• Title/Summary/Keyword: 웹 사이트 특성

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Design of a Personalized Web Mining System Using a Sequence Association Rule (스퀀스 연관규칙을 이용한 개인화 웹 마이닝 설계)

  • Yun, Jong-Chan;Youn, Sung-Dae
    • Journal of Korea Multimedia Society
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    • v.10 no.9
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    • pp.1106-1116
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    • 2007
  • Recently e-commerce trade on the web has grown rapidly in scale and complexity, just as web site designs and web servers have become more complicated. In view of these complexities, it is obviously difficult to analyse web user's data since they web users employ so many different web paths. The existing association rule investigation algorithms identify all items with a high correlation. However even though users often only want to find items in which they have interest, it is still difficult to find the rules they want out of all of the many association rules found by existing algorithms. In this paper, we propose a system linking each node with the sequence association rule, linking all routes after finding a path corresponding to a user with the association rule-one of the data mining techniques which identify user patterns in web user paths. The suggested system helps us construct individualized or customer-subdivided sites using the sequence association rule in order to harmonize the paths of web users with user characters.

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A Study on the Application of Data-Mining Techniques into Effective CRM (Customer Relationship Management) for Internet Businesses (인터넷 비즈니스에서 효과적인 소비자 관계관리(Customer Relationship Management)를 위한 데이터 마이닝 기법의 응용에 대한 연구)

  • Kim, Choong-Young;Chang, Nam-Sik;Kim, Sang-Uk
    • Korean Business Review
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    • v.15
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    • pp.79-97
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    • 2002
  • In this study, an analytical CRM for customer segmentation is exercised by integrating and analyzing the customer profile data and the access data to a particular web site. We believe that effective customer segmentation will be possible with a basis of the understanding of customer characteristics as well as behavior on the web. One of the critical tasks in the web data-mining is concerned with both 'how to collect the data from the web in an efficient manner?' and 'how to integrate the data(mostly in a variety of types) effectively for the analysis?' This study proposes a panel approach as an efficient data collection method in the web. For the customer data analysis, OLAF and a tree-structured algorithm are applied in this study. The results of the analysis with both techniques are compared, confirming the previous work which the two techniques are inter-complementary.

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A method of web Document Encoding Automatic Recognition for SNS Text Mining (SNS 텍스트 마이닝을 위한 웹문서 인코딩 자동 인식 기술 방안)

  • Mo, Eun-Su;Lee, Jae-Pil;Lee, Jae-Gwang;Lee, Jun-hyeon;Lee, Jae-Kwang
    • Proceedings of the Korea Information Processing Society Conference
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    • 2015.10a
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    • pp.415-417
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    • 2015
  • 사용자는 자신의 주변상황에 대한 정보를 수집 및 공유하기 위하여 SNS, 포탈사이트 및 커뮤니티를 사용한다. 본 논문에서는 사용자의 특성을 고려한 지역정보 수집 아이디어와 방법론을 제시한다. 또한 각각의 웹 시스템의 데이터를 수집하여, 광범위한 지역정보를 마이닝을 수행하고 가공해내는 시스템을 제안한다. 이를 위해 해결해야하는 이슈는 다음과 같다. 각 웹시스템의 문서들은 운영 체제에 따라 인코딩이 달리 사용되는데, 흔히 발생되는 오류 중 하나인 문자깨짐 현상이 그 예이다. 해결방법으로써 문서가 작성된 운영체제의 인코딩정보를 획득해야하며, 이 정보는 서버에서 제공하는 헤더정보에 명시되었거나 문서내에 내장되어 있다. 하지만 일부 웹사이트는 인코딩 정보를 제공하지 않으며, 국가별 인코딩이 다르기 때문에 이를 알기 쉽지않다. 그리하여 본 논문에서 제안하는 방법론은 텍스트 마이닝에 앞서 웹서버에서 제공하는 웹페이지를 읽어들여 인코딩정보를 획득하고, 문자의 깨짐없이 표시할 수 있도록 시스템을 구축하기 위해 Response Header, HTML의 meta tag 및 읽어드린 문서의 BOM(Byte Order Mark) 정보 및 인코딩 패턴을 통해 인식하도록 하여 글자 깨짐을 완하하도록 시스템을 설계하였다.

A Study on the Influence of Factors That Makes Web Sites Credible (웹사이트의 신뢰성 평가에 영향을 미치는 요인과 각 요인의 중요도에 관한 연구)

  • Kim, Young-Ki
    • Journal of the Korean Society for Library and Information Science
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    • v.41 no.4
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    • pp.93-111
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    • 2007
  • The Internet is now an integral part of the everyday lives of a majority of people. Web users are becoming increasingly skeptical of the information and services offered online. They are demanding web sites that offer credible information. This study focused on what features of web sites affect the perception of web credibility. For this purpose, I took the responses from 648 people and extracted 49 factors that affect web credibility. I placed the individual factors - the specific questions asked in the survey - into one of four categories expertise. trustworthiness, ads and other and calculated the means for each of the 49 factors. As a result, 29 out of 49 factors increase the Perceptions of credibility and 20 factors decrease the web credibility. Sites with frequently update. the credentials of authors, strict content guides, search capabilities, clear connections to the real world fared good in credibility. Technical problems such as broken links, site sown, or typographical errors were rated the most negative on this scale On the other end of the scale, a domain name that ends in' .org' or' .or.kr' caused little change in perception of credibility.

Post Clustering Method using Tag Hierarchy for Blog Search (블로그 검색에서의 태그 계층구조를 이용한 포스트 군집화)

  • Lee, Ki-Jun;Kim, Kyung-Min;Lee, Myung-Jin;Kim, Woo-Ju;Hong, June-S.
    • The Journal of Society for e-Business Studies
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    • v.16 no.4
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    • pp.301-319
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    • 2011
  • Blog plays an important role as new type of knowledge base distinguishing from traditional web resource. While information resources in their existing website dealt with a wide range of topics, information resources of the blog are concentrated in specific units of information depending on the user's interests and have the criteria of classification forresources published by tagging. In this research, we build a tag hierarchy utilizing title keywords and tags of the blog, and propose apost clustering methodology applying the tag hierarchy. We then generate the tag hierarchy reflected the relationship between tags and develop the tag clustering methodology according to tag similarity. In this paper, we analyze the possibility of applying the proposed methodology with real-world examples and evaluate its performances through developed prototype system.

Analysis on the core factors in the successful importing of ERP system in Small & Medium Enterprises - Focusing on the Cooperation Model between Industry and Education in Chung-Buk province (중소기업 ERP 시스템 도입 핵심성공요인 분석 -충북지역 산학연계 모델을 중심으로-)

  • 김범년;김영렬
    • Journal of Korea Society of Industrial Information Systems
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    • v.8 no.3
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    • pp.51-60
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    • 2003
  • In the radical char]go of the business environments that the existing facilities can not guarantee the business-frosts anymore, enterprises have been importing ERP system. In Korea, Sam-sung Electronics did it for the first tin in the latter half of 1994 and other enterprises succeeded. Currently, government and public enterprises as well as most of the large enterprises are employing ERP system to sharpen the competitiveness and to win the business transparency. On the other hand, it is harder for small and medium enterprises shaded by the large enterprises to be well-equipped with information system such as ERP, because they have already suffered from chronic financial difficulties and shortage of many resources. Most of all, they prefer the short-term project that does not need much tine for them to make decisions and to carry out fully. Grounded on the above factors, in this work, I suggest the suitable ERP model for the small and medium enterprises and the successful importing process of ERP, which is derived from the previous researches made by other masters' thesis. If necessary information and human resources are interchanged pertinently between local education institute and small and medium enterprise, the latter could not only deal with the confronted difficulties successfully inside and outside but attain the goal of being proficient in up-to-minute high technology. Besides, giving the students the opportunity of researching into the practice of the business they have not ever known, local universities could help their students accumulate knowledges and acquire ideas which could not be achieved in pure academic studies. When the above-mentioned procedure is over, the students might get the intellectual faculty to ponder on the future more concretely and enter a profession more carefully. In the result, we would raise up the percentage of the employment among the graduates. And active participation of university professors is the last important factor that assists the small and medium enterprises for introducing ERP system successfully. Their scholarly attainments play an important role in strengthening local economy and make the business competitiveness balanced between the capital and the local economy.

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Effects of Instructional Material Using ICT at High School Earth Science (고등학교 지구과학 수업에서 ICT 활용 수업자료의 효과)

  • Lee, Yong-Seob;Kim, Jong-Hee;Kim, Sang-Dal
    • Journal of the Korean earth science society
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    • v.25 no.5
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    • pp.336-347
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    • 2004
  • This study investigated the effects of the application of a variety of ICTs cause the effects on self-directed learning capability, creativity and problem-solving ability. In order to achieve the above aim, Web-Based Instructions(WBI) and instructions using CD-ROM Titles for the unit of 'the solar system and the galaxy' were applicated and analyzed which belongs to the area of 'the earth' in the subject 'science' for high school students. Instructions using WBI materials and CD-ROM titles were found to be effective on 'self-conception', 'creativity', 'future inclination', 'self-assessment ability', 'openness' and' initiative' improvement all of which belong to self-directed learning characteristics. They did not, however, show meaningful effect on improving 'learning eagemess' and 'responsibility' improvement. On looking into self-directed learning characteristics according to prerequisite learning levels, both groups and these for instruction using CD-ROM learning materials were found to have no effect on interaction. With respect to problem-solving ability improvement which is characteristic of the instruction using ICTs, WBI proved more fruitful than instruction using CD-ROM titles on improving scholastic achievement level. WBI was effective on 'fluency', 'originality' and 'resistance to premature closure'. It on the other hand, was of no use on 'abstraction of titles' and 'elaborateness' These results came from the following characteristics: WBI came into effect on 'fluency' and 'originality' in the areas of variety and vitality, which are characteristic of WBI. In the area of resistance to premature closure WBI was effective on organizing learning contents owing to the animation of picture materials which are variously presented in the web site. As a result of WBI questionnaire about WBI, an excellent effect on the structure of display, quantity of information, indication and instruction, supplementary study and further study were discussed.

Crepe Search System Design using Web Crawling (웹 크롤링 이용한 크레페 검색 시스템 설계)

  • Kim, Hyo-Jong;Han, Kun-Hee;Shin, Seung-Soo
    • Journal of Digital Convergence
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    • v.15 no.11
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    • pp.261-269
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    • 2017
  • The purpose of this paper is to provide a search system using a method of accessing the web in real time without using a database server in order to guarantee the up-to-date information in a single network, rather than using a plurality of bots connected by a wide area network Design. The method of the research is to design and analyze the system which can search the person and keyword quickly and accurately in crepe system. In the crepe server, when the user registers information, the body tag matching conversion process stores all the information as it is, since various styles are applied to each user, such as a font, a font size, and a color. The crepe server does not cause a problem of body tag matching. However, when executing the crepe retrieval system, the style and characteristics of users can not be formalized. This problem can be solved by using the html_img_parser function and the Go language html parser package. By applying queues and multiple threads to a general-purpose web crawler, rather than a web crawler design that targets a specific site, it is possible to utilize a multiplier that quickly and efficiently searches and collects various web sites in various applications.

History of Domestic Web Design - Focused on Design Expression Techniques and Technological Changes - (국내 웹 디자인 변천사 - 디자인 표현기법과 기술적 변화를 중심으로 -)

  • Lee, HyunJu;Hong, MiHee
    • The Journal of the Korea Contents Association
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    • v.20 no.3
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    • pp.200-208
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    • 2020
  • The domain of Web design gradually expands with the utilization of the Web and the development of technologies, but there are insufficient related studies. Thus, this study would recognize the importance of the Web design market and present the direction of designs in the future by investigating the process of changes in Web design. This study investigated the background of the revelation and evolution of design expression techniques and the flow of the information technology affecting the design and conducted a study analyzing the process of changes of Web design based on this. It is judged that this study has significance as the baseline research material for the expansion of the Web design domain of the future. As for the scope of the research, based on 30 years of the history of the Web, this study was conducted with materials on Websites, which had become issues from 1990 through the early-2000s and selected the winners of a grand prize in Web Award Korea since the mid-2000s as the subjects of analysis. This study analyzed the formative characteristics of design expression techniques and the characteristics of the information technology that affected Web design. As a result of the research, changes in design expression techniques could be divided broadly into minimalism and skeuomorphism, and it was found that the methods of expressing Web designs changed in various ways, affected by the development of information technology. It is predicted that with the emergence of various devices and the vitalization of video contents, the designs affected by minimalism, which can harmonize with them, will continue in the future.

Design and Implementation of Learning And Testing System using Animation Technique based on Web (웹기반에서 애니메이션 기법을 이용한 학습평가 시스템 설계 및 구현)

  • 원미해;김창수;정신일
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.5 no.2
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    • pp.269-278
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    • 2001
  • Most of education sites which are related to practical computer lecture are almost learning and testing based on character-contents. In this thesis, commercial high school needs the use of new application programs which appear quickly. So as teacher and students can contact with each other in classroom, we implemented self-teaming which has text, visual and auditory function with the use of animation technology. Not only quantity testing which has been used for the purpose of selection and arrangement, but also we designed and implemented quality testing which consider the level and individuality of student.

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