• Information Systems Review
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• v.15 no.3
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• pp.111-128
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• 2013

Conventions play important roles as tools for effective marketing. It will be able to understand the changes of particular industry's market, develop a new market and potential clients, and get a chance such as strategic network constructing. To support effective viewing of visitors, conventions have introduced a variety of ubiquitous computing technologies. This study introduces a case of applying the Utility Tag-based convention service system at the Cosmetics & Beauty Expo, Osong Korea 2013. The Utility Tag-based convention service system is constructed total three systems: (1) NFC Tag Management System; allowing effective access and management of NFC tags in various locations and objects, (2) Information Provide System; allowing participating vendors to manage information they want to provide information to visitors, and (3) Utility Tags; providing a variety of service to visitors for effective viewing in exhibition/convention space. This study first explores literature review and applying case related to ubiquitous computing in this field and introduces Applying an Utility Tag-based convention service system. In addition, we analyze visitors' behaviors and association rules by take advantage of collected touch data, present various possible for applications of the Utility Tag-based convention service system.

• Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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• v.8 no.10
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• pp.25-32
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• 2018

Recently, the complexity of underground utilities has increased and it has became more difficult to identify and manage information about all underground utilities due to changes such as road extension or building relocation. As a result, number of accidents related to underground utilities caused by excavation works or disasters are in rise, and naturally damages as well are increasing due to the accidents. Therefore, there is a need for a management system capable of easily registering or retrieving information of underground utilities from a remote place. In our previous work, we have developed a utility labelling system based on NFC (Near Field Communication) tag and a utility management system based on IoT (Internet of Things). However, in general, there are diverse communication devices and protocols in IoT environment. Therefore, in this paper, we propose management system and IoT gateway that enables smooth communication even in different types of devices based on the previous our work.