• 한국의류산업학회지
• /
• 제8권4호
• /
• pp.427-432
• /
• 2006

The purpose of this study was 1) to segment the market of inbound Japanese tourists based on the importance of tour activity that tourists perceived and 2) to examine the behavior of each segmentation purchasing cultural fashion items in Korea. Data were collected using a self-administered questionnaire survey in Seoul. Clustering analysis, Chisquare, and ANOVA test were used to conduct the data analysis on 288 out of 400 questionnaires. The inbound Japanese tourists market was segmented into 3 groups; culture oriented group, shopping oriented group, and multi-activity group. Three groups were significantly different in terms of age, income, purchase amount, purchase criteria, and degree of shopping satisfaction. Marketing strategies for segmented markets were discussed.

• 한국의류산업학회지
• /
• 제11권4호
• /
• pp.549-555
• /
• 2009

The purpose of this study was to investigate the effects of service quality on consumer satisfaction and loyalty according to clothing involvement at internet shopping mall. Data were obtained from 400 college students living in Busan. Data were analyzed by factor analysis, reliability analysis, cluster analysis, t-test and regression analysis using SPSS WIN 14.0. The results indicate that companies of shopping mall striving for consumer loyalty should focus primarily on satisfaction and service quality perceived by consumer at Internet. The effects of clothing involvement on the association of consumer loyalty, satisfaction and perceived service quality are significant. This finding provides the information being efficient to develop marketing implications related to internet shopping mall.

• 한국의류학회지
• /
• 제30권7호
• /
• pp.1116-1125
• /
• 2006

This study investigated consumer satisfaction and dissatisfaction experiences in post-purchase product return process. As an exploratory research the study collected qualitative data of subjective consumer experiences using an open-ended questionnaire and identified and classified themes and patterns of satisfaction and dissatisfaction experiences. A total of 113 cases were categorized into satisfied experiences, unsatisfied experiences, and neutral experiences. Further, satisfied experiences were sub-categorized into kind sales associates, quick and easy return process, and services higher than expected based on sources of satisfaction in the return process while unsatisfied experiences were sub-classified into rejection of return, attitude of sales associates, and hassle of return process. In-store adaptive behaviors and intentions on future behaviors were also observed. The results indicated that service quality in the post-purchase service encounter and consumer expectation were important in determining satisfaction and dissatisfaction in the return process. Insights for research questions were proposed.

• 한국의류학회지
• /
• 제20권4호
• /
• pp.620-630
• /
• 1996

This study identified overlap of male innovativeness and of opinion leadership across product class. Product class include clothing, hairstyle and cosmetics, small electronic appliances, large electronic appliances, interior supplies, sports and leisure supplies, and cars. 423 male adults working in Seoul area was surveyed using questionnaire. Results of statistical analysis supported that innovativeness and opinion leadership are not monomorphic but polymorphic across product class. Higher degree of overlap and higher degree of correlationship of innovativness and of opinion leadership exist across product class which share similar characteristics such as clothing-cosmetics, small electronic appliances-large electronic appliances. Innovative communicator ranged from 5.0% to 11.4% in which percentage of innovative communicator was highest in the case of clothing purchase.

• 한국의류학회지
• /
• 제21권2호
• /
• pp.251-261
• /
• 1997

According to consumer's washing behavior, the washing efficiency of three different types of washing machines-pulsator, agitator, and drum was studied. Their detergency, rinsing efficiency, and the degree of fabric damage, tangle, and wrinkle were evaluated. The results showed that efficient washing capacity was different from the specified capacity of washing machine. Detergency and rinsing efficiency frere apparently decreased when more than 50% of capacity was loaded in washing machine of pulsator type, and 80% for agitator or drum types. They were also affected by detergent adding methods, and decreased in the order of water-detergent-washing load> washing load-detergent-water> washing load-water-detergent. Rinsing efficiency was significantly improved when the rinsing temperature was set above washing temperature. In addition, it was revealed that detergency, fabric damage, wrinkle, and tangle were highly correlated. The relationships between detergency and tangle were different for different types of washing machine. Positive relationships were found for agitator and drum types, whereas negative for pulsator type.

• 한국의류학회지
• /
• 제30권6호
• /
• pp.961-970
• /
• 2006

This study attempted to understand post-purchase consumer return experiences which had not received much attention in consumer behavior research. As a first step to understand return experiences from consumers' viewpoint, the study took an exploratory approach and identified themes and patterns from subjective consumer experiences. Whenever possible, attribution theory was applied to interpret the identified patterns. A total of 99 cases were collected from an open-ended questionnaire and analyzed based on a qualitative method. The reasons of product return was classified into five groups: changing mind; product defects; unsuitable products; products not expected; and for a better deal. External attribution was observed for return decisions caused by consumers' changed mind as well as by product defects. Dissatisfaction with defected products seemed to be intensified or reduced by service failure or success in the post-purchase service encounter. Consumer expectation and situations seemed to affect this process. Overall, the study supported attribution theory in the post-purchase return experience, and insights for research questions were proposed.

• 한국의류학회지
• /
• 제26권1호
• /
• pp.104-111
• /
• 2002

The present study explored differences of catalog and non-catalog shoppers in their beliefs, attitude and buying intention in relation to Internet apparel shopping. Respondents of this study were 352 general consumers (145 non-catalog shoppers; 207 catalog shoppers) residing in the US. The t-test and chi-square analysis were used to study differences between the two groups. Differences between catalog shoppers and non-catalog shoppers were found in beliefs about and attitude toward Internet apparel shopping as well as apparel buying intention through the Internet. Also, catalog shoppers were less satisfied with apparel shopping through local shops than were non-catalog shoppers. However, no difference was found in income and education levels of the two groups.

• 한국의류학회지
• /
• 제19권1호
• /
• pp.104-114
• /
• 1995

The purpose of this study were 1) to classify the consumer of outlet stole according to their patronage, 2) to investigate the differences between the patronge group and non-patronge group in 3 purchase behavior variables (shopping orientations, importance of store attributes, use of information sources) and demographic variables, and 3) to find out the reasons why consumers prefer outlet to department store's bargain sales (including clearance sales). The questionnaires were administered to 344 women living in Seoul, and the methods used to analyze the data were frequency, factor analysis, 1-test, $x^2$ test and content analysis. The results were as follows 1) outlet store consumers were classified into patronage group(n= 71) and non-patronage group(n=87). 2) There were some significant differences between patronage group and non.patronage group in 6 variables. Those who patronize outlet store does not count on the exclusiveness and the convenience of the store, enjoy common style in fashion, are price-conscious and lower in income. 3) Marketing implications were discussed according to the result of content analysis.

• 한국염색가공학회:학술대회논문집
• /
• 한국염색가공학회 2012년도 제46차 학술발표회
• /
• pp.120-120
• /
• 2012

최근 주야간 산업현장의 근로자 안전성을 위한 식인성이 우수한 Hi-vis. 염색이 work-wear에 많이 적용되고 있으며, Hi-vis. 염색에서의 형광색상은 차별화된 패션성을 원하는 소비자에게도 레져용, 아웃도어용, 캐쥬얼 등에 많이 사용되고 있다. 형광염료는 주로 안료나 PET용 분산염료로의 전개가 일반적이며, 예전에는 형광안료 코팅을 통한 필름이나 테이프 등이 많이 사용되었으나 최근에는 의류에 직접 염색공정을 적용하는 기법으로 형광분산염료가 많은 용도에 적용된다. 이러한 고가시 산업용 work-wear는 주간에는 선명한 색상을 띄며, 야간에는 빛나는 재귀 반사의 성능을 지니며 대표적인 형광컬러는 Yellow, Red-Orange, Red, Yellow-Orange, Pink, Green, Yellow-Green 등 색상이 있다. 고가시성 안전의류(High Visibility Warning Clothing) 기준의 색도 좌표 및 일광 견뢰도 등 성능을 만족해야 하며, 대표적인 규격은 유럽의 EN-471로 일광, 마찰, 세탁, 땀, 드라이클리닝, 염소 등 견뢰도에 대한 각각의 합격기준이 있으며, 색도 및 형광팩터 등의 기준에 맞는 염색처방이 필요하다.

• 복식문화연구
• /
• 제6권1호
• /
• pp.110-120
• /
• 1998

The purpose of this study was to compare consumers' evaluation, evaluation criteria and complaint factors on the department stores' private brand apparel with consumers' responses on the department stores' manufacturer brand apparel. 564 subjects were gathered in Seoul and Kyunggi province and, for data analysis, mean, t-test, ANOVA, Duncan test, Factor Analysis were conducted. The results are as follows; 1. Among the purchasing groups, there weer significant differences in apparel evaluation according to fabric, style, sewing, suitability, versatility, washability, price and color. 2. Among the purchasing group, there were significant differences in apparel evaluation criteria according to fabric, fashionability, sewing, brand name, department store' credibility. 3. The differences in complaint factors of apparel among the purchasing groups were due to factors such s high quality, variety, price and size. there were significant differences in complaint factors of apparel according to the subjects' age.