• Title/Summary/Keyword: 의도파악

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Research on Structural Relationship between the Relational Benefits Provided by Casual Dining Restaurants and Customer Satisfaction and Long-term Relationship Orientation (패밀리 레스토랑이 제공하는 관계 효익이 고객 만족과 장기관계지향성에 미치는 구조적 관계연구)

  • Cho, Woo-Je
    • Culinary science and hospitality research
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    • v.15 no.3
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    • pp.344-355
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    • 2009
  • This study is to set up a hypothesis and a research model based on how much the relational benefits can affect customer satisfaction and long-term relationship with the theoretical and practical results of established precedent researches, to analyze the structural equation model on casual dining restaurant diners, to evaluate the research model and subsequently to provide marketing implications. First of all, social and psychological factors prove to be influential among relational benefits felt by diners-out. Secondly, customer satisfaction has influence on long-term commitment for a restaurant. In other words, the higher customer satisfaction level for a restaurant is, the stronger willingness a customer has to recommend or revisit the restaurant, as several precedent studies support. As demonstrated in indirect advantages, these social and psychological benefits felt by diners-out have mighty effects on long-term relationship orientation, and satisfaction levels prove to be an important medium which can make these influences. As a result, restaurant employees' attitude toward customers is the most important factor rather than economic benefits such as reduced price, free gifts and coupons are, since customers put social and psychological benefits forward like intimate terms with restaurant workers, a sense of stability, and a relief from uneasiness. Therefore, constant service education should be done from the start to cope with customers' demands fast and flexibly and increase customer satisfaction.

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A Study on the Effects of Perception of Physical Environment in Restaurants on Psychological Reaction and Consumers' Attitudes - Focused on Tabletops by Design- (레스토랑의 물리적 환경지각이 심리적 반응과 고객 태도에 미치는 영향 - 테이블탑 디자인을 중심으로 -)

  • Lee, Sung-Hee
    • Culinary science and hospitality research
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    • v.15 no.3
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    • pp.197-212
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    • 2009
  • Well-set tabletops influence customers' purchase behavior or post-purchase behavior by making the quality and image of a restaurant distinguished and customers impressed. This study aims to investigate the relations between the perception of environment among physical environments of restaurants and psychological responses to their tabletops and consumers' attitudes in order to suggest new guidelines for table-setting. As a result, the direct relations between the perception of environment in the tabletops of the restaurants and consumers' behavioral intention indicated that the perception factors of tabletops affected consumer behavior and that these perception factors affected the formation of general attitudes among consumers through emotional and cognitive responses. This result shows that tabletops can be an important key in managing restaurants with changing customer needs. Therefore, it is expected that positive customer attitude can be made by provoking their psychological responses with unique and attractive tabletop settings.

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A Study on the Effect of Festival Satisfaction on the Determination of Revisited Visits of Festival Visitors -Suncheon food art festival- (축제만족도가 축제장 방문객들의 재방문 결정적 영향분석 -순천 푸드 & 아트 페스티벌 중심으로-)

  • An, Tai-Gi
    • Journal of the Korea Convergence Society
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    • v.8 no.11
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    • pp.241-247
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    • 2017
  • The purpose of this study was to determine the satisfaction and return impact of the Festival visitors visiting the food and art festivals in Suncheon city. which successfully hosted the Suncheon Bay Garden Expo.. In order to carry out this research, hypothesis was set up, and after the questionnaire survey was conducted for the visitors participating in the festival, empirical analysis was conducted through the survey. Also, I would like to present the implications for the tourism development process and the convergence research of the fourth industry for the garden and food tourism of the tourists coming back again in the future due to the festival. The effect of factors on festival satisfaction was found to be influential in order of tourism product, food, guide and public event program. Also products and food facilities. It was confirmed that the guide and publicity part had an influence on the revisit of the festival and also the recommendation of the festival. As a result, the attributes of satisfaction factor of Suncheon Food & Art Festival were confirmed and causality was derived because visitors' satisfaction had positive influence on behavior intention. However, the limitations of the study remain in that it does not reveal the subdivision factors of the satisfaction and perceived satisfaction in measuring the festival satisfaction.

Case Studies for Nanomaterials' Exposure to Environmental Media (나노물질의 환경 매질별 노출 사례 조사)

  • Umh, Ha Nee;Roh, Jinkyu;Lee, Byoung-Cheun;Park, Sumin;Yi, Jongheop;Kim, Younghun
    • Korean Chemical Engineering Research
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    • v.50 no.6
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    • pp.1056-1063
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    • 2012
  • Recent rapidly growth in nanotechnolgies is promised novel benefits through the exploitation of their unique industrial and biomedical applications. With increasing utilization of nanomaterials in consumer products, the potential release of nanomaterials into the environment and their impacts on the ecosystem and human health have been the issues of concern. Nanomaterials that was exposed unintentionally in environment might be accumulated in various environmental media, and finally it will be influenced to human and ecosystems. Therefore, it is important to understand the fate and behavior of nanoparticles for understanding effects on environmental media (air, water, and soil phase). Therefore, in this work, we investigated the several cases for environmental exposure of nanomaterials and suggested the direction of further research. In workplace, exposure to air media is dominant, but finally waste and wastewater was moved to the water and soil phase. In addition, we found the existing sewage treatment plant was not suitable to remove completely nanomaterials in wastewater flow. To deeper study, environmental monitoring tool must be developed additionally and we suggested the several analyzing method for aged and pristine physicochemical properties of nanomaterials exposed into environmental media. This review for nanomaterials' exposure to environmental media will be helpful to investigate the environmental fate of nanomaterials and define the suitable treatment method for nano-waste.

Life Cycle Assessment for the Fabrication Process of Superhydrophilic Oil/Water Separator (초친수성 유수분리필터 제조공정에 관한 전과정평가)

  • Park, Sungmook;Kim, Jieun;Yeom, Changju;Lee, Heyjin;Yang, Sungik;Eom, Ig-chun;Kim, Pil-je;Kim, Younghun
    • Korean Chemical Engineering Research
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    • v.54 no.6
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    • pp.800-805
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    • 2016
  • Rapid growth in nanotechnologies promises novel benefits through the exploitation of their unique industrial applications. However, as the production volume of nanomaterials increases, their unintentional exposure to the environment has been occured. Potential impacts of nanoproducts on the environment can be evaluated in the life cycle assessment (LCA). LCA is the systematic analysis of the resource usages and emissions over the life time from the primary resources to the moment of disposal. In this study, we performed LCA for fabrication processes of superhydrophilic oil/water separator using nano-$TiO_2$. $TOTAL^{TM}$ freeware was used to analyze for all fabrication processes, and 6-environmental impact factors (resource depletion, climate change, ozone depletion, acidification, eutropication, and photochemical oxidation) were introduced. In addition, the use of nano-$TiO_2$ in the fabrication of superhydrophilic oil/water separator was actively contributed to the environmental impact factors, compared to the bulk-$TiO_2$.

Development of Mirror Neuron System-based BCI System using Steady-State Visually Evoked Potentials (정상상태시각유발전위를 이용한 Mirror Neuron System 기반 BCI 시스템 개발)

  • Lee, Sang-Kyung;Kim, Jun-Yeup;Park, Seung-Min;Ko, Kwang-Enu;Sim, Kwee-Bo
    • Journal of the Korean Institute of Intelligent Systems
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    • v.22 no.1
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    • pp.62-68
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    • 2012
  • Steady-State Visually Evoked Potentials (SSVEP) are natural response signal associated with the visual stimuli with specific frequency. By using SSVEP, occipital lobe region is electrically activated as frequency form equivalent to stimuli frequency with bandwidth from 3.5Hz to 75Hz. In this paper, we propose an experimental paradigm for analyzing EEGs based on the properties of SSVEP. At first, an experiment is performed to extract frequency feature of EEGs that is measured from the image-based visual stimuli associated with specific objective with affordance and object-related affordance is measured by using mirror neuron system based on the frequency feature. And then, linear discriminant analysis (LDA) method is applied to perform the online classification of the objective pattern associated with the EEG-based affordance data. By using the SSVEP measurement experiment, we propose a Brain-Computer Interface (BCI) system for recognizing user's inherent intentions. The existing SSVEP application system, such as speller, is able to classify the EEG pattern based on grid image patterns and their variations. However, our proposed SSVEP-based BCI system performs object pattern classification based on the matters with a variety of shapes in input images and has higher generality than existing system.

Theory of the National Flag Poles As a Hegemonic State Apparatus (태극기 게양대라는 헤게모니 국가장치론 서설)

  • Jeon, Gyu-chan
    • Korean journal of communication and information
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    • v.77
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    • pp.111-136
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    • 2016
  • This paper focuses on the national "flagging" as a current affair, important phenomenon. National flags, it sees, take over varous places, control the surrounding space, and even dictate everybody's perspective by being visualized everywhere anytime. It investigates the issue of national flags and their hoisting poles as a sort of apparatuses that interpellate me as well as us into patriotic 'gookmin'. The placement, arrangement of national flag poles around the country continued throughout 2015 and particularly speeded up in October of the year is regarded as a key symbolic, symptomatic sign to read the transformation of political conjuncture. Preparing a radically conjuncturist cultural study about the changing reality, the researcher will see the flagging poles as a phenomenal result, outcoming of certain intent and plan for reconstructing the political actuality. More precisely, he will interpretate the tall omni-present poles of national flags as a dispositif of appearing the neoliberal/neoconservative capitalist state, as a apparatus of constituting and expressing the masses' psycho-ideological condition of today. The researcher, who perceives the national flag poles as a kind of ISAs. will first review the increased flagging phenomenon and related media discourses. Next, he will critically investigate the 'love our country' 'national flagging' movements organized by the above and operated from the bottom. Then, he will focus more on the very tall national flag poles built and seen around the country. Finally, he will conclude the study with a critical remark, touching briefly the case of controversy over setting a pole in the center of Seoul city square.

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An Empirical Study on the Determinate Factors and Performance of Corporate R&D Outsourcing (기업의 연구개발 아웃소싱의 결정요인과 성과에 관한 실증적 연구)

  • Hwang, Yong-Sik
    • 한국벤처창업학회:학술대회논문집
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    • 2009.10a
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    • pp.111-138
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    • 2009
  • This research focuses on what factors determine firm's decisions on R&D outsourcing and how R&D outsourcing affect R&D performance. In recent years many firms outsource R&D activities instead of internalizing it. Thus, further investigation is necessary to find out this recent trend. Based on several theoretical background the study developed three determining factors of R&D outsourcing which are transactional level, firm level, and risk level. Transactional level composes of independent variables such as R&D cost saving, asset specificity and uncertainty which mainly comes from Transaction Cost Economics theory. Firm level composes of openness to technology from outer source, R&D capability, and outsourcing experience. Risk level composes of technological risk, cost-related risk and managerial risk. The result shows that R&D outsourcing is significantly related to cost saving aspect, low asset specific firms, firms without solid technological background, firms which are open to external technology, firms with other types of outsourcing experience, and firms which take technological risks. However, proposed relationship between degree of R&D outsourcing and R&D performance found out to be insignificant. This research is contribute to the field of outsourcing study since it will give guidance to managers who need to make strategic decisions on R&D outsourcing activities.

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Voters' Use Behavior of Information Channels through the Local Elections of June 2 (6.2 지방선거를 통해 본 유권자들의 정보채널 이용 행태 : 심층인터뷰를 중심으로)

  • Cha, Young-Ran
    • The Journal of the Korea Contents Association
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    • v.11 no.1
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    • pp.145-156
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    • 2011
  • The study is to analyze voting behaviors revealed through the June 2 local elections, and to learn their implications by exploring and comparing the main factors that influence how to recognize and select a candidate. To achieve this, in-depth interviews have been conducted focusing on those who voted in the last election. The analysis shows that most respondents regard their political tendencies as moderate and make decisions on whom to vote for 2 to 3 days prior to election. It also indicates that what party candidates belong to is the highest motivation in deciding for whom to vote and they generally vote as they believe. According to the study, not only do the poll's results hardly affect their choice of candidates, but also the polls turn out significantly different from the actual results. The great gap between the polls and the actual outcome signifies that how to conduct a poll is wrong and people intend to conceal their opinions. While the media has had a decisive effect on the image of candidates, it is through promotional materials for political campaigns that the candidates' policy is recognized. The study also says that the Four-River is the most influential political issue in election. The study identifies voters' behavior specifically and in depth, and suggests some lessons to make use of for the future elections.

Establishment of detection methods for approved LMO in Korea (국내 승인 유전자변형 작물의 검출 기법 확립)

  • Seol, Min-A;Lee, Jung Ro;Choi, Wonkyun;Jo, Beom-Ho;Moon, Jeong Chan;Shin, Su Young;Eum, Soon-Jae;Kim, Il Ryong;Song, Hae-Ryong
    • Journal of Plant Biotechnology
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    • v.42 no.3
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    • pp.196-203
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    • 2015
  • AbstractLiving modified organisms (LMO) are one of the most widespread products of modern biotechnology after DNA discovery. Due to the decline of grain self-sufficiency rate and the increase of reliance on LMO imports in Korea, a series of concerns with regard to safety of living modified(LM) crops has been raised. The aim of this study is to establish the detection methods for unintentional release or growing of LMO plants in environmental conditions. To detect LM crop events, general concepts of specific primer design and PCR conditions were provided by the Joint Research Centre (JRC). The certified reference materials of seven LM events (4 soybean, 2 cotton and 1 corn) were obtained from the Institute for Reference Materials and Measurements (IRMM) and the American Oil Chemists' Society (AOCS). Genomic DNA from seven LM events were purified and PCR amplifications were carried out by using individual event-specific primer sets. LM-specific PCR products of all seven events were efficiently amplified by our methods. The results indicate that the established detection method for LMOs is suitable as a scientific tool to monitor whether the crops found in natural environments are LMOs.