• Journal of the Korean Society for Railway
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• v.15 no.6
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• pp.645-653
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• 2012

This study analyzes the effects of the KTX driver's person-environment(job, organization, Coworker) fit on job satisfaction, organizational commitment and turnover intention. It, additionally, examines the mediating effect of job satisfaction and organizational commitment between person-environment fit and turnover intention. Consequence of the analysis indicates that person-environment fit has mostly meaningful influences on job satisfaction, organizational commitment and turnover intention. But person-job fit makes a meaningless impact on job satisfaction, and person-coworker fit also makes a meaningless impact on job satisfaction and turnover intention. The mediating effect of job satisfaction and organizational commitment is mostly effective, but the mediating effect of job satisfaction does not affect the relation between person-organization fit and turnover intention. In conclusion, this study implies that, in order to grasp KTX driver's turnover intention and to protect actual turnover, it is important to enhance job satisfaction and organizational commitment as well as to improve overall person-environment fit.

• Journal of Digital Convergence
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• v.16 no.9
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• pp.465-475
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• 2018

This study aims to confirm whether both the emotional labour and job stress contribute to the turnover intention of infant teacher. The correlation analysis and parametric analysis were sequentially performed for our study. Analyzed results showed that the emotional labour was related to the job stress and turnover. Also, a statistical significance between the job stress and turnover intention was observed. Besides, the job stress partially mediated the relation between the emotional labour and turnover intention. Nsidering that the emotional labor of teacher caring or lived with infants occurred inevitably, our study proposed three approaches to reduce the job stress that partially mediated relation between the emotional labour and turnover intention. Generally, the infant teacher with excellent qualification produced the good education. Therefore, we suggested that the it was necessary that a work environment had been improved and working motivation was ameliorated to employ the infant teacher with excellent qualification.

• The Journal of the Korea Contents Association
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• v.13 no.6
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• pp.425-437
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• 2013

The object of this study is to determine and prioritize the factors that affect job satisfaction and job continuity intention of an important media content provider group - TV/radio announcers. In this study, the determinant factors are classified as "internal" factors (i.e. career motivation and identity as a member of an organization) and "external" factors such as reputation and prestige. A survey was conducted among active announcers in Korea, and 106 responded. The data was processed by multiple regression analysis. The result showed that organizational identity affected the job satisfaction and job continuity intention most, and perceived external prestige affected least. In conclusion, announcer's job satisfaction and job continuity intention have more meaningful relationship with internal factors than with external factors.

• The Journal of the Korea Contents Association
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• v.18 no.4
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• pp.516-529
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• 2018

The purpose of this study is to investigate the effect of perceived medical service quality by outpatient on hospital image, satisfaction, and re-use intention in a general hospital. A total of 176 questionnaires were administered to outpatients who presented to a S general hospital in Daejeon. The results of this study are as follows. First, medical service quality had significant effects on re-use intention, satisfaction, and hospital image. Second, the mediating effect of satisfaction on the relationship between medical service quality and re-use intention was not significant but the mediating effect of hospital image on the relationship was significant. Third, satisfaction and hospital image had significant effects on re-use intention. Consequently, this study verified the influence of perceived medical service quality by outpatient on hospital image, satisfaction, and re-use intention in a general hospital. Further, considering that hospital image, rather than satisfaction, mediates the relationship between perceived medical service quality and re-use intention, it suggests that much more general satisfaction is required in the marketing activities of hospitals.

• The Journal of the Korea Contents Association
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• v.11 no.10
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• pp.301-311
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• 2011

This paper is aimed at providing fundamental data for marketing strategies needed to determine the direction of policy to operate hospitals in an effective way. From the analysis, it was found that: first, expectation toward hospitality of the staff, facilities, environment and administrative service of hospitals for the elderly exercises significantly positive(+) effects on satisfaction of patients; second, trust in and satisfaction with administrative service of hospitals for the elderly exerts significantly positive(+) effects on the intent of patients for revisit and information by word of mouth; and third, the intent for revisit influences positively the intent for information by word of mouth significantly. It is therefore needed to try to understand the motives and tendencies of the elderly in selecting hospitals, to promote their satisfaction and to cultivate the spirit for patient-oriented service. Furthermore, efforts should be made to gain trust of medical staff, effects of medical treatment as well as medical equipment in addition to laborious endeavors to work out marketing strategies backed up by price competitiveness of paradigm.

• The Journal of the Korea Contents Association
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• v.11 no.11
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• pp.145-155
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• 2011

This study aims to examine how convention & exhibition visitors perceived value on their satisfaction, revisit and recommendation intention. To accomplish the goals, a field survey was conducted on the visitors of the COEX in Seoul area. The results of this study, based on a positive analysis, could be summarized as follows. First, perceived value is factorized as acquisition value, emotional value, monetary value, social value. Second, all factor of perceived value turned out to have affirmative effects on hotel employee's visitors satisfaction. Third, visitors satisfaction turned out to have affirmative effects on revisit intention. Forth, visitors satisfaction turned out to have affirmative effects on recommendation intention.

• Journal of Digital Convergence
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• v.14 no.6
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• pp.119-132
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• 2016

This study examined the concept and usage moderated mediating model in structural equation modeling. The theoretical model and hypothesis were developed based on the Location-Based application's Expectancy disconfirmation, Location-Based application's satisfaction, Location-Based application's continuous usage intention, service trust. The statistical results of the two model were compared: one was free model(positive/negative) and the other was the Moderated Mediating Model(positive/negative). A structure equation model analysis was carried out to test the research model. Further studies are necessary to Ssupport the research hypotheses.

• The Journal of the Korea Contents Association
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• v.18 no.1
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• pp.431-440
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• 2018

The purpose of this study was to examine factors relating intention of smoking cessation intervention among nursing students. The participants were 214 nursing students among two universities in B city and Y city. A self-administered questionnaire was used to collect data. Data were analyzed with t-test, Pearson's correlation and multiple regression by using SPSS 23.0 program. The significant factors relating intention of smoking cessation intervention were self-efficacy of smoking cessation intervention (${\beta}=.634$ p<.001), attitude of smoking cessation intervention (${\beta}=.191$, p=.002), and beliefs of health benefits of smoking cessation (${\beta}=.132$, p=.032). And these factors explained 65.2% of the variance in nursing students' intention to implement smoking cessation intervention. In conclusion, self-efficacy of smoking cessation intervention, attitude of smoking cessation intervention and beliefs of health benefits of smoking cessation had a significant positive influence on the intention to delivery smoking cessation intervention among nursing students. These finding can be used to develop evidence-based smoking cessation intervention training program for nursing students.

• The Journal of the Korea Contents Association
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• v.15 no.5
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• pp.403-413
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• 2015

The purpose of this study was to examine the degree of moral distress and turnover intention in nurses. Participants were 129 nurses working at a university hospital. Data were collected using a structured questionnaire survey from July 1 to August 8, 2014. Total mean score of moral distress was 3.18 and that of turnover intention was 3.20. There was a statistically significant differences on turnover intention between the group with high moral distress and the group with low moral distress (t = -2.11, p = .037). Further researches are needed to develop and provide ethics education program and moral distress management program to reduce the degree of moral distress of nurses in nursing practice.

• Journal of Digital Convergence
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• v.15 no.4
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• pp.205-212
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• 2017

This study examined the factors affecting the intention to use the wearable device consumers and the factors that have positive effects on the intention to use the wearable device or the consumers who have not yet used the wearable device. The purpose of this study was to examine the perceived usefulness, perceived usefulness, consumer individuality (individual innovation, self-efficacy, subjective norm) and wearable device characteristics (aesthetics, compatibility) of technology acceptance model (TAM). The results of the analysis are as follows. This study focused on the effect of consumers on the intention to use. (TPB) and Davis (1989) proposed technology acceptance model which is applied to various fields to predict the intention to use as it is proved validity and usefulness as a theory explaining various social behaviors. TAM) in order to examine the intention to use. In addition, we added consumer characteristics and variables related to product characteristics of wearable devices, which have not been studied much in previous studies.