• Proceedings of the Korea Database Society Conference
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• 1999.06a
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• pp.241-250
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• 1999

인터넷 온라인 유통업은 기본적으로 다량의 트랜잭션 발생을 전제로 한다. 본 논문에서는 디지털 프로세스 처리를 목표로 한 프로세스 에이전트를 정의하고 이들의 활동 프레임웍을 제시하고 있다. 인터넷 온라인 유통업을 대상으로 내부 프로세스를 분석해 보았으며 이를 토대로 다양한 운영층 프로세스 에이전트 유형과 특성을 정의하였다 또한, 다수의 에이전트로 구성된 프로세스 에이전트팀 조직과 활동 원칙도 제시하였다. 에이전트의 구현을 위해 멀티쓰레딩 기법을 사용하였다. 단순한 데이터처리를 담당하는 운영층 프로세스 에이전트에 대한 연구는 향후 보다 복잡한 지능을 가진 전략층 프로세스 에이전트에 대한 연구로 발전할 것이다.

• Journal of Distribution Science
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• v.7 no.1
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• pp.5-34
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• 2009

This article describes a business case of ROSEWeb, a floral distribution service by internet of Newrun System Company. Newrun System is one of the floral distribution IT solution company. The purpose of this case study is to find out which factors of ROSEWeb solution of successful business model and internet distribution strategy that plays an important role as the floral distribution IT service. ROSEWeb has experienced many challenging obstacles while they prepare for this floral distribution IT service. This case study has found that Newrun System Company execute the rapidly transformation of business model to cope with changing situation. Specially, so far, ROSEWeb continuously keep on competitive advantage as floral distribution IT service through building core competence. this study shows that ROSEWeb's case broadly apply reference model to the building business model and formulating floral distribution service strategy and other internet business models. Finally, we intends to discuss about theses questions. the question is "by the existing state of entering Internet portal(Yahoo, Naver, Daum), Can ROSEWeb have sustainable competitive advantage in floral distribution service?", and "what is Newrun System's next business model?". Through the intensive interviews with people involved in the development of ROSEWeb, this article provides important implications to the business community who is preparing for new applications for mobile internet.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.18 no.6
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• pp.653-661
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• 2017

This study compares and analyzes the operation costs of traditional and direct delivery strategies considering carbon emissions. For the determination of minimum operation costs and order quantity, we use the Economic Order Quantity (EOQ) model, which is the proper method for calculate the operation costs by logistics strategy. Using the classical EOQ model, we expand the EOQ model considering carbon emissions and domestic logistics environment. We conduct an empirical study on two agri-food logistics strategies under limitation of the carbon emissions using the expanded EOQ model. From the results of the empirical study, we find that the operation costs of direct delivery strategy are about 50% lower than those of the traditional strategy. Economic order quantity is also smaller than that of the traditional strategy. These results indicate that agri-food products can be transported quickly and freshly under direct delivery strategy. Consequently, considering carbon emissions, direct delivery logistics strategy are analyzed to have more positive effect on economic and environmental issues than existing logistics strategy. It is judged that direct strategy will also increase the freshness of agricultural products.

• The Journal of the Korea Contents Association
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• v.15 no.9
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• pp.509-526
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• 2015

The study investigated the N-Screen strategies of paid digital contents of foreign newspapers belonging to advanced companies: USA, United Kingdom, and Japan. This research employed the time to launch paid digital content business, whether or not to segment market, and 4p marketing mix strategies for analyzing the strategies. The results show that the strategies, starting around the year 2000, had experience chasm, and then revived since the year 2010, when the penetration rate of mobile devices proliferated. Most newspapers still supply contents under the assumption that they paly in a mass market. The items of paid digital contents are mainly composed of e-paper and digital contents. Regarding the price strategy, soft paywall and combination paywall are largely used. Distribution strategy is subject to whether or not to discriminate the path of digital contents. As for promotion strategy, bundling strategy with newspaper is mostly utilized. The difference between western countries and Japan was found in term of the free trial service.

• Journal of Distribution Science
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• v.1 no.1
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• pp.63-85
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• 1999

• Journal of Digital Convergence
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• v.14 no.2
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• pp.157-167
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• 2016

This article was to study the following three purposes. First, to identify and describe the platform strategies, content strategies, and management challenges that currently define the South Korean terrestrial broadcasting business. Second, to analyze from various angles the business area of global media group, in terms of platform strategies, content strategies, and management challenges. Third, to suggest how Korea's terrestrial broadcasting industry can become competitive with media groups. Looking at the digital conversion process and strategy as well as terrestrial broadcasting in each country, when digital switchover point and Action Plan, and the similarities in values and the role of digital terrestrial broadcasting times there are differences may be found.

• Journal of Distribution Research
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• v.9 no.3
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• pp.49-68
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• 2004

The purpose of this study is to introduce brand alliance to private brand context. The conventional concept of the wheel of retailing hypothesis explains the limitation of private brand growth. Retailers, therefore, has made an effort to adopt brand alliance with national brand to solve the potential problem of private brand. The conjoint analysis was used to identify the importance of brand alliance. The importance of the general variable extracted from part worth presented there was significant benefit in an alliance between a private brand and a national brand. Additionally, the results showed that there were moderating effect of 1) familiarity with private brand, 2) evaluation of specific retailer and vendor and 3) usage amount on part worth structures.

• Proceedings of the Korean DIstribution Association Conference
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• 1999.11a
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• pp.287-306
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• 1999

유통환경의 급격한 변화 및 실질소득의 감소와 더불어 최근의 소비자는 의류제품에 있어서 합리적인 쇼핑 행동을 보여주고 있을 뿐만 아니라 가치지향적 구매를 추구하고 있다. 이와 같은 소비행동 변화는 유통업체로 하여 고객의 소비 욕구에 부응할 수 있는 유통업자상표 제품 개발을 서두르게 하고 있으며, 유통업자상표 개발은 타점포와 차별화될 수 있는 전략적 요인 때문에 유통업체는 이를 중요한 성장수단으로 활용하고 있다. (중략)

• Journal of Distribution Research
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• v.6 no.1
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• pp.37-56
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• 2001

We analyze the fast changing Chinese electronic consumer goods market based on the Korean manufacturer's case. We suggest the Korean manufacturer to implement the systematic management of integrated marketing in China with segmenting and focusing strategies. Also, we suggest two layer marketing channel strategy in China.

• Distribution Business Review
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• no.3
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• pp.121-139
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• 2003

최근 내수경기의 불황에도 불구하고 지속적인 고성장세를 보이고 있는 TV홈쇼핑 시장에 대한 산업 전체적인 측면에서 경쟁요인을 분석하였다. 그 결과로써 정부와 업계에 향후 TV 홈쇼핑 시장의 발전 방향을 제시하고 국내 유통시장의 발전추세와 구조적 특성을 파악함으로써 정책적인 제언을 하고자 한다. 이를 위해 TV홈쇼핑 시장의 경쟁요인을 외부경쟁요인과 내부경쟁요인으로 분류하였다. 구체적으로 외부경쟁요인은 업태 특징에 의한 경쟁요인과 국내ㆍ외적 유통산업 변화추세에 따른 경쟁요인으로, 내부경쟁요인은 CATV 시청자구수의 변화, 신규사업자 진출, 시장집중도, 수익률 향상 전략, SO채널확보 및 투자 인터넷쇼핑몰 운영 등으로 분류하여 분석하였다. 이러한 TV 홈쇼핑 시장의 내부ㆍ외부경쟁요인의 도출을 통해 업계에는 효율적인 전략의 일환으로 인터넷쇼핑몰의 매출비중확대, M-Commerce와 B2B 전자상거래 부분으로의 사업확대, 온라인과 오프라인의 연계방안 강구를 통한 틈새시장개발, 고객정보 확보를 통한 CRM, SCM 활용 및 개발 등을 제시하고, 정부에는 업체간 경쟁유발을 통한 소비자의 편익증대, 경쟁확대로 인한 소비자 피해최소화, 유통 인프라에 대한 투자확대 및 제도 보완 등을 정책방향으로 제시하고자 한다.