• Journal of Digital Convergence
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• v.15 no.12
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• pp.293-301
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• 2017

Most new products not only suddenly disappear in the market but also quickly cannibalize older products. Under such a circumstance, retailers may have too much stock, and customers may be faced with difficulties discovering products suitable to their preferences among short life cycle products. To address these problems, recommender systems are good solutions. However, most previous recommender systems had difficulty in reflecting changes in customer preferences because the systems employ static customer preferences. In this paper, we propose a recommendation methodology that considers dynamic customer preferences. The proposed methodology consists of dynamic customer profile creation, neighborhood formation, and recommendation list generation. For the experiments, we employ a mobile image transaction dataset that has a short product life cycle. Our experimental results demonstrate that the proposed methodology has a higher quality of recommendation than a typical collaborative filtering-based system. From these results, we conclude that the proposed methodology is effective under conditions where most new products have short life cycles. The proposed methodology need to be verified in the physical environment at a future time.

• Journal of Digital Convergence
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• v.19 no.7
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• pp.283-287
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• 2021

The purpose of this study is to analyze personalized contents and previews of OTT service based on user experience and to suggest the improvements of the preview viewing experience. Current domestic OTT mobile applications were researched to find out how services are offering content. Plus, the 20s-30s were recruited to analyze user experience. An online survey and in-depth interview were conducted by using Stephen P. Anderson's Creating Pleasurable Interface Model. As a result, preview help users to select content but it doesn't suit their taste. Also, the preview is hard to watch however they want. Therefore, it can be inferred that the preview requires the function for improving efficiency, preference, and accessibility. This study is expected to be used as research material on user experience or preview experience of OTT content.

• Journal of Internet of Things and Convergence
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• v.8 no.3
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• pp.1-10
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• 2022

The purpose of this study was to investigate how the characteristics of mobile-based financial platforms have an impact on the intention to use loan service users. In addition, it was attempted to investigate whether usefulness and ease of use had a mediating effect in the relationship between each characteristic of the mobile financial platform on the intention to use the loan service. Data collection was conducted from March 1 to April 30, 2022, and 200 people participated in the study. Analysis methods were frequency analysis, exploratory factor analysis, reliability analysis, correlation analysis, hierarchical multiple regression analysis, and three-step mediation regression analysis. The research results are as follows. First, the influence of user factors, technical factors, and environmental factors of a financial platform on the intention to use a mobile loan service was found to be ubiquity in user factors, reliability in technical factors, and facilitation conditions in environmental factors. Second, in the relationship between convenience and intention to use user factors, usefulness had a completely mediating effect. Third, in the relationship between reliability of technical factors and intention to use, usefulness showed a partial mediating effect. Fourth, in the relationship between the social impact of environmental factors and facilitation conditions and intention to use, the usefulness showed a partial mediating effect. Fifth, ease of use showed a completely mediating effect in the relationship between convenience and intention of use of user factors. Sixth, in the relationship between reliability of technical factors and intention to use, ease of use showed a partial mediating effect. Seventh, in the relationship between the social impact of environmental factors and intention to use, ease of use showed a partial mediating effect, and in the relationship between facilitation conditions and intention to use, ease of use showed a fully mediating effect. Through this study, we tried to present basic data on the determinants of the user's acceptable intention to use the mobile loan service.

• Journal of Digital Convergence
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• v.12 no.12
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• pp.313-321
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• 2014

In current society, the digital era that makes enormous amount of data, and the diversified city, the smart space, which has characteristics of creating, collecting and representing data, is appeared. After 2012, in the social media environment called hyper-connected society with wide-spread smart phone, people started to get interested in public data and big data by generalized mobile device and SNS. At first, development of forming platform of data was focused, but now, many different idea from diverse area have been suggested about data analysis and usage to visualize the space intellectualization service. To focus on the visualization process to increase the usage of this public data for ordinary people more than specialized people, this research grasps the present condition of open data and public data service from the current public data portal and considers the applicability of them. As the result of research, the analysis and application of data to ordinary people decrease the use of paper documents, and this research will help to develop the application which is fast and accurate about individual behavior and demand to utilize public data service in intellectual space.

• Journal of Digital Convergence
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• v.10 no.3
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• pp.191-196
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• 2012

The importance of hi-tech communications technology including mobile or ubiquitous system and the related business field is currently expanding. In terms of wellness for enhancing quality of individual life, ICT technology became a requirement, not an option. The first purpose of this study is to identify factors that influence user's perceived usefulness & perceived ease of use related to the acceptance of TAM focused on ubiquitous fitness service through multiple regression analysis, thereby discovering important factors influencing consumer behavior. In conjunction with the result, the second purpose of this study has also its implication on the u-Healthcare system development using QFD. That is, this research is to propose the possibility of combining the external variables of TAM to u-Healthcare system service characteristics with user requirement reflected by using QFD method. Based on these results, the suitable system may be constructed and developed.

• Journal of Digital Convergence
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• v.15 no.8
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• pp.183-193
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• 2017

Digital accredited certificates issued under the Digital Signature Act provide essential functionalities for online service, so certificates are used for various services such as online banking, e-government. However, certificates can be stolen by hackers and users need to install separate software to use certificates. Recently FIDO, which aims to solve the problems of password-based authentication and the lack of interoperability between authentication methods, is used for biometric authentication and TrustZone, hardware-based secure environment, is used for safe smartphone usage. In this paper, the new service method is suggested which uses FIDO-based biometric authentication and stores certificates in TrustZone. This method can not only improve security and convenience but also be easily applied to the service because it uses built-in functionalities of new smartphones such as biometric sensors and TrustZone. It is expected that people can use certificates in a safe and convenient way with this method.

• Journal of Digital Convergence
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• v.14 no.3
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• pp.243-250
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• 2016

The importance of platform businesses in the global market is growing, but in Korea, platform businesses with a global competitive edge are rare. This study compared the competitiveness of the local and international platform businesses by analyzing the six success factors of platform businesses. It surveyed 104 professionals in ICT regarding the competitiveness of SNS services (Kakao Talk, Facebook), mobile payment systems (Samsung Pay, Apply Pay), digital content (Naver, YouTube), online shopping (G Market, Amazon) and education (K-MOOC, MOOC). In sum, the local platform business sector, compared to its U.S. counterpart, is lagging behind in creativity, value creation, cost reduction, networking effects and the ability to build, change and develop new ecosystems.

• Journal of Digital Convergence
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• v.15 no.9
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• pp.471-477
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• 2017

This paper deals with the viewing rate trends of digital media service special reference to terrestrial real time broadcasting of IPTV. In a few years, TV viewership of young people is decreasing, the audience viewing rate of the terrestrial broadcasting which is the representative of the media decreases, and the change of the broadcasting industry is progressing. Especially after the terrestrial broadcaster 's VOD holdback was extended, the viewer' s movement on the competitive channel & mobile media was rapidly progressing. Researcher assumed that the viewing rate of the terrestrial real-time broadcasting has influenced the comprehensive channel, CJ E&M subsidiary channels. As a result, researcher verified using statistical methodological time series analysis and regression analysis. Based on these results, researcher expects media players to prepare policies for viewers' satisfaction and symbiotic growth of markets.

• Journal of Digital Convergence
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• v.17 no.4
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• pp.261-266
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• 2019

The purpose of this study is to assess usage of floating action button, a component of Google's Material Design. Case studies were conducted to overview the component's current usage and qualities, followed by eye-tracking experiments and in-depth interviews conducted to 12 subjects. Results have shown that while floating button can promote an action by catching viewers' attention with its striking visual, users tend to look at top more, thus preferring top placement for interfaces. To give positive user experience, designers should consider factors such as the amount of content covered by the button, the way users interact with the application, etc. This study aims to provide proper guidelines for the component's application.

• Journal of Digital Convergence
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• v.17 no.10
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• pp.13-21
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• 2019

The restricted network or the unbalanced distribution of spectrum is causing the problems of lack of spectrum resources and deterioration of the service quality. In addition, the existing centralized radio sharing method has not been a fundamental solution for radio sharing and is inefficient in terms of cost, convenience, and security. In this paper, we propose a blockchain-based spectrum sharing as a low-cost, trustworthy, high-efficiency platform that can distribute and share spectrum resources, and propose policies to realize this. In the spectrum sharing platform, spectrum information about Wi-Fi AP and LTE mobile hotspot is registered in the blockchain, and spectrum sharers and users can conclude peer-to-peer spectrum sharing contract quickly and efficiently through smart contract. The pay for the shared spectrum resources and reward for spectrum quality management open platform ecosystem to activate the circulation-sharing and it can provide a convenient and efficient public wireless infrastructure.