• Title/Summary/Keyword: 유형론

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A Study on the User Segmentation Analysis through POSA method (POSA 분석을 통한 소비자 유형 분류에 관한 연구)

  • Kim, Tae-Kyun
    • 한국HCI학회:학술대회논문집
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    • 2006.02b
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    • pp.252-257
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    • 2006
  • 기본적으로 모든 소비자들은 조금씩 다르며, 제품은 그 차이를 극대화 시킴으로써 다양한 소비를 촉진하게 된다. 이와 같은 시장 세분화와 포지셔닝 전략은 디자인 경영에 있어 매우 중요한 전략적 단계라 할 수 있으며, 기업의 소비자 분석의 목적이기도 하다. 다차원 척도법은 군집 분석에서와 마찬가지로 자료에 내재된 구조를 찾아내어 자료를 함축적으로 표현하고자 하는 자료축약형 다변량 분석 기법이다. 패턴 분류의 수량화를 이용하는 POSA(Partial Order Scalogram Analysis)는 MSA(Multidimensional Scalogram Analysis)의 구조화된 방법으로 디자인 전략을 수립하는 단계에서 소비자의 성향을 보다 세분화할 수 있다. 본 논문에서는 디자인 리서치 단계에 POSA 방법론을 적용하였을 때 소비자 유형 분류가 가능하다고 보고, 창의적 디자인 컨셉의 도출에 어느 정도 역할을 하는지 알아보고자 함을 목적으로 하였다. 본 연구에서는 부분적 계층 분석법인 POSA 분석방법을 통하여 사용자의 계층을 세분화하는 방법을 고안하고, 이를 분석함으로써 소비자의 유형을 분류하여 디자인 포지셔닝과 방향을 제시하는 방법론을 제안하고자 하였다. 이를 위하여 설문조사를 통하여 POSA 기법을 이용한 소비자 유형 분류 방법이 고안되었고, 이를 기반으로 모바일 기기를 위한 프로젝트에 실제 디자인 사례로 적용되었으며, 이러한 소비자 유형 분석을 통하여 타겟 유저의 시나리오 작성 단계에서 창의적 발상을 지원한다는 점을 발견할 수 있었다.

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The comparison study of the structure of mind and psychologic type of C.G Jung to Ji-In-Lon and Sa-Sang constituition of Lee Je Ma (융의 마음의 구조, 유형론과 이제마(李齊馬)의 지인론(知人論), 사상인(四象人)과의 비교 고찰)

  • Kim, In Tae;Ko, Byung-Hee;Song, Il-Byeong
    • Journal of Sasang Constitutional Medicine
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    • v.8 no.2
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    • pp.95-116
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    • 1996
  • As considering a comparison study of the structure of mind and psychologic type of C.G Jung to Ji-In-Lon and Sa-Sang constituition of Lee Je Ma, I've got the following conclusion. 1. The study of the structure of mind of Jung and Ji-In-Lon of Lee Je ma have a important meaning to each theory of type of men. They developed their own peculiar theory of type men by the analysis of the mind of men. 2. Jung explained the organization of recognition by four phase theorical structure; consciousness, personal unconsciousness, collective unconsciousness, self. Lee Je Ma explained the organization of recognition by four phase theorical structure;Sa, Sim, Sin, Mul. And theory of type of men, Jung established four type; Tae-Yang-In, Tae-Um-In, So-Yang-In, So-Um-In, They all established the four phase structure, which have things in common. 3. Jung studied the consciousness and unconsciousness and Lee Je Ma studied the Sung-In, Eui, Ye, Ji, and Sim-Yock-Bi, Bak, Tam, Na. I think they have a close relationship. And I think there is relationship between consciousness, unconsciousness to Gun-Ja-Ji-Sim, So-In-Ji-Sim. 4. I think there is thought of relationship between Lee Je Ma's Dae-Dong, Gak-lip, Hang-gi-ji, Hang-gi-hang and Ho-sun, Oh-ak, Sa-sim, Tae-hang and relationship of internal organ's size to Jung's the first function, second function, third function, fourth function. 5. I think the relationship between the type of Jung;thinking type, feeling, type, sensation type, intuition type to the type of Lee Je Ma; Tae-Yang-In, Tae-Um-In, So-Yang-In, So-Yang-In, So-Um-In needs more study.

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Types of literary therapy's subjective perceptions utilized by Q-methodology (Q-방법론을 활용한 문학치료에 대한 주관적 인식 유형)

  • Park, Jeong Hye;Choi, Kyoungho
    • Journal of the Korean Data and Information Science Society
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    • v.26 no.6
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    • pp.1465-1477
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    • 2015
  • In Korea, the word, 'Literary Therapy' can be replaced by 'Bibliotherapy', 'Journal Therapy', 'Writing Therapy', 'Poem Therapy', 'Integrated Literary Therapy', or 'Imaginary-Oriented Poetry Therapy', and so on. This study, intended on people related to literary therapy, uses Q-methodology as useful research method of objectifying abstract concepts which can be perceived differently according to individual experience or perception, to investigate types of literary therapy's subjective perceptions. The result of study can be analyzed by four types: The first type is 'Pursuing Generalization', the second type is 'Considering the Therapist', the third type is 'Emphasizing the Integration', and the forth type is 'Maximizing the literary therapy'. Through this result of the study, we can find the responsibility of literary therapy as a leader of cultural, artistic therapy to break down various pathological situations which contemporary society have.

A study on types of AIDS perception : Focus on Q-methodology Application (AIDS인식 유형에 대한 연구 : Q방법론 적용을 중심으로)

  • Ahn, Lee-Su
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.17 no.10
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    • pp.46-53
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    • 2016
  • The purpose of this study is to analyze the cognizance of AIDS by applying the Q methodology, as well as to provide preliminary data for developing AIDS prevention campaigns. A Q population was identified from a literature search and in-depth interviews. The study process analyzed the P sample, the study participants, using the Q-sorting methodology to produce the Q sample, which is composed of statements from October 20 to 27, 2014. 20 participants (analyzed) 27 statements and 3 types of AIDS cognizance were produced as a result. These types are 1(N=9), 2(N=6), and 3(N=5), which correspond to denial, social support, and selfish motivation, respectively. The members of the denial type had a strongly negative opinion about AIDS, whereas the social support type showed a friendly gesture. The selfish motivation type took a neutral stance. The common and different points, as well as the distinctive features of these types, were studied. The accomplishments of this study include suggesting an efficient strategy for making an AIDS control policy, as well as a qualitative analysis, through the employment of the Q-methodology, which is useful for understanding human beings' (internal viewpoint).

An Exploratory Study on Types of the Social Work Practice of Social Workers by applying Q Methodology (Q 방법론을 활용한 사회복지사의 실천유형에 대한 탐색적 연구)

  • Kim, Hyun-Jeong;Kim, Hye-Jin
    • Korean Journal of Social Welfare Studies
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    • v.45 no.2
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    • pp.263-288
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    • 2014
  • The goal of this research is to discover various cognitive types on social work practice by using Q methodology which explores subjectivities of human beings. The researchers selected 40 Q items among 293 Q populations from data through in-depth interviews of eight social workers and literature reviews, and the reliability was r=.816. Twenty-nine social workers sorted Q items and the obtained data was analysed by the QUANL program. The perception types were divided into three patterns and the eigen value was .5849. Three perception types on social workers' practices were 'relationship-centered(type 1)', 'change-centered(type 2)' and 'resource-centered(type 3)' practices. These types were different in perceptions on identification of relationship with clients, key characteristics, skills and strengths as a social worker. According to these results, the researchers offered some significant implications and suggested several following studies.

An analysis of Learning Attitude among the Chinese Students in Korea - focused on the Q Methodology - (한국 내 중국 유학생의 학습태도 유형 분석 - Q방법론적 접근 -)

  • Li, Zhangpei;Li, Xiaohui;Park, Changun
    • Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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    • v.7 no.6
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    • pp.115-123
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    • 2017
  • The purpose of this research provides analyzes the learning attitude types by Chinese students in Korea. For this purpose, we have adopted of the practical research methodology and quantitative research methodology, which can objectively determine the individual's ideas and behavior of the "Q methodology". To this end, This research is targeted at Chinese students in the students' learning attitude implemented by 4 types and analyzes questionnaires of each type. The analysis results are categorized as the type of learning environment is not satisfied; positively cooperate with the learning process and the environment; the lack of learning motivation; and paradoxical learning state. As a result of this discussion, Chinese students should have clear motivation to learn new things; improve their korean language ability; and need to know their clear learning methods. Nowadays, more and more Chinese students are choosing study abroad. Therefore, the learning attitudes and learning abilities as two of the most important of focus from society.

Types of perception on the body shape of the pregnant women (임산부의 체형에 관한 인식 유형)

  • Cha, Su-Joung;Joo, Min-Kyung
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2019.07a
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    • pp.393-394
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    • 2019
  • 본 연구는 현재 임신 중인 임산부 중 6개월 이상의 임산부를 대상으로 스스로가 본인의 체형을 어떻게 인식하고 있는가 하는 주관적 평가를 유형화하고 유형별 특성을 고찰하고자 하였다. 이를 통해 임산부의 체형에 적합한 의복디자인 및 패턴설계에 필요한 기초자료를 제공하고자 하였다. 본 연구는 Q방법론을 사용하였으며, Q분석은 쿼넬 프로그램(QuANL pc program)을 사용하였다. 임산부의 체형에 대한 인식 유형은 가는 팔다리 중앙 반구형 복부 체형, 처진 복부 돌출 체형, 굵은 윗팔 중앙 돌출 복부 체형의 3가지 유형으로 분석되었다. 가는 팔다리 중앙반구형 복부 체형은 임신 전 BMI지수가 가장 낮아 정상에 속하였으며 팔다리는 가늘고 다른 부위는 거의 살이 찌지 않았으며 배만 나왔다고 인식하였다. 처진 복부 돌출 체형은 임신 전 BMI 지수가 가장 높아 과체중에 속한 유형으로 가슴둘레, 엉덩이둘레뿐만 아니라 몸에 전체적으로 살이 쪘으며, 배가 아래로 처진 체형으로 인식되었다. 굵은 윗팔 중앙 돌출 복부 체형은 제1유형과 같이 복부의 중앙부분이 돌출되어 있다고 인식하였으나 윗팔둘레가 굵어졌다고 인식하여 제1유형과는 차이를 나타냈다. 임신 전 BMI 지수는 중간인 그룹으로 정상에 속하였다. 향후 연구에서는 임산부의 실제 체형 분석을 통하여 본 연구의 인식체형과의 차이를 비교 분석해보는 것도 의미 있는 연구가 될 것으로 생각된다.

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The Study of Subjective Awareness Acceptance about the Successful Scene of and (<강남스타일>과 <젠틀맨>을 성공하게 한 장면에 대한 주관적 수용인식 유형 연구 Q-Sort 분석을 중심으로)

  • Huh, Sang Moo;Lee, Ok Ki;Kim, Woo Je
    • Korean journal of communication and information
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    • v.73
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    • pp.92-128
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    • 2015
  • We found that world wide popularity was attracted by Korea culture aspects of Psy's . The main factors that caused the syndrome, we noticed that the image of Korea. Expressly, we compared the Korea cultural scene that appeared in and . So, we analyzed successful Korea cultural factors of . For the analysis, we applied the Q methodology. As a result, in , we found 'Recreation Type', 'Advanced Development Type', 'Relieve fatigue type' and 'Adult Type'. Most of these factors have been recognized in Korea cultural factors. we found 'Communal Dancing Type', 'Cheeky Dance Type', 'Pleasant Packing Carriage Type', and 'afflicting type'. However, the Korean factor of were identified only 'Packing Carriage Culture'.

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