• Food Science and Preservation
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• v.22 no.1
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• pp.27-35
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• 2015

Anti-obese effects of mulberry (Morus alba L.) root bark was investigated in vitro by measuring its inhibitory effect against 3T3-L1 preadipocyte differentiation and digestive enzymes such as ${\alpha}$-amylase, ${\alpha}$-glucosidase and pancreatic lipase. Ethanol extract of mulberry root bark (MRE) showed the potent inhibitory activities on ${\alpha}$-amylase, ${\alpha}$-glucosidase and pancreatic lipase with $IC_{50}$ values of $7.86{\pm}0.36$, $0.12{\pm}0.03$ and $7.93{\pm}0.11mg/mL$, respectively. Furthermore, MRE significantly suppressed cellular lipid accumulation in 3T3-L1 cells in a dose-dependent manner. To elucidate the mechanism of MRE, we performed qRT-PCR and Western blotting for the expression of genes related with adipogenesis and lipogenesis. Treatment of MRE markedly suppressed the protein expression of $PPAR{\gamma}$, $C/EBP{\alpha}$ and SREBP-1c, as well as FAS and ACC, which are the key transcription factors and metabolic enzymes in adipogenesis and lipogenesis. In addition, qRT-PCR analysis indicated that the anti-adipogenesis effect of MRE might be due to its inhibition at transcription levels. These results demonstrate that MRE can effectively suppress adipocyte differentiation and inhibit key enzymes related to obesity. Our findings suggest that mulberry root bark may have a potential benefit in preventing obesity.

• Journal of Distribution Science
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• v.9 no.3
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• pp.73-82
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• 2011

This study presents an effective and distinctive marketing strategy through the implementation of the aesthetic art marketing communication technique of storytelling. The reason applying art to marketing is effective is that it gives "class" and aesthetic beauty to the brand's image, which will lead to an increase in revenue and loyalty of consumers. The story stands in for the brand's subject of "desire." Luxury brand customers not only consume high-quality products, require the utmost in service, and value of the brand, they also appreciate the story the brand is telling. The story, combined with art, is called art marketing communication; it makes the brand more unique through its enhanced visual elements. The study discusses art collaboration, art exhibition, a transforming architecture project, art advertisement, a flagship store, and a human resource training center. Based on the "desire," I adopted the element and principle of storytelling. By visualizing the brand with a symbol, the company is able to relate to consumers' sentimentality. Through storytelling art marketing communication, and the strategy using relevance of brand and artist's popularity, the research shows efficient art marketing influences to the brand's image. The results of the research indicate that by using adequate art marketing communication that best reflects the identity and story of the luxury brand, it produces great results; the research also demonstrated, in various ways, that art marketing will succeed. The case showed the following outcomes. First, consumers have a tendency to choose a brand that is associated with an empathizing story. World renowned brands see through the market's "desires" for unique stories, and they also provide the ability to amuse consumers. The story in a product will become an important competitive element in future markets. Second, the art marketing communication applying a story rendered a brand with distinction. The most effective art marketing communications are art collaboration, art exhibition, locomotive architecture project, and others that are adopted as various means. Third, the brand's products were considered as an art piece, which led to not only strengthening the loyalty of consumers but also an increase in sales. In addition, the company could sustain a premium price for the goods sold. By adapting art to a brand's tradition, an innovative and creative new product provides consumer satisfaction, and producing goods in limited editions creates enthusiastic collectors. Fourth, this study suggests an abridged report, implication, limitation of the study, and directions for further research. Referring to the case for the adaptation of luxury brands, efficient art marketing strategies considering Korean company brand and efficiently study preceding Korean company brand art marketing strategy could be proposed.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.13 no.6
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• pp.1-14
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• 2018

As interest and consumption of luxury goods have become more popular, luxury goods market is growing rapidly. Consumers can acquire psychological satisfaction with material abundance by purchasing and using luxury goods. Also, from the view of corporations, luxury goods have price inelastic characteristics, so they can enjoy price premium and it is good to produce good performance. That is the reason why they should pay much attention to securing luxuriousness. This study examined the establishment of brands luxuriousness in Korean SMEs. First, it examined the world market of luxury goods industry and the present condition of Korean market. Then it identified the constituents of luxuriousness by examining the prior studies and related literatures, and designed a research model based on the theoretical grounds to suggest the methods of brand luxuriousness building of Korean SMEs. Luxuriousness can be defined as the attribute of product that distinguishes luxury goods from other products by consumers' perceptions, and the factor that provides situational benefits that motivate consumers' purchasing behavior. In this study, I identified the sub-dimensions of luxuriousness according to whether there are product related attributes and consumers' benefit in consideration of the problems of existing studies. Product related luxuriousness are classified into superiority(functional benefit) and scarcity(experiential benefit), while non-product related luxuriousness are classified into differentiation(symbolic benefit) and traditionality(exclusive benefit). The following are the ways to build brand luxuriousness. First, company can use product factors. High quality, excellent design, high recognized brand with strong, favorable and unique images can enhance the luxuriousness of brand. Second, company can use price factors. Consumers tend to perceive luxury goods as high-priced items, so lowering the price of product can undermine the luxuriousness of product. Third, company can use distribution factors. It is effective for making consumers to perceive the differentiation and scarcity of luxuriousness through limited distribution channel. In addition, store atmosphere suitable for luxury brands should be created. Fourth, company can use promotion factors. The more consumers are exposed to advertisements, the more positive attitudes toward luxury brands are made, and consumers recognize luxuriousness higher. Price promotion negatively affects consumers' perception of luxuriousness. Fifth, company can use corporate factors. Consumer evaluations of products are influenced not only by the product attributes but also by the corporate association and corporate image surrounding the product. Considering the existing researches, it is possible to enhance the brand luxuriousness through high corporate competence and good corporate reputation. In order to increase the competence of the enterprise, it is useful to approach multidimensionally in relation with the knowledge creation capability. In corporate reputation, the external stakeholders' reputation is important, but the internal members' reputation is also important. Korean SMEs will be able to build brand luxuriousness by establishing marketing strategies as above and/or mix(integrate) them according to the situation.

• The Korean Journal of Franchise Management
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• v.2 no.2
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• pp.95-110
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• 2011

As global economic conditions are getting uneasy and polarization of our economy is intensified, the economic sentiment of small businesses is still low and unstable. The collapse of worldwide banking systems due to sub prime crisis in 2007 became the catalyst that shakes financial industries in each country in the world; the most sentiment people, small businesspersons, also have hard time facing survival way out, facing a great crisis. All organizing powers including manufactures, wholesales and retails are being gradually greater in mutual relations and dependence, and unstable factors about risks are also increasing. For exterior environmental and physical risk factors which cannot make small businesses survive themselves by developing ways out are eventually increasing, those who cannot cope with these factors face a great crisis. Although the government tries hard to overcome this situation conducting many ways, the effect does not continue. It is the real state that independent business markets including overall employment and establishing business have vicious cycle that they cannot be improved, due to increase of employment centered on short-term labors which lack durability in creation of employment and decline of household income. Recently, growth shows indication of slowdown because of multinational risk factors including financial crisis in each country in Europe, the death of Kim Jung-il, relationship with North Korea, and unstability of war situation in the Middle East Asia. Experts expect that growth rate will be about 4%, and independent business that ordinary people feel is still gloomy. It's reality that there is no adequate alternative for lack of jobs, unstable employment and a means of living after retirement. Also, the fact that large companies enter the market which is narrow and in the excessive competition should be an environmental factor that makes the situation worse. The business concept, a franchise, is the part we should think about whether it is the institutional solution that can guarantee independent businessmen stable life. Major companies are frightfully entering the market today, breaking the barrier to entry and shouting of a win-win with independent businesses. It's the small businesspersons who go through painful domestic recession, cannot predict the future and manage confusing and unstable independent business. It's very important to restore the domestic economy through wisely boosting consumption as soon as possible. It's also important to lead the situation by gathering powers of the government and related organizations, agonizing, suggesting solutions, and establishing accurate directions. The purpose of this study, therefore, is to suggest ways to strengthen competitiveness of small businesspersons by examining small business support policies which are currently implemented.

• Korean journal of communication and information
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• v.41
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• pp.75-107
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• 2008

The paper aims to figure out the meaning of money in terms of communication in which we can find the specific communicative and cultural form of money. In the modern capitalist society, we cannot limit money within the economical terms - for example, store of value, medium of exchange, unit of account and means of payment - because money mediates all human activities beyond the economic boundary and conveys specific meaning in the social and the cultural area. Money can be the medium of the cultural and the communicational as well as the medium of the economic. In this respect, we've try to articulate money with linguistic or semiotic insight. Through this theoretical dialogue, we find two significations of money as a medium of communication. The first signification is meta-signification which drives the individual to the unlimited accumulation of the money. Meta-signification displace the second signification of the money that is the singular, over-determined and the mosaic significations. In this process money can be the signifier without signification. And then, money is the Master signifier which all sign should be identified imaginary. Finally, Money is not only the re-presense (Darstellung) of all sings but also the representative (Vertretung) of all signs. But this double position creates some tensions and makes master signifier of money unstable. Man's analysis of Bonapartism, which shares the linguistic or semiotic insight, shows the crack of the re-presence between the representative. Like Marx's analysis, the money has the tension between two signification which makes the room for the struggle to signify.

• Proceedings of the Korean Society for Agricultural Machinery Conference
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• 2017.04a
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• pp.61-61
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• 2017

노지 고추 수확작업은 100% 인력에 의존하고 있으며 7~9월에 걸쳐 5~6회의 다수의 작업이 수행되어 노동 강도가 크다. 또한 농촌의 고령화와 노동력 감소로 인하여 수확인력의 부족이 발생하고 있음에도 불구하고 시중에 유통되고 있는 고추 및 노지채소 수확작업 편이기기는 동력이 아닌 인력으로 이랑사이를 이동하며 작물을 수확하는 구조로 되어있다. 이는 노동 강도를 줄여주는 효과가 미미하기 때문에 동력이 수반된 편이장치가 필요하며 또한 적절한 모터 및 제어장치가 요구된다. 적절한 모터를 선정함에 있어서 영향을 주는 인자는 주행저항(RR)이며, 구성요소로는 구름마찰저항(Rr), 공기저항(RА), 등판저항(Rg), 가속저항(Ra)이 있으며, 다음과 같은 식으로 정의된다. 주행저항(RR)=구름마찰저항(Rr)+공기저항(RA)+등판저항(Rg)+가속저항(Ra) 구름마찰저항(Rr)=구름마찰저항계수(${\mu}$)${\times}$차량총중량(W) 등판저항(Rg)=차량총중량(W)${\times}Sin{\theta}$ 공기저항(RА), 및 가속저항(Ra)은 1m/s 미만의 속도가 요구되기 때문에 무시할 수 있다. 동력원에서 최종 구동축으로 전달된 동력은 주행장치를 통하여 지면에 전달되고 이 동력에 의해 작업차의 주행장치에 추진력이 발생하며 주행장치의 추진력이 주행저항 이상이 될 때 작업차는 전진하게 된다. 따라서 작업차의 주행속도를 V(m/s), 전동기의 효율을 ${\mu}_m$, 동력전달효율을 ${\mu}_{TD}$라고 하면 다음과 같은 식이 산출된다. 전동기의 소요출력(P)=주행저항(RR)${\times}$속도(V)/전동기의 효율(${\mu}_m$)${\times}$동력전달효율(${\mu}_{TD}$) 구름마찰계수를 0.3이라고 할 때 포장의 경사도와 작업차의 주행속도 변화에 따른 주행소요 동력을 비교하였다. 주행소요동력은 포장의 경사각과 주행속도의 증가와 더불어 증가한다. 고추 및 노지채소 수확작업 편이장치의 작업시 요구되는 주행속도는 일반적으로 0.25m/s, 등반각은 5도이다. 이때 구동 전동기의 출력은 안전율을 고려하여 식에 의해 계산한 결과 1ps으로 산출 되었다. 선정한 구동모터의 감속비는 7.18 : 1, 에너지의 효율은 78 %, 기동토크는14 N/m 이며, 축전지의 경우 구동모터에 기반 하여 구입이 간편하고 상용화 되어있는 연축전지를 사용하여 교체 및 수리가 간단하도록 하였다. 축전지는 12V 18Ah의 축전지 2개를 사용한다.

• KOREAN JOURNAL OF PACKAGING SCIENCE & TECHNOLOGY
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• v.22 no.3
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• pp.59-70
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• 2016

Packaging is thought to contribute to the consumers' purchasing choice of the powdered infant formula products. In Asian market, the products of international and local brands are competing. Evaluation and analysis of food package functions for a variety of brand products will be helpful for the innovative packaging development. Thus, the packaged products of powdered infant formula were collected in Chinese, Indonesian and Korean supermarkets as a typical Asian market and examined in terms of main food packaging functions. Metal cans were the most dominant type of big size package (800-1000 g) while flexible bags were often the common one of medium size (400 g). In general, convenience function was provided in forms of easy opening device and portioning take-out spoon. Information on primary and secondary shelf lives was given besides nutritional facts and use instruction for communication function. The combination of $N_2$ and $CO_2$ was usually employed to protect powdered infant formula in rigid packages, whereas only $N_2$ was used to protect product in most flexible packages.

• Proceedings of the KOR-KST Conference
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• 1999.10a
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• pp.15-20
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• 1999

아시아지역은 경제적 침체기에서 서서히 회복되어가면서 항공교통수요 또한 경제적 위기 이전의 수준으로 회복해가고 있고 21세기의 새로운 출발과 동북아지역 국가들의 경제활동 활성화로 새로운 항공교통수요가 증대되어가고 있는 시점이다. 동북아 국가들은 자국의 경제 활성화를 위해 공항의 새로운 건설과 확장 등을 계획$.$실행해오고 있으며, 이를 통하여 동북아지역에서의 항공산업의 우위성을 확보하려하고 있다. 중국, 일본 등 우리나라와 경쟁관계에 있는 나라들이 기존 공항의 확장과 신설을 통해 경쟁력을 높이려하고 있으며, 공항의 경쟁력을 높이는데 필수적 요소 중의 하나인 외국 항공사의 유치를 위한 對항공사 마케팅을 다양하고 구체적인 방법으로 실행하고 있다. 우리나라도 2001년 동북아의 중추적인 공항의 건설과 개항을 맞이하여 이들 경쟁공항과의 경쟁에서 우위성을 확보하기 위한 하나의 방안으로서 자국 및 외국항공사의 비행편 유치에 대한 공항마케팅 측면에서의 접근이 필요하게 되었다. 본 연구는 우리나라와 지리적인 국토면적 여건이 비슷한 암스테르담 스키폴공항, 히드로공항 등의 공항들이 취하고 있는 대항공사마케팅 정책과 대항공사 유치를 위해 현재 실행하고 있는 방법들을 통해 앞으로 인천국제공항이 공항마케팅에서의 대항공사 마케팅 전략 수립시 고려 방안들을 제시하고자한다. 이에 공항마케팅의 일반적인 고찰과 외국 선진공항들의 대항공사마케팅전략을 고찰하고, 현재 인천국제공항의 경쟁공항인 동북아지역의 중국 및 일본 공항들의 현황등을 살펴보고자 한다. 마지막으로는 계량적 방법과 문헌들을 통해 여러 가지 방안들을 고려하여 인천국제공항이 실행하여야하는 대항공사마케팅전략방안을 제시하여 본 연구의 목적을 달성하려한다. 및 화물교통량의 증가를 예상하여 5%, 10%, 20%의 증가에 대한 민감도 분석을 실시한 결과 대안1의 경우 교통량의 변화 및 화물통행의 시간가치의 증가시 사회적 편익이 오히려 감소하였고, 대안2와 3의 경우 사회적 편익이 증가하는 것을 알 수 있었다. 이는 경부고속도로의 화물차량의 구성비에 따라 대안 1의 경우 오히려 화물차의 통행시간이 증가함에 그 원인이 있다 할 것이다. 이상과 같은 결론을 통하여 경부고속도로상의 화물전용차선의 설치시는 수답렬 교통량의 구성비와 구간 평균교통량에 의하여 그 효과가 다르게 나타남을 알 수 있었다. 따라서 물류비용 절감차원에서의 화물전용차선의 설치는 본 연구에서 나타낸 방법과 같이 수단간의 경제적 편익을 고려한 구간별 시간대별 효과분석을 통하여 정책의 시행여부가 결정되어야 할 것이다. 한편, 화물전용차선의 설치로 인한 물류비용의 절감을 보다 효과적으로 달성하기 위해서는 종합류류 전산망의 시급한 구축과 함께 화물차의 적재율을 높이고 공차율을 낮출 수 있는 운송체계의 수립이 필요한 것으로 판단된다. 그라나 이러한 화물전용차선의 효과는 단기적인 치유책일 수밖에 없기 때문에 물류유통 시설의 확충을 위한 사회간접자본의 구축을 서둘러 시행하여야 할 것이다.으로 처리한 Machine oil, Phenthoate EC 및 Trichlorfon WP는 비교적 약효가 낮았다.>$^{\circ}$E/$\leq$30$^{\circ}$NW 단열군이 연구지역 내에서 지하수 유동성이 가장 높은 단열군으로 추정된다. 이러한 사실은 3개 시추공을 대상으로 실시한 시추공 내 물리검층과 정압주입시험에서도 확인된다.. It was resulted

• Journal of Korean Society of Transportation
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• v.15 no.3
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• pp.75-92
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• 1997

추월가능성을 판단하기 위해서 앞을 바라볼 수 있어야 하는 거리를 추월시거라 한다. 적절한 추원시거의 확보는 2차선 도로의 효율성과 운전자의 안전성 제고 및 도로설계시 매우 중요하다. 이러한 목적을 위하여 추월시거를 산정할 수 있는 여러 모형이 개발되었으나, 실제 교통상황을 반영하기에 많은 문제점을 안고 있음이 지적되고 있다. 따라서 본 논문은 기존 모형들의 이론적 배경을 고찰하고, 각 모형의 단점과 한계를 파악하여, 운전자의 실제 추월형태를 고려한 새로운 추월시거산정모형을 개발하는데 주안점을 두고 있다. 본 논문에서 개발한 PASS모형은 현재 미국에서 도로설계시 기준으로 사용되고 있는 AASHTO모형을 보완하여 구축하였다. 기존의 모형들은 서로 다른 조건을 가정하여 개발되었기 때문에 각 모형들의 추월시거 산정값을 비교분석하는데 어려움이 있다. 하지만 PASS모형은 운전자의 반응시간, 차량의 길이, 차량의 가속능력 등 실제 추월시거 산정시 반드시 고려해야 할 중요한 요소들을 특성치로 반영할 수 있게 함으로써 다양한 추월 상황과 현실적인 교통상황을 폭넓게 수용할 수 있는 장점을 갖고 있다. 본 논문에서는 새로 개발한 P SS모형을 이용하여 얻은 결과와 기존의 AASHTO모형, MUTCD모형, Glennon모형을 통해 얻은 결과를 비교하였으며, PASS모형에 우리나라 현실에 적합한 특성치를 적용하여 2차로 도로의 추월시거를 산정하였다. 이 결과 현재 우리나라 도로용량편람에서 제시하고 있는 추월기능구간 기준인 450m가 설계속도가 낮은 일반국도에는 타당함을 확인할수 있었다. 그러나, 설계속도가 높은 화물타의 운행빈도가 높은 고속국도의 경우, 재검토가 필요할 것으로 판단된다.기존의 광유계 윤활제에 비하여 대단히 고가하는 문제점을 갖고 있다. 그러나 윤활 마찰면의 다양화와 가혹한 사용조건은 자성유체 윤활제의 연구개발 필요성을 크게 증대시키고 있다.xed Effects Model)을 결정하고, 각각에 해당하는 통계모형을 구축하였다. 이 결과 (1) 업종 및 기업규모별로 그룹간에 유의한 특성이 발견되었으며, (2) R&D 및 광고투자는 기업의 시장성과를 설명하는 중요한 변수이나, (3) R&D 투자의 경우는 광고에 비해 불확실성이 존재하는 것으로 나타났고, (4) 수리모형에서 도출된 한계원리가 통계모형에서도 유효한 것으로 드러났다.등을 토대로 한 10대 산업을 육성하기 위하여 과학기술부는 기술수요조사를 바탕으로 49개 주요기술을 도출하여, 과학기술 일류 국가 실현, 국민소득 2만불 달성이라는 국가적 슬로건을 내걸고 “차세대 성장동력” 창출을 위한 범정부차원의 기획과 연구비의 집중투자를 추진하고 있다.달성하기 위해서는 종합류류 전산망의 시급한 구축과 함께 화물차의 적재율을 높이고 공차율을 낮출 수 있는 운송체계의 수립이 필요한 것으로 판단된다. 그라나 이러한 화물전용차선의 효과는 단기적인 치유책일 수밖에 없기 때문에 물류유통 시설의 확충을 위한 사회간접자본의 구축을 서둘러 시행하여야 할 것이다.으로 처리한 Machine oil, Phenthoate EC 및 Trichlorfon WP는 비교적 약효가 낮았다.>$^{\circ}$E/$\leq$30$^{\circ}$NW 단열군이 연구지역 내에서 지하수 유동성이 가장 높은 단열군으로 추정된다. 이러한 사실은 3개 시추공을 대상으로 실시한 시추공 내 물리검층과

• Korean journal of communication and information
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• v.42
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• pp.140-167
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• 2008

This study analyzes the legal reasoning of Seoul Central District Court, which imposed legal liability on portals for posting defamatory user replies to news articles, written and provided by the news media, onto their 'News Windows'. Saddling portals with the burden of verifying the facts associated in news articles and imposing the legal obligation as a publisher entail a grave risk of impairment of free flow of information and freedom of expression. Of course, it would ultimately result in tightening up private censorship of information which the Constitution does not allow, and funker keep portals from posting even news articles in which expressed views and opinions are lawful. When judging whether portals should assume liability fur libelous user replies to news articles, it is necessary to distinguish the territory under the direct authority of portals from cafes and bulletin boards managed by third parties. In addition, imposing legal liability above the level of common carrier should be limited to the cases; when portals arbitrarily change the contents of news articles or when the articles portals changed contain libelous contents. Even if those conditions are met, the altered contents should obviously constitute libel. Only in the presence of proof that portals knew the illegality of news articles and did not take proper steps including deleting those replies, should portals not be considered as an accomplice. Nor should portals take responsibility for users' defamatory replies for those reasons.