• Journal of the Korea Convergence Society
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• v.11 no.8
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• pp.99-106
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• 2020

The purpose of this study is to find out whether image similarity between celebrities and brands on social network service be a determinant to predict advertising effectiveness. To this end, an advertising effect prediction model for celebrity endorsed advertising was created and its validity was verified through a machine learning method which is a big data analysis technique. Firstly, the celebrity-brand image similarity, which was used as an independent variable, was quantified by the association network theory with social big data, and secondly a multiple regression model which used data representing advertising effects as a dependent variable was repeatedly conducted to generate an advertising effect prediction model. The accuracy of the prediction model was decided by comparing the prediction results with the survey outcomes. As for a result, it was proved that the validity of the predictive modeling of advertising effects was secured since the classification accuracy of 75%, which is a criterion for judging validity, was shown. This study suggested a new methodological alternative and direction for big data-based modeling research through celebrity-brand image similarity structure based on social network theory, and effect prediction modeling by machine learning.

• Korean Journal of Logic
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• v.14 no.1
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• pp.77-102
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• 2011

This paper is about the problems that Quine's criterion of ontological commitment creates for Nominalists. Quine's clear criterion of ontological commitment, summarized as "to be is to be the value of a variable", means that when we accept a sentence to be true, we are committed to the existence of things that must exist for the sentence to be true. The criterion causes problems for Nominalists. According to Quine's criterion, Nominalists who consider "Humility is a virtue" as true should accept the existence of the property, humility. However, Nominalists are reluctant to accept that properties such as humility exist, although they wish to accept what is meant by "humility is a virtue". The way out of this predicament is presenting a paraphrase which delivers what Nominalists wanted to say through the original sentence without ontological commitment to the property. Several attempts were made to paraphrase such sentences, only to fail. In this paper, successful paraphrases will be presented to cope with previously discussed difficulties. Beforehand, several issues involved in the Quine's criterion will be clarified. Also, Lewis's critical objection that we should give up the business of paraphrase will be discussed.

• 건강소식
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• v.36 no.3
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• pp.32-33
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• 2012

유명 연예인이 우울증으로 스스로 목숨을 끊었다는 소식은 우리 사회에 충격을 주는 뉴스다. 빼어난 외모, 명성, 그리고 재력까지도 있는 유명 연예인의 죽음을 볼 때 행복의 기준은 빼어난 외모도 인기도 재력도 아니라는 것을 실감한다. 행복이란 스스로 찾아 완성하는 것이지 상황이나 조건이 가져다주는 것은 아니다.

• 베이커리
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• no.7 s.456
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• pp.156-159
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• 2006

피플 인 재팬은 일본 곳곳에 있는 유명 양과자전문점과 베이커리에서 한국인의 긍지를 갖고 구슬땀을 흘려가며 배우고 있는 숨은 일꾼들을 만나 현장에서 느낀 생생한 체험을 전하는 코너다. 이번 호에서는 관광지로 유명한 카마쿠라의 인기 양과자 전문점 '레슈'에서 2년 넘게 근무하고 있는 허용석 씨를 만나본다.

• Korean journal of communication and information
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• v.62
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• pp.5-29
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• 2013

This study criticizes the neoliberal dominance in social web popular culture from a feminist perspective. A key question is to identify the nature of the social web popular culture-is it the repercussion or recapturing of feminism in relation to the social context of the prevalence of popular cultural practices of neoliberalism and how to challenge against neoliberal ideology with the critical positioning of feminism? In dealing with these questions, four celebrities' twitter discourses are analysed. The emphasis of smartness in digital mediascape, neoliberal imperative to be competitive, autonomous, positive and affirmative, and desire and fantasy brought by postfeminist lifestyle industries are embedded in the present popular culture. The critical account of neoliberal postfeminism suggests the necessity of an critical feminism which brings about alternative values to the current neoliberal demand for the active subject and consumer freedom of choice as the standard of ideal women.

• The Journal of the Korea Contents Association
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• v.15 no.12
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• pp.493-503
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• 2015

This study examined the effect of brand trait transference under the premise that if the public images of advertisement model have influences on the brand through advertisements, the brand image traits will also affect the advertisement model in reverse. For the external validity of the research, TV commercials as well as print Ads were made for this experiment with currently active real brands and real celebrity endorser through pre-test. Research was conducted with 8 groups which was designed 4 Ad exposure situations(1 control group & 3 brand Ads) X 2 models(celebrity vs non-celebrity). As a result, the effects of brand trait transference were more notably observed in the cases of a noncelebrity endorser than in celebrity endorser. All the brand image traits of selected brands in the experiment(good-natured, of high-class, energetic) were transferred to the noncelebrity endorser, while some selective traits were transferred to celebrity endorser who already had a solid public image.

• The Journal of the Korea Contents Association
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• v.22 no.4
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• pp.159-171
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• 2022

This study examined the problem of utilizing celebrity SNS in online news, which have increased by an average of 745 every year since 2010, reaching about 10,000 in 2021. 40 online newspapers were selected and 202,730 news articles produced by these newspapers in July 2021 were analyzed. As a result, 1.27% (2,582) of all articles were found to be using celebrity SNS as a source. This indicates that on average, online newspapers produce 2.08 celebrity SNS-utilized articles per day and 64.7 articles per month. Specifically, entertainer SNS (53.7%) was used the most compared to SNS of politician(39.8%) and influencer(6.5%). Instagram(69.1%, 57.1%) was utilized the most for entertainer and influencer and this were mostly related to personal information. On the other hand, Facebook(70.4%) was cited the most for politician, mostly related to opinions on social/political issues. The average length of SNS-based articles was 536 characters. The problem with news articles utilizing SNS is that most articles simply copy the SNS content without additional coverage(88.4%), and 14% of the articles did not disclose the exact source. Implication of the research on 40 online news agency is discussed.

• 베이커리
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• no.8 s.445
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• pp.172-175
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• 2005

일본 양과자 업계는 양과자의 본고장 프랑스의 기술을 뛰어넘어 독자적인 세계를 구축하며 최고의 절정기를 누리고 있다. '스위트 재팬'은 절대미각을 자랑하며 시각적으로도 100% 만족시키는 제품을 선보이는 일본 유명 제과점과 쉐프 성공 비법을 공개하는 코너이다. 이번 호에는 동경 23구 내에 제과점을 단독 건물로 세워 유명해진 '비스퀴'를 소개한다.

• 건강소식
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• v.36 no.2
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• pp.26-27
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• 2012

매스컴을 통해 유명인의 갑작스러운 죽음에 대한 소식을 접하곤 한다. 교통사고, 자살 등 여러 원인 가운데 급성 심근경색이 원인이 되는 경우도 있다. 최근 인기그룹 2PM의 준수 아버지가 심근경색으로 사망했고 몇해 전 그룹 거북이의 리더 터틀맨 임성훈 씨도 급성 심근경색으로 사망해 팬들을 안타깝게 했다. 급성 심근경색은 현대인 급사의 가장 많은 질환의 하나이다.

• 베이커리
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• no.6 s.455
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• pp.146-149
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• 2006

프랑스는 지방의 각 도시마다 지역을 대표하는 파티스리나 쇼콜라트리가 있어 굳이 파리에 가지 않고도 수준높은 제품을 맛볼 수 있다. 파리에서 고속열차 'TGV'를 타고 1시간 걸려 도착한 도시 '르망'에는 세계적으로 유명한 쇼콜라티에 쟈크 벨랑제(Jacques Bellanger)쉐프의 쇼콜라트리가 파리의 어느 유명 제과점 못지않게 르망 사람들의 눈과 입을 즐겁게 해주고 있다.