• Fashion & Textile Research Journal
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• v.1 no.4
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• pp.342-348
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• 1999

The purpose of this study taken interest in recent, is a development of the sportswear style fashion design and provision of aid for making a marketing strategy and reasonable purchasing for customer's. Results of this study can be summarized as follows : As baseball boom is revived due to Park, Chan-ho's nice pitching, baseballcap and hood-shirt that printed each team's logo have an effect on mass fashion style. Clothes of mountain c1imbingwear style can personal free coordination, because they are little change of fashion, customers are constantly purchase them. As contemporary women are increase about interest on beauty, leggins and bra-top that aerobic clothes are scoordinated various type and included practice style. Snowboard style is coincide with Hip-hop look that loose fitting style pursues free style, it becomes more popular fashion with street fashion. Golfwear taking root in townwear of the 40, 50 women.

• Fashion & Textile Research Journal
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• v.10 no.4
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• pp.436-444
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• 2008

Recycle fashion is suggested to the suitable alternative of the environmental problem and the exhaustion of natural resources. The purpose of this study is focused on trying to comprehend between design characteristics and aesthetic values of recycle fashion design and those from fashion brands, fashion designers, and the public. For such purpose, 1553 photos of recycle fashion design which appeared in web-site, newspaper, fashion magazines between 2002 and 2007 were analyzed. Method of analysis did content analysis. The results of the research can be summarized as follows. First, design characteristics of recycle fashion were expressed by Junk Recycle Look, Vintage Recycle Look, Contemporary Recycle Look, Artisanal Recycle Look. Second, the expression methods of recycle fashion were presented reuse, reform, and regeneration. Third, aesthetic values of recycle fashion can be explained by the promotion of environment, the variableness, and the deconstruction.

• Fashion & Textile Research Journal
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• v.10 no.4
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• pp.426-435
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• 2008

The purpose of this study is to consider the changes of the early twentieth century fashion in pursuit of mechanical beauty. As for the research methodology, literature survey has been undertaken. The results of this study are as following. In early twentieth century, fashion concept on the expression of mechanical beauty was considered as abstractness, atypicality, and high-tech. The abstractness of fashion was expressed by geometrical purity, box silhouette, moderate color, and cheap materials in association with mechanical reasonability and efficiency. The atypicality of fashion was connected progressive taste motivated by mechanical dynamic effect. This tendency of dress was constructed technically in response with the movement of body and totally transgressed conventional notions of clothing. The high-tech of fashion was presented by geometrical forms and metal materials in relation with the future-oriented utopia and the harmony between human and machine.

• Fashion & Textile Research Journal
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• v.10 no.5
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• pp.731-738
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• 2008

The purpose of this study is to analyze the trend and meanings of the decoration which has appeared on fashion magazines from 1995 through 2005. The method of this study is to analyze 1627 decorations represented in fashion magazine focused on blouse, jacket and one-piece. As a result of this study I drew the following conclusion. First, the decoration reflects a life-style that modern people persue comfort, casual wear. Second, the decoration redefines the feminine identity by fusing different factors of fashion style. Third, the decoration reflects the hybrid tendencies through reconstruction by merging different culture or things.

• Fashion & Textile Research Journal
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• v.14 no.3
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• pp.413-422
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• 2012

This study is to verify the influence of salesperson's nonverbal communication on consumer emotions, and service quality in fashion shopping. This study sample is limited to Busan and Kyungnam Province's fashion shopping consumers. The responders included 239. Data were analyzed by frequency, factor analysis, and AMOS. As the results, kinesics, proxemics, paralanguage, and physical appearance are a major influence on positive consumer emotions that influence service quality. Kinesics and proxemics are a major influence on negative consumer emotions; however, paralanguage, and physical appearance are not a major determinant to influence negative consumer emotions; in addition, there is a direct link between negative consumer emotions and service quality. Also, consumer emotions mediated the relationship between nonverbal communication and service quality. Therefore, fashion firms should train employee manners to ensure that nonverbal communication is important in service encounters.

• Fashion & Textile Research Journal
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• v.9 no.2
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• pp.151-156
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• 2007

Slashes, deprived from the Crusaders' military uniforms, take their places among the fashion terms in modern fashion, and they are represented with some techniques such as fraying fabrics or making holes. Slashes are also used in various ways across all the fashion areas including clothing to accessaries. Slashes, which were once used to represent a solid body and to make a body move suitably, are used not only to express the formative of clothing but also to allow wearing sensations and functionality to wearers depending on their daily lives and the movements of their activities in modern fashion design. Optical illusions of fashion, image variabilities, functionality and ornamentation, and design principles, which were once represented with materials, colors, and details mainly used in fashion designs, are represented using slashes in modern fashion.

• Fashion & Textile Research Journal
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• v.10 no.4
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• pp.499-505
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• 2008

The Purpose of this study is to research the relations between brand attachment and brand loyalty depending on symbolic consumption propensity toward fashion goods. Subjects were 391 women in their twenties to fifties who live in Gyungsang Province and have purchased the fashion goods. Frequency analysis, reliability analysis, factor analysis, multiple regression analysis, and one-way layout variance analysis were conducted using SPSS 13.0 as data analysis. The findings from the analysis are described in the following: Uniqueness and materialism out of the symbolic consumption propensity toward fashion goods had positive effects on the elements of brand attachment such as love, care, and knowledge. Brand loyalty was influenced positively by social face sensitivity and materialism among symbolic consumption toward fashion goods.

• Fashion & Textile Research Journal
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• v.4 no.3
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• pp.235-242
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• 2002

The purpose of this study was to investigate the types of perceived risk of Internet shopping and the impact of perceived risk on purchasing behavioral intention of Internet shopping mall shoppers. A self-administrated questionnaire was e-mailed to INR research (www.inr.co.kr) panel who had purchasing experience of fashion product through Internet shopping mall. The perceived risk was reduced when the innovativeness increased and purchasing experience in Internet shopping mall increased. The financial risk had an effect on purchasing intention, and social/psychological risk had impact on revisiting intention and word-of-mouth intention negatively. The performance risk perception had significantly negative influence on word-of-mouth intention. Internet using time per week, purchasing experience and Internet innovativeness were positive impact on purchasing behavioral intention of Internet fashion product.

• Fashion & Textile Research Journal
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• v.6 no.3
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• pp.321-328
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• 2004

The purpose of this study were to investigate the differences of shopping value, promotional affects and product characteristics between buyers and non-buyers, and to examine the most influenced variable on purchasing behaviors of fashion products in CATV home-shopping. We collected data from 595 consumers related to CATV home-shopping in Busan. Data were analyzed by factor analysis, t-test, ${\chi}^2$-test and discriminant analysis. Results showed that there are significant differences between buyers and non-buyers of shopping value demographic characteristics, promotional affects and product characteristics. Especially, shopping value perceived by consumers(e.g., practical value and hedonic value) and product characteristics(e.g., response of others) discriminated whether consumers purchased the fashion products of CATV home-shopping or not. We discussed the implications of results to encourage the purchasing behavior of fashion products in CATV home-shopping.

• Fashion & Textile Research Journal
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• v.6 no.3
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• pp.275-284
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• 2004

Post-structuralism in Fashion tendency since the late 20th century has been developing in complicated and diverse modes. Post-structuralism has revealed the inconsistency of Western philosophy contering on rationalism, and has formed an important thought system of modern time through open thinking and various ways of expression. Among them, decentering which is formed from the concern for outlying 'others' while denying self-centered 'man himself, has supplied a new cognizance paradigm in the expression and interpretation of fashion formation. This paper has analyzed the expression-form of fashion in three ways: de-construction, discontinuance, and esthetic appreciation of the others. Finarly this study has supplyed, though decentering thinking, a new esthetic cognizance principle for fashion which is expressed in free and multiple meaning and form.