• Journal of the Korean Society of Clothing and Textiles
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• v.24 no.2
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• pp.245-256
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• 2000

The purpose of this study was to examine the influence of stress, body satisfaction, academic record, and demographic variables on the normative conformity toward clothing and clothing satisfaction of high school students. The subjects were 389 high school students(boys: 169, girls: 220) in Seoul, Korea. The normative conformity toward clothing measured by the degree of wearing of unsuitable clothes for school clothing and private clothing norm of students. The school clothing was influenced by allowance, gender, stress of home life, academic record(-), mother's education(R2=.270). The private clothes was influenced by allowance, gender, stress of home life, body satisfaction, and geographical region(R2=.200). The clothing satisfaction was influenced by body satisfaction, gender, allowance, geographical region, and stress of home life(-)(R2=.325). The present findings provide that stress of home life, gender, and allowance had effect on the normative conformity toward clothing, and the higher the stress of home life, the lower the degree of clothing satisfaction.

• Journal of the Korean Society of Clothing and Textiles
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• v.20 no.1
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• pp.66-75
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• 1996

The purpose of the present study was to investigate relation.;hip between normative influence on clothing conformity and authoritarian personality, fashion interest, and clothing importance. The sample of this study consisted of 756 subjects assigned to eight groups according to sex, age and residence. In this study normative influence on clothing conformity, fashion interest, and clothing importance were measured by 20 Likert type questions adopted from previous research or developed for this study. Authoritarian personality was measured by Min's 35 Likert type questions. The data were analyzed by ANOVA, multiple regression and correlation. The results showed that 1) authoritarian personality, fashion interest, and clothing importance was positively related to normative influence on clothing conformity. Among these, fashion interest was the most significant varible. 2) Normative influence on clothing conformity varied by sex and age: that is, females conformed more than males, and younger sample conformed more than older sample.