Confirmation Bias on Public Advertising & Public Relations Performance: Comparing simultaneous vs. sequential information (공공 광고/PR 성과에 대한 확증편향: 동시적 vs. 순차적 정보 제공 비교를 통하여)
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- Journal of the Korea Convergence Society
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- v.11 no.7
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- pp.89-95
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- 2020