• Title/Summary/Keyword: 윤리적 이슈

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A New Dataset for Korean Toxic Comment Detection (비윤리적 한국어 발언 검출을 위한 새 데이터 세트)

  • Park, Jin Won;Na, Young-Yun;Park, Kyubyong
    • Proceedings of the Korea Information Processing Society Conference
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    • 2021.11a
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    • pp.606-609
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    • 2021
  • 최근 한국에서도 이루다의 윤리 이슈를 기점으로 딥러닝 모델의 윤리적 언어학습 필요성이 대두되었다. 그럼에도 불구하고 영어 데이터에 비해 한국어 데이터는 Korean Hate Speech Detection Dataset 이 유일하다. 이번 연구에서는 기존 데이터 세트의 유연성이 떨어지고 세부 라벨이 제한적이라는 문제를 개선한 새로운 데이터 세트를 제안하고, 해당 데이터 세트에 대하여 다양한 신경망 분류 모델을 적용한 벤치마크 결과를 공개한다.

스타트업의 마케팅윤리 연구에 대한 제언

  • Go, In-Gon
    • 한국벤처창업학회:학술대회논문집
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    • 2017.04a
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    • pp.36-36
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    • 2017
  • 기업 간, 브랜드 간의 치열한 경쟁은 날이 갈수록 심해지고 있으며, 좋은 제품을 만들 수 있는 기술력이나 우수한 인력, 양호한 재무능력은 기업이 생존하기 위해 기본적으로 갖추어야 할 필요조건이 되었다. 그런데 기업이 성공하기 위해서는 어떤 능력이 필요할까? 바로 마케팅능력이다. 마케팅 능력이 있어야 충성도 있는 고객을 창출할 수 있고 시장점유율 제고를 통해서 목표하는 바람직한 성과를 산출할 수 있다. 마케팅 부문의 능력이나 지식은 타 부문에 비해서 기업성과에 미치는 영향이 크며, 궁극적으로는 기업의 지속적 경쟁우위를 달성하기 위하여 반드시 갖추어야 할 요소라는 것을 많은 연구들은 보여주고 있다. 이때 기업이나 브랜드가 윤리적인 모습을 소비자에게 보여준다면 경쟁자에 비해서 훨씬 용이하게 충성도를 이끌어 낼 수 있을 것이다. 따라서 마케팅윤리는 매우 중요한 이슈이다. 최근 소비자의 감정을 상하게 하는 국내외 기업행태가 매스컴에 자주 오르내리고 있는데, 이러한 소식을 접한 소비자들은 해당기업에 대해서 부정적인 인식을 가지게 되어 제품이나 서비스를 구매하지 않으며, 주변사람들에게 좋지 않은 입소문을 내기도 하므로 기업의 마케팅 담당자는 윤리적인 측면을 고려하여 의사결정을 내려야한다. 기업의 사회적 책임(CSR)과 마케팅윤리는 상호 연관된 개념으로 보아도 무방하다. 그런데 마케팅의 윤리적인 측면을 고려하다보면 의사결정 상황이 마케팅 분야에만 국한되지 않거나 소비자의 이익과 기업의 이익이 상충하는 경우가 빈번하게 발생하게 되어 의사결정을 어렵게 만든다. 특히, 스타트업의 경우는 기존기업에 비해서 업력이 길지 않고 우선적으로 처리해야하는 업무가 많다보니 마케팅 윤리적 측면을 중요하게 생각하지 않는 경향이 많다. 하지만 마케팅 윤리는 단시간에 구축하거나 보완할 수 있는 것이 아니므로 스타트업의 경영자들은 이 문제를 중요하게 생각하여야 할 것이다. 본 연구는 기존의 마케팅 윤리연구 동향을 분석하여 스타트업의 마케팅윤리 연구의 방향을 제시하고자 한다.

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An Ethical Dilemma and Unethical Behavior of Information Sharing by Information Asymmetry Level (정보비대칭 수준에 따른 정보공유의 윤리적 딜레마와 비윤리적 행동에 관한 연구)

  • Jung, Byoungho
    • Journal of Digital Convergence
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    • v.16 no.7
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    • pp.131-144
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    • 2018
  • The purpose of this study is to empirically examine the unethical information sharing by information asymmetry. I will confirm the effect of ethical dilemma, unethical intention and behavior by the information asymmetry. A research method used the structural equations. The analysis showed causal relationship that ethical dilemma and unethical intention and behaviors by the information sharing. In particular, The ethical dilemma by position level showed different from the factor between dilemma and intention. As a result, the organization should manage differently ethical issue according to position level. The contribution in this study has expended an interpretation scope of broken windows theory from social science and explained a discriminative management of the ethical dilemma by position level from the practical view. A Future study should investigate an unethical behavior reduce by information security systems.

Persuasive Impact of Native Advertising for Social Issues: Focusing on Source of Native Advertising and Consumer Tendency for Ethical Consumption (기업의 사회적 메시지를 담은 네이티브 광고 효과 연구)

  • Yu, Eunah;Choi, Jieun
    • Journal of Service Research and Studies
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    • v.13 no.2
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    • pp.24-40
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    • 2023
  • As the aversion to advertising grows, native advertising has gained significant attention as a means to counteract this rejection. Native advertising is designed to seamlessly blend with other content on the page where they are displayed. They mimic the overall design and presentation of the platform, providing a natural exposure to consumers. Many companies utilize native advertising, but there is not much academic research on this topic. Therefore this study aims to examine the effectiveness of native advertising for social issues. The study looked at two types of native advertising: ads created by a company and ads sponsored by a company. Results suggested that consumers showed more positive attitudes towards a company's ads if they were sponsored by the company rather than created by the company. This study argued that this effect would be more pronounced for consumers who tended to buy ethically. To verify these hypotheses an online experiment was conducted revealing that on average consumers displayed the same attitude toward a company whether the native advertising was created or sponsored by a company. However, it was also discovered that consumers with a tendency for ethical consumerism formed more positive attitudes toward companies when the company sponsored native advertising as opposed to having created it. In practice, this study suggests how companies can improve the effectiveness of native advertising, such as implementing native advertising as a sponsor and being transparent about their advertising to appeal to consumers with high ethical consumption tendencies. This study expands the scope of research in areas related to native adverting and corporate social responsibilities.

Legal and Ethical Insight about Witch Hunt Issues on Online News and 'Pseudo Press' (온라인 매체상의 현대식 마녀사냥 이슈와 '유사언론 행위'간 법적·윤리적 논쟁에 대한 고찰)

  • Jeung, Woon Gap
    • The Journal of the Korea Contents Association
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    • v.18 no.7
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    • pp.1-9
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    • 2018
  • Present study investigated the crash phenomenon between freedom of press and pseudo press. For that researcher gathered online witch hunt cases from 2012 to 2017 and interpret with the logical basis of argument which needs to control pseudo press activity. On the other hand, present research arranged former studies about freedom of press and right of reputation and privacy as a counterpart that can be ethical debate. Futhermore, court case about right of small independent media where has less than 5 people also gathered. By Comparison of each ethical and legal basis, this study provide the insight which can inspire to think about real right of citizen and press.

The Ethics of Robots and Humans in the Post-Human Age (포스트휴먼 시대의 로봇과 인간의 윤리)

  • You, Eun-Soon;Cho, Mi-Ra
    • The Journal of the Korea Contents Association
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    • v.18 no.3
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    • pp.592-600
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    • 2018
  • As the field of robots is evolving to intelligent robots that can replace even humans' mental or emotional labor, 'robot ethics' needed in relationship between humans and robots is becoming a crucial issue these days. The purpose of this study is to consider the ethics of robots and humans that is essential in this post-human age. It will deal with the followings as the main contents. First, with the cases of developing ethics software intended to make robots practice ethics, the authors begin this research being conscious about the matter of whether robots can really judge what is right or wrong only with the ethics codes entered forcibly. Second, regarding robot ethics, we should consider unethicality that might arise from learning data internalizing human biasness and also reflect ethical differences between countries or between cultures, that is, ethical relativism. Third, robot ethics should not be just about ethics codes intended for robots but reflect the new concept of 'human ethics' that allows humans and robots to coevolve.

Research on institutional improvement measures to strengthen artificial intelligence ethics (인공지능 윤리 강화를 위한 제도적 개선방안 연구)

  • Gun-Sang Cha
    • Convergence Security Journal
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    • v.24 no.2
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    • pp.63-70
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    • 2024
  • With the development of artificial intelligence technology, our lives are changing in innovative ways, but at the same time, new ethical issues are emerging. In particular, issues of discrimination due to algorithm and data bias, deep fakes, and personal information leakage issues are judged to be social priorities that must be resolved as artificial intelligence services expand. To this end, this paper examines the concept of artificial intelligence and ethical issues from the perspective of artificial intelligence ethics, and includes each country's ethical guidelines, laws, artificial intelligence impact assessment system, artificial intelligence certification system, and the current status of technologies related to artificial intelligence algorithm transparency to prevent this. We would like to examine and suggest institutional improvement measures to strengthen artificial intelligence ethics.

건설기업의 조직구조 및 조직문화, 윤리의식이 조직갈등과 상사신뢰, 조직효과에 미치는 영향

  • Kim, Gwang-Nam
    • 한국벤처창업학회:학술대회논문집
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    • 2019.04a
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    • pp.171-173
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    • 2019
  • 본 연구의 목적은 조직구조와 조직문화, 윤리의식의 특성을 분석하고 조직갈등과 상사신뢰, 조직효과에 영향을 미치는 요인을 건설기업의 조직원을 대상으로 규명하고자 한다. 지금까지의 기업은 조직효과를 높이기 위하여 주로 조직구조나 조직문화를 중심으로 연구와 평가를 해왔다. 특히 윤리의식이 많은 이슈가 되고 있는 현대사회에서 기업은 윤리경영으로 얻은 신뢰를 통해 경쟁력을 높여 지속경영을 가능케 하고자 노력하고 있다. 이에 기업조직의 윤리의식이 조직갈등과 상사신뢰, 조직효과에 정(+)의 영향을 미치는 것을 확인하여 이를 바탕으로 국내 건설기업의 조직효과성 제고를 위한 실질적인 방안들을 모색 할 수 있다.

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Experiences of Ethical Issues and Needs for Ethics Education in Clinical Nurses (임상간호사의 윤리적 이슈 경험과 윤리교육 요구)

  • Shin, Ja Hyun;Jeong, Seok Hee;Lee, Myung Ha;Yang, Youngran
    • Journal of Korean Academy of Nursing Administration
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    • v.21 no.3
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    • pp.327-339
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    • 2015
  • Purpose: This study was done to identify the experiences of ethical issues and needs for ethics education in clinical nurses. Methods: A cross-sectional survey was used and data were collected in 2013. Participants were 428 clinical nurses working in the general units of seven medical hospitals. The Ethical Issues in Clinical Practice Tool was used. Data analysis was performed using SPSS/WIN 19.0. Results: 'Providing care with a possible risk to your health' was the most frequent and disturbing ethical problems for nurses. The highest helpful ethical topic was 'the patients' right, autonomy and informed consent'. The ethical issue experience was significantly different according to education level, work units, and type of employment. The necessity of ethics education was statistically different according to age, religion, level of education, duration of working as RN, position, shift type, and continuing education about nursing ethics. Conclusion: The results of this study show that nursing educators need to provide practical ethics education based on frequent ethical issues and helpful education topics. These findings can be used in developing effective education strategies for clinical nurses and nursing organizations to improve nurses' ethical decision-making abilities.