The purposes of this study were to examine whether the e-promotion interest was an influencing variable on promotion-acceptance attitudes, browsing, consumer satisfaction and e-loyalty, and to investigate the predictors for e-loyalty of shopping mall according to e-promotion interests. A questionnaire was developed based on the previous researches. Data were obtained from 555 adults who had purchased fashion products in online shopping. Data were analyzed using by factor analysis, Cronbach's alpha, t-test and regression. The results showed that consumers with high e-promotion interests were more likely to accept e-promotions affectively and behaviorally, to have hedonic and utilitarian browsing, to satisfy the online shopping, and to make e-loyalty compared to them with low e-promotion interests. For high interested group in e-promotion, the more cognitive and affective attitudes toward promotion acceptance they were the greater e-loyalty in the context of online shopping for fashion products. Additionally, the more hedonic browsing and satisfy the online shopping they were the greater e-loyalty of shopping mall at Internet. However, for low interested group in e-promotion interests, the more utilitarian browsing and satisfy the online shopping they were the greater e-loyalty of online shopping for fashion products. It implies that consumer' e-promotion interest was an influencing variable on promotion-acceptance attitudes, browsing, consumer satisfaction and e-loyalty in online shopping for fashion products. Consumer satisfaction played an important role for making e-loyalty of fashion shopping malls. These findings are discussed in terms of insights for developing the strategies of encouraging to make the loyalty of shopping mall in the context of purchasing fashion products at Internet.
The purpose of this study was to investigate the clothing purchasing behavior, clothing preference images of the elderly woman according the fashion Items by 3 age groups(65-69 yr, 70-74 yr, over 75 yr). The subjects in this study were 372 elderly women over sixty-five years old in Kimhae and Busan. The major objectives of this study were as follow; 1. Compare the differences in the fashion interest according to the age groups. 2. Compare the differences in the clothing behaviors according to the age groups. 3. Compare the differences in the preference styles of the clothing items according to the age groups. 4. Relationship between age and clothing preference images according the fashion items. The results were as follows: 1. In the fashion interests, 3 age groups of the elderly woman showed significant difference in following fashion interest. 2. In the clothing behaviors according the fashion items, 3 age groups of the elderly woman showed significant difference in the outer, the upper, the underwear, the sportswear and the accessories. 3. In the clothing preference styles according the fashion items, 3 age groups of the elderly woman showed significant difference in the length of jacket, the pants, the skirt. 4. In the clothing preference images according the fashion items, 3 age groups of the elderly woman showed significant difference in all images of the jacket, the pants, the skirt and the one-piece dress.
Contemporary young men are consumption-oriented, pursue ideal male images displayed in commercials, and are highly interested in fashion, beauty, and appearance. This metrosexual tendency(which values appearance) is largely influenced by mass media. This study examines how men's media information utilization influences appearance awareness and metrosexual tendency as well as how these two variables influence cosmetics consumption and fashion product consumption behavior. The results are as follows. First, metrosexual tendency consists of four dimensions: fashion involvement, pursuit of individuality beyond sexuality, cognition of fashion taste, and preference of a high quality product. The sum of variance is 65.594%. Second, media information utilization influenced metrosexual tendency and metrosexual tendency influence cosmetic consumption, brand-sensitive consumption and commercial-sensitive consumption; however, it did not affect price-sensitive consumption. Third, media information utilization affected appearance awareness; however, appearance awareness did not affect metrosexual tendency. In conclusion, appearance management behavior for men in their 20s is clearly affected by media. This phenomenon is caused by the metrosexual desire to express identity through fashion. Men in their 20's do not take care of their looks because of the social perception of appearance (as related to showing off their competence or pursuit of social success); rather, they have a desire to express their individuality and personally enjoy grooming and maintaining their appearance. Therefore, we can expect increased beauty and fashion expenditures.
Camouflage is evaluated by scientific principle in the fields of biology, military science, and art. It has a strong influence on contemporary fashion and means exposure with concealment. This study analyzed the visual characteristics of camouflage patterns in fashion design through documentaries and fashion photos. The fashion design results areas follow. The simple blending of a disruptive motif indicated an inaccurate repetition of a disruptive motif, the discontinuous or continuous connection of disruptive motif, the irregular repetition of a disruptive animal silhouette, the collage of a different disruptive motif, the craft of a disruptive motif and the intensive color match of a disruptive motif. It represented the maximization of complication, fantastic and fanciness. The overlap of a disruptive motif showed the overlap of disruptive print patterns with transparency and an overlap of different fabrics with a disruptive pattern. It represented spatial relationships of three dimensions as well as the maximization of visual illusion and the reinforcement of attractiveness. The blurring of a disruptive motif showed the pointage of disruptive motif, the pointage of image, value gradation, the whole blurring of a disruptive pattern cluster and stained appearance. It represented the obscurity of motif form, the uncertainty of object and double meaning. The trompe l'oeil of a partial background object showed the realistic and the painterly imitation of color and texture for partial objects through a close-up. It represented amazement and pleasure by illusion, scarcity and the decoration of surface and synecdochical remind. In conclusion, camouflage in fashion was weakened and modified from a classical military context by a unique expression of various motifs.
This study aims to propose various ways to utilize CLO, which focuses mainly on the production of 3D virtual samples, by comparing it with the pattern drafting functions of Four apparel CAD experts, who have teaching experience in YUKA and CLO, participated in a focus group interview, and a basic bodice prototype drafting was carried out by each participant to evaluate the pattern drafting functions of YUKA and CLO. The result of this study showed that the pattern drafting tools of YUKA are subdivided since YUKA is a CAD tool inherently specialized in pattern making. Though CLO provided a relatively limited pattern drafting menu compared to YUKA, it was found that pattern drafting could be accomplished with the help of supplementary tools and functions. This finding suggests that each CAD offers the corresponding tools for the same use of menus or functions in the prototype drafting process. The major difference between YUKA and CLO is that YUKA defines the pattern area by a set of line segments, whereas CLO utilizes an outline composed of closed curves. YUKA provides various specific tools according to the options such as angles, straight lines, and curves, while CLO produces the same results using combinations of a limited number of tools. Compared with YUKA, the advantage of CLO is its user-friendly task environment such as the Windows-based user interface, from the usability perspective. This study concludes that pattern drafting education using CLO would help not only industrial 3D design practitioners but also pattern education in academia
This paper considers the moisture permeability and fashion in the upper fabrics of cotton fabric shoes woven into various tissues and properties measured to examine the use as upper fabrics. We measured the tissues of the manufactured upper fabric are 1/3 twill, $4{\times}4$ weft rib, Maya, Triple, Deformed twill design (DTD), Diamond tissues and tear strength, tensile strength, breaking elongation, stretching under load at 100N, stitch tear resistance, and fastness. In the case of $4{\times}4$ weft rib, the tear strength and tensile strength were excellent; however, the elongation and stitch tear resistance at 100N load were less than the standard value. DTD fabrics are characterized by physical properties in the warp direction that are superior to those in the weft direction; however, the tear strength and tensile strength in the weft direction are less than the standard value. The 1/3 twill fabrics showed high tensile strength value and stitch tear resistance value in the warp direction; however, toughness, the main property of the shoe upper, was below the standard value. Triple and diamond fabrics, which have a significant effect on the performance of the shoe upper fabric, also had less than the standard value of tear strength. Maya upper fabric for shoes has better properties than other upper fabrics except for the elongation at break, and the stitch tear resistance has a value of 178% in the warp direction and 214% in the weft direction compared to the standard value. Therefore, the Maya fabric showed the possibility of being used as an upper textile for shoes.
This study develops 3D-printed-garment collections for a fashion show presentation. A design concept using traditional patterns that consisted of garments regarding the limitation of the printing technology was investigated in order to develop the collection. The structures of the connecting joints of the textile parts which could be easily and sturdily interconnected were invented. Wearability as garments that could be naturally worn on the human body were sought. As a result, four 3D-printed-garments were developed. The 1st garment composed of objects based on a 'Yeon-Dang-Cho'-pattern was constructed as a geometric robe style using a FDM 3D printer and transparent TPU filaments. The 2nd and 3rd 3D-printed-garments composed of an object based on a 'Boe-Sang-Hwa'-pattern was constructed as a distorted one-piece exaggerating the silhouettes of shoulders and waist parts as well as a straight asymmetric tunic style that used the same printer and material as the 1st garment. The last garment composed of an object based on a 'Boe-Sang-Hwa'-pattern printed using a SLA 3D printer and flexible-liquid-resin was constructed attaching the objects on the fabric material by the hot-press machine. The four developed garments were presented in the opening fashion show of 'the 6th International 3D-printing Korea Expo'. This study provides a basic case for related studies to adapt 3D-printing technology in textile pattern development of garment construction.
Jackets are regarded as an element used to judge ideas and fashion trends for the age in which they are presented. This article analyzed recent tailored jacket fashion trends by categorizing jackets according to design elements. For this, design elements of tailored jackets were categorized into silhouette, collar and lapel, shoulder and sleeve, and decorative elements. We collected and categorized the changes of 491 jackets that have appeared in collections over the past 5 years. The results showed shoulder and sleeve changes (36.25%), silhouette changes (33.4%), lapel and color changes (12.6%), decorative element changes (11.2%), and no changes (6.5%). Jacket forms with changed shoulders and sleeves appeared as styles that have laterally or vertically expanded the shoulder and arm hole with the production of various sleeve forms. Silhouette changes were expressed through forms such as exaggerated silhouettes of oversized-clothing, silhouettes made through cutting or layering, and the polarization of length. Forms with a changed collar and lapel appeared with polarization trends in which lapels dramatically grow larger or narrower, diverse frontal adjustments using no-collar designs, and the utilization of shawl-collars; in addition, forms with changed decorative elements were expressed with layered decorations such as pockets or collar add-ons, adjustment changes using buttons, ribbons or zippers, and various trimmings. The analysis results show that modern female tailored jackets are being made to realize an exaggerated physical beauty of shoulder, sleeve and torsos to maximize decorative effects through new attempts in design.
The purpose of this study was to develop slacks pattern of elderly women aged over 60s by using the virtual twin and 3D virtual garment simulation system. The results were as follows; first, By using 3D Virtual Garment Simulation, new slacks pattern considered elderly women was development. The basic numerical formula were as follows, front waist girth W/4+2+1.5, back waist girth W/4+1.5+0.5, front hip girth H/4+0.75, back hip girth H/4+1.5, front crotch extension H/16-0.5, back crotch extension H/8-1.3, front dart amount 2 and back dart amount 1.5. Second, according to the results of the new slacks pattern's appearance evaluation, it estimated more highly than existing pattern in silhouette and ease amount, confirming that new slacks pattern is appropriate for the elderly women. Also, new slacks pattern was evaluated to allow proper space length of waist, abdomen and hip. Virtual models production through 3D body scan data, pattern draft and virtual garment digital program were applied to prototypic design method so as to enhance the fitness of ready-made garments. The use of the virtual twin made it impossible to comprehend the appearances and ease correspondent to motions. In order to evaluate wearing fitness, therefore, the system should be improved so as to change arm positions and perform various motions.
This study had a purpose of further investigating and developing the usage of the eco-friendly functional dye that has physiological and pharmacological functions. This study was implemented complex dyeing method which used both natural dyes such as Gardenia jasminoides J.Ellis colorant, which are the yellow dyes that have high brightness and low chroma, and Xanthium strumarium L. extract. The silk fabrics were used to dye in various methods. They were also used to investigate functionalities dyed fabrics by various treating method, such as their color fastness, antibacterial activities and deodorization, the following were obtained. The fabrics that were dyed with herbs had decreasing brightness as the herbs extract concentrations were increased and had subtly changing chroma. But, because their K/S values were under 0.5, they were not properly dyed. Color fastness differed according to the natural dyes and herbs' complex dyeing order. The Color fastness was good when the fabrics were dyed with the colorant first, and then with the herb. When the fabrics were dyed with mixture dyeing solution, the natural dye and the herb extract, the herb didn't affect the dyeabilities of fabrics as much. When the fabrics were dyed with the mixture of the colorant and the herb extract, the dyeabilities didn't have much changes. However, their color fastnesses were improved a little bit due to the complex dyeing condition. When the fabrics were dyed with the mixture of the colorant and the herbs extract, their antibacterial activities and deodorization were increased.
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