• Proceedings of the Korean Information Science Society Conference
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• 2004.04b
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• pp.478-480
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• 2004

최근 정보 제공에 도움을 주는 대화형 에이전트의 연구가 활발히 진행되고 있다. 그러나 대부분의 대화형 에이전트는 사용자의 요구에 미리 준비된 정적인 답변을 제공하므로 친밀감을 주는 다양한 대화를 유지하지 못한다. 본 논문에서는 BNF(Backus Naur Form)를 이용하여 한국어 문법 구조를 정의하고. 이를 기반으로 가능한 파스트리를 하나의 염색체로 표현한 후, 유전자 프로그래밍을 적용하여 다양한 문법 구조를 생성하는 방법을 제시한다 생성된 문법 구조에 답변 스크립트의 핵심 키워드들을 매칭 시킴으로써 여러 답변 문장을 구성한다. 실제 의류 정보를 소개하는 간단한 웹 사이트에 적응하여 그 가능성을 확인할 수 있었다.

• Fashion & Textile Research Journal
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• v.9 no.6
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• pp.626-636
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• 2007

The purpose of this study is to find out the important factors and efficient strategies concerning internet marketing. The areas of study interest are, the characteristics of on-line shopping mall and the consumer shopping propensity. To do this, a 24-item Internet shopping mall characteristics and a 13-item consumer shopping propensity variables were developed to collect data from the 230 samples. The sample population composed mainly of, the college students and business man who had recent on-line shopping experiences on apparel goods. The 4-item satisfaction measure was used as the dependent variable. Also, a 11-item perceived shopping value measure was developed and measured to explore the mediating effect in the path between the endogenous and exogenous variables. Findings indicate that the characteristics of Internet shopping mall significantly contribute to the utilitarian shopping values, while the consumer shopping propensity contributes to the utilitarian and hedonic shopping values. In addition, the characteristics of internet shopping mall, the consumer shopping propensity, and shopping values are the good indicators for the consumer satisfaction.

• Journal of Korea Multimedia Society
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• v.13 no.9
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• pp.1348-1356
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• 2010

With the advancement of information and communication technology, the market of Internet-based fashion/coordination shopping malls have been considerably increasing year by year. As the number of these Internet shopping malls increases, the operators of the malls tend to decorate the first page of their websites with a variety of events and samples of the best-fit upper-lower clothing pairs. They try to provide visitors of their web sites with products that can induce fresh impression by modifying the first page on a daily or a few days basis. If pairs of best-fit upper-lower clothes for various products available in online shopping malls can be calculated and marked, it would help not only to make the first page of the malls more appealing but also to enable users to purchase linked products in a more convenient way, replacing the recommendations usually made by offline clerks. In the paper, we present the results of designing and implementing an upper-lower clothes matching system in which expert coordinators register matching-value of upper and lower clothes in the form of attribute-value matrix.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2011.10a
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• pp.628-629
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• 2011

E-commerce is a kind of trade type between buyers and sellers rely on computer networks. Carried out according to certain standards of various business activities. e-commerce is based on modern information technology and network technology, financial electronic collection, management, information technology, business and trade information networks into one, aimed at logistics, capital flow and information flow of harmony and unity of the new trade, trade activities of the entire process, electronic, networking and digital. E-commerce has brought to the traditional ways of trading a huge impact, led to changes in economic structures, is a business revolution in the way and is recognized internationally as the 21st century is an important driver of economic development compared to current traditional companies. In this material, we first consider the current problem, analyze particular characteristics of clothing shopping mall to increase the purchasing power of customer. For these reasons, we describe the process for building the clothing site.

• Journal of the Korean Society of Clothing and Textiles
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• v.25 no.10
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• pp.1770-1778
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• 2001

황토는 대표적인 천연 무기염재의 일종으로서 바람에 의해 운반되어 퇴적된 담황색 내지는 황회색을 띠는 실트질의 퇴적물을 일컫는다. 황토의 구성물질은 주로 석영, 장석, 산화철광물, 깁사이트 등의 여러 가지 점토광물을 포함하는데, 주로 적색을 띠는 것은 소량의 산화철 광물에 기인되는 경우가 많으며 황토를 구성하는 점토광물로는 버미큘라이트, 카오린 광물인 캐올리나이트와 할로이사이트, 일라이트 등이 있다. 본 연구에서는 면직물에 천연 무기염재인 황토를 사용한 염색시에 황토 단독염색과 콩즙 전처리 후 황토염색으로 나누어 염색을 실시하고, 원료 황토와 황토염색 후 면직물에 부착된 성분 간에 차이가 있는지를 확인하기 위해 X선 형광분석(X-ray fluorescence analysis, XRF)을 이용하여 염색 전.후 황토의 성분을 분석하였고, X선 회절분석(X-ray diffraction analysis, XRD)을 이용하여 황토 및 염색 전 후 면직물에 부착된 광물질의 주성분을 분석하였으며, energy dispersive spectrometer (EDS)가 장착된 주사전자현미경을 이용하여 면직물에 부착된 광물의 성분을 조사하였다. 그 결과, 황토로 면직물을 염색하는 경우 면직물에 부착되는 황토의 양과 K/S 값은 거 의 비례하여 증가하는 것으로 나타났다. 황토 염색 후 면직물에 부탁되는 주성분은 주로 SiO$_2$, A1$_2$O$_3$, Fe$_2$O$_3$등인 것으로 나타났으며, X선 회절분석과 EDS분석에 의해 캐올리나이트, 일라이트 등의 점토광물의 형태로 존재하는 것이 확인되었다.

• Journal of the Korean Society of Clothing and Textiles
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• v.36 no.11
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• pp.1148-1161
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• 2012

This study investigates the effect of site characteristics in fashion social commerce and SNS subjective norms on the attitude of consumers towards social commerce and their purchase intentions for fashion products. In addition, this study tests consumer responses through a comparison of a group purchase mall versus a private mall. Respondents are limited to consumers aged 20 to 39 who have recently purchased fashion products through social commerce over the last month. Four hundred samples were used for the final analysis. Descriptive statistics, Cronbach's alphas, a confirmatory factor analysis, and a structural equation modeling analysis were conducted. The results are as follows. Product value, convenience and SNS subjective norms without trust significantly influenced the consumer attitude towards social commerce, and the attitude of consumers positively influenced the purchase intentions of fashion products. In the group purchase mall, only convenience affected the attitude of consumers; in the private mall, product value, convenience and SNS subjective norm had an effect on the attitude of consumers. In addition, the SNS subjective norm positively influenced purchase intentions directly as well as indirectly. Social commerce ought to offer product value and create a simple and convenient design to raise the purchase intentions of fashion products; in addition, they should use SNS functions to inform consumers of social commerce. It is imperative to implement different marketing strategies according to social commerce type.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.9
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• pp.1387-1396
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• 2008

The objective of this study was to identify differences between internet fashion shoppers and non-shoppers in their fashion shopping orientation and attitude toward internet shopping site service. Also behavior of internet shoppers and non-shoppers was compared by gender. Twelve hundred and ninety two responses were obtained from an online survey. 20 items were used to measure shopping orientation and 13 items to measure attitude toward internet shopping site service, which were modified from previous studies. Some demographics and internet familiarity were asked. Factor analysis, t-test, chi-square test, and regression were conducted. Factor analysis produced five fashion shopping orientation factors such as fashion oriented, shopping oriented, brand oriented, personality oriented, and value oriented. Attitude toward internet shopping site service were classified into three factors, at-site service, after purchasing service, and product information. Internet fashion shoppers and non-shoppers were significantly different in most items of shopping orientation and attitude toward internet site service. Internet shoppers were likely to be fashion oriented, to enjoy shopping, to pursue brandname and personality, and to concern price more than non-shoppers were. Internet shoppers also had more favorable attitude toward product information and at-site service. Also, shoppers were more familiar than non-shoppers to the internet in terms of duration of web-browsing. Ratio of men and women differed significantly for shopper vs. non-shopper groups. Female shoppers were likely to be more fashion, shopping. and value oriented but to have less favorable attitude for after purchasing service than male shoppers.

• Korean Journal of Cognitive Science
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• v.15 no.3
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• pp.35-44
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• 2004

As the use of internet becomes proliferated, a great amount of information is provided through diverse channels. Users require effective information providing service and we have studied the conversational agent that exchanges information between users and agents using natural language dialogue. In this paper, we develop a question answering agent providing the corresponding answer by analyzing the user's intention using artificial intelligence techniques such as pattern matching and Bayesian network We work out various problems in knowledge representation of users by constructing keyword synonym database. The proposed method is applied to designing an agent for the introduction of a fashion web site, which confirms that it responds more flexibly to the user's queries.

• International Commerce and Information Review
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• v.19 no.4
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• pp.3-28
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• 2017

This study examined factors, such as benefit perception, risk perception, product, and website, which affect consumer attitude toward overseas direct purchase. To achieve this, 298 Korean consumers who have experienced overseas direct purchasing were analyzed. The results show that delivery risk and product risk were the most influential determinants of the level of trust level in overseas direct purchase sites. In addition, the results of this study confirm that the level of trust in overseas direct purchase sites has a strong influence on both the intention to recommend and the intention to continue patronizing the site. Moreover, this study conducted a mean difference analysis according to the types of overseas direct purchases (overseas direct delivery, overseas purchasing agency, and overseas delivery agency) and product categories (clothes, food and beverage products, and household appliances). This study lists various practical implications that can be applied to each overseas direct purchase service by firm and consumer characteristics.

• The Journal of the Korea Contents Association
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• v.20 no.1
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• pp.630-643
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• 2020

Recently, consumers have changed their role to consumers and producers who make what they want. The way clothes are produced is also needed to change according to modern consumption methods. Knitting Machine was one of them, and although it was a mass-produced device, it developed a device that could make clothes anywhere on a small production craze. Knit-making requires more consideration than other clothing designs, which requires consideration of users' web usability. Therefore, this study proposes an assessment tool that can evaluate web usability of clothing-making sites using knitting machines. To this end, the examples of the Knitting Machine program and custom product production websites and the each UI were investigated and analyzed. Based on these prior surveys, the draft evaluation items were drawn, and three Delphi surveys were conducted on the basis of the draft to produce assessment tools after classifying, modifying and deleting items. Through this study, we look forward to improving the usability of the customized product-making website of Knitting Machine in the future and popularizing the Knitting Machine.