• Journal of Digital Convergence
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• v.14 no.2
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• pp.377-388
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• 2016

The purposes of this study are; first, to supply useful suggestions for the market segmentation of the Chinese market according to individual psychological variables(self-congruence) of customers. Second, it figures out the relative importance of actual self-congruence and ideal self-congruence. Lastly, it reveals whether there are any differences in the preference of attributes according to the popular cultural involvement. According to the results, actual self-congruence had a positive influence on the contents factor evaluation while ideal self-congruence had positive effect on the human and cultural factors evaluation. Also, the human and cultural factor had a positive influence on the purchase intention, as well as content factor and cultural factor had the influence on the word-of-mouth. In addition, the group of highly interested in the involvement at the popular culture was significantly higher in the evaluation on the human and contents factor than the low group.

• Journal of Digital Convergence
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• v.16 no.12
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• pp.257-266
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• 2018

The implication of this study is that the development and market participation of the next generation eco - friendly vehicles is accelerating, and consumers 'interest is increasing. Also, the product attributes of environment - friendly vehicles and the government's policy support for the next generation eco - friendly vehicles. The purpose of this study is to investigate the effect of purchasing behavior of eco-friendly vehicles on the product attributes of eco-friendly vehicles. Economic, image, functionality, and service convenience have positive effects on consumers' purchase intention. As a result of examining the moderating effect of the government support policy between the product attributes of environment - friendly vehicles and the purchase intentions of environment - friendly vehicles, the government or municipal government has no control effect such as vehicle price subsidy, vehicle tax subsidy, Carbon tax support to prevent emissions was found to have a moderating effect of supporting 10,000 won per ton, even if 5,000 won per ton was supported. This suggests that consumers who prefer to buy eco-friendly vehicles are more likely to have environmental factors.

• Journal of Service Research and Studies
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• v.11 no.2
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• pp.21-36
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• 2021

This study investigated the means-end chain theory more concretely through the APT hard laddering technique. This is carrying out a questionnaire survey targeting users by hair salon type, and the items drawn from the qualitative laddering technique are applied. The technique is a comparative analysis of each attribute, consequences, and value item by analyzing each step's questions. The results are as follows. First, hairdresser's ability, acceptance of individual-customized opinions, and cheap price were the most mentioned items in the selection attributes. As for the consequences items, image transformation, neatness, novelty, and psychological stability were drawn in order. The items indicated as important among the value items were satisfaction, followed by happiness, confidence, beauty, and bond. Second, the remarkable selection attributes, irrelevant of hair salon type, was revealed as hairdresser's ability and the key values pursued when using a hair salon were drawn as satisfaction, confidence, and beauty. From this result, it was found that meeting the desire of consumers using hair salons can be linked with ultimately pursued values. It was also verified that partial differences were shown by hair salon type and this meant that consumers' desire and expected benefits were different by hair salon type. Although this study drew value perception through comparison with hair salon types based on the means-end chain theory, it was confirmed that the most important selection attribute was hairdresser's ability and they select and use hair salons to gain satisfaction and confidence.

• The Journal of the Korea Contents Association
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• v.14 no.1
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• pp.56-65
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• 2014

Most of experimental films have different visual techniques and aesthetic values compared to those of narrative films. This difference makes it difficult to understand experimental films. In order to understand in what ways the experimental film has broken with the convention of narrative film, it is important to examine certain structure of experimental film. The important aspect of many experimental films is the way that they have altered the nature of narrative by changing the way that we perceive the succession of image. In particular, The tradition of American Sturcture film has been the contribution of the experimental film to expand the limits of this rule system and evolve a more personal and organic approach to the continuum of film. This approach has been a method of understanding experimental films and still a useful aesthetic tools both reading personal films and making innovative works.

• Journal of the Korean Society for information Management
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• v.25 no.2
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• pp.25-48
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• 2008

The purpose of this study is to suggest retrieval interfaces for Korean paintings which support users to retrieve specific digitalized images of them through various access points and to widely browse based on unique features Korean paintings. The study, first, develops a set of descriptive elements suitable for Korean Paintings. Twenty-six core elements and one hundred seventy-two attributes are selected as descriptive items for Korean paintings based on the opinion of 8 experts. Then, to gam realistic evidence of what descriptive elements of image serve users as access points, it is investigated which elements are used as retrieval access points among 26 core elements by 300 peered users who are consisted with two groups such as common users and domain specialists. The study, in final, designs two(general and advanced) types of search interfaces and display interfaces based on the most popular top 15 descriptive elements. This access-enhanced platform which enables user-oriented searches will satisfy users in image retrieving.

• The Journal of the Korea Contents Association
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• v.11 no.11
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• pp.62-69
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• 2011

Development of sensing technology and progress of digital media have been creating new art genre named interactive media art. digital mirror working based on convergence between computer vision technology and video art, is expressing reconstituted spectator's visual image through various mediums. From this aesthetical point and high accessibility towards spectators, many types of digital mirrors have been introducing. However, the majority of digital mirrors express visual images unrelated to degree of spectator's participation and this caused obstruction to spectator's continuous participation and interaction. This paper proposes digital mirror operated by spectator's movements read through particle system synchronized with motion detection algorithm based on analyzing image difference. This work extracted the data of spectator's movement by image processing and designed particle system changed by this data. And it expressed reconstructed spectator's image.

• Journal of Distribution Research
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• v.9 no.2
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• pp.101-122
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• 2004

In this study, two alternative models are developed and tested in order to investigate the relationship between retailer image and its private brand attitude. The halo effect model hypothesizes that retailer image is related as a halo in private brand evaluation and the summary construct model hypothesizes that retailer image functions as a summary construct of private brand evaluation. The results indicate there are moderating effects of 1) familiarity with a private brand and 2) the characteristics of a product category High familiarity is related with the summary construct model and low familiarity the halo effect model. In private brand food, the summary construct model fits better and explains more adequately that private brand evaluation influences retailer image as a summary construct. In private brand clothes, however, the halo effect model performs better in explaining the relationship between retailer image and private brand attitude.

• The Korean Journal of Archival Studies
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• no.57
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• pp.5-33
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• 2018

Records, especially the authentic records the nation secured, have an ontological feature of proof that is able to persuade the current present of the past present, and inherent in it is faith that originates from fundamental objectivity. Therefore the image of silence that such strictness of records creates realizes the detonation of specific memories through the act of visual exhibition. This research started from the notion that records achieve social vitality and return through its exhibition, as well as the critical awareness that it 're-mediate' the past and memory through interactions with image. The reason for viewing the archival exhibition as the subject of user analyzation is that in the process where exhibition sorts and arranges records, it is the tool and mediation that most distinctly exposes the identity of the archives. Hence, this research first analyzes national archives, particularly the exhibition of "presidential" records, which is in the center of memory conflict, in the viewpoint of the cultural practice of memory. Afterwards, it discusses empirical research and results on how users accept and resist the meaning of the exhibition through actual surveys of users after their viewing of an exhibition.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.26 no.10
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• pp.1462-1468
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• 2022

Among the data used for the diagnosis of calf disease, feces play an important role in disease diagnosis. In the image of calf feces, the health status can be known by the shape, color, and texture. For the fecal image that can identify the health status, data of 207 normal calves and 158 calves with diarrhea were pre-processed according to fecal status and used. In this paper, images of fecal variables are detected among the collected calf data and images are trained by applying GLCM-CNN, which combines the properties of CNN and GLCM, on a dataset containing disease symptoms using convolutional network technology. There was a significant difference between CNN's 89.9% accuracy and GLCM-CNN, which showed 91.7% accuracy, and GLCM-CNN showed a high accuracy of 1.8%.

• (The)Study of the Eastern Classic
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• no.63
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• pp.9-41
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• 2016

This paper focuses on 'clean(cheong: 淸)' kinds of style terminologies among various style terminologies appearing in Heo Gyun's Seongsushihwa("惺?詩話") and tries to analyze the distinctive points which 'clean(cheong: 淸)' kinds of style terminologies include. In Heo Gyun's Seongsushihwa, 11 of 'clean' kinds of style terminologies, such as "cheonggyeong(淸勁), cheonghryang(淸亮), cheongryeo(淸麗), cheongseom(淸贍), cheongso(淸?), cheongweol(淸越), cheongjang(淸壯), cheongjeol(淸絶), cheongjeol(淸切), cheongchang(淸?), cheongcho(淸楚)," were used. This paper focuses and analyzes 'cheonggyeong(淸勁)', 'cheongjeol(淸切)', 'cheongcho(淸楚)', and 'cheongweol(淸越)' that he suggested through applying to real literary pieces. The result of analysis indicates that 'clean' kinds of style terminologies 'cheonggyeong', 'cheongjeol', 'cheongcho', and 'cheongweol' share the same 1st character 'clean(淸)', yet have distinctive qualities by the 2nd characters. These 4 style terminologies all share 'cheong(淸)' image which means clear and clean, yet each one has the attribute of the 2nd character that indicates each one's individual characteristic. It is apparent that 'Cheonggyeong(淸勁)' reflects the 'gyeong(勁)' image meaning upright and solid and implies poems of poets' steadfast spirit within clear boundary; 'cheongjeol(淸切)' reflects the 'jeol(切)' image meaning either desperation and imminence or pitifulness and sorrow and implies poems of poets' urgent and pitiful emotions within clear and clean boundary; 'cheongcho(淸楚)' reflects the 'cho(楚)' image meaning either delicacy and fineness or slenderness and tenderness and implies poems of poets' beautiful but not luxurious, delicate and tender emotions within clear and clean boundary; and 'cheongweol(淸越)' reflects the image of 'weol(越)' meaning unworldliness and excellency and implies poems, within clear and clean boundary, of excellent appearance and mentality surpassing mundane world. Compared with the 1st character's attributes of the style terminologies which Heo Gyun used, the 2nd characters's attributes do not appear that vivid. Especially, in the case that the 2nd characters have similar meanings, it is not easy to clarify the categories. Indeed, in order to grasp clear and distinctive qualities of style terminologies, the kinds of them need to be initially categorized by the 1st characters, and then sorted by the 2nd characters. In this case, the contents which the 2nd characters of style terminologies indicate should be considered. It is because style terminologies explain both literary pieces' aesthetic qualities and writers' personalities, and because explanations about literary pieces' aesthetic qualities includes not only the conclusive poetic or semantic boundaries which literary pieces' created but also literary pieces' creation processes and expression techniques. Through the style terminologies with Heo Gyun used in Seongsushihwa, it can be aware that he evaluated poems focussing more on the conclusive semantic boundaries that poets' spirits and poems created than expression techniques or creation methods. The overall aspects Heo Gyun's such style criticism has will be checked out in more detail through further studies by examining more materials.