• Information Systems Review
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• v.25 no.2
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• pp.125-144
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• 2023

Generative Artificial Intelligence (AI) technology is gaining global attention as it can automatically generate sentences, images, and voices that humans previously generated. In particular, ChatGPT, a representative generative AI service, shows proactivity and accuracy differentiated from existing chatbot services, and the number of users is rapidly increasing in a short period of time. Despite this growing interest in generative AI services, most preceding studies are still in their infancy. Therefore, this study utilized LDA topic modeling and keyword network diagrams to derive success factors for generative AI services and to propose successful business strategies based on them. In addition, using ChatGPT, a new research methodology that complements the existing text-mining method, was presented. This study overcomes the limitations of previous research that relied on qualitative methods and makes academic and practical contributions to the future development of generative AI services.

• The Journal of the Convergence on Culture Technology
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• v.10 no.1
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• pp.517-524
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• 2024

Generative AI, exemplified by models like ChatGPT, has revolutionized human-machine interactions in the 21st century. As these advancements permeate various sectors, their intersection with the arts is both promising and challenging. Despite the arts' historical resistance to AI replacement, recent developments have sparked active research in AI's role in artistry. This study delves into the potential of AI in visual arts education, highlighting the necessity of swift adaptation amidst the Fourth Industrial Revolution. This research, conducted at a 4-year global higher education institution located in Gyeongbuk, involved 70 participants who took part in a creative convergence module course project. The study aimed to examine the influence of AI collaboration in visual arts, analyzing distinctions across majors, grades, and genders. The results indicate that creative activities with AI positively influence students' creativity and digital media literacy. Based on these findings, there is a need to further develop effective educational strategies and directions that incorporate AI.