• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.10
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• pp.1622-1632
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• 2009

This study investigates the influence of the innovativeness of consumers on extended products in brand extensions. 300 surveys were distributed and 283 were used in the final analysis. The results of this study show that consumers evaluate similar product category (i.e., sportswear) better than a dissimilar category (i.e., cosmetics) in brand extension. In addition, innovative consumers evaluated extended product better regardless of similarity with the original brand. The results showed that consumers with higher level of innovativeness were less likely to evaluate differently between a similar product and dissimilar product categories in apparel brand extension.

• Proceedings of the Korea Information Processing Society Conference
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• 2021.11a
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• pp.1063-1066
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• 2021

본 논문은 개인의 니즈를 반영하기 위해 기존의 의류 관리기에 원하는 향을 입히는 기능을 추가한 스마트 의류 관리기를 제안한다. 의류 관리기는 시간 단축과 의류 상태 보존을 위해 세탁기 대용으로서 이용되는데 기존의 의류 관리기의 경우 먼지와 악취 제거만을 중점적으로 수행한다. 이에 본 논문에서는 개인의 취향에 맞는 향 제조를 도울 뿐만이 아니라 날씨, 계절, 그리고 사용자의 기분을 반영하여 향을 추천해준다. 애플리케이션에서는 작동 시간과 의류 및 작동 상태, 향 순위 등의 정보를 제공하여 제품의 효율성과 사용자의 편의성을 증가시킨다. 또한, openCV와 만족도 평가를 이용하여 사용자에게 알맞은 향기, 분사량을 찾을 수 있도록 피드백 과정을 거치게 된다. 이를 통해 본 논문은 개인에게 초점이 맞춰진 맞춤형 시장의 활성화 및 사용자의 편의성 증대를 목표로 한다.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2003.05a
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• pp.5-7
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• 2003

의류용 섬유제품의 쾌적성을 객관적으로 측정하려는 시도가 계속되고 있지만, 아직 소비자의 미묘한 차이를 검출하는 능력을 재현하기에는 거리가 있어 보인다. 객관적 측정법들은 재현성과 신뢰성 면에서 제각기 자신들의 우수한 성능을 자랑하지만, 검출능력의 민감성은 주관적 평가에 훨씬 못 미치고 있기 때문에 비현실적인 경우가 많다. 본 연구의 목적은 주관적 평가의 신뢰성을 높이고 통계적인 추론이 가능한 보다 진보된 형식의 주관적 평가법을 개발하고 의류용 직물의 촉감평가에 응용하는 것이다. 국내에서 생산되는 여름용 캐쥬얼 웨어를 대상으로 여러 형태의 주관적 평가법을 적용하여 그 촉감을 평가하였다. 평정척도법, 표준 비교법, 순위법, Thurstone일대 비교법, Quad 분석법 등을 순차적으로 적용하여 평가자 판단의 일관성 여부, 평가자간의 일치성 여부, 재현성 및 논리성 여부를 통계적으로 평가한 후 이를 통과한 평가자들을 대상으로 실험을 반복한 후, 직물 촉감과 관련된 물리적 속성들과의 관련성을 고찰하였다.

• The Research Journal of the Costume Culture
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• v.10 no.3
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• pp.248-260
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• 2002

The purpose of this study were 1) to examine underlying dimensions of two aspects of attitudes - cognitive beliefs and consumption feelings of well-known name brand apparel and 2) to examine predictiveness of those two variables in predicting buying intentions of well-known name brand apparel. The data were collected through questionnaire from convenient samples of 207 female college students. Statistical analysis of factor analysis, t-test and multiple regression analysis were performed in analysing the data. The major findings were as fellows: 1. The dimensions of evaluation criteria of well-known name brand apparel were design/brand name, clothing construction, and practicality. 2. The dimensions of consumption feelings were pleasure/confidence, active and regret. 3. In predicting buying intension of name brand apparel, consumption feelings fecund to be as more robust predictors than cognitive variables.

• Journal of the Korean Society of Clothing and Textiles
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• v.25 no.6
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• pp.1091-1099
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• 2001

Evaluation on jean products were varied although they were the identical jeans. Therefore, we could confirm the bias by price. brand, and store when consumer evaluating jean products. The various consumer characteristics also provided effects evaluation on jean products. An evaluation on jean products is very subjective and the degrees depending on these three cues could be varied by consumer's characteristics. For empirical study, experiments by the subjects among students of ewha womans university were done by using jeans as stimulus. Data was collected by a questionnaire made up by a researcher based on the theoretical and pretest. Data was analyzed by ANOVA, factor analysis, grouping analysis, F-test, and etc. 571 data were analysed out of the 600 data. Cues such as price, brand, and store affected significantly the evaluation of jeans. The most important cue of all three was store, then price, and then brand. These three cues affected the evaluation of jean products separately and together. The result of the study was that the consumers characteristics mediated the effects of extrinsic cues like price, brand, and store on jean products evaluation. Consumer's characteristics like prior knowledge and shopping orientation mediated the effects of price, and store cue on jean products evaluation.

• Proceedings of the Korean Society of Dyers and Finishers Conference
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• 2011.11a
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• pp.21-21
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• 2011

개인적 삶의 질 향상과 함께 사회적인 삶의 가치를 추구하여 인체친화적이며 동시에 환경 친화적인 제품 소비에 가치를 두는 LOHAS 트렌드의 영향으로 의류 제품에서는 소비자의 요구 수준에 맞춘 고급화, 고기능화된 의류 상품 및 소재 중심의 소비와 함께 친환경 소재, 리사이클 소재 등에 대한 관심이 증가하고 있다. 최근 Ramie 복합 소재는 이러한 트렌드에 적합한 대표적인 소재로서 고감성/웰빙 신섬유 제품 개발을 통해 신시장 개척이 가능한 아이템으로 주목받고 있다. 한편, Ramie는 땀에 대한 흡습성과 속건성이 우수하고 청량감이 있어 주로 여름 소재로 활용되어 왔으나 촉감이 좋지 못하고 광택성이 떨어지는 단점이 있어 이를 보완하기 위해 촉감이 좋고 광택성이 뛰어난 레이온 계열의 소재와 혼방하여 고급스럽고 환경 친화적인 의류소재로써 개발이 진행되고 있다. 본 연구에서는 이러한 레이온계 섬유 중에서 상품성이 modal 섬유 Tencel 섬유를 각각 혼방한 Ramie/Modal(28's,30's), Ramie/Tencel(28's) 복합소재의 반응성 염료에 대한 염색특성을 비교 고찰해 보았다. 실험은 Heterobifunctional type 반응성 염료 3종(Red, Yellow, Blue)을 이용하여 흡진 거동, 빌드업 특성, 겉보기 색상농도 등을 비교하였으며 1/1 standard 농도에서의 제반 견뢰도를 비교 평가하였다.

• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.3 s.151
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• pp.470-480
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• 2006

Consumer may perceive needs of certain product information online rather than the number of pieces of information available for decision making. In addition, consumers may seek information that is more relevant to apparel category. Moreover, involved consumers intensify information seeking and seek certain information. The purpose of this study is to identify the perceived importance weight of each information cue when shopping apparel via the Internet, to investigate the differences of the perceived importance weight of product information cues in product category, and to examine the relationship between apparel involvement and the perceived importance weight of product information cues. This study employed a single-factor within-subjects design experiment that simulated online purchase situation for two product types, Jeans and a Shirt. A total of 125 college students participated in this study. Results indicated that selected information such size available, price, style, color description, item measurement, stock available, and item quality (in sequence) can be considered as global cues to judge product quality and influence purchase decision regardless of product category. The significant multivariate effects for product category on the perceived importance weight of product information cues were found. Personalization, fiber content, and fabric structure were product specific information cues. Consumers' product involvement significantly influenced the perception of information weight. Therefore, product information can be personalized based on consumer involvement

• Fashion & Textile Research Journal
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• v.25 no.1
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• pp.1-10
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• 2023

An eco-CMF design process is vital to the sustainable development of fashion products concerning both emotional and physical quality factors, thus extending the use phase of the product life cycle. Life cycle assessment (LCA) is widely used in other fields to evaluate environmental impact; However, the method is rarely adopted in fashion. While cooperating with design, technology, and the users, reflecting the CMF design process is an excellent approach to the sustainable development of fashion products. Moreover, it is likely to evoke favorable reactions in users toward products. Therefore, this study aimed to review the sustainable design strategies associated with CMF in the fashion industry. Using a systematic review, 135 papers that met the inclusion criteria were examined from peer-reviewed journal articles published between 1990 and 2022. They contained specific design processes or tools relevant to eco-CMF design. The search used the Web of Science database. After a rigorous search, the final six peer-reviewed journal articles were selected and underwent thorough content reviews. Then, the CMF design tools and frameworks for eco-design featured in the articles were carefully reviewed and analyzed. Finally, we proposed practical guidelines for the sustainable development of eco-CMF design in the fashion industry. The study outcomes revealed the need for concrete eco-CMF design processes, particularly for fashion products. Furthermore, more active research involving eco-CMF design processes for the sustainable environmental impact of fashion products is required.

• Journal of the Korean Society of Clothing and Textiles
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• v.31 no.6 s.165
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• pp.974-984
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• 2007

The purpose of this study was to find differences in evaluation criteria and to find differences in preferred images based on benefits segmented groups of jeans products consumers. Male and female Korean university students participated in the study. Quota sampling method was used to collect the data based on gender and a residential area of the respondents. Data from 492 questionnaires were used in the analysis. Factor analysis, Cronbach's alpha coefficient, cluster analysis, one-way ANOVA, and post-hoc test were conducted. As a result, respondents who seek multi-benefits considered aesthetic criteria(e.g., color, style, design, fit) and quality performance criteria(e.g., durability, ease of care, contractibility, flexibility) more importantly when evaluating and purchasing jeans products. Respondents who seek brand name considered extrinsic criteria(e.g., brand reputation, status symbol, country of origin, fashionability) more importantly than respondents who seek economic efciency. Respondents who seek multi-benefits such as attractiveness, fashion, individuality, and utility tend to prefer all the images: individual image, active image, sexual image, sophisticated image, and simple image when wearing jeans products. Respondents who seek fashion are likely to prefer individual image, and respondents who seek brand name more prefer both individual image and polished image. Mean while, respondents who seek economical efficiency less prefer sexual image and polished image.

• Science of Emotion and Sensibility
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• v.24 no.1
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• pp.11-24
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• 2021

This study investigates the buying behavior pertaining to Japanese brands according to the degree of patriotism of consumers in their 20s. A survey of 235 university students was conducted; the survey questioned the basic purchasing attitudes of consumers in their 20s regarding outerwear and underwear and then surveyed the purchasing attitudes regarding U brand's (representative Japanese brand) outerwear and underwear. To detect the correlation between patriotism and U brand purchases, this study asked questions about patriotism and investigated basic personal information. The research results were as follows. First, there was a significant difference in consumer's purchasing attitude toward outerwear and underwear. When of consumers who are in their 20s purchase outerwear, its design was the most important factor, whereas when purchasing underwear, functionality was the most crucial factor. Second, it was confirmed that consumer's attitudes toward U brand's outerwear and underwear differed. Although the evaluation of U brand's outerwear design was not positive, the consumer tended to be satisfied with the price. U brand's score concerning the functionality of underwear products received a slightly positive response. Third, a total of 235 respondents were divided into a high- and low-patriotism-group based on questions about patriotism. There were significant differences in their attitudes toward clothing and consumer's purchasing behavior at U brand. Highly patriotic consumers thought negatively about U brand outerwear products in terms of price and product quality than low patriotic consumers; however, there was no significant difference only regarding design evaluation. For underwear products, low patriotic consumers were more positive about the price, design, and functionality of U brand products than high patriotic consumers.