• The Journal of the Korea Contents Association
• /
• v.21 no.2
• /
• pp.507-519
• /
• 2021

This paper attempts to explore advertising factors that affect TikTok advertising effectiveness by identifying motivations to use a short-form video social media platform, TikTok and further looking at perceptions of and attitudes toward TikTok advertising. The results of in-depth interviews with 20s-30s TikTok users suggest that users are motivated to use TikTok for information and fun. Further, TikTok is characterized as a short-form video, rich contents, and a novel format. Regarding TikTok advertising, the results reveal that usefulness, enjoyment, easiness of advertising skip, sense of closeness, and interaction are significant factors of TikTok advertising. Finally, it is suggested that users respond to the advertising by clicking 'like', writing comments, sharing, clicking 'purchase link'/advertiser's website, and creating user-created contents and so on. These findings theoretically contribute to the literature on social media advertising, and practically offer strategic guidelines for TikTok advertising.

• Environmental and Resource Economics Review
• /
• v.31 no.4
• /
• pp.571-595
• /
• 2022

This study theoretically analyzes the cost allocation of replacement costs that occur when existing operators have to replace circuit breakers due to the entry of new generators. We adopt the sequential equal contributions rule as the cost allocation rule, which is widely used in cost allocation problems in cooperative game theory. We derive various cost allocation plans based on several criteria and examine to what extent each alternative meets various desirable axioms. According to the analysis, (i) the alternative that excludes the cost of the new operator, residual value, and network operator and (ii) the alternative that excludes the cost of the new operator, residual value, and includes network operator are relatively superior to other schemes. We also identify a realistic plan by taking into account practical factors and analyze its axiomatic characteristics.

• Journal of the Korean Society for Library and Information Science
• /
• v.40 no.1
• /
• pp.13-37
• /
• 2006

Using Grounded Theory. the present study was to discover structure and process of pregnant women's information seeking experience through identifying concepts and relationships of the experience. In-depth interviews were conducted with 16 Participants selected by theoretical sampling. The findings were : 1) Pregnant womens' information seeking was caused by Acceptance of Pregnancy . 2) The phenomenon of information seeking was for Maintaining Normalcy to Pregnancy(MNP), 3) MNP occurred in connection with Perceived Anxiety and Desire to Know 4) Action/interaction Strategies to MNP were related to the Awareness of Ways Acquiring Information. Previous Knowledge. Self-Regulation, and Information Access Environment. 5) Action/interaction Strategies to MNP were Seeking Diagnostic Data of Antenatal Care. Seeking Standard Knowledge. Seeking Experience. and Seeking Emotional Support. 6) As consequences of taking strategies, pregnant women were experienced in Sufficient. or Insufficient. 7) A three-stage process of information seeking was discovered : Comparing, Contextualising, Making sure. 8) In terms of change of information needs during pregnancy, a four-phasic process was discovered. Acceptance Phase. Adjusted Phase, Focusing Phase, and Transitional Phase. Based upon these results. it needs to generate a substantive theory contributed to holistically explain and predict pregnant women's information seeking behavior.

• 한국지형공간정보학회:학술대회논문집
• /
• 2004.10a
• /
• pp.5-10
• /
• 2004

The purpose of this research is to measure a gravitational attraction about urban pulbic service facilities and to evaluate the location of public service facilities. It is important in that these facilities should provide more inexpensive and convenience public service to users. To do this, the GIS's spatial analysis and gravity model were used to analyze the efficiency of the public facilities. The gravity model was conducted as the main analysis method, and another model for this analysis was the discrete model. The gravity model is originally to anticipate migration flows, traffic flows and other types of movements so that this model compares the gravitational attraction between places. The discrete model is to find the optimal location and to evaluate a location of facility regarding urban areas as the combination of node and link. In this research, these two models were adopted to compare and analyze location of Mapo-Gu Office. The results of this research indicated that the locational evaluation of urban public service facilities discovered the appropriateness of those facilities, and the public facilities was necessary to displace to other site.

• Journal of the Daesoon Academy of Sciences
• /
• v.28
• /
• pp.73-102
• /
• 2017

This paper is an attempt to find commonality and complementarity between psychanalysis and Daesoon thought, while understanding the practical meaning of the Haewon-Sangsaeng, which is one of the religious doctrines of Daesoon Jinrihoe, in terms of the theory of desire posited by psychoanalysis. There is a common point between Daesoon thought and psychoanalytic theory since both ideas give importance to desire. The Haewon idea is similar to that of psychoanalytic theory, which emphasizes restoring desire through mourning and realizing it within a structure of inter-subjectivity. Of course, the meaning of desire in Daesoon thought, given its status as a religious doctrine, is polysemous, and the orientation of this type of desire is also different from that of psychoanalysis given psychoanalysis's role as a therapeutic discourse. However, Daesoon thought explains that the pain and unhappiness suffered by human beings occurs because of mutual overcoming which is a relational style wherein desire can not be solved properly for either party involved in an interaction. Mutual overcoming is a state of mutual beneficience beyond the previous state of mutual overcoming. Likewise, psychoanalysis seems to accept the loss of the object through mourning, and in this way, desire is reactivated. Daesoon thought emphasizes the importance of social and cosmic systems like mutual beneficience and the reordering of the Universe and these systems have a commonality with psychoanalysis as psychoanalysis sees desire positively within the structure of inter-subjectivity. The direction of social practice in Daesoon thought and psychoanalysis both aim at the realization of a new universality. The inter-subjectivity structure suggests desire of recognition and recognition of desire as a way of practice because desire is not personal but rather social. In conclusion, we should not stop at resolving our own individual desires, but should instead go forward in solidarity toward the achieving the common good.

• The Journal of the Korea Contents Association
• /
• v.10 no.9
• /
• pp.201-211
• /
• 2010

The aim of this study is to investigate the method to enhance user cognition for "STM information(Short-term Memorable Information)" that is relatively accessible to information in a short period of time in information design types. What stands out from this study is the design attributes and expression method of information in a broad perspective. By 4 visualization attributes of function variable; 'Operations', 'Events', 'Methods' and 'Use cases', STM information should be satisfied by the attribute of 'Understandable' and 'Accessibility' from the point of view of visual representation and by the attribute of 'Errorless' and 'Timeliness' from the point of view of user operation. As the expression method of each perspectives, I suggested "Attribution theory", "Cognitive model", "Maximization of Proactivity", "Minimization of surplus information" and "Using dual-code" in the point of view of visual representation, and "Context effect", "Using memory code" and "Two methods of information scanning" in the point of view of user operation. I assured that above-mentioned methods are efficient and cognitive pattern of user for STM information is found out by survey and interview.

• The Journal of the Korea Contents Association
• /
• v.13 no.12
• /
• pp.92-107
• /
• 2013

This study investigated whether individuals' exposure to movie-promotion activities offered by a movie-maker influence their satisfaction of viewing it. This study also explored whether individuals' motive for viewing a movie and personal involvement with it have an effect on their satisfaction of viewing it. The data from nationwide survey with a stratified sampling were analyzed (N = 451). This study found that (1) The more frequent exposure to movie-promotion activities, the greater satisfaction of viewing a movie; (2) The stronger motive to view a movie, the greater satisfaction of viewing it; (3) The higher involvement with a movie, the greater satisfaction of viewing it; (4) In the strong motivated group and the high involved group, the influence of individuals' exposure to the movie promotion activities is effective for individuals' satisfaction of viewing it. And theoretical and practical implications were discussed.

• The Journal of the Korea Contents Association
• /
• v.18 no.2
• /
• pp.248-261
• /
• 2018

This study, the Fear of Missing Out Scale (FoMO Scale) developed by Przybylski et al. (2013) was adapted and validated to the Korean culture. 3-factors were constructed through EFA and item content analysis. In the CFA, 3 models were constructed to verify the fit of the model. Compared the goodness of fit, 3-factors model with 8 items proved to be the most appropriate. Sub-factors extracted through the characteristic context and rationale of Korean culture are 'belonging needs', 'extrinsic motivation', and 'relative deprivation'. K-FoMO scale and the reliability level of each sub-factor were good. Convergent validity was assessed by significant correlation the K-FoMO scores with life satisfaction, positive emotions, negative emotions, and SNS addiction proneness. Discriminant validity was assessed by low correlation with gratitude. At the end, limitation and suggestions for the future research were discussed.

• Journal of Labour Economics
• /
• v.24 no.3
• /
• pp.83-117
• /
• 2001

This study intends to analyze the status and efficiency of education-training in Korean firm. A study on the education-training in firm is very important nowadays, but the study level on this issue in Korea is low. The study method of this paper is the case study on a high-level Korean firm in the education-training status. This study first attempted to analyze the concept and size of the education-training in firm. And then this study figured out factors that determine the efficiency of education-training. Finally, I analyzed the status and efficiency of education-training in this case firm. Unfortunately, the efficiency level of my case firm in the education-training was low, in spite of a high-level firm in the education-training status. To upgrade the efficiency level of this firm in the education-training, this firm has to resolve many tasks.

• Journal of Korea Game Society
• /
• v.15 no.5
• /
• pp.29-38
• /
• 2015

The purpose of this study is to analyze how auto-combat function in mobile RPG satisfies player's desires. The auto-combat is classified into two types-complete and partial- by timing of activation and degree of control. With elicited aspects of play, players' desires are examined based on Lacan's Desire Theory. A player employing partial auto-combat desires to master higher stages with perfect or flawless control, and one's 'object petit a' is to be the difficulty of the stages. On the other hand, a player applying the complete auto-combat demands to fully comprehend the rules of the game and to attain the rewards of completed stage to build more competent characters. Once a player acquires the desirable object, one recognizes the illusion of one's achievement and seeks for new objects. In this succession, auto-combat function is utilized as an active action of willingness for fulfilling one's desire.