• Title/Summary/Keyword: 이용성향

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치유농업시설 이용의도에 관한 연구: 주관적규범과 주도성향의 매개효과 중심으로

  • Lee, Eon-Ju;Heo, Cheol-Mu
    • 한국벤처창업학회:학술대회논문집
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    • 2020.11a
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    • pp.33-37
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    • 2020
  • 최근 농업은 6차산업을 넘어 국민의 건강회복 및 유지증진을 도모하기 위하여 이용되는 다양한 농업·농촌자원의 활용과 이와 관련한 활동을 통해 사회적 또 는 경제적 부가가치를 창출하는 산업으로 치유농업을 들 수 있다. 현 코로나19로 인한 고립과 단절, 앞날을 예측하기 어려운 상황이 길어지면서 우울감을 느끼는 '코로나 블루(Blue)'를 넘어 우울과 불안 감정이 분노로 폭발하는 '코로나 레드(Red)'를 호소하는 이들마저 있다고 한다. 최근 한국건강증진개발원이 한국갤럽에 의뢰해 전국 만 성인 남녀대상으로 '코로나19로 인한 건강 상태'를 조사한 결과에 따르면 응답자의 40.7%가 코로나 블루를 "경험했다"고 답했는데 특히 여성(50.7%)의 경험 비율이 남성(34.2%)보다 높았다고 한다. 이에 따라 실내에서 반려동물이나 반려식물을 키우는 이가 급증하고 노년층은 실버 텃밭 정원프로그램을 통해 우울증이 크게 감소됐다. 이와 같이 치유농업은 자연친화적인 환경을 조성해 주고, 도시민의 농업에 대한 이해를 높이며 도시와 농촌이 상생하는데 이바지할 수 있기 때문에 지속적으로 발전시켜 나갈 필요가 있다. 본 연구에서는 치유농업시설의 이용의도를 가진 자를 대상으로 치유농업시설 선택속성에 주관적규범과 주도성향이 치유농업시설 이용의도에 미치는 영향을 살펴보고자 한다. 본 연구를 통해 치유농업시설을 이용하는 데에 있어 선택속성의 요소들에 대하여 파악하고 주관적규범과 주도성향에 따른 영향도 확인하여 치유농업시설 선택속성을 제공하고자 할 때 우선시해야 할 시사점을 파악하고자 한다.

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Prediction of Slagging Propensity of Coal Ash (석탄 회분의 융착성향 예측)

  • 이시훈;박주식
    • Journal of Energy Engineering
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    • v.4 no.1
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    • pp.42-51
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    • 1995
  • 준역청탄에서 무연탄까지의 등급을 갖는 8개탄을 대상으로 ASTM 방법으로 회분을 제조하였으며 회분조성과 용융온도를 측정하여 각 시료의 융착성향을 비교하였다. 보다 간단한 방법으로 정확하게 융착성향을 예측하기 위한 방법을 찾는 것을 목적으로 시료의 색을 측정하였으며 TGA를 이용하여 회분중 휘발량을 측정하였다. 또한 1$600^{\circ}C$에서 회분을 용융시키고 다시 응고시켜 제조한 연마시료를 대상으로 표면에 형성된 공동크기를 분석하였으며 회분의 색, 휘발량, 공동크기 등과 융착성향과의 관계를 고찰하였다. 분석결과 회분의 색은 회분의 융착성향을 크게 구분할 수 있는 지표로써 사용될 수 있으며 TGA에 의한 회분중 휘발량의 측정은 용융온도와, 그리고 용융후 응고시편의 공동크기는 1$600^{\circ}C$에서 계산된 점도와 밀접한 상관성을 갖고 있어 이들을 석탄회분의 융착성향 예측에 사용할 수 있음을 알 수 있다.

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Design of Personal Preference Module with Ontology in Open Market E-Commerce (오픈 마켓 전자상거래에서 온톨로지를 이용한 개인 성향 모듈 설계)

  • Ji, Byung-Jun
    • Proceedings of the Korea Information Processing Society Conference
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    • 2010.04a
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    • pp.1094-1097
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    • 2010
  • 기존 전자상거래와 달리 오픈 마켓 전자상거래는 판매자와 구매자들이 모여 자발적으로 온라인 상으로 거래하는 패러다임을 의미한다. 그러므로 구매자는 다수의 판매자들로부터 제품을 구매함에 있어 올바른 제품을 구매하는데 어려움이 존재한다. 이러한 어려움은 전자상거래에 대한 구매자 만족도를 저하시키는 요인이 될 수 있다. 그러므로 본 논문에서는 먼저 오픈 마켓 전자상거래에서 구매자의 요구를 분석하고, 오픈 마켓 기반 전자상거래에 대한 만족도를 증가시키기 위한 개인 성향 모듈을 설계한다. 이를 위해 사전연구를 통해 구매자의 요구를 분석한 결과, 상당수의 구매자가 기존 전자상거래 시스템에 만족하지 못하고 있으며, 이를 보완하기 위한 방법으로 판매자에 대한 부가적인 정보의 제공이 필요하다고 하였다. 그러므로 둘째 판매자에 대한 부가적 정보를 제공하기 위해 개인 성향 모듈을 설계하였다. 본 논문에서 제안하는 개인 성향 모듈은 온톨로지를 기반으로 작성되며, 판매자와 구매자의 개인 성향을 반영, 평가 할 수 있도록 설계되었다. 본 논문의 기대효과로 온톨로지 기반 개인 성향 모듈은 오픈 마켓 전자상거래의 활성화와 구매자의 만족도를 증가시킬 수 있을 것으로 기대한다.

Study of the Relationship between Impulsive Internet Shopping Tendency and Personality (인터넷 쇼핑 충동구매성향과 개인성향의 관계 연구)

  • Yang, Moonhee
    • The Journal of the Korea Contents Association
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    • v.16 no.5
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    • pp.710-719
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    • 2016
  • Impulsive buying has been considered as one of the major negative shopping behavior. Indeed, it happened more easily in the Internet shopping area. This study attempted to examine the influence of personality on the compulsive buying tendency of college students who are actively shopping clothing and apparels through Internet. The results of the current study showed that there are four types of compulsive buying tendency such as 'diversion', 'no-plan', 'buyer/ product-stimuli' and 'promotion-stimuli.' It seemed that personality such as sensation seeking, need-for cognition, self-esteem, and face-consciousness had influence on the impulsive buying tendency. More specifically, people with low self-esteem and high face-consciousness tend to have more impulsive buying tendency. The relationship between each of the impulsive buying tendency and personality had been discussed.

A Study on High School Students' Clothing Shopping Orientation and Clothing Purchasing Type in Internet (고등학생의 의복쇼핑성향과 인터넷에서 의류제품 구매유형에 관한 연구)

  • Lee, Eun-Hee
    • Journal of Korean Home Economics Education Association
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    • v.20 no.1
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    • pp.101-116
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    • 2008
  • Most who were polled stated that they use the internet everyday. Also, it is undeniable that Internet has become one of the popular shopping markets with the spatial-convenience and time-saving it provides. With the growth of Internet and Internet shopping malls, effects on clothing purchasing of adolescents. The purpose of this study was to investigate the clothing shopping orientation and Internet clothing purchasing type of high school students. Subjects were 685(male 354, female 331) high school students located in Jeollabukdo province. In this statistical analysis, SPSS 11.5 for Windows Program. These data were analyzed by factor analysis, $x^2$ test, t-test, One-way Anova, Duncan' multiple range, Pearson's correlation coefficient. The results of this study were as follows. Six dimensions of clothing shopping orientation were derived by factor analysis: fashion hedonic shopping brand ostentation time convenience economic esthetics orientation. The clothing purchasing type in Internet had 3 factors(convenience active impulse buying economic pursuit). The groups were significantly different in regard to clothing shopping orientation, clothing purchasing type in Internet shopping mall according to demographic variables(gender, educational background of parents, a school record). Clothing shopping orientation variables had positive correlations except of hedonic shopping economic orientation with clothing purchasing type in Internet. As a conclusion, high school students' shopping orientation and purchasing type of apparel in Internet shopping mall constituted important characteristics which could affect directly Internet purchase behavior of adolescents. These results should be fundamental information for clothing and textile education in secondary school.

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Analyzing Intention to Use Shared E-scooters Considering Individual Travel Attitudes : The Case of Seoul Metropolitan Areas (개인 통행성향을 고려한 공유 전동킥보드 이용의향 분석: 서울시를 중심으로)

  • Lee, Yoonhee;Koo, Jahun;Choo, Sangho
    • The Journal of The Korea Institute of Intelligent Transport Systems
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    • v.21 no.1
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    • pp.1-16
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    • 2022
  • Recently, e-scooters have been attracting attention as eco-friendly modes of transportation in cities due to an increasing interest in the environment. Accordingly, various studies on usage behavior are being conducted, but studies that reflect individual travel attitudes are insufficient. Therefore, this study surveyed commuters in Seoul and analyzed respondents' traveling attitudes through factor analysis. It also built a binary logistic regression model for the intention to use shared e-scooters to determine how individual travel behaviors are affected. In particular, the model results showed that age, the main mode of transportation (car), walking time to the bus stop, and four travel attitude variables (disutility of travel, preference to self-drive, internet/smartphone friendliness, and willingness to pay extra money for services) significantly affected the intention to use shared e-scooters. This study is expected to be used as basic data, with aspect to travel behavior, for the efficient operation and use of shared e-scooters in the future.

Applying Propensity Score Adjustment on Election Web Surveys (인터넷 선거조사에서 성향가중모형 적용사례)

  • Lee, Kay-O;Jang, Deok-Hyun
    • Survey Research
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    • v.10 no.3
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    • pp.21-36
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    • 2009
  • This study suggests the applicability of web surveys regarding elections in order to contact a great number of young people. The propensity weighting model was estimated using the demographic variables and the covariate variables collected during the 2007 presidential election surveys. In order to adjust the internet survey to the telephone survey, we used the propensity score method. Propensity score weighting made the internet survey results closer to the telephone survey results. This shows that an internet survey with propensity weighting model is a potential alternative survey method in the prediction of elections.

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A study of shopping orientation and dissatisfactions of adolescence who are using internet malls (인터넷 쇼핑몰 이용 청소년의 의복쇼핑성향과 불만족에 관한 연구)

  • Kim, Hyeon-Jee;Chae, Jin-Mie;Oh, Kyung-Wha
    • Journal of Korean Home Economics Education Association
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    • v.21 no.3
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    • pp.65-81
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    • 2009
  • The purpose of this thesis was to analyze shopping orientations of adolescence and to understand the reasons of their dissatisfactions in purchasing garments at so-called internet malls. This study was to provide basic information helpful in clothing study by finding out dissatisfactory factors of adolescence purchasing clothes through internet malls. This survey was done among 273 students of 3 junior-high schools and 3 high schools within the boundary of Seoul and its suburb area, among which 265 of them were qualified as legitimate survey. The results were as follows. First, the youth shopping trends were divided into the 5 categories according to the basic trends. And the 5 categories were 'Convenience seeking', 'Peer-assimilating', 'Personality/trend worshipping', 'Passive and inactive', and 'Thrifty' The survey represented that girls showed higher garment assimilating rate and made better economic choices than boys did. The survey also showed that the highschool students used internet shopping mall in order to seek better prices. furthermore, the primary targets of the juvenile internet shopping were shoes and garments, which includes both upper and lower clothing. Second, The dissatisfaction factors of internet shopping were the 'Mismatch of the goods in the screen and those of the real life', 'Exchange/Refund', 'Qualify', 'Desigin and color', 'Shipping', and 'Size' in order of biggest to the smallest. The dissatisfaction rate was higher among the groups of 'Thrifty', 'Personality/Trend worshipping', 'Convenience seeking', girls and highschool goers.

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The Effects of Mobile Home Shopping's Characteristics and Personal Characteristics on Flow (모바일홈쇼핑의 특성과 개인성향이 소비자의 플로우에 미치는 영향)

  • Ju, Seon-Hee
    • Journal of the Korea Convergence Society
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    • v.12 no.5
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    • pp.197-205
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    • 2021
  • TV home shopping companies are not limited to TV channels and phone-ordering channels, but are making efforts to expand their channels through mobile phones. Beyond its interaction and ubiquity using the web, it is expanding its contact point with consumers through mobile live broadcasting. Interacting, ordering, doing their own broadcasts within mobile App, and interacting and enjoying them are likely to differ depending on consumers' personality, such as playfulness and impulsivity. In this study, the effects of Two-way communication, Synchronicity and Ubiquity, which are the characteristics of mobile home shopping, on consumers' flow, and the effect on consumers' flow on mobile home shopping will vary depending on individual preferences. Interacting, ordering, doing their own broadcasts within mobile devices, and interacting and enjoying them are likely to differ depending on consumers' personal preferences, such as play and impulsive tendencies. As a result of the study, Two-way communication was found to have not significant on flow, and Synchronicity was also found to have no significant effect on flow. It was found that ubiquity had a significant effect on flow. Among the individuality, people with high playfulness have a positive effect on flow, and people with high impulsivity also have a significant effect on flow. Flow has been shown to have a positive effect on the intention to using mobile home shopping.

The Effects of Character Pattern on Stress Resistance -of Elderly People- (성격유형이 스트레스 저항에 미치는 영향 -노인 대상-)

  • Youn, Il-Shim;Yi, Seon-Gyu
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.12 no.11
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    • pp.4819-4825
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    • 2011
  • This study tried to find out whether character patterns of elderly people are related to stress resistance using brain waves, personal physiological index of cranial nerves. The data were gathered by 1,108 seniors(age 65 and over) who were requested to check brain waves from September, 2007 to December, 2010 in Korean Institute for Research of Psychiatry. 552 of the subject showed the propensity to positive behavior, 556 of them showed the propensity to negative behavior. 735 of the subject showed the propensity to cheerful emotion, 373 of them showed the propensity to depressed emotion. As a result the propensity of emotion was significantly related to the stress resistance, but not the propensity of behavior. In other words, the propensity to cheerful emotion showed higher average stress resistance index than the propensity to depressed emotion. So the person who has the propensity to cheerful emotion can cope with stress better. This study shows the propensity to emotion is related to stress resistance. The influence of the propensity to emotion and how it works should to be studied.