• The Journal of the Korea Contents Association
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• v.16 no.9
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• pp.396-409
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• 2016

This study has been conducted among the visitors to the Gangneung Danoje Festival 2014 and its purpose is to identify the presence of any correlation between festival attractiveness/visitor satisfaction and the festival factors comprised of interaction, story and telling with storytelling considered as a means that induces communications among visitors as a new method of festival expression. The study has found that the storytelling in traditional cultural festival has statistically significant effect on both festival attractiveness and visitor satisfaction. In particular, when it comes to festival attractiveness, diversity of programs, transportation and accessibility, service quality and lodging have shown to have statistically significant effect while affecting the satisfaction among visitors. Therefore, consistent efforts should be made to develop quality cultural contents through interactions and storytelling between a traditional cultural festival and visitors.

• Korean Association of Arts Management
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• no.59
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• pp.73-99
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• 2021

Free admission policies have been gradually extended for the public to use cultural facilities free of charge, which lowered the barriers to use those facilities and has a great effect on increasing visitor demands. However, the annual number of visitors which is open to the public isn't quite accurate and varies from institution to institution, which means just a head count. Especially people counter overestimates the number of visitors because it counts visitors in duplicate. Therefore, the purpose of this study is to prepare effective way of grasping the number of visitors using cultural infrastructure. First, comparable number of visitors should be measured by defining the notion of visitor clearly, which has been measured vaguely. Secondly, the problem of duplicate count, which is considered the most problematic, should be solved. Thirdly, the various analysis of visitor behavior should be conducted to provide a high-quality service. To work out the problems above, new measurement will be presented here. This study suggests a state-of-the-art wireless signal-based measurement that could eliminate the duplicate data by collecting MAC address -smart device's distinct signal value. And it also could analyze diverse visitor behaviors by understanding a flow of visitor traffic, duration of stay and revisitation. I would like to examine the possibility and effectiveness of this new measurement by testing it.

• The Journal of the Korea Contents Association
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• v.11 no.11
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• pp.401-412
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• 2011

The premium outlets have come into the spotlight as the new type of shopping facility different from the typical ones. Along with both the economical consumption trend and high-end brand preference of consumers, the development of outlet shopping center has become an important issue for many retail facility development companies in Korea, This study examines the shopping behavior of potential customers to build up the basic information (preliminary data) for successful development of premium outlet. To achieve this research purpose, this study surveys 1,300 consumers of Seoul and metropolitan area residents, and analyzes survey data by using PASW 18.0. This study shows various shopping behavior of outlet shoppers such as visiting frequency, reason for visiting, shopper group size, time spent in outlet, past shopping experience, luxury-brand shopping experience and so on. This study classifies outlet shoppers into premium outlet shoppers and general outlet shoppers and examines their shopping behavior. This study suggests meaningful insights for outlet shopping center developer.

• Journal of the Korean Institute of Landscape Architecture
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• v.46 no.3
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• pp.46-57
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• 2018

To increase knowledge regarding the ecotourism market in Korea, this study conducted a market segmentation based on tourists' motivations and attitudes. An onsite survey of visitors to Daebu Haesol 1 gil, Gyeonggi Province, was conducted from late November 2016 to early January 2017. An exploratory factor analysis and K-means cluster analysis were employed to identify market segments by using data collected from 434 respondents. The results showed three distinct segments labelled 'Nature Seeking Responsible Tourists', 'Passive Nature Seeking Tourists' and 'Nature/Cohesion Seeking Responsible Tourists.' All three segments had different levels of 'escape', 'health' and 'cohesion' motivations but commonly they all had a relatively high level of 'nature' motivation. As they also differed from each other in terms of sociodemographic and travel related characteristics as well as satisfaction level, it was concluded that motivation and attitudes of responsibility can be used for ecotourism market segmentation. A significant implication is that this research confirmed that the indicators on tourists' attitude of responsibility toward local communities are useful in segmenting visitors to ecotourism sites, which have been rarely studied in previous ecotourism market studies.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• 2018.05a
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• pp.61-62
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• 2018

목포항은 과거부터 서남권 도서를 연결하는 여객선 교통의 충추적인 역할을 담당해왔다. 최근 국민의 삶의 질 향상과 여가시간 증가로 섬을 찾는 관광객이 증가하고 있다. 이에 목포항 연안여객터미널의 이용객 만족도를 조사하여 어떤 시설, 서비스를 중요하게 여기고 있는지 조사, 분석하였다. 그 결과 다양한 연령층이 목포항 연안여객터미널을 이용하고 있었으며, 그 가운데 20대와 50대의 이용객이 많았다. 연안여객터미널 접근성은 좋다고 했으나 타 교통수단에 비해 다소 비싸게 느끼고 있었다. 연안여객터미널 시설의 중요도와 만족도에 있어서 매표소 시설, 대기실 공간, 화장실 여건은 중요하다고 인식하고 있었고 목포항 연안여객터미널의 만족도도 대체로 높았다. 그러나 상업시설과 주차장은 중요하게 인식하고 있었으나 만족도는 낮게 나타나 이에 대한 보완이 필요할 것으로 판단된다. 연안여객선의 운영서비스에 있어서는 운항간격, 출항시간 준수, 운항 소요시간 준수, 편의시설 관리, 안전관리 수준, 이용서비스 대비 운임, 차도선 이용 편의성에 있어서 만족도가 높게 나타났다. 이 연구는 향후 목포항 연안여객터미널 운영에 활용될 수 있을 것으로 기대된다.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.16 no.2
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• pp.9-18
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• 2016

The railroad is one of the most popular means of transport. Howerver, railroad agencies are managing the railroad information and provide its service respectively. That is, because of managing the different information and its type, The user will not receive the correct and integrated information. In this study, We figure out the needs of passengers that they want in railroad service and seek an integrated service plan that railroad passengers can use the railroad information service at a time, at a glance and in one place. Also, we investigate the knowledge-base construction to provide a knowledge map service to railroad passengers.

• Korean Journal of Environment and Ecology
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• v.8 no.2
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• pp.160-166
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• 1995

Visitors to Chuwangsan National Park were survayed from August 3 to 5 n 1994. During this time, 346 visitors were contacted. Of those individuals, 65% were males. 63% of respondents reported that they had gone as far as college. 48% were 20 years of age. 97% of the survey respondents had experience to visit other national parks. The largest percentage of respondents were reported that they visited Chuwangsan Nat'1 Park for enjoying natural landscape. In group type, 50% were traveling with their family and 36% with their friends. In activity characteristics, 51% were day-time visitors, and 18% mentioned carrying in their on food. Generally most respondents were very interested in the environmental problem in national parks. The majority of visitors perceived that the environment of Chuwangsan Nat'1 Park were good enough. In six types of normative violations, the major reasons of littering were unintentional violation and releaser-cue violation. Most respondents were not likely to intervene to stop other visitors' depreciative behavior (Bystander intervention behavior). In two dilemmas, the more likely the intention to obey a regulation the less likely the intention to disobey a regulation, and vice-versa.

• Proceedings of the Korean Institute of Intelligent Systems Conference
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• 2000.11a
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• pp.15-18
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• 2000

인터넷을 포함한 여러 가지 기술이 발전됨에 따라 인터넷 광고 시장도 두드러지게 성장하고 있다. 무한한 가상 공간과 디지털이 갖는 신속성, 편리함 등 다양한 서비스를 제공할 수 있는 인터넷 기반의 모든 서비스는 데이터베이스로 축적된다. 여기에 애매함과 불확실성을 가지는 실세계를 표현하기 위해 퍼지논리함수를 이용하여 효율적으로 방문객을 분류하는 방법을 제시한다.

• The Journal of the Korea Contents Association
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• v.15 no.11
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• pp.550-558
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• 2015

This study investigates the degree of intention-behavior gap in the entertainment tourism. Using the sample of international visitors to South Korea, we identified the inclined actor (who are interested in the entertainment performance and actually went to the entertainment performance) and inclined abstainer (who are interested in the entertainment performance but did not go to the entertainment performance). The results of logistic regression analysis show that the sample was more accurately classified when attitude and knowledge on K-entertainment were included as explanatory variables. More findings and implications are provided.

• Korean Journal of Environment and Ecology
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• v.22 no.3
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• pp.325-331
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• 2008

This study was designed to provide basic visitor information for establishing effective visitor management strategies. A questionnaire survey was carried on at major entry points(Dobong district) in Bukhansan National Park. 239 random samples of visitor were chosen to represent general visitor population. As for the results from comparing other studies, some differences of demographic characteristics(age, income, occupation etc.) and use patterns(purpose, group types etc.) exist. Total visitors' satisfaction level with the area was relatively high. However, negative impacts on the trails and trash problem by increasing visitor numbers due to abrogating admission fee were indicated as the managerial priority in Bukhansan National Park.