• 한국사회정책
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• v.19 no.3
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• pp.85-117
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• 2012

This study attempts to examine the relationship between giving & volunteering behavior and charitable bequest intention. For the examination, this study used '2011 Korean National Social Survey' that was randomly sampled from the population of Korean in 2011. In examining the relationship, this study employed the method of Propensity Score Matching that permits the comparisons between experimental group and control group. In this study, the experimental groups consist of six different combinations of philanthropic behaviors as follows: donating only; volunteering only; participating both; regular donating only; regular volunteering only; and doing both regularly. The results show that all the types of philanthropic behaviors have statistically significant positive effect on charitable bequest intention. First, more active philanthropic behavior such as regular behavior causes higher charitable bequest intention. Second, those who participate in both philanthropic behaviors (combined behavior of donating and volunteering) have stronger effect on charitable bequest intention in comparison to participating only one philanthropic behavior (either donating or volunteering). Third, giving have relatively stronger relationship with charitable bequest intention than volunteering. Throughout more careful examination of the causal relationship from philanthropic behavior to charitable bequest intention, this study provides new understanding on the effect of daily philanthropic behavior on charitable bequest and practical implication to nurture charitable bequest. Indeed, this study contributes to building a knowledge foundation for future research on charitable bequest.