• Proceedings of the Korean Operations and Management Science Society Conference
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• 2003.05a
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• pp.351-355
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• 2003

유행에 민감한 의류업계의 생명은 빠른 대응이다. 특히 중국은 인구가 많고, 국토 면적이 넓어서 동북부와 남부 및 서부지역에서 계절의 변화가 뚜렷한 차이를 보이고 온도 차이가 큼으로 하여 같은 시점에서 서로 다른 계절의 의류가 요구되거나 유행되고 있는 것이 특징이 다. 본 연구에서는 중국의 특성에 맞추어 중국현지의 의류유통회사(약칭 S사)의 생산과 판매중심의 시장대응형 프로세스를 구축하여 상품기획에서부터 상품발주, OEM생산, 입하, 배분, 출하, 판매, 실적집계, 판매평가, 보충출하, 보충생산, 히트상품 및 유사품 재발주 등 일련의 과정을 포함하는 정보망을 구축하여 각 과정에서 발생하는 정보를 실시간으로 집계하고 다각도에서 분석하여 더 빠르고 더 정확한 영업의사결정의 지원을 목적으로 하였다.

• Journal of the Korean Society of Clothing and Textiles
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• v.27 no.1
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• pp.1-8
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• 2003

The purpose of this study is to examine the components of market orientation of apparel firms and to examine the influence of market orientation, and salesperson's job performance on the salesperson's job satisfaction. Data were obtained from 547 shop-masters working at L' Department Stores in Seoul and Bundang. Statistics used for data analysis were frequency, factor analysis, cronbach's and multiple regression analysis. The results can be summarized as follows: (1) The market orientation of apparel firms is composed of three factors: information generation, information dissemination, and the responsiveness to market information. (2) Market orientation was found to have a positive effect on salespeople's job satisfaction. (3) salespeople's job performance was found to have a positive effect on salespeople's job satisfaction.

• Journal of the Korean Society of Clothing and Textiles
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• v.27 no.6
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• pp.705-714
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• 2003

Recent Studies have shown evidence of a positive relationship between market orientation and performance. However, some scholars have suggested that customer satisfaction, salespeople's job satisfaction, and product quality etc. could moderate this relationship. According to the increase of market oriented efforts of apparel firms and importance of the salespeople's role, this study focuses on the effect of market orientation on performance of apparel firms through the salespeople's job satisfaction and customer satisfaction. It is found that market orientation has a positive effect on the salespeople's job satisfaction and customer satisfaction. The salesperson's job satisfaction was found to influence on the performance through the customer satisfaction. The customer satisfaction has strong influence on the performance directly. Market orientation appears to provide a unifying focus for the efforts of salespeople within the organization, thereby leading to customer satisfaction and superior performance.

• Management & Information Systems Review
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• v.37 no.2
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• pp.87-108
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• 2018

This article explores the international trade flow of Bangladesh's ready-made garments (RMG). We first suggest the brief history and an international structure of trade among countries by using the trade volume. Then we implemented a gravity model regression with the sample of 38 major partner countries in order to investigate the potential export market for the RMG industry. The fixed effect and random effect model for the panel data during the period of 1990 to 2011 are estimated. Our result shows that Bangladesh's RMG exports are affected positively by the size of economy, inflation, exchange rate, foreign direct investment(FDI) and trade openness. On the other hand, the distance between trading partners are related negatively with the trade volume. We used the estimated coefficients from the panel regression in order to predict RMG export potential of Bangladesh. This might show which country is the promising export market for Bangladesh RMG industry. We found that Bangladesh has the highest potential of RMG export with Japan and USA, which seem to have considerable room for export growth if trade barriers and constraints are removed. We added some policy implications for encouraging the RMG export of Bangladesh by using the results from the analysis.

• Journal of the Korean Society of Clothing and Textiles
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• v.26 no.12
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• pp.1791-1803
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• 2002

국내 수입 캐주얼의류시장은 계속적인 성장을 거듭하고 있으나 이에 대한 소비자의 구매 의도에 대한 연구는 없는 실정이다. 따라서 본 연구는 소비자의 행동을 예측하는데 그들의 태도(Attitude)와 주관적 규범(Subjective Norm)을 고려하는 theory of reasoned action (Ajzen & Fishbein & Ajzen, 1975)에 의거하여 구매의도를 밝히고자 하였다. 본 연구의 자료를 위하여 서울시내에 거주하는 20대 이상의 남녀를 대상으로 설문조사를 실시하였다. 회수된 설문지 중 총 892부를 분석에 사용하였으며, 평균, 표준편차, 회귀분석을 실시하였다. 연구결과 소비자는 수입 캐주얼의류에 대한 구매 의도가 낮았으며, 이를 예측하는데 있어서 태도와 주관적 규범이 유의적인 결정 변수였다. 또한 주관적 규범이 태도보다 소비자의 구매의도를 예측하는데 있어서 더 중요한 결정 변수였다. 본 연구의 결과는 의류에 대한 소비자 행동의 문헌에 기여함과 동시에 국내 마케터(local marketer)와 국제 마케터(international marketer)의 마케팅전략 수립에 유용한 정보를 제시하여 준다.

• Proceedings of the Korea Information Processing Society Conference
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• 2021.11a
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• pp.1063-1066
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• 2021

본 논문은 개인의 니즈를 반영하기 위해 기존의 의류 관리기에 원하는 향을 입히는 기능을 추가한 스마트 의류 관리기를 제안한다. 의류 관리기는 시간 단축과 의류 상태 보존을 위해 세탁기 대용으로서 이용되는데 기존의 의류 관리기의 경우 먼지와 악취 제거만을 중점적으로 수행한다. 이에 본 논문에서는 개인의 취향에 맞는 향 제조를 도울 뿐만이 아니라 날씨, 계절, 그리고 사용자의 기분을 반영하여 향을 추천해준다. 애플리케이션에서는 작동 시간과 의류 및 작동 상태, 향 순위 등의 정보를 제공하여 제품의 효율성과 사용자의 편의성을 증가시킨다. 또한, openCV와 만족도 평가를 이용하여 사용자에게 알맞은 향기, 분사량을 찾을 수 있도록 피드백 과정을 거치게 된다. 이를 통해 본 논문은 개인에게 초점이 맞춰진 맞춤형 시장의 활성화 및 사용자의 편의성 증대를 목표로 한다.

• Proceedings of the Costume Culture Conference
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• 2004.04a
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• pp.22-24
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• 2004

유통시장의 개방과 경제 성장 등으로 우리나라의 유통업계는 많은 변화를 겪고 있다. 이러한 환경 속에서 소매점이 생존하고 성장하기 위한 전략은 소비자의 관점에 근거를 둔 서비스 품질의 향상에 있다고 할 수 있다. 다른 소매업과는 달리 의류점포는 상품과 서비스의 판매가 동시에 이루어지는 곳이며, 의류제품과 같은 패션 상품은 개인의 주관성이 많이 개입되는 제품군으로 다른 제품과는 달리 기능적 속성들의 비교평가에서 얻어지는 이점만으로는 제품의 만족이 충족되지 않는다. (중략)

• Journal of the Korean Home Economics Association
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• v.44 no.2 s.216
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• pp.153-161
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• 2006

The purpose of this study was 1) to examine the current situation of traditional fashion markets, 2) to compare the perceptions toward remodeling traditional retail markets between retail merchants and consumers, and 3) to provide the new remodeling renovation of traditional fashion retail markets. The study subjects comprised 127 merchants and 128 consumers. Both the merchants and consumers tended to have a negative perception of future fashion traditional markets. Consumers tended to have a higher perception of fashion store service, such as A/S and salesperson's service, than merchants. In addition, there were significant differences in perceptions toward remodeling renovation of traditional markets between retail merchants and consumers. Based on these results, a fashion marketing strategy regarding digital network is suggested.

• Journal of the Korean Society of Clothing and Textiles
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• v.27 no.3_4
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• pp.322-332
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• 2003

The purpose of this study was to segment the consumer market for women's street clothes based on benefit sought. The sample was taken from 1106 middle class women who were in their 30's-40's living in Gwangju city. Consumers were classified into three groups by honest sought. The groups were practical benefit seeking group(36.7%), multi-benefit seeking group(32.6%) and symbolic/aesthetic benefit seeking group(30.7%). ANOVA, $\chi$$^2$-test revealed differences among groups according to benefit sought, use of information sources, purchasing behavior variables and demographic variables As a result of comparison for two market segmentations, benefit segmentation was proven to be more useful than segmentations using clothes image preference. But there were differences in psychological variables and demographic variables among the same benefit segments. Therefore hybrid approach on segmentation using clothes images preferences and benefit sought is neccesary.

• Fashion & Textile Research Journal
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• v.15 no.1
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• pp.35-45
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• 2013

The purposes of this study were to segment the women's plus-size market by the types of store patronage, profile the segments, and examine the differences in satisfaction with clothing attributes and variety of plus-size apparels according to different segments. The questionnaires included the 7-point likert scales on store patronage, satisfaction, clothing involvement and body cathexis. Five body measurements were recorded by sales people, and the respondents also provided information on their weight, height and garment size in addition to demographic characteristics. Questionnaires were collected from 7 franchise stores in Seoul, Anyang, Daegu, and Cheonan during the months of February, 2011 to April, 2011. 210 questionnaires were distributed and 160 were returned. Excluding incomplete questionnaires, a total of 149 questionnaires were used in the final analysis. The cluster analysis based on store patronage identified four segments- major patrons of specialty stores, multi-channel users, regular store users, and internet shopping mall users. Significant differences were found among the four segments of women's plus-size consumers in terms of clothing involvement, age, occupation, education and clothing expenditures. Internet shopping mall user group were in overall less satisfied with several clothing attributes and variety compared to other groups.