• Journal of the Korea Society of Computer and Information
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• v.18 no.9
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• pp.189-199
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• 2013

This study was conducted to identify the effect of a flight attendant's uniform quality on uniform satisfaction and on selecting an airline. To do that, uniform components were first classified into three factors esthetics, functionality, and symbolization. Then the differences of respondents'perception were tested according to the demographics of respondents. Finally the causal relationships among three uniform components, uniform satisfaction and select airline were examined. For the empirical study, the questionnaire data were collected from college and university student studying cabin crew service. The result of this study showed that the perceptions of students who study cabin crew service were significant on according some demographics information, esthetics, functionality and symbolization factors affecting uniform satisfaction, which had the positive effect on selecting an airline. These results suggested practical implications for cabin crew's uniform. These result include important managerial implications for the airlines. Also there was some limitation on a hypothesis of study and the further study were needed.

• The Journal of the Korea Contents Association
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• v.9 no.3
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• pp.137-151
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• 2009

This paper aims to consider the sexuality elements that the audience perceive from athletes on television images and how those elements influence on audience satisfaction. A total of groups were composed of 3 factors, and a group of men, 8 factors. As a result of the analysis, the correlation ratio to sexuality elements was relatively higher. But the correlation to the sexuality elements, the ratio of preference on sports and the audience quantity on sports program was hardly formed. Also, the result of analysis about the influence of these elements on the audience satisfaction of sports program showed that the higher ratio was in order of the audience quantity of sports program, the preference of sports, the sexuality elements, and so on. As a whole, it was shown that, for a group of college students, the athletes' sexual image on TV had only a slight influence on the audience satisfaction with sports program.

• Journal of Digital Contents Society
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• v.18 no.7
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• pp.1303-1312
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• 2017

Ideologies are expressed by the various elements that make up the film. One of them is costume. The purpose of this study is to analyze the formative features and images of uniforms displayed on the costumes in Wess. Anderson 's films. To this end, the authors selected two pieces of Wes Anderson's work, 'Moonrise Kingdom' (2012) and 'Grand Budapest Hotel' (2014), which were produced after 2010. Through this study, we could understand the causality between the two and the symbolic meaning of it. The uniforms that appear in the film express the sense of belonging, independence, authority, mission, identity, self-esteem, and self-esteem in order to reveal the occupation and role of the characters. And authority and mission. I

• Proceedings of the KAIS Fall Conference
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• 2009.12a
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• pp.138-140
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• 2009

스포츠선수들에 대한 섹슈얼리티는 '유니폼 관련 섹슈얼리티', '선수의 신체적 특징 관련 섹슈얼리티', '외모 관련 섹슈얼리티' 요인으로 구성되었다. 인터넷신문의 스포츠영상에 묘사된 섹슈얼리티가 인터넷신문의 이용자에게 미치는 영향에 대한 분석에서는 남자 실험집단에서만 차이가 있는 것으로 나타났다. 남자집단의 피실험집단과 남녀경기 처치집단 간 차이가 있는 것으로 분석되었다. 인터넷신문의 스포츠영상에 묘사된 섹슈얼리티에 대한 인지도는 남자집단의 피실험집단에 비해 남녀경기 처치집단이 더 높은 것으로 나타났다. 따라서 인터넷신문의 스포츠영상에 묘사된 섹슈얼리티는 남성스포츠 소비자들에게 더 큰 영향을 미치는 것으로 볼 수 있다.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.10 no.7
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• pp.1718-1724
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• 2009

This paper is aimed at studying the sexuality elements and their perceptibility in the sports photographs and images of internet portal media. The sexuality elements are composed of athletes' uniform, body and external feature. In an analysis of sports' users through portal media, there were some differences in an experimental group of men. There was the difference between an experimental group of men and a of men and women sports game. The perceptibility of sexuality imaged by sports images of men and women games in portal media was higher in an of men and women sports game than the experimental group of men. Accordingly, the sexuality imaged through sports images of portal media had a higher effect on sports' men-users.