• Title/Summary/Keyword: 유인 효과

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Effect of YouTube Usage on the Audience's Attitude and Perception of Importance of Issue (유튜브 이용이 수용자의 이슈 중요성 인식과 태도에 미치는 영향)

  • Park, Dug-Chun
    • Journal of Digital Convergence
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    • v.18 no.5
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    • pp.411-416
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    • 2020
  • This study is an empirical study to see if the existing media effects have an effect on the perception of the audience in the media such as newspapers, TV, movies, etc., and whether the viewing of YouTube, an internet-based new media without gatekeeper, can affect the perception of the audience. For this study, 76 university students were divided into two groups, one group was asked to watch YouTube videos about no-buy campaign of Japanese products, and the other group was asked to watch short films for four weeks each, and then the perception and attitude of the issue were measured and analyzed through a survey. The results of the analysis showed that the audience who watched YouTube videos thought that no-buy campaign was more important than the audience who did not watch YouTube videos, and that they would participate more actively in no-buy campaign. The results of this study can be meaningful in that it confirmed the effects of the agenda setting effect and the priming effect of YouTube. It is expected that the theory of the media effect of YouTube will be established as the study on the audience effect in various fields such as politics, economy, society, culture of YouTube continues.

Antioxidant Activities from Pericarp and Flesh Extracts of Citrus spp. in China (중국(中國) 유품종(柚品種)(Citrus spp.)의 과피(果皮)와 과육(果肉)의 항산화물질(抗酸化物質) 효과(效果))

  • Chen, Yuan-Tao;Yang, Chao;Seo, Ho-Min;Song, Won-Seob
    • Proceedings of the Plant Resources Society of Korea Conference
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    • 2018.04a
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    • pp.102-102
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    • 2018
  • 중국유(中國柚)의 주요성분은 비타민 C가 레몬보다 10배나 많이 함유되어 있고 또한 과피 안쪽에 펙틴 성분이 다량으로 함유되어 있다. 특히 과피가 일반 감귤류 보다 10배 이상 두꺼워 비타민P의 ?량 또한 다량으로 함유되어 있다. 즉, 유기산, 비타민P와 비타민C가 매우 많이 함유되어 있어서 예로부터 중국에서는 감기와, 피부노화, 피로를 방지하는데 사용되어져 왔으며 이러한 효능은 유기산에서도 많이 발생되었다. 그 밖에 비타민B군과 당질, 단백질등이 다른 감귤류 품종보다 많고, 모세혈관을 보호하는 헤스페리딘(비타민P)이 다량으로 함유되어 있어서 심혈관 질환 장애와 뇌졸증, 뇌출혈 등을 억제하는 효과를 가지고 있다. 또한 몸 안에 쌓여 있는 노폐물 등을 밖으로 배출시켜주는 효과가 양호하여 피부미용에 효과가 있는 것으로 알려져 있다. 본 실험에서는 중국유(中國柚)의 항산화활성과 총 폴리페놀 함량을 조사하였던 바, 과육보다 과피에서 폴리페놀 함량이 높게 나타났으며 항산화 활성도 과피에서 매우 양호한 결과를 나타내었다. 중국유(中國柚)의 품종별로 보면 과피가 두껍고 과육이 붉은색을 띈 품종에서 항산화 효과가 더 양호한 반응을 나타내었다. 이러한 결과는 과육에 함유되어있는 안토시아닌의 함량의 차이인 것으로 생각된다. 특히 과피가 과육의 추출과정에서 에탄올보다 메탄올 추출물에서 더 양호한 결과를 보였다. 이러한 결과들로 미루어볼 때 중국유(中國柚)의 항산화 활성은 천연화장품의 신소재로서의 가치를 가지고 있다고 판단된다.

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The Effect of Set Configuration on the Choice of Brand - Focusing on the Moderating Effects of Promotion Type - (선택구조가 브랜드선택에 미치는 영향 - 프로모션 유형의 조절효과를 중심으로 -)

  • Kim, Yong-Ho;Kim, Sook-Hee;Song, Kyung-Soo
    • Management & Information Systems Review
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    • v.34 no.2
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    • pp.97-111
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    • 2015
  • A preliminary study on the existing attraction effect and compromise effect was started on the experiment studies about product or service and conducted on the empirical studies on things, research trips, staff recruitment process in the research and the actual US presidential election. However most studies have been limited in the theories of the frequency range and no research about combining compromise effect and attraction effect with the types of promotion. The purpose of this study verifies that how attraction effect and compromise effect in the choice option of the choice process for brand varies according to the types of promotion. This study compares the difference of choice of brand between the influence of the attraction effect and compromise effect. The independent variables among the manipulated variables are as follows : (1) Brand choice (attraction effect and compromise effect), (2) Promotion Type (price promotion/non-price promotion). This study was manipulated in between-subjects design and within-subjects design. The results of this study will be able to see the implications for the positioning strategy of offering several new products such as practical dimensions of promotion strategy because the entry of new brands rather increases market share of similar existing brands.

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반원주형 윤활홈을 갖는 저어널 베어링의 열효과에 관한 연구

  • ;Lalas, D. P.
    • Proceedings of the Korean Society of Tribologists and Lubrication Engineers Conference
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    • 1990.06a
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    • pp.58-72
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    • 1990
  • 유체 윤활 이론에 의한 저어널 베어링의 해석은 그 적용 버위가 넓기 때문에 다양하게 연구되어왔다. 근래에는 열적 효과의 중요성 때문에, 윤활유의 점도와 온도와의 관계, 윤활유 주입홈에서의 윤활유 혼합현상, Cavitation현상, 고속에서 윤활유의 난류현상, 윤활유 주입구의 위치 그리고 경사진 베어링 축이 유막에 미치는 영향 등 다양한 연구가 활발히 진행되고 있다. 본 연구에서는 반원주형 윤활홈을 갖는 저어널 베어링의 주입 윤활유의 열효과가 베어링 부하량과 마찰에 미치는 영향 등을 고찰하였고, 본 연구를 수행하기 위해, 베어링 Bush와 Shfft벽에서 여러가지 열전달 겅계 조건을 가정한 가운데 Reynolds 방정식을 Energy 방정식과 동시에 수치해석적으로 풀었다. 수치해석 방법은 FDM(Finite Difference Method) 중 SOR(Successive Over-Relaxation)Technigue을 이용하였다. 또한 윤활유 점도와 온도의 관계는 지수함수(Exponential Function) 형태로 취했다. 주입 윤활유 온도와 압력 그리고 윤활홈의 형태 등을 변화시켜가며 베어링 성능에 미치는 영향을 조사하였다.

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Analysis of Drain Induced Barrier Lowering of Asymmetric Double Gate MOSFET for Channel Doping Concentration (비대칭 DGMOSFET의 채널도핑농도에 따른 드레인 유도 장벽 감소현상 분석)

  • Jung, Hakkee;Kwon, Ohshin
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2015.10a
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    • pp.858-860
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    • 2015
  • 본 연구에서는 비대칭 이중게이트 MOSFET의 채널 내 도핑농도에 대한 드레인 유도 장벽 감소 현상에 대하여 분석하고자한다. 드레인 유도 장벽 감소 현상은 드레인 전압에 의하여 소스 측 전위장벽이 낮아지는 효과로서 중요한 단채널 효과이다. 이를 분석하기 위하여 포아송방정식을 이용하여 해석학적 전위분포를 구하였으며 전위분포에 영향을 미치는 채널도핑 농도뿐만이 아니라 상하단 산화막 두께, 하단 게이트 전압 등에 대하여 드레인 유도 장벽 감소 현상을 관찰하였다. 결과적으로 드레인 유도 장벽 감소 현상은 채널도핑 농도에 따라 큰 변화를 나타냈다. 단채널 효과 때문에 채널길이가 짧아지면 도핑농도에 따른 영향이 증가하였다. 도핑농도에 대한 드레인유도장벽감소 현상의 변화는 상하단 산화막 두께에 따라 큰 변화를 보였으며 산화막 두께가 증가할수록 도핑농도에 따른 변화가 증가하는 것을 알 수 있었다. 또한 하단게이트 전압은 그 크기에 따라 도핑농도의 영향이 변화하고 있다는 것을 알 수 있었다.

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The Effect of YouTube Political Videos on Attitude Polarization: Focusing on the Interaction Effect of Selective Exposure, Political Orientation, and Political Interest (유튜브 정치동영상이 태도극화에 미치는 효과: 선택적 노출과 정치성향, 정치관심도의 상호작용효과를 중심으로)

  • Lee, Min Kyu;Lee, You-Min
    • The Journal of the Korea Contents Association
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    • v.22 no.8
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    • pp.1-13
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    • 2022
  • This study examined the interactive effects of selective exposure, political orientation, and political interest on YouTube political video users' attitude polarization. The results are presented as follows. In relation to research question 1 and 2, attitude polarization toward selective exposure and political orientation, selective exposure and political interest of YouTube political video users was examined. As a result, in the same selective exposure, the main effect on attitude polarization 'I' was found. Therefore, it was found that the higher the selective exposure of YouTube users to political videos, the stronger the attitude polarization toward YouTube users themselves. In relation to research question 3, attitude polarization toward political orientation and political interest of YouTube political video users was examined. As a result, the interaction effect on the attitude polarization 'I' was found in the political orientation and political interest. Therefore, when political interest in both progressive and conservative tendencies is high, the attitude polarization toward YouTube users themselves is also strengthened.

Control of Slug by Using Beer and Cigarette Mixture (맥주와 담배 혼합액을 이용한 민달팽이 방제)

  • Yoon, Jong-Chul;Park, Jong-Ho;Shim, Chang-Ki;Ryu, Kyung-Yul;Jee, Hyeong-Jin
    • Korean journal of applied entomology
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    • v.46 no.2
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    • pp.325-330
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    • 2007
  • Among various food base baiting materials, beer and macerated cucumber were the most effective to induce slug that is a troublesome pest on leafy vegetables, especially on lettuce. However, the baits attracted only but did not kill the pest. When the baits were combined with various insecticidal organic materials, a few combinations such as beer and cigarette mixture successfully induced and killed the slug in the field test. The most effective combination of beer 50ml and a cigarette contained in a small plastic box killed 25 slugs per night. While macerated cucumber 50ml and a cigarette mixture killed only 4.3 slugs. The bait of beer and cigarette mixture revealed 68.4% control value against slug damage when treated for 3 consecutive days in a lettuce cultivation greenhouse. The bait also effectively reduced the slug damage in a lettuce nursery showing 58.3% control value. The method seemed highly useful for the control of slug in the organic farming system in which application of pesticides are strictly prohibited.

Excessive YouTube Usage of Middle School Boys and Internalizing and Externalizing Problems: Moderating Effects of Social Support (중학교 남학생의 과도한 유튜브 이용과 내재화 및 외현화 문제: 사회적 지지의 조절효과)

  • Jung, Jihye;Kim, Geunyoung
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.22 no.2
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    • pp.676-684
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    • 2021
  • This study examined how much Korean male middle school students used YouTube to determine if the social support from parents, teachers, and friends might moderate the relationships between YouTube overuse and internalizing and externalizing problems. Three hundred and twenty male middle school students completed questionnaires asking about their YouTube use, levels of YouTube addiction, internalizing and externalizing behaviors, and the degree of social support from parents, teachers, and friends. The results indicated that the YouTube addiction was positively related to the levels of internalizing and externalizing problems. Parental support moderated the relationships between YouTube addiction and internalizing problems. On the other hand, the moderating effects of teachers' or friends' supports were not significant. In contrast, teachers' support was the most crucial moderating factor regarding externalizing problems, while parental and friends' supports were only related to delinquency but not to aggression. These results suggest that the role of parental or teacher supports should be unique depending on the types of problem behaviors. Furthermore, the 'protective effects' of social support were not found in the highly addicted group, suggesting that the early prevention of YouTube overuse is a crucial intervention.

A Study on the Impact of Attraction and Compromise Effects on Choice Probability of Private Brands (유인 및 타협효과가 유통업체 브랜드(PB)의 선택확률에 미치는 영향에 관한 연구)

  • Choi, Young-Min
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.16 no.3
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    • pp.1806-1814
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    • 2015
  • The strategy of distributors using a PB(Private Brand) inferior to existing PB to increase choice probability of PB arouses difficulty in terms of cost. Therefore, the aim of this study is to verify incentive and compromise effects of PB using two realistic experimental methods. Looking at the verification results, incentive and compromise effects occurred to show increase in choice probability of PB when a new GB(Generic Brand) was added to NB(National Brand) and PB of a manufacturer. In specific during experiment 1, choice probability of PB, the target, was changed when decoy brand was introduced even if there is a large difference in preference and choice probability of the competitor and target due to characteristics of NB and PB. In experiment 2, incentive effect appeared when PB of competitor was positioned as an inferior alternative to increase choice probability of the company's PB. Strategic implications on the study results, limits of this study, and future directivity were proposed.

Verification of The Effectiveness of Brand Identity of Youth Soccer Club in Korea (국내 유소년 축구클럽 브랜드 아이덴티티의 효과성 검증)

  • Jin-Ho Shin
    • Journal of the Korean Applied Science and Technology
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    • v.40 no.2
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    • pp.301-308
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    • 2023
  • This study sought to provide basic data for soccer clubs to establish efficient brand strategies by verifying the structural model and effectiveness between domestic youth soccer club brand identity, value, and loyalty. Therefore, parents of members of youth soccer clubs in Seoul, Gyeonggi-do, and Chungcheong-do were selected as samples, and 372 copies of data were used for the final analysis. Data processing used the SPSS (ver. 21.0) program to analyze frequency and verify reliability. In addition, the brushstrap BC method was applied to verify the effectiveness and significance of confirmatory factor analysis, correlation analysis, structural equation model analysis, and the effectiveness and significance using the AMOS (ver. 20.0). As a result of the study, first, it was found that the brand identity of youth soccer club in Korea had significant effect on value. Second, value had significant influence on loyalty. Third, brand identity had significant influence on loyalty. Lastly, value between brand identity and loyalty showed partial mediated effect.