• Cross-Cultural Studies
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• v.42
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• pp.241-260
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• 2016

The purpose of this article is to represent the types of advertising in the modern Russian language as 'Play of Words' (игра слов). The causal reason for this phenomenon is studied from the result of certain characteristics of advertising. The definition and characteristics of the language of the advertisement are analyzed in achieving the goal, as these factors reveal how language is used to maximize the effectiveness of the advertising. Academic research is needed in the collaborative fields of linguistics, psychology, economics, sociology, marketing, literature, art, and music. Modern advertisement is mixed with semiotic objects that consist of display, sound, and texts. While this study is not complete, the acknowledgement of the phenomenon 'Play of Words' between the creators of advertising and the consumer is undeniable. On one hand, advertising is recognized by linguists as the main factor that destroys the literary language. It represents the distortion of a standard language norm, as opposed to formal linguistic means used in advertising. In this research, we pay attention to the frequent use of foreign language borrowings and incorrect representation of foreign words, slang and jargon, that occur in misspelled usage of literary norms. The features that are revealed in this article are helpful to understand the purpose of advertising.

• Industry Promotion Research
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• v.7 no.4
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• pp.53-61
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• 2022

This study is a phenomenological study on the dream insight process of intern counselors. The purpose of this study is to promote growth as a professional counselor based on the process of giving meaning to and recognizing their experiences through insight into the unconscious. Therefore, we used dream-integrated art therapy to have a process of recognizing unconscious dreams that clearly express expectations for oneself, others, and the world, and to explore this process more flexibly. The research participants selected three students enrolled in the master's and doctor's courses from among the applicants who applied through public relations and adopted the phenomenological Giorgi research method for data collection and analysis through in-depth interviews with the research participants. The main research results are as First, the intern counselors had a motive for wanting their own unconscious insight through dream-integrated art therapy and were able to gain insight into the problems revealed in their unconscious through dreams, music, and art media. Second, it was found that the intern counselors felt a deepening of concentration and comfort through recent dreams, music, and art media in common. Third, as a defense mechanism that was revealed without the combination of dream integrated art therapy, the avoidance tendency of not wanting to reveal oneself was common, but this showed a gradual decrease. Fourth, it was reported that intern counselors gained flexibility for themselves about the future growth direction had an opportunity to accept themselves, and had a plan for the future direction to become professional counselors. Therefore, it is suggested that follow-up studies using various media, studies to verify the effectiveness of the dream integration program, and various case studies are necessary.

• Journal of the Korean Society of Clothing and Textiles
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• v.23 no.4
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• pp.601-608
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• 1999

1960년대와 70년대 초기 미국은 인도의 음악, 철학, 종교, 복식 등, 다양한 문화 양식에 관하여 강한 관심을 나타냈고 이는 청년층의 반문화적 행동유형에 의해 시작되어 전반적인 사회계층으로 확산된 문화현상의 한 예로 설명되었다. 이에 본 논문은 Gentlemen's Quarterly 와 Sears and Roebuck Co. Catalgue를 이용하여 수집된 자료를 내용분석법으로 처리하여 미국 남성복에 나타난 인도복식의 영향과 사회계층별 차이점에 관한 실증적인 연구를 시도하였다 연구결과에 따르면 이 시기의 미국 남성복식에 보여진 인도의 영향은 주로 네루 스타일의 복식(Nehru jacket/suit Nehru collar Nehru hat)과 Indian sandal과 jewelry tie-dye와 madras로 의복 직물 악세서리등 다양하게 나타났다 그러나 인도복식으로부터 받은 영향의 내용과 정도는 사회계층에 따라 그 차이가 뚜렷하여 중류층에서는 제한된 종류의 스타일의 단기간 동안 채택되었으나 상류층에서는 다양한 스타일이 비교적 오랜 기간동안 지속되었던 것으로 밝혀졌다 이러한 결과는 중류층의 남성복식이 새롭고 비관습적인 스타일의 채택에 대하여 보수적인 양상으로 띠는 것으로 해석된다. 더불어 인도복식의 영향이 1968년을 절정으로 나타남으로서 이시기의 사회변화가 복식에도 그대로 반영되고 있음으로 보여주고 있다

• Archives of design research
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• v.16 no.3
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• pp.101-110
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• 2003

People are surrounded with numerous sounds. The sound is generated from nature and people. For example, the sound enables people or animal responsive to instinctive action. Music or fine arts are presented differently by its distinctive medium. On the other hand, those art forms are similar in a way that people uses right side of brain and intuitions for creative effects. Conjunctions between sounds and visual arts have been progressed to data. From art forms in subjective views to art forms using high technology such as the computer, experiments for sounds visualization are practiced constantly. For that reason, intrinsic attributes of sounds in design area and distinctive qualities are discussed in this study. With respect to existing category of studies and consideration of the tendency in recent researches, the object is to propose direction for the study in regards to methodology of design, which is reconstructing visualized expression.

• Journal of the Korean Society of Clothing and Textiles
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• v.21 no.7
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• pp.1236-1246
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• 1997

본 연구는 1960년대 미국의 청년층에 의해 일어난 반문화적인 현상으로 인식되어온 동양문화의 도입, 특히, 인도문화가 청년문화 전반에 끼친 영향과 더 나아가 이러한 환경변화가 미국대학복식에 미친 영향을 알아보고자 하였다. 1960년대 미국청년문화에 나타난 인도 문화의 영향은 철학, 종교 대중음악 등 다방면에서 보여졌으며, 또한 복식의 형태에도 반영되었다. 복식학자들에 의한 단편적인 추론에만 그쳤던 이러한 복식의 현상을 본 연구는 문헌조사에 의한 객관적이고 과학적인 연구방법을 이용하여 입증하고자 시도하였다. Washington, D.C.와 San Francisco/Berkeley 지역에 위치한 7개의 대학교에서 1960년 부터 1975년 사이에 발행한 대학신문에서 연구자료를 수집하여, 체계적인 자료수집 및 분석을 위한 연구방법으로 사회과학분야에서 주로 사용되어 온 Content Analysis Method를 이용하였다. Content Analysis Method는 예비연구(preliminary study)의 결과를 기초로 인도 복식의 영향을 받은 미국대학복식의 형태를 크게 의복(clothes), 장신구(accessories), 직물(fabrics) 등의 3개 category로 분류하여, 다시 13개의 subcategory(kurta, midriff top, Nehru jacket/suit, Indian shirt/blouse/smock/dress, sari, Indian jewelry, Indian sandal, Indian urn, Indian bedspread. Indian embroidery, Indian print, madras, tie-dye)로 세분하였다. 복식의 형태에 의한 분류외에도, 대학신문의 광고나 기사에 실린 내용을 인도복식이 미친 엮향의 정보를 알아보기 위하여 Attribution information을 3 category(originated, attributed, connotated)로 분류하여 조사하였다. 더불어, 같은 문헌에 나타난 인도에서 도입된 4개의 주된 종교(Transcendental Meditation, Hare Krishna, Yoga. Divine Light Mission)의 빈도도 조사하였다. 본 연구의 결과는 13개의 가인도복식스타일(Indian style)의 Frequency(빈도), Attribution, Duration(기간)의 내응을 포함하는 표로 요약되었다. 또한, 연도별로 Indian style이 나타난 빈도의 Duration(기간)의 내용을 포함하는 표로 요약되었다. 또한, 연도별로 Indian style이 나타난 빈도의 합계와 연도를 축으로 하는 막대그래프를 작성하고 이 그래프에 Attribution Category의 내용도 함께 볼 수 있도록 정리하였다. 대학복식에 나타난 인도의 영향은 여성복식과 남성복식에 있어서 서로 유사점과 차이점이 보이는데, 인도의 영향이 여성복식에 있어서 그 빈도가 더 높고, 종류가 더 다양함을 볼 수 있다. 여성복식에 있어서는 12가지의 다양한 인도복식스타일이 나타났으며, 그중 가장 많이 보이는 스타일은 Indian Shirt/Blouse/Smock/ Dress이며, 그 뒤를 이어 Madras, Indian lowery등을 볼 수 있다. 남성복식애 나타난 7가지의 스타일 중에는 Madras가 가장 빈도가 높으며 그외의 스타일들은 그 빈도가 매우 낮음을 볼 수 있다. 인도의 영향의 정도 (Attribution Categories) 있어서는 여성과 남성복식 모두에 있어서 인도에서 직접 수입된(originated) item이 각각 전체의 90%와 81%를 차지하여, 인도복식의 영향은 받았으나 미국내에서 제작된(attributed and connotated) item 보다 휠씬 더 많은 수를 보였다. 인도복식스타일이 가장 많이 보여지는 시기(Peak period)는 여성과 남성복식에 있어 모두 1968년에서 1971년 사이로 공통점을 보였다. 이러한 결과는 미국 청년 문화에 전반적으로 나타났던 반문화적 현상과 동일한 시기로서, 이는 사회 현상이 복식에도 반영되고 있음을 알 수 있다. 또한 같은 시기의 대학신문에 나타난 인도에서 도입된 4 개의 종교 역시 1960년대 후반 부터 그 빈도가 증가하여 1970년에 리고의 빈도가나타낭으로서 앞의 결과를 뒷받침해 주고 있다. 본 연구에서는 Washington,D.C.와 San Francisco/Berkeley 지역의 대학신문만을 연구자료로 사용하였으나 앞으로는 새로운 연구 자료의 발굴과 연구대상을 타 지역으로 확대시키므로서 미국내 전체의 청년복식에 대한 이해를 증가시킬 수 있을 것이다.

• Sijohaknonchong
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• v.44
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• pp.57-74
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• 2016

This these studies on SiJo to be published Dongkwang magazine. Dongkwang magazine was published from 1926 to 1933 but in the concrete it proceeded for three years two month. It was published a little SiJo and SiJo would reflected a phenomenon of society and a character of literature. A representative characters of the Si-Jo in substance at that time was summed up three. First it described a warmth of farm village. Expecially make full use of a sensuous description expressed a landscape of farm village. Otherwise it revealed a life of austerity in farming area. Second it reflected a phenomenon of return to their home village. People who was familiar with their country loved to come back their old home. To relax their mind and body they came back home and they pursuit romantic life. Third it was a poetry of historical retrospect. Although their country was colonial situation they longed fot their country's independence. Because of this anxiety they expressed their heart by means of old sijo. Mainly using old castle, ring, historic site they revealed a hidden feelings thst they had. It was a sorrow, an eager, remembrance etc. In spite of a poor surroundings they sang hope, romance, an possibility of independence. and so SiJo reflected the phases of the times.

• Trans-
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• v.12
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• pp.173-222
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• 2022

This thesis examines the 'universe' acceptance phenomenon, currently used as a content strategy in the K-pop field, from the perspective of K-pop audiences, and then attempts to identify their experience of acceptance and the meaning of the universe. For this, tweets related to the universe acceptance experience of Aespa, the group utilizing the universe as a content strategy the most actively, were collected, and this data was analyzed according to a phenomenological approach, an approach to explore the structure of personal experience and the essence of a phenomenon. As a result of analyzing using Moustakas' method, the semantic structure of the universe acceptance phenomenon of K-pop audiences was derived based on 21 thematic units. It was found that current K-pop audiences are experiencing active cultural consumption rather than unilateral or passive through acceptance of the universe. This means that K-pop audiences have the characteristics of active audiences that produce meaning, interact with other fans, and exert influence on outside of community. At the same time, these characteristics affect acceptance of the universe. Simultaneously, through active acceptance experience, it is found that K-pop audiences give a new meaning in the K-pop universe, as "marketing assets", "fandom community assets", and "K-pop industry expansion assets." Among them, the recognition of 'marketing assets' was reaffirmed as a basis for supporting related previous studies. In addition, it derived the new values of the universe in the K-pop field by discovering the meaning of "fandom's specific assets" and "assets of the K-pop industry for expansion". These meanings had not been found that previous studies from the producers' point of view. And then, for the purpose of expanding the value of the universe in the future, it was discussed the direction of the new meaning of the universe. Finally, this study is meaningful in that it revealed the semantic structure of the universe acceptance phenomenon and discovered a new meaning of the universe in the K-pop field. Additionally, it was intended to contribute to expanding the field of research by suggesting various follow-up studies from various perspectives.

• Korean Journal of Childcare and Education
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• v.5 no.1
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• pp.41-57
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• 2009

This study investigated the teaching practice of students attending a three-year early childhood education course in K City, Gyeonggi Province, as well as the educational environments of 72 kindergartens and child care centers where they received field training and which were located in Gangseo-gu, Seoul, Incheon Metropolitan City, Bucheon, and Ilsan. After four weeks of teaching practice, those prospective teachers were surveyed for their objective opinions and current state regarding the practice guidance for students, teachers' working hours and wages, and female dominance in number among early childhood educators and heads of early childhood education institutions. Those data were collected to understand the operations of early childhood education institutions and the current teaching practice. According to the analysis results, the students of the early childhood education major said the four-week teaching practice was very helpful for them to understand the field and thus had positive receptions of it. Most of the prospective teachers felt the heaviest burden and experienced the biggest shortcomings in practical skills such as music, art, and hand play during class. They also felt a partial need for male counterparts. Those findings will help prospective teachers understand the field further before going out on the field and the teaching bodies have specific ideas about what kind of guidance is provided by kindergartens or child care centers. In addition, they will hopefully serve as basic data to form organic connections between the educational institutions and the field to produce more talented early childhood education teachers.