• Title/Summary/Keyword: 유행민감도

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Determinants of Adolescents' Consumption Disequilibrium: In the Perspective of Herding Behavior Theory (청소년의 쏠림소비 영향요인 연구: 무리행동이론 관점에서)

  • Lee, Jong Man
    • The Journal of the Korea Contents Association
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    • v.19 no.5
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    • pp.363-370
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    • 2019
  • The purpose of this paper is to investigate motivational factors and consequence of the herd behavior of adolescent consumers under the buying decision process in the connected era of internet. For such purpose, this study built a research model and examined how sensitivity to fads, interaction and inaccuracy affect the disequilibrium consumption of adolescents. We also examined the relationship between disequilibrium consumption and consumption happiness. The survey method was used for this paper, and data from a total of 142 students were used for the analysis. And structural equation model was used to analyze the data. The results of this empirical study is summarized as followings. First, sensitivity to fads and interaction have direct effect on the disequilibrium consumption of adolescents. Second, disequilibrium consumption has a positive effect on adolescents' consumption happiness. This implies that the importance of herd behavior in designing rational choice in adolescents' consumption behaviors.

Color Marketing

  • 한영아
    • Proceedings of the Costume Culture Conference
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    • 2003.04a
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    • pp.25-33
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    • 2003
  • 색채는 마케팅 전략의 핵심적인 요소가 될 수 있다. 특히 제품의 프리젠테이션, 브랜드의 로고, 패키지, 광고, 판매디스플레이, 제품자체색상 등에 공통요소로 사용되어질 수 있다. 색채는 전체적인 인상과 기억을 통합, 강화시키기에 그것이 패션상품인 경우 특히 의류나 미용, 화장품, 가구, 실내장식품, 벽지 등과 같이 유행에 따라 급속하게 변하기 쉬운 대상물들일 경우 매우 민감하게 소비자와 반응한다.(중략)

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한국 캐주얼 의류업체의 아웃소싱

  • 양재희;황춘섭
    • Proceedings of the Costume Culture Conference
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    • 2003.09a
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    • pp.107-108
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    • 2003
  • 경제 사정의 악화에 따른 의류 소비의 위축 및 치열한 경쟁 속에서 패션업체는 경영의 합리화와 장기적이고 적극적인 경쟁력 향상 방안의 일환으로 아웃소싱에 많은 관심을 보여왔다. 본 연구에서는 시장 규모가 상대적으로 크고 유행의 변화에 특히 민감한 여성캐주얼 의류업체의 국내외 아웃소싱 현황을 알아봄으로써 패션업체의 아웃소싱 현황에 대한 이해를 돕고, 보다 효율적인 글로벌 소싱 전략 수립에 필요한 기초자료를 얻고자 한다. (중략)

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Topic Modeling to Identify Cloud Security Trends using news Data Before and After the COVID-19 Pandemic (뉴스 데이터 토픽 모델링을 활용한 COVID-19 대유행 전후의 클라우드 보안 동향 파악)

  • Soun U Lee;Jaewoo Lee
    • Convergence Security Journal
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    • v.22 no.2
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    • pp.67-75
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    • 2022
  • Due to the COVID-19 pandemic, many companies have introduced remote work. However, the introduction of remote work has increased attacks on companies to access sensitive information, and many companies have begun to use cloud services to respond to security threats. This study used LDA topic modeling techniques by collecting news data with the keyword 'cloud security' to analyze changes in domestic cloud security trends before and after the COVID-19 pandemic. Before the COVID-19 pandemic, interest in domestic cloud security was low, so representation or association could not be found in the extracted topics. However, it was analyzed that the introduction of cloud is necessary for high computing performance for AI, IoT, and blockchain, which are IT technologies that are currently being studied. On the other hand, looking at topics extracted after the COVID-19 pandemic, it was confirmed that interest in the cloud increased in Korea, and accordingly, interest in cloud security improved. Therefore, security measures should be established to prepare for the ever-increasing usage of cloud services.

PPL of Visual Media Affects Clothing Purchase of College Students (영상매체의 PPL이 의복 구매에 미치는 영향에 대하여)

  • Song, Jae-Wook;Na, Young-Joo
    • Science of Emotion and Sensibility
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    • v.9 no.4
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    • pp.331-339
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    • 2006
  • PPL(Product Placement) of visual media can change the purchasing behavior of College students. This study aimed to investigate the differences in consumer's conception about PPL among college students and to analyze the relationship between the PPL conception ant fashion innovation/fashion sensitivity of students, resulting into their real purchasing behavior. We surveyed to about 189 college students living near Seoul, with questionnaire about PPL conception, purchase of PPL clothing, satisfaction on PPL clothing, fashion innovation, opinion about PPL, PPL apparel brand to recall, etc. According to dichotomy of college students by fashion innovation, as higher fashion innovative they were, they paid more attention on PPL clothing while watching TV or movie, and they also could recall more PPL apparel brands, and they purchased more PPL clothing. While the students with low fashion innovation had references from the opinion of friends or around people when purchasing their clothing, the students with high fashion innovation did from fashion magazine or PPL clothing. The students who thought that PPL was important and effective on clothing purchasing behavior, answered that their preference to PPL bran4, to the company, and to the product had increased positively, but not to the actor/actress.

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A Study on Construction of Quick Response Distribution System for Fashion Products in China (중국 패션 유통업체의 시장대응형 프로세스 구축)

  • 염인순;이창호;신용산
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2003.05a
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    • pp.351-355
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    • 2003
  • 유행에 민감한 의류업계의 생명은 빠른 대응이다. 특히 중국은 인구가 많고, 국토 면적이 넓어서 동북부와 남부 및 서부지역에서 계절의 변화가 뚜렷한 차이를 보이고 온도 차이가 큼으로 하여 같은 시점에서 서로 다른 계절의 의류가 요구되거나 유행되고 있는 것이 특징이 다. 본 연구에서는 중국의 특성에 맞추어 중국현지의 의류유통회사(약칭 S사)의 생산과 판매중심의 시장대응형 프로세스를 구축하여 상품기획에서부터 상품발주, OEM생산, 입하, 배분, 출하, 판매, 실적집계, 판매평가, 보충출하, 보충생산, 히트상품 및 유사품 재발주 등 일련의 과정을 포함하는 정보망을 구축하여 각 과정에서 발생하는 정보를 실시간으로 집계하고 다각도에서 분석하여 더 빠르고 더 정확한 영업의사결정의 지원을 목적으로 하였다.

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Evaluation of Vi-Passive Hemagglutination, SD$^{(R)}$ Kit, and Widal Test for Serological Diagnosis of Typhoid Fever (장티푸스의 혈청학적 진단을 위한 Vi-수동혈구응집법, SD$^{(R)}$ Kit 및 Widal 시험에 대한 효용성 평가)

  • Kim, Sung-Hun;Kim, Shuk-Ho;Lee, Deog-Yong;Lee, Esther;Park, Mi-Sun;Lee, Bok-Kwon
    • Korean Journal of Microbiology
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    • v.46 no.2
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    • pp.219-222
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    • 2010
  • In this study, we evaluated Vi-passive hemagglutination (Vi-PHA), SD Salmonella Typhi IgG/IgM ($SD^{(R)}$ kit) and Widal test for the rapid laboratory diagnosis of typhoid fever patients. A total of 36 serum samples from febrile patients in Korea from 2005 to 2006 were used. Among 36 patients, 27 were fever patients without typhoid, 9 were typhoid fever. Vi-PHA showed 8 positive results out of 9 typhoid fever patients (sensitivity 88.9%) and 1 positive and 26 negative results out of 27 febrile patients without typhoid (specificity 96.3%). The sensitivity and the specificity of $SD^{(R)}$ kit were 100% and 92.6%, respectively. However, the sensitivity and the specificity of Widal O & H tests were 88.9%, 100%, and 77.8%, 70.4%, respectively. Consequently, Widal H and $SD^{(R)}$ kit showed higher sensitivity and Vi-PHA showed higher specificity. To efficient diagnosis, Vi-PHA may be sufficient diagnosis method in acute cases and $SD^{(R)}$ kit and Widal test may be sufficient in sporadic area and high risk group.

A Study of the correlation between the musical elements and exciting sensibility of popular music (대중 가요의 음악적 요소와 신나는 감성과의 상관관계 연구)

  • Kim, Bo-Kyung;Lee, Seungyon-Seny
    • Proceedings of the Korea Contents Association Conference
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    • 2014.11a
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    • pp.95-96
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    • 2014
  • 대중음악에서의 가사는 인간의 감정을 전달하는 하나의 감성 표현으로 음악 요소와 서로 밀접한 관련이 있다. 인간이 느끼는 감정 상태에 따라 음악을 선택하는 기준이 달라지며, 이러한 선택은 음악의 선호도와 유행에 민감한 영향을 미친다. 본 연구는 신나는 이라는 감성을 중심으로 가사와 템포, 조성, 화성진행, 전조 등의 음악 요소를 분석하고 감정에 따른 가사와 음악요소의 비교분석을 통하여 음악과 인간의 감성과의 상관관계를 연구하고자 한다.

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Evaluation of sonography and skin test in diagnosis of clonorchiasis at the Hyongsan-gang (River) area (형산강 유역 포항 통합시 근로자들에 있어서 간흡충 감염상 및 초음파검사와 피내반응검사의 정확도)

  • 이현경
    • Parasites, Hosts and Diseases
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    • v.33 no.2
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    • pp.117-124
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    • 1995
  • This study was performed to evaluate diagnostic sensitivity and specificity of sonography on clonorchiasis. During the 9 months from March to November 1994, sonography skin test, stool examination, and medical examination were performed to 609 volunteers of Pohang which is located along the Hyongsan-gang (Rivers and is one of well-known endemic areas of clonorchiasis. The sensitivity of sonography was either 21% if the intrahepatic ducts dilatation was assumed to be the only positive anding or 52% if the periductal echogenicity was also included as one of positive findings. The sensitivity of skin test was 62%. The sensitivity was 46% if the diagnostic criteria were arbitrarily assumed as being positive in skin test and having either sonographic findings. The sonographic finding of fusiform, non-shadowing, weakly echogenic foci in gallbladder or in billiaiy tree indicating the flukes or aggregates of flukes was not obvious in this study. The specificity of sonography was either 95% if the intrahepatic ducts dilatation was assumed to be the only positive finding or 82% if the periductal echogenicity was also included as one of positive findings. The specificity of skin test was 52%. The specificity was 90% if the diagnostic criteria was arbitrarily assumed as being positive in skin test and having either sonographic findings.

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