• Title/Summary/Keyword: 유행수용

Search Result 62, Processing Time 0.021 seconds

A Study on Consumers' Clothing Buying Intention Adopted By the Technology Acceptance Model (혁신기술수용모델(TAM)을 적용한 스마트 의류 구매의도 연구)

  • Kang, Keang-Young;Jin, Hyun-Jeong
    • Journal of the Korean Society of Clothing and Textiles
    • /
    • v.31 no.8
    • /
    • pp.1211-1221
    • /
    • 2007
  • This research investigates the effects of fashion innovativeness and technology innovativeness on the attitude and the buying intention of smart clothing. This study employs TAM(Technology Acceptance Model) proposed by Davis(1989) as a theoretical framework. Two hundred sixty-five respondents comprised a sample used to examine a structural model. The structural equation model using AMOS was performed to test hypotheses. Fashion innovativeness was found to affect perceived usefulness while technology innovativeness affected perceived ease of use. Perceived usefulness was found to influence attitude towards smart clothing. Perceived ease of use was also found to affect attitude towards smart clothing. The attitude towards smart clothing has a direct effect on the buying intention of smart clothing. In addition, this study revealed that employing TAM to investigate the adoption of smart clothing was appropriate. Lastly, implications of this research and suggestions for future studies were discussed.

Factors Affecting the Viewing Intention for Untact Performance Using Value-Based Acceptance Model (가치기반수용모델을 활용한 언택트 공연 관람의도 영향요인 연구 : COVID-19 팬데믹 시기 온라인 스트리밍 공연을 중심으로)

  • Kwon, Sunjung;Son, Jaeyoung
    • 지역과문화
    • /
    • v.8 no.2
    • /
    • pp.49-68
    • /
    • 2021
  • The pandemic of COVID-19 also affected performing arts business and stimulated 'Untact' performances, which means online streaming of the shows including real-time streaming. This study sought to examine factors to the consumers' acceptance. The research framework was based on the VAM, a revised model of TAM for the ICT products and services. For the research, consumer survey was conducted, where ndependent variables are perceived usefulness, pleasure, technicalty and innovation resistance, and dependent variables are percieved value and acceptance. Smart PLS was used to test the hypothesis. The result shows that the significant factors were percieved usefulness(+), pleasure(+) and innovation resistance(-). The percieved technicalty was not significant, the major reason would be that the digital devices and the internet technology are percieved a commodity these days in Korea. Percieved value was significant factor to acceptance. This study is meaningful because it is about the new phenomenon of 'untact' performance through the VAM methodology and it examined the significant factors to the attitude from the perspective of benefits and costs. There is limit that this study didn't consider old peoples' attitude. It is the reason that the continuous researches are necessary.

A Study on Relationships between Fashion Style Adoption and Selection Criteria and Use of Fashion Information Sources in Clothing-Purchase (의복의 유행 스타일 수용과 선택기준 및 유행 정보원의 활용과의 관계연구)

  • Jung Chan Jin;Kim Ok Jin
    • Journal of the Korean Society of Clothing and Textiles
    • /
    • v.12 no.3 s.28
    • /
    • pp.351-361
    • /
    • 1988
  • The purpose of this study was to investigate the relationships between fashion style adoption and consumers' demographic characteristics, selection criteria and use of fashion information sources respectively and find out how their concerned variables influenced high fashion style adoption. For this study, the questionnaire was administered to a sample of 554 female adults in Kwangju. frequency distribution, Mean, Pearson's Correlation, Analysis of variance and Path Analysis were used fer the statistical analysis. The results obtained were as followers. 1) Level of fashion style adoption showed a normal distribution like a wave. 2) Consumer's demographic characteristics variables, such as age, educational level and income significantly associated with fashion style adoption. Younger consumers adopted tile high fashion style 41)an more aged consumers. while consumers in higher educational and income level adopted high fashion style than consumers in lower. 3) Among individuality, conformity, practicality and economy in selection criterias, only individually and practicality associated with fastion style adoption in clothing purchase. In the case of the high fashion style adoption, purchasing with individuality was increased, while purchasing with practicality was decreased. 4) The use of marketer dominated sources in fashion information sources significantlyassociated with fashion style adoption. In the case of high fashion style adoption, the use of marketer dominated and neutral information sources was higher. 5) The use of marketer dominated information sources had a main effect on high fashion style adoption in clothing purchase. Especially in the group composed of college students and occupational women, individuality and praticality as selection criterias came to be important effects. While in the group composed of housewives and non-occupational single women, age, educational level and income came to be important effects.

  • PDF

An Analysis of Trend Acceptance of Clothing Items at an Internet Shopping Mall specializing in Fashion - Focusing on 08 S/S Season - (인터넷 패션 전문 쇼핑몰 의류제품의 트렌드 수용분석 - 08 S/S 시즌 여성복 중심으로 -)

  • Lee, Yoo-Mi;Chung, Sham-Ho
    • Journal of Fashion Business
    • /
    • v.13 no.4
    • /
    • pp.85-98
    • /
    • 2009
  • Advance development of the internet has brought significant changes to the distribution structure of the fashion industry, resulting in decreased sales in Road shops and sudden growth of online fashion specialty shopping malls. As detailed analysis on internet fashion shopping malls is necessary in order to make a future projection on changes in the fashion industry, this thesis aims to study the color, fabric / pattern, silhouette, item / detail, image, etc of 2008 S/S apparel fashion style sold in the top ten shopping malls, selected in terms of sales volume and awareness. The results were further analyzed to characterize each individual shopping malls, upon which the design was compared with the five main trends for the season provided by three fashion research agencies in order to study the level of trend acceptance. Studies showed that 'Romantic Sake' trend was most widely accepted, followed by 'Eco Nature' which most reflected the characteristics of Spring. 'Modern Ethenic' trend was most aggressively accepted at more upscale shopping malls targeting older demographic, while " Play Urban' was highly accepted by shopping malls specializing in young casual. Due to the disadvantage of not being able to try on the items before purchase, styles following the 'City Luxe' trend featuring fitted suits showed the lowest trend acceptance. Amongst the design elements, color was most widely accepted.

Media archaeological research on arcade games since the 1990s: Focusing on the rhythm action game (1990년대 이후 아케이드 게임에 대한 미디어 고고학적 연구: 리듬액션게임을 중심으로)

  • Jeon, Eun Ki
    • Journal of Korea Game Society
    • /
    • v.22 no.1
    • /
    • pp.77-86
    • /
    • 2022
  • This article argues that electronic entertainment has continued to this day, contrary to the existing view that it has been absorbed by digital games since the 1990s. From a media archaeological point of view, it tracks in what cultural and technical context the electronic entertainment called "Pump It Up", which has been popular since the late 1990s, has been accepted and used by gamers. The big trend of 'Pump' took place through a "performative shift" of gamers' creative game performing, and the rise and fall of the 'Pump' took place through competitions and interactions between imaginaries and practices that each subject surrounded the game had. In conclusion, it suggests the necessity of media archaeological research on various genres of arcade games.

The Impact of Clothings of Kisaengs in the later Choson (조선후기의 기녀 복식이 사회에 미친 영향)

  • Kim, Hye-Young
    • The Journal of Natural Sciences
    • /
    • v.8 no.2
    • /
    • pp.289-321
    • /
    • 1996
  • After the two big wars (Imjin Woeran and Byungia Horan), the Lee Dynasty confronted rapid transitional periods in almost all aspects of the society. Corruption of the governmental system by the wars and disordered social structures also caused confusion in the social position system. In addition, development of the commercial economic system and monetary economy brought up a new rich middle-class, "Joong in Gyegeup". In ideological aspects, Confucianism indulged in and stick to isms and ics, and the Confucian morality slackened, thus a more pragmatic ideology, "Silhak Sasang", developed. And the emergence of the modern literature and art of the 'common people' was followed by the appearance of the common-people class including those having the common-people concept among the noble-class "Yangban Gyegeup". This evoked a new common costume culture and the fashion appeared. The public could no longer find the power and appeal from the preexisting ruling classes due to the changed role and sense of value. Thus, they sought a new symbolic leader group that would to be the new standard of the newly changed society. That was a group of people called as "Kisaeng" liberal and independent. They were performing social activities, enjoying poetry, music and dancing, and classy dressers, having physically attractive bodies. The erotic as well as luxurious mode proposed by them reflected the trend of that time. It concurred well with the concept and taste of the public, so it was accepted with a good response. That is, by following these leaders, the public achieved their identification and tried to share the prestige of the leaders. For this reason, the Kisaeng group attracted the public attention and led the taste of the public, thereby becoming the influential fashion leaders of that age.

  • PDF

The N-terminal Region of the Porcine Epidemic Diarrhea Virus Spike Protein is Important for the Receptor Binding (PED 바이러스 Spike 단백질의 세포 수용체 결합 부위 확인)

  • Lee, Dong-Kyu;Cha, Se-Yeoun;Lee, Chang-Hee
    • Microbiology and Biotechnology Letters
    • /
    • v.39 no.2
    • /
    • pp.140-145
    • /
    • 2011
  • Porcine epidemic diarrhea virus (PEDV) infection causes acute enteritis with lethal watery diarrhea resulting in a high mortality rate in piglets. As with the other members of group 1 coronaviruses, PEDV also utilizes the host aminopeptidase N (APN) as the major cellular receptor for entry into target cells. The coronavirus spike (S) protein is known to interact with the cellular surface for viral attachment and the S1 domain of all characterized coronaviruses contains a receptor-binding domain (RBD) that mediates a specific high-affinity interaction with their respective cellular receptors. Although the RBDs of several coronaviruses have been mapped, the location of the PEDV RBD has to date not been defined. As a first step toward the identification of the region of the S protein of the PEDV that is critical for recognition with the cellular receptor, we generated a series of S1-truncated variants and examined their abilities to bind to the porcine APN (pAPN) receptor. Our data indicate that the N-terminus of the S1 domain is required for pAPN association. The results from the present study may assist in our understanding of the molecular interactions between the PEDV S protein and the pAPN receptor.

A Study on Factors Affecting Use Motivation and Preference in TV Food Program Viewing (음식 콘텐츠 이용 동기와 선호도에 영향을 미치는 요인에 관한 연구)

  • Park, Shin-Young
    • The Journal of the Korea Contents Association
    • /
    • v.20 no.7
    • /
    • pp.534-546
    • /
    • 2020
  • The purpose of this study was to investigate the preference, use motivation about TV food program, and look into the relationship between these variables and tendency of eating alone, interest for food and empathy. The results of this study showed that five factors of motivation were extracted: ASMR pleasure, visual pleasure, emotional vicarious gratification, information seeking and time-spending. The interest for food effects all of five motivation. Tendency of eating alone had no effect on use motivation. The higher the motivation for visual pleasure, the more preference for mukbang entertainment show, TV food drama, internet mukbang. The higher the motivation for ASMR pleasure, the more preference for TV food drama and internet mukbang. As for high tendency of eating alone, preference for cookbang show and TV food drama was high. People with low empathy showed the preference for TV food drama.

Koguryo's Buddhist Relations with Silla in the Sixth Century - Focusing on Koguryo's Role in Transmitting the State Buddhism of Northern Wei to Silla

  • Mohan, Pankaj N.
    • Journal of the Daesoon Academy of Sciences
    • /
    • v.19
    • /
    • pp.47-80
    • /
    • 2005
  • 고구려는 지리적인 조건으로 말미암아 삼국 가운데 가장 먼저 불교를 수용할 수 있었으며 5세기부터 7세기사이에 고구려의 불교문화가 백제, 신라와 고대 일본에 전해져 동아시아 전체에 보급되었다. 불교 전래 당시부터 고구려 왕실이 열성적으로 불교를 신봉한 일은 충분히 주목할 가치가 있는데, 왜냐하면 중앙 집권적 국가로 전환을 시도하던 때 마침 불교의 사회적 정치적 가치를 인식하게 되었기 때문이다. 불교와 왕권이 상호 관계를 강화하는 쪽으로 힘을 결집시켰는데, 왕실은 불교에 대해서 후한 지원을 아끼지 않았으며, 불교는 전륜성왕, 혹은 우주를 지배하는 자, 미륵 그리고 보살 등 모티브의 상징적 중요성을 통치자에게까지 확대시킴으로써 통치자의 지위를 신성시하는 이념적 기틀을 제공하였던 것이다. 이런 맥락에서 볼 때 불교를 받아들인 후에 세워진 비문들이 왕명 앞에 성(聖) 자를 붙여 왕의 지위를 신성화하는 의미를 나타내고 있다는 점은 우연의 일치가 아니다. 4세기말 국가 차원에서 불교를 수용한 고구려와 6세기초 법흥왕 당시의 신라는 시대적인 차이가 있으나, 국가 발전의 같은 단계에 서있었기 때문에 이 두 나라의 초기 불교 정책에 많은 유사점을 찾을 수 있다 고구려에서 거칠부와 더불어 신라로 넘어 온 혜량법사가 진흥왕 12년에 처음 개최된 백고좌강회는 《인왕경》에 입각한 것이며, 이 법회가 신라인의 사상적 통합과 진흥왕의 위업을 향상하는 데 기여하였다고 여겨진다. 그리고 진흥왕이 말년에 승복을 입고 법운이라는 법호를 택했는데 여기서 주목할만한 것은 법운(法雲)이 《십지경》에서 말하는 보살의 수행 최종 단계 그것에서 따온 것이며, 《십지경》은 이미 고구려에 익히 알려졌을 것이었다.신라 화랑이 미륵의 현현으로 여겨졌다 함은 일찍부터 지적되어 온 것입니다만 이 논문에서, 그것은 북중국에서 5·6세기경 유행한 그리고 소미륵으로 간주된 월광동자 (月光童子)신앙이 고구려를 통해 남하여 화랑의 사상적인 바탕이 됐다는 것으로 이해하였다. 그 증거로 《수라비구월광동자경》에 나타난 용어와 고대 한반도의 지명을 들 수 있는데 이 경은 고구려의 선인(仙人) 사상 및 신라의 화랑을 간접적으로 직결시킨다는 점도 염두 할 필요가 있다.

  • PDF

A Study on Factors Affecting Usage Intention of Metaverse Services in the Work Environment (업무환경에서의 메타버스 사용의도에 대한 영향요인 연구)

  • Wonsang Cho;Hyunchul Ahn
    • Knowledge Management Research
    • /
    • v.23 no.4
    • /
    • pp.251-273
    • /
    • 2022
  • Metaverse is one of the most frequently used words recently, with digitalization accelerated by the COVID-19 pandemic that started in 2019 and the development of information and communication technology. It is expected to bring a new revolution in our life as a whole in user experience. In particular, as telecommuting was adopted in the business area, interest in virtual office services such as digital video conferencing and remote offices, which are similar to the metaverse, has also increased. In this study, a study on the intention to use the metaverse service used in the work environment was applied to the Unified Theory of Acceptance and Use of Technology 2(UTAUT2). External variables for metaverse characteristics, such as self-presentation, telepresence, and technostress, were analyzed and discussed. In this study, PC-based Gather.town and VR-based Facebook Horizon, currently the most well-known and considered usable in work environments, were introduced to potential users and conducted a survey. This study has academic implications in that the research has examined the factors that affect the technology acceptance intention of users who want to apply the metaverse as a work environment based on the UTAUT2 model, unlike previous studies that have been mainly researched on the general metaverse. In practice, it may be helpful to suggest factors that should be considered when firms adopt the metaverse for business purposes.