Port Research
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    • v.44 no.3
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    • pp.211-218
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    • 2020
  • In recent years, the hub and spoke strategy has been strengthened in accordance with the enlargement of ships. As the needs of the port users change, the ports are also becoming larger and modernized. Under these circumstances, changes in existing port operations are expected. One example is the movement to promote economic and operational effectiveness through the joint operation of small and medium-sized operators. This study analyzed the effect of the association of small and medium-sized operators on Busan New Port in terms of economy. Additionally, the issue of cost allocation within the association of operators was presented through the game theory. As a result, in the case of operating jointly rather than divided into five operating companies as of the present, it has been shown to have a cost reduction effect in terms of operating companies. Considering the use of the Proportional method, the Shapley Value, and the Nucleus method in allocating the costs among the operators participating in the coalition, the Shapley Value method was the most suitable method in this study.

A Study on the Effects of Human Capital and Social Capital on Life Satisfaction of Middle-aged Single Males: Comparing One-person Households and Multi-person Households (중년 무배우남성의 생활만족도에 대한 인적자본과 사회자본의 효과 분석 : 1인가구와 다인가구의 비교를 중심으로)

  • Seo, Jiwon;Lee, Sujin
    • Journal of Family Resource Management and Policy Review
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    • v.25 no.4
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    • pp.87-99
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    • 2021
  • The life of middle-aged one-person households is rising as one of the most important family policy issues in Korean society. In Japan, even in multi-person households, the issues of middle-aged sons and daughters living with their old parents have been a concern. Data are from the 13th wave of the Korea Welfare Panel Study analyzing 482 middle-aged singe males regardless of their past marital status. The purpose of this study is to investigate the effects of human capital and social capital on the life satisfaction of middle-aged single persons by comparing one-person and multi-person households, respectively. Major results were as follows: First, the level of human capital of one-person households of middle aged males was lower than their counterparts in multi-person households. Second, the level of social capital in the group of divorced or widowed, nonhouseholder middle-aged males in multi-person households was lower than their counterparts in one-person households. Third, the effects of human capital and social capital on life satisfaction was significantly different by their marital status and household types in the group of middle-aged single males. Based on the results, policy implications on the community programs for middle-aged males including not only one-person households but also multi-person households were discussed.