• Asia Marketing Journal
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• v.13 no.3
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• pp.25-53
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• 2011

This study probes the effect of loyalty program on the customer retention based on the real transaction data(n=2,892) acquired from education service industry. We try to figure out the outcomes of reward program through more than 1 year-long data gathered and analyzed according to quasi-experimental design(i.e., before and after design). We adopt this kinds of research scheme in regard that previous studies measured the effect of loyalty program by dividing the customers into two group(i.e., members vs. non-members) after the firms or stores had started the program. We believe that it might not avoid the self-selection bias. The research questions of this study could be explained such as: First, most research said that the loyalty programs could increase the customer loyalty and contribute to the sustainable growth of company. But there are little confirmation that this promotional tool could be justified in terms of financial perspective. Thus, we are interested in both the retention rate and financial outcomes caused by the introduction of loyalty programs. Second, reward programs target mainly current customer. Especially CRM(customer relationship management) said that it is more profitable for company to build positive relationship with current customer instead of pursuing new customer. And it claims that reward program is excellent means to achieve this goal. For this purpose, we check in this study whether there is a interaction effect between loyalty program and customer type in retaining customer. Third, it is said that dis-satisfied customers are more likely to leave the company than satisfied customers. While, Bolton, Kannan and Bramlett(2000) claimed that reward program could contribute to minimize the effect of negative service by building emotional link with customer, it is not empirically confirmed. This point of view explained that the loyalty programs might work as exit barrier to current customer. Thus, this study tries to identify whether there is a interaction effect between loyalty program and service experience in keeping customer. To achieve this purpose, this study adopt both Kaplan-Meier survival analysis and Cox proportional hazard model. The research outcomes show that the average retention period is 179 days before introducing loyalty program but it is increased to 227 days after reward is given to the customers. Since this difference is statistically significant, it could be said that H1 is supported. In addition, the contribution margin coming from increased transaction period is bigger than the cost for administering loyalty programs. To address other research questions, we probe the interaction effect between loyalty program and other factors(i.e., customer type and service experience) affecting it. The analysis of Cox proportional hazard model said that the current customer is more likely to engage in building relationship with company compared to new customer. In addition, retention rate of satisfied customer is significantly increased in relation to dis-satisfied customer. Interestingly, the transaction period of dis-satisfied customer is notably increased after introducing loyalty programs. Thus, it could be said that H2, H3, and H4 are also supported. In summary, we found that the loyalty programs have values as a promotional tool in forming positive relationship with customer and building exit barrier.

• Proceedings of KOSOMES biannual meeting
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• 2018.06a
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• pp.100-101
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• 2018

• 방재와보험
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• s.139
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• pp.30-33
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• 2010

한국화재보험협회는 "화재로 인한 재해보상과 보험가입에 관한 법률"에 의거하여 매년 전국에 소재한 특수건물에 대하여 화재안전점검을 실시하고 있으며, 특수건물에서 화재가 발생할 경우 화재현황 등을 조사 및 분석한 자료를 e-book형태로 발간하여 관계자에게 제공하고 있다. 본고는 지난 11월 발간된 "2009년도 특수건물 화재조사분석" 자료 가운데서 주요 부분을 요약한 것이다.

• 방재와보험
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• s.131
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• pp.30-39
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• 2009

한국화재보험협회는 "화재로 인한 재해보상과 보험가입에 관한 법률"에 의거하여 매년 전국에 소재한 특수건물에 대하여 화재안전점검을 무료로 실시하고 있다. 본 고는 한국화재보험협회가 2008년도에 실시한 특수건물에 대한 화재안전점검 결과를 종합 분석한 "2008넌도 안전점검 결과분석" 내용 가운데서 주요 부분을 요약한 것이다.

• 방재와보험
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• s.137
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• pp.28-37
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• 2010

한국화재보험협회는 "화재로 인한 재해보상과 보험가입에 관한 법률"에 의거하여 매년 전국에 소재한 특수건물에 대하여 화재안전점검을 무료로 실시하고 있다. 본 고는 한국화재보험협회가 2009년도에 실사한 특수건물에 대한 화재안전점검 결과를 종합 분석한 "2009년도 안전점검 결과분석" 내용 가운데서 주요 부분을 요약한 것이다.

• 방재와보험
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• s.126
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• pp.40-45
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• 2008

한국화재보험협회는 "화재로 인한 재해보상과 보험가입에 관한 법률"에 의거하여 매년 전국에 소재한 특수건물에 대하여 화재안전점검을 무료로 실시하고 있다. 본고는 한국화재보험협회가 2007년에 실시한 특수건물에 대한 화재안전점검 결과를 종합 분석한 "2007년도 안전점검 결과분석" 내용 중 주요 부분을 요약한 것이다.

• Journal of the Korean Society of Marine Environment & Safety
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• v.28 no.4
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• pp.567-576
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• 2022

Seafarers are exposed to various unpredictable maritime risks due to the spatial specificity of the working environment of the sea; thus, sufficient compensation for injured crewmembers is needed. However, Korea does not provide such compensation. Therefore, this study attempted to examine the Maritime Labor Act and the Industrial Accident Insurance Act of Germany, an advanced European social insurance country, and derive implications compared to Korea. First, we investigated how compensations are managed by a public institution in Germany and by shipowners in Korea. Second, regarding the contents of accident compensation, Germany does not only provide continuous treatment and care through various support systems, but also operates various programs to enable a return to ship work. In contrast, Korea has a temporary compensation system that allows shipowners to avoid liability for accident compensation, which is disadvantageous to shipwrecked seafarers. Finally, in Germany, workers' compensation insurance is public, judged considering the origin of work, whereas in Korea, it is determined by shipowners or insurance companies. Therefore, it is necessary to establish a public institution in charge of crew accident compensation to ensure proper compensation for crewmembers in Korea and to improve the Seafarers Act or system to provide compensation for additional medical care, disability pension, and rehabilitation benefits.

• Journal of IKEEE
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• v.14 no.3
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• pp.236-243
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• 2010

Power quality mitigation devices play an important role in lots of industrial segments. Although there were many devices available in the market, the selection of an appropriate device specially for voltage sags and interruptions mitigation has been a challenge in the utility and customer for several years. It usually depends on technical and economic characteristics of the device. Nevertheless, most mitigation method is selected by rule of thumb or empirical method. In this paper, the life cycle cost analysis for the probabilistic risk assesment of voltage sag mitigation method is performed using either the deterministic or probabilistic approach. The difference between a deterministic and a probabilistic cost analysis approach is illustrated with five different case studies. This paper not only provides a comparison of life cycle costing of various devices but it also indirectly shows the possible savings due to the mitigation of voltage sags in the form of a project balance chart.

• Proceedings of the KAIS Fall Conference
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• 2002.05a
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• pp.184-186
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• 2002

우리나라는 매년 홍수피해가 되풀이되고 있다. 홍수피해는 댐, 제방시설 등의 사전적 예방조치 이외에 보험을 통한 사후적 보상제도가 절대적으로 필요하다. 그러나 국내에는 아직 홍수보험제도가 도입되지 않고 있어 문제가 되고 있다. 피해자의 경우 정부로부터의 최소한의 복구지원금을 받고 있을 뿐이다. 이에 본 고에서는 국내 홍수피해 현황을 살펴보고 홍수보험의 도입방안을 제시한다. 홍수보험의 도입을 위하여 정부, 보험회사 및 주민의 인식전환이 필요하다. 참여주체별 역할에 대해서 살펴보면, 정부는 보험료 일부를 지원하여야 하며, 특히 거대보험사고에 대한 최종 지급보증(재보험회사 역할)을 하여야 한다. 그렇지 않으면 이익추구를 목표로 하는 보험회사가 거대위험에 대한 부담감으로 홍수위험의 인수를 기피하기 때문이다. 물론 보험회사도 홍수보험에 관한 한 어느 정도 사회공익적 차원에서 보험을 운영한다는 자세가 필요하다. 개인도 당연히 자신의 사유시설물에 대한 위험관리의 주체가 되어야 하며, 이를 위하여 보험료를 부담하겠다는 인식 전환이 필요하다.

• Korean Security Journal
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• no.10
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• pp.387-407
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• 2005

Thanks to the developments of IT technologies, such critical infrastructures as fundamental structures of energies, material circulations, monetary circulations, and living necessaries are intertwined as well as mutually dependent. In this respect, the fact that national infrastructures are closely related to IT infrastructures implies not only expected benefits to provide diverse information-based services, but also anticipated costs to bring about new dangers. However, in spite of these threats, traditional researchers have not put enough interests in these indirect danger, which yield the damages in broad areas through paralyzing risk management systems, although they have investigated such direct threats as nuclear accidents, conflagrations, traffic troubles, and gasoline accidents. Considering that the tendency to depend on electricity, so-called electrification, which is caused by automation and informationalization, is intensified in all parts of society, the breakout problem as a factor to inhibit securities in information-oriented society is significant. Thus, the problems of large-scale power blackout should be treated as national crises. Also, preparation systems for large-scale power blackout have to be provided quickly. In this paper, with analyzing various cases of large-scale power blackout and investigation the causes of them, researches on the blackout management systems of Korea are to be present, on the basis of national crisis management states which are comprised of protection (mitigating and preparing), responding, and recovering(rewarding).