• Title/Summary/Keyword: 유사상표

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The Study on the Trademark Registrations of Korean Fashion Firms in Overseas Countries -Focused on the Case of Chinese Market- (해외시장에서의 한국 패선상표 등록에 관한 연구 -중국시장의 사례를 중심으로-)

  • Kim Yong-Ju
    • Journal of the Korean Society of Costume
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    • v.56 no.6 s.105
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    • pp.153-167
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    • 2006
  • This study was purposed to analyse the registration of Korean Fashion brands in China and to point out problems by the registration of analogous trademarks to Korean brand names. List of total 137 Korean national brands were used to collect trademarks in Chinese Trademark Office and each trademark was analysed by the nationally and the date of registration. Analogy of registered trademarks were classified by the common traits. In Result, only 61 Korean national brands were registered by Korean fashion firms in China and 37 Korean national brands were registered by Chinese firms or individuals in the same product classification or in the similar fashion product classification. And 22 Korean national brands out of 61 registered by Korean firms were also registered by Chinese firms, which may lead confusion and misidentification to Chinese consumers. Pre-registration by the Chinese firms f9r analogous or identical trademarks of the Korean fashion brand names in analogous product classification should be a serious entry barrier to Chinese market.

종합 - 2

  • (사)한국여성발명협회
    • The Inventors News
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    • no.14
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    • pp.5-6
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    • 2003
  • 맥도날드, 중국의 유사상표 사용에 골머리 - 가짜 양주, 휴대폰으로 판별하는 기술 특허출원 중 - 내년 초 방수휴대폰 선보여 - 러닝머신에도 인터넷 바람 - 공지제외설 - 네이버 특허소송에 휘말려 - 창작$\cdot$발명까지 영재교육에 포함 - 기능성 저금통 특허 쏟아진다

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A Study on the Trend Change using Trademark Information before and after COVID-19 (상표권 정보를 활용한 코로나19 전후의 트렌드 변화 연구)

  • Na, Myung-Sun;Park, Inchae
    • Journal of Convergence for Information Technology
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    • v.12 no.2
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    • pp.116-126
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    • 2022
  • Many studies using trademark information have suggested that trademark information is good data to monitor business trends. This study intends to analyze the trend change before and after COVID-19 using trademark information. Changes before and after COVID-19 were analyzed by using goods & service classification, similar group code, and designated goods information as trademark information. Among the trademark information, it was statistically significant that the change in trends before and after COVID-19 using designated goods names. To verify the results, the changes in keywords using designated goods names before and after COVID-19 were compared with the frequency of keywords in Google Trends. Among the top 8 keywords extracted from designated goods names, the frequency of Google trend searches for 'online, antibacterial, prevention of epidemics, meal kit, virtual' is on the rise, and 'mask, droplet' is not on the rise, but it increased rapidly at the time of COVID-19, and even after COVID-19, it showed a higher level than before. The frequency of 'unmanned' does not differ much before and after COVID-19, but it has been maintained at a consistently high level, and related businesses have been active since before COVID-19, and it can be interpreted as a keyword with high public interest. This study has academic achievements in that it specifically identified information that could be used in business trends by using three types of trademark information.