• Title/Summary/Keyword: 이론과 충족

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The Effect of Brand Webtoon Users' Need for Uniqueness on Attitudes towards the Content and the Intention of WOM: Focusing on a mediation effect of the need for self-expression and a moderation effect of the perception of persuasive intent (브랜드 웹툰 수용자의 독특성 욕구가 콘텐츠 태도 및 구전의도에 미치는 영향: 자아표현 욕구 충족의 매개와 지각된 설득의도의 조절효과를 중심으로)

  • Lee, Hui-Jun;Jo, Chang-Hwan
    • (The) Korean Journal of Advertising
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    • v.28 no.8
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    • pp.111-132
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    • 2017
  • This study investigates how consumers' need for uniqueness and for self-expression have influence on their attitude towards brand webtoon contents and word of mouth intention. The results of this study shows that among the sub-dimensions of brand webtoon users' need for uniqueness, unpopular choices has a significantly positive influence on their need for self-expression, and in turn it has a strong positive impact on both attitude towards the webtoon content and intention of word of mouth. In particular, the data show that respondents' perceived perception of the persuasive intent of the brand webtoon moderates the effect of need for self-expression on the attitude towards the content. More specifically, respondents who perceive the persuasive intent in brand webtoon show a lesser degree of favourable attitude towards the content than do respondents who do report a low level of perception of persuasive intent of the brand webtoon. In sum, this study not only provides a theoretical foundation to understand how consumers perceive brand webtoons in terms of their need for uniqueness and for self-expression, but the study has implications for practitioners who are interested in using a brand webtoon for marketing.

Current Status and User Experiences of the Science-Related YouTube Services by Government-Funded Research Institutes (정부출연연구기관의 과학 유튜브 서비스 현황과 이용자 경험 연구)

  • Byun, Kwanjoo;Oh, Sanghee
    • Journal of Korean Library and Information Science Society
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    • v.52 no.4
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    • pp.277-307
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    • 2021
  • This study aims to understand the current status of science-related channels on YouTube provided by government-funded research institutes and investigate user experiences and behaviors of using the services. We examined the number of subscribers, view counts, and video contents of 26 YouTube channels from the government-funded research institutes. We also designed a user study with the uses and gratifications theory and conducted a semi-structured interview. By grouping videos into five categories: Public Relations, Lectures, Entertainment, Vlogs, and Q&A, most videos were about research projects or institutional promotions. User motivation for using the YouTube channel was to acquire scientific knowledge and information. Users thought that YouTube channels could provide reliable information and satisfy their intellectual curiosity. But they criticized that most videos were uninteresting, and the lack of promotions of the channels made others hesitant to sign up and watch. Findings from this study could help fully understand the current status of the government-funded research institute's YouTube channel and be used as resources for the government's planning and development of various YouTube services.

A Study of the Easterlin Paradox: with Special References to Satiation Point (이스털린 역설에 대한 연구 -만족점의 존재여부를 중심으로-)

  • Moon, Jin-Young
    • Korean Journal of Social Welfare
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    • v.64 no.1
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    • pp.53-77
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    • 2012
  • The Easterlin Paradox is widely accepted as a pioneer of happiness study in social science disciplines including Economics, Psychology, and Sociology. Moreover, it should be noted, the paradox has abundant implications on many social issues such as 'economic growth or social equity', 'basic income' and so forth. It is in this regard that this paper purports to understand debates around the paradox. For this purpose, the chapter two examines the theoretical perspectives of the Easterlin Paradox, and accordingly the chapter three examines the Easterlin Paradox debates since the early 1990s. In the context of the Easterlin paradox debates, the chapter four scrutinizes the debates around satiation point in income-happiness nexus and duly concludes with some social welfare implications.

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Time Series Perturbation Modeling Algorithm : Combination of Genetic Programming and Quantum Mechanical Perturbation Theory (시계열 섭동 모델링 알고리즘 : 운전자 프로그래밍과 양자역학 섭동이론의 통합)

  • Lee, Geum-Yong
    • The KIPS Transactions:PartB
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    • v.9B no.3
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    • pp.277-286
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    • 2002
  • Genetic programming (GP) has been combined with quantum mechanical perturbation theory to make a new algorithm to construct mathematical models and perform predictions for chaotic time series from real world. Procedural similarities between time series modeling and perturbation theory to solve quantum mechanical wave equations are discussed, and the exemplary GP approach for implementing them is proposed. The approach is based on multiple populations and uses orthogonal functions for GP function set. GP is applied to original time series to get the first mathematical model. Numerical values of the model are subtracted from the original time series data to form a residual time series which is again subject to GP modeling procedure. The process is repeated until predetermined terminating conditions are met. The algorithm has been successfully applied to construct highly effective mathematical models for many real world chaotic time series. Comparisons with other methodologies and topics for further study are also introduced.

Cognition of VT CEOs on the Theoretical Success Conditions of Contracting-out VT Services (직업훈련 민간위탁의 이론적 성공조건에 대한 훈련기관장의 인식과 시사점)

  • Yoo, Kil-Sang
    • The Journal of Korean Institute for Practical Engineering Education
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    • v.3 no.1
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    • pp.176-182
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    • 2011
  • This paper analyzes cognition of the vocational training (VT) CEOs on the theoretical success conditions of contracting-out VT services to private training providers, by using survey results on 87 CEOs. The survey results show that VT CEOs agree with most of the theoretical success conditions of contracting-out VT services. The only thing they do not agree with the theoretical success conditions was that CEOs prefer direct trainee recruiting instead of referral by public employment service offices after consulting and job capacity assessment. This implies that government can smoothly transfer vocational training policies suitable for the success conditions of contracting-out vocational training services to private training providers.

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Research Trends of Korean Journalism and Communication Studies Using a Semantic Network Analysis (언어 네트워크 분석을 통해 살펴본 한국 언론학 분야 연구의 연구동향 분석)

  • Lee, Sungjoon
    • The Journal of the Korea Contents Association
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    • v.16 no.7
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    • pp.179-189
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    • 2016
  • This aim of this study is identify research trends and intellectual structure in the field of Korean journalism and communication studies. For this purpose, a semantic network analysis was employed to analyze keywords in the abstracts of published articles in the Korean Journal of Journalism and Communication Studies from 2005 to 2015. The results showed that "frame", "Twitter", "content analysis" and "social media" are among the most frequently used keywords in the abstracts during this period. With regards to degree and eigenvector centrality, "social capital", "trust" and "twitter" were among the highest. The findings of the periodic characteristics of research trends revealed that there are more studies that employ the traditional media effect theories including Uses and Gratification Theory, Agenda Setting Theory, and Framing Theory before the year of 2010 while those that focus on the specific new media such as smartphones and twitter after 2011. This study has implications in the sense that it can be used as guidelines for making a curriculum or establishing the research system for Korean journalism and communication studies in the future.

The effect of design factors on product design preference in concept testing (컨셉테스팅에서 제품디자인선호에 대한 디자인요소들의 영향)

  • 양종열
    • Archives of design research
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    • v.14 no.3
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    • pp.69-76
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    • 2001
  • In the new product development process, concept testing which screens ideas with the highest probability of market success is very effective in predicting the success of a new product. However, designers do not have accurate guidelines in new product development because the structure of cause and effect of consumers' preference - the most important part of concept testing - has not been provided as quantitative data. Therefore, the aim of this study is to present guidelines for new product concept development through applying means-end chain theory and product form theory which explains what kinds of benefits cause consumers to purchase a product and what kinds of design attributes meet the benefits. In this study, after reviewing means-end chain theory and product form theory, and developing a research model, guidelines for a concept product development (TV are provided through an empirical study.

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Better Analysis of Lower Bounds of Frequency Assignment Problems in Wireless Networks with Cellular Topology (셀룰러 위상구조 무선망에서의 주파수 할당 문제의 향상된 하한 값 분석)

  • Lee, Sang-Kyu;Lee, Ju-Young
    • Journal of KIISE:Computer Systems and Theory
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    • v.33 no.11
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    • pp.830-835
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    • 2006
  • Because of its exponential growth of data and voice transmissions through wireless communications, efficient resource management became more important factor when we design wireless networks. One of those limited resources in the wireless communications is frequency bandwidth. As a solution of increasing reusability of resources, the efficient frequency assignment problems on wireless networks have been widely studied. One suitable approach to solve these frequency assignment problems is transforming the problem into traditional graph coloring problems in graph theory. However, most of frequency assignments on arbitrary network topology are NP-Complete problems. In this paper, we consider the Chromatic Bandwidth Problem on the cellular topology wireless networks. It is known that the lower bound of the necessary number of frequencies for this problem is $O(k^2)$. We prove that the lower bound of the necessary number of frequencies for the Chromatic Bandwidth Problem is $O(k^3)$ which is tighter lower bound than the previous known result.

Realization and Design of Predictor Algorithm and Evaluation of Numerical Method on Nonlinear Load Control Model (비선형 하중제어 모델의 예측기 설계 및 알고리즘 구현을 위한 수치연산 오차 분석과 평가)

  • Wang, Hyun-Min;Woo, Kwang-Joon
    • Journal of the Institute of Electronics Engineers of Korea SC
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    • v.46 no.6
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    • pp.73-79
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    • 2009
  • For the shake of control for movement object, control theory like neural network, nonlinear model predictive control(NMPC) is realized on digital high speed computer. Predictor of flight control system(FCS) based nonlinear model predictive control has to be satisfied with response for hard real-time to perform applications on each module in the FCS. Simultaneously, It gives a serious consideration accuracy to give full play to FCS's performance. Error of mathematical aspect affects realization of whole algorithm. But factors of bring mathematical error is not considered to calculate final accuracy on parameter of predictor. In this paper, Predictor was made using load control model on the digital computer for design FCS at hard real-time and is shown response time on realization algorithm. And is shown realization algorithm of high effective predictor over the accuracy. The predictor was realized on the load control model using Euler method, Heun method, Runge-Kutta and Taylor method.

Ahn's Ilminism and the Qualifying Conditions of the Spontaneous Practical Philosophy (안호상의 일민주의 철학과 자생적 실천철학의 자격 조건)

  • Sunwoo, Hyun
    • Journal of Korean Philosophical Society
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    • v.141
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    • pp.95-131
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    • 2017
  • In this article, I intend to try to suggest the more persuasive answer to the basic practical philosophical question 'Does Ilminism meet the qualifying conditions of the genuine spontaneous practical philosophy?' through various social philosophical arguments about it. For that purpose, I carry out the detailed work to examine critically main forms and mattes in the system of Ahn's Ilminsim focused on the three dimensions of the 'establishment', 'contents', and 'role' of theory. And based on the normative and practical philosophical judgement about the 'decisive' limits and problems that is revealed through such the work, the tentative answer which I propose in relation with that question whether Ilminism fully satisfies the qualifying conditions of spontaneous practical philosophy in its truest sense or not is 'No.' At this time, decisive limits and problems refer to fatal main factors which prevent Iminism from gaining the title as a practical philosophy in its truest sense.