• Cartoon and Animation Studies
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• s.46
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• pp.23-61
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• 2017

This study aims to understand the using characteristics of TV animation and web-based animation of children and investigate the effects of change in viewing process on the purchase of character goods. For this purpose, an online survey was conducted for parents who have children as animation viewers. The results show that there was no difference by age or gender in using both TV and web animation. When parents get animation information on TV, they had their children watch animation through the same TV channel, but the web has no significant relationship between information acquisition path and main service they use. In addition, it is found that parent' perception of TV animation superiority is influenced by respondents' income and children's watching time of animation has no effect on it. Finally, monthly income of households, payment amount of web animation, watching time of TV animation, and perception of quality of TV animation have a significant effect on parents' active purchase of character goods. On the other hand, the purchase intention of the recommended goods is influenced by children's age, the parent's perception about the web animation quality, and the payments of the web animation.

• Journal of Digital Convergence
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• v.11 no.6
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• pp.1-9
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• 2013

The digital signal is terminated on Dec.31, 2012. But most of the analog cable subscribers are faced with the difficult reception of the digital because the government has defined the terrestrial broadcast as digital transition obligation operators. It is estimated that half analog of the total pay-TV subscriber that is approximately 10million households that are directly receiving terrestrial signal must hold the digital TV or DtoA convertor to transit digital. But cable system subscriber should buy Set-top box that are expensive and pay the expensive rates. The cast of analog cable subscribers has been classified as a group that can cause the most damage after digital switch. This study investigate the problem, and cause, solution of the analog cable subscribers that are placed in the blind spots of the digital switch.

• Journal of Digital Contents Society
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• v.15 no.5
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• pp.643-650
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• 2014

This study deals with the effects of the extension of terrestrial TV VOD holdback on the viewing behavior focusing on IPTV & digital cable TV. And this study presents the implication by analyzing a time series trend of the digital media service. Thus researcher has analyzed the VOD performance trend of IPTV & digital cable TV, based on the real data of media player's internal fact sheet. First, researcher confirmed that the repetition of the peak value goes to January and August seasonally. Also, it was confirmed that the viewing rate of terrestrial broadcasting companies is affected by the hit drama program. And researcher confirmed that the terrestrial VOD, movie and kids VOD, and terrestrial VOD purchases is falling down by analyzing a time series relationship. Terrestrial broadcasting companies did an extension of the holdback for the purpose of trying to increase the viewership of the broadcast, but it was confirmed that it was reduced both purchasing desire VOD viewing and viewing of the broadcast audience rather. Thus the researcher expect the customer familiar policy of media players in the future.

• Journal of the Korea Convergence Society
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• v.10 no.8
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• pp.137-144
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• 2019

This paper deals with the longitudinal study on the supply & demand-side diversity of digital media service. The purpose of this study is to measure the diversity of contents supply and demand-side of digital media platform providers by longitudinal data and discuss the implication. In the approval and re-authorization of pay-TV broadcasters, there were attempts to measure diversity indicators as items to evaluate the publicness and public interest of broadcasting, but they are mainly limited to the method of measuring diversity in the short-term supply side. Thus researcher wants to confirm the evaluation of two aspects through this study. First, researcher proposes a demand-side measurement methodology that utilizes actual audience data from users, and second, a longitudinal evaluation methodology that evaluates long-term trends of diversity change. Researcher has secured the actual supply and demand data of the platform player and confirmed trends of longitudinal diversification indexing for 50 months from 2012 to 2017. Through this research, researcher expects that the supply and demand-side and the longitudinal diversity evaluation will be utilized in a balanced way of publicness and public interest evaluation of broadcasting.

• Journal of Korea Entertainment Industry Association
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• v.15 no.5
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• pp.1-17
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• 2021

Social distancing caused a sharp industrial stagnation in the performance industry. Due to the continuous industrial downturn, as well as the livelihoods of many related workers, the outlook for the performance industry has reached a point where it is impossible to foresee the future. As a result of seeking various ways to recover from the continuing industrial stagnation, online concerts drew attention as the most effective alternative. Its development potential was highly evaluated as it could provide a performance culture to consumers while complying with social distancing. This study has value in terms of academic contribution as it slightly suggests a direction for the sustainable development of online performances presented as a breakthrough amid the social and industrial stagnation caused by the pandemic. therefore, this thesis describes the changes in the performance industry due to social distancing, and collects and analyzes examples of online performances by type to illuminate the value of online performances as an industry in the pandemic era and develops them. The possibility was reconsidered and the direction to be taken in the future was suggested. In each type of case, the cases focused on social value did not satisfy the economic value of profit creatiom, and even in the opposite case, if the profit creation was satisfied, the analysis result showed that the social value was not satisfied, and the planning intention of each performance was not satisfied. Accordingly, cases such as satisfying both profit creation and social value were also confirmed. Therefore, the direction for online performances was presented through the improvement of technologies and systems and the commercialization of existing platforms.

• Journal of Satellite, Information and Communications
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• v.10 no.4
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• pp.64-70
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• 2015

It has been 3 years since the TV broadcasting industry migrated to the UHDTV broadcasting service. Theoretically UHDTV picture quality is four times better than HDTV. UHDTV broadcast has been put to practical use by domestic broadcasters, excluding public broadcasters. The resolution of UHDTV does not correspond to the standard UHDTV values, the viewer have no choice but to watch existing contents on UHDTV. Therefore this paper analyses the current broadcast technology level for the image quality improvement, and to investigate the bandwidth of UHD broadcasts. In this paper we have studied current condition of HDMI interface technology and suggesting Super MHL interface technology capable of performing a successful establishment of the new broadcasting platform in future 8K UHD broadcasts alternatively. In order to improve the UHD broadcasting, we are expecting the development change of UHD broadcasting service user experience.

• Smart Media Journal
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• v.4 no.4
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• pp.93-100
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• 2015

Markets of e-book and app book in Korea see novel as genre literature and webtoon account for 80 percents in sales so that market share is too based towards some specific fields. In readiblily and easy-to-buy convenience, different from paper books mostly sold off-line, app books are more advantageous but it works as a weak point to take long to publicly spread them before they are generally accepted. Meanwhile, the sales of the e-book market in Korea has been steeply risen. Further, the market is not only restricted to genre literature but also has come into the stage that various experimental challenges are issued in the field of publication contents. This study is aimed at developing the sightseeing app book as a future web-mobile platform with planning and develping the first app book dealing with localized contents based on Busan tour contents, making up for its defect that it offers only current simple information and then suggesting a strategy that the travelers' app book should be available for constant utilization connected to purchase by charged download.

• Journal of Digital Convergence
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• v.12 no.10
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• pp.21-34
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• 2014

The purpose of this paper is to examine how technological innovation and increasing competition affect the relationship among market players and what policy issues are emerging through the case of UHDTV. There emerges sharp conflicts among consumer-electronics companies, telcos, terrestrial broadcasting companies and pay-TV companies since they all have different perspectives and interests regarding the way UHDTV services are introduced in the competitive broadcasting market. Dualized governance structure leads to aggravating conflicts. While the case of UHDTV demonstrates clearly that technological innovation and more competition into the market create conflicts among these market players, it is well expected that we will see very often similar conflicts and policy chaos in this innovative and competitive broadcasting industry.

• Spatial Information Research
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• v.21 no.1
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• pp.23-36
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• 2013

Recently, the VWORLD was built to ensure competition on the advance of domestic enterprise into foreign markets with rapid expansion of spatial information industry of the world. However, the policy to secure user is insufficient because the VWORLD's service is embryonic stages. Then again, tourist industry is growing rapidly and leading the world economy and number of domestic tourists are also steadily increasing. Although the size was expanded, Korean tourist industry's competition is relatively weak, so some scholars insist that raising the tourist industry's quality. This backgrounds make a study of the tourism information service. So, this paper progressed a study on the development of the tourism information service based on a service science and used VWORLD as a test model. This paper drew the customer's demands on the tourism information service and strategic points of the development from those by using a Quality Function of Deployment of service science's new service development methodologies. After that this study prioritized those strategic points. As a result, 'Face Map' that is a service model was made. Moreover, this study have try to raise the development's effectiveness and efficiency based on service science's a new service development process.

• Journal of Internet Computing and Services
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• v.17 no.4
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• pp.145-159
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• 2016

This study points out the problems of absence of the legislation for standard regulation on Video on Demand(VoD) advertisement which grows so fast lately, for this it recommends making legal references, which have the definition of non-linear broadcasting & VoD advertisement and VoD advertisement standard regulation in the merged Broadcasting Act, and adopting co-regulation system. Pay TV operators providing VoD service have the opportunities to make money as subscribers uses it increasingly. In case of linear service, the Broadcasting Act regulates the advertisement strictly, but not the VoD ads. The reason why is that Korean legislation including the Broadcasting Act does not have legal reference to regulate it, instead of that, it rely on the self-regulation system which is operated by pay-tv players who provide the VoD ads. So, there is the limitation to protect the minors such as children and youth from the harmful VoD ads, to be invulnerable for advertisers to influence to advertising agents, and to ensure the regulatory effectiveness under player-centric self-regulatory regime. In this context, this study analyses the how to regulate VoD ads standard with a three-pronged approach. First, it analyses the VoD ads regulation system in overseas countries, UK, Canada, EU and Ireland. Each country has the legal reference to regulate it in the Broadcasting Act or lower statures and adopts the co-regulatory regime the NRA and the 3rd entity operate together. Second, it reviews the objectives and scope of VoD ads standard. This study recommends that the objective of it is users protection and the scope of it is standard regulation not commercial practice. Third, this study researches how to legislate for regulation of VoD ads standard. Considering VoD service's characteristics(non-linear service) and legal position of Ads agency(i.e. pay tv operators), it suggest that legal reference will be in the integrated Broadcasting bill, which is the general law, not individual. If it is available to regulate VoD ads standard with co-regulatory regime, it expects the enhancement of user protection from the harmful VoD ads and make up sustainability of the pay-tv players' self-regulation.